Announcer 1: You're listening to EPN. The E Podcast Network.
Eric Dye: This is Eric Dye and once again welcome to Enterprise Radio, a part of EPN,
the Entrepreneur Podcast Network.
Today, we are visiting with Mr. Lane Mendelsohn, the Vice President of Market Technologies
and VantagePoint, a trading software that uses artificial intelligence and neural networks
to predict stock market trends with up to 86% accuracy.
Mr. Mendelsohn, a pleasure to have you with us today on Enterprise Radio.
Lane Mendelsohn: Thank you very much, Eric.
Eric Dye: You're most welcome.
Tell us about your background and your role at Market Technologies and VantagePoint software
to kick things off today.
Lane Mendelsohn: Sure, I'd be glad to.
This has been a life endeavor for me.
My father actually started our company and developed the VantagePoint software decades ago.
I don't want to say I didn't have a choice, but from a very early age my father was exposing
me to the business, and I think trying to share with me the passion that he had for
developing technology specifically aimed at helping people become more financially free
and becoming more lucrative in investing and trading in the markets.
I just kind of caught the bug at a young age.
My dad gave me some ... I would say looking back on it, some medial chores to do around
the office, cleaning toilets, taking trash, but over time and through osmosis I became
more interested, more excited.
Then I started getting other jobs where I was formatting floppy disks back in the 1980s
when you ... We still had floppy disks and you had to format them.
My career has progressed.
I've pretty much touched every aspect of the business and I can say that this is my passion.
I don't have any formal education.
I don't have a college degree, but I've been involved in this company for over two decades
full-time, and I've been a part of changing a lot of lives for our customers, as well
as for our team members, and our employees, but also through our charitable giving locally
in the community that we've been able to do as a result of our company's success.
For me, it's a combination of between technology, customer interactions, as well as just generally
helping people to achieve the goals and dreams that they have through the use of our software.
Eric Dye: I certainly appreciate your sharing your background and all those details.
Now, if you would, elaborate a bit on your father's accomplishments in the space of AI
and how he got started using it.
Lane Mendelsohn: Well, artificial intelligence is now becoming mainstream here in the last
year or so, and people who never heard of the term, or never knew what it was are now
all about AI, artificial intelligence.
It's the future, it's the AI revolution.
The truth is, we've been utilizing artificial intelligence since the late 1980s.
It's really interesting, in 1994, my father was invited on live CNBC television to talk
about the technology that he had developed and how it's helping people.
In this interview in 1994, he said, "For the last several years, I've been utilizing artificial
intelligence to accurately forecast the financial markets," and when I show people that now,
they say, "Oh my God, it's amazing.
What a pioneer. What an innovator."
That's really the truth of it.
He's a who's who in the world.
His biography was included in the time capsule at the White House.
My father has always been somebody who's looking for that edge, that next thing that can help
propel, to take things to the next level.
There were a lot of people back in the late 1980s when my dad was first getting involved
in AI, who said, "Ah, what is this?
It's a gimmick.
It's a fad.
It's never going to become anything."
Some of those same people now have contacted us for interviews, and asked my father or
myself to contribute to books that they were writing on the topic of artificial intelligence,
because my father's now regarded as a world expert at applying artificial intelligence
to the financial markets, partly because of the decades of experience that we'd have with
it, but also because of the success that we've been able to achieve with it.
Artificial intelligence is a tool and in the hands of someone who's not capable, and doesn't
know how to utilize it, and implement it properly, well, it's not going to get the results that
you desire.
In the capable hands, and with the research and development team that we've created over
the decades, we've been able to take this very powerful tool and harness the power for
the benefit of our customers, and it's ... There's nobody else in the financial industry that
I'm aware of that has contributed more to the area of artificial intelligence for as
many decades as my father.
For that, I'm very proud, but I'm also very thankful because his dedication and devotion
to this one topic for decades is what's allowed our customers to be so successful with our
product VantagePoint.
Eric Dye: Tell us, if you would, how is VantagePoint able to predict stock market trends,
and how does all that work?
Lane Mendelsohn: Sure.
I'm not going to get too down into the weeds, or talk in deep mathematics, but let me just
give you an overview that everybody can really grasp.
Artificial intelligence is a mathematical mechanism and we're using a very specific
type of artificial intelligence called neural networks and deep learning.
What it's doing is it's actually mining massive quantities of data, more than you or I could
possibly even begin to comprehend.
What it's doing is it's sifting through ... The artificial intelligence technology we built
is sifting through all of this data looking for patterns, looking for things in the data
that we wouldn't detect ourselves because we're mere humans, but the artificial intelligence
can look at all this data and say, "Based on what's happening in all of this global
market data, not just here in the U.S. domestically, but also overseas, looking at stocks, and
commodities, and interest rates, and precious metals, and oil prices."
It's taking all that data and saying, "Based on what's happening in all of these other
areas, what impact will that have on a particular stock, like Apple, for example?"
By taking all of this raw data, having the artificial intelligence process that data,
we're then able to say, "Well, if this, this, this, this is happening over in these other
areas, in these other markets, what effect will it have on Apple?
Will it push the price of Apple up?
Will it push the price of Apple sideways, pull it down?
Whatever the case may be, we're able to make very accurate, 86% accurate forecasts, short-term
trend direction.
Where is this stock going to go?
It's very simple, Eric, if you want to know where something's going to go, if you want
to know where Apple's going to go, you need to look at what are the factors that are driving
Apple.
It's easier said than done, but if you sum it all up, Apple, the stock price does not
go up or down randomly, does not go up or down for no reason.
It's actually being pushed, and pulled, and influenced, and impacted by other markets
and other stocks, and by the artificial intelligence analyzing all of that data, that is how we
are forecasting with such a high degree of accuracy.
In fact, in 2009, we obtained two U.S. patents on this very technology of being able to number
one, use the artificial intelligence to analyze all this data.
Number two, taking that data and then creating leading indicators, predictive indicators
that can forecast very accurately where a trend is going to go.
There's a lot of indicators that are out there in our industry.
The problem is, I would say 99.999% of them lag the market.
In other words, they don't really give you insight about what's going to happen.
They alert you to what has already happened.
As a trader, and as an investor, it's all about timing, and if you're finding out about
something after the fact, well, you're missing the boat.
Our predictive indicators, our leading indicators, which are based on the artificial intelligence,
allow our customers to properly time their entries and their exits, which helps them
to be much more profitable, much more successful.
Eric Dye: Today we are visiting with Mr. Lane Mendelsohn, the Vice President of Market Technologies
and VantagePoint, a trading software that uses artificial intelligence and neural networks
to predict stock market trends with up to 86% accuracy.
Here on Enterprise Radio, a part of EPN, the Entrepreneur Podcast Network.
Now, continuing on, Mr. Mendelsohn, how are traders using VantagePoint in the markets
to make money?
Lane Mendelsohn: Well, it can be used in many different ways.
The nice thing is that the software program does not dictate how a trader must trade,
or how much money they must have to invest, or how much risk they must take.
It's very nice because what the software's doing is it's telling you, it's like, "Eric,
here are the stocks that are expected to move and here's the direction they're expected
to move in."
It will give you very specific pieces of information that allow you to make intelligent investment decisions.
What it's not going to do is it's not going to tell you to go outside of your comfort zone.
It's not going to tell you to risk more money than what you have.
It doesn't tell you what to do, it tells you what the market, or what a particular stock
is likely to do.
Once you have that information, whether you have a $5,000 trading account, a $50,000,
a $500,000, a $5 million, the amount of money you have or whether you're a very conservative
investor, or a more aggressive trader, it doesn't matter.
Once you know what the market, or what a particular stock is likely to do, then it's very easy
to make the right decision at the right time.
The problem that a lot of traders and investors have out there is they don't know what the
market's going to do.
They don't know what the stock is going to do.
They feel very lost, a lot of times nervous, lacking confidence, and then it makes it very
hard to make the right decision at the right time.
This eliminates all of those types of emotions and factors and says, "Okay, this is where
the stock is likely to go.
You've got an 86% accuracy, which is unheard of because there is no such thing as 100%,
of course."
The customers that use our software are able to very quickly and easily, 10 minutes in
the evening, look and see what looks good, what doesn't look good, and that allows them
to sidestep trades or investments where they may have lost money, and rather, focus in
on trades or investments where they can make money and the odds are stacked in their favor.
That's what the software does.
It's very easy to use.
We have customers that are just out of high school that are looking to make this their career.
We have customers that are in their 90s, and so the older people that we work with, our
customer service has to hold their hand a little bit more, but that's what we do.
We're a small family owned and operated company, and we treat our customers as such, and we
really go the extra mile to make sure that number one, they have cutting-edge technology,
but number two, they're able to garner the maximum benefit from that technology, and
that's what has led us to have such a successful business, and have such a high customer satisfaction rate.
About 40% of our revenue last year came from existing customers who got our software, obviously
experienced success with it, and came back and said, "Gosh, I got your stock package,
but I'd like to get into currencies, or I'd like to get into commodities."
They're looking for other ways to make money and they know that we're the real deal.
We've got good technology.
We've got the support and training.
It's the full package.
Eric Dye: Is it common for VantagePoint traders to use the software to trade as a full-time job?
Lane Mendelsohn: Yes.
I would say that our customer-base is split between people who are working full-time and
trading part-time, and people who are trading full-time, and retired, and no longer working.
Now, when I say, "Trading full-time," like I said before, our software takes 10 minutes
each evening.
When I say, "Trading full-time," I don't mean they're chained to their desk sitting there
all day long looking at the monitor.
What I mean is they're deriving their full-time income from their trading and some of their
investing while only spending, let's say, 10 minutes in the evening.
For our customers who are retired, they paid their dues, they worked hard.
This is time for them to enjoy life, but they want to make sure that they continually have
that source of income coming in.
That's when they come to us saying, "Hey look, I'm retired.
I've got a nice nest egg.
Number one, I want to protect it," which our software can help them to do.
"Number two, I want to leverage what I've saved to make it grow for them and for future
generations."
We've had customers who've been able to provide for themselves, their families, but also many
customers who've been able to give to charity, or set up trusts for future generations, or
pay for college tuition for children, or grandchildren.
It's been very gratifying for them, but also gratifying for us to hear those success stories.
We also have a lot of people, Eric, who come to us saying, "Look, I'm going to retire in
five years.
I'm going to retire in 10 years, 15 years," whatever that window of time is, and they
want to pre-plan.
They want to put all their ducks in a row and get everything set up so that they are
continually and consistently making money from their trading and investing using our
software, VantagePoint, while they're working a full-time job, so when they do make that
transition from working full-time to retirement, there's not this period of time where they're
feeling a little uncomfortable, or trying to get this other source of income up and running.
We've had a lot of people who may have said, "I have a 10 year window and I want to retire,"
and a lot of times within a much shorter number of years, they're able to get to that point
of comfort where they say, "VantagePoint has helped me.
It's given me confidence.
My account has grown.
I'm going to go ahead and take an earlier retirement than planned because I've reached
that point where I'm comfortable enough, confident enough that I will be able to provide for
my family based on my trading endeavors."
Eric Dye: Certainly some enlightening information here and we can't thank you enough for the
time spent with us here so far now.
Any exciting new plans for VantagePoint coming up this year in 2018?
Lane Mendelsohn: Yeah.
Got two things that are very exciting from my perspective.
One is the fact that we are releasing a new version of our software, VantagePoint, where
we've taken a lot of feedback from customers, we've taken advantage of new technologies,
and research and development that we've done in the artificial intelligence space, and
our customers are going to benefit from that, and that will be coming out in a number of days.
We're very excited about that.
I'm also very excited because last year we formed a partnership with Shriners Children's
Hospital and we've been giving a percentage of our revenue each month to Shriners.
We've met several of the patients who've actually come with their parents to our office.
Let me tell you, Eric, on a daily basis we're changing lives, we're helping people protect
their nest egg, helping people grow their retirement, and that feels great, but knowing
that we're helping people in the community, specifically children, and Shriners is a great
organization, it really takes our concept and our mantra of changing lives to another level.
I'm excited that in 2018 we're going to continue our partnership with Shriners and we've had
a lot of customers who have also made donations to Shriners because of our partnership with Shriners.
It's all about helping others.
It's all about giving back and if you can help fill someone else's bucket, it doesn't
deplete your own bucket, it actually fills your bucket simultaneously.
The Shriners partnership has just been very rewarding for me on a personal level, but
also my entire team has got behind it, and we're excited about doing even more in 2018
to support our partnership with Shriners.
Eric Dye: Certainly some outstanding news there and thanks for sharing all those details
as well.
In conclusion, any advice for those entrepreneurs tuning in from all over the world?
If you had one tip to share, what would that be?
Lane Mendelsohn: I would say two things.
Number one, follow your passion.
My father started this company when he was in his late 20s.
Next month, my father's going to turn 70.
You can't do something for decade, after decade, after decade, after decade, unless you really love it.
You'll lose interest.
You won't do it well.
You won't be able to put 150% in.
You have to find what you're truly passionate about and if you think, "Well, I kind of like
this, but it's not my real passion," then you probably shouldn't pursue that as your
entrepreneurial endeavor.
Number one, it has to truly be your passion.
Something that you are excited about doing every single day and can foresee yourself
being excited about doing it for decades, and decades, and decades in the future.
That's number one.
Number two, you have to give back.
You have to make sure that if you're succeeding, if your business is growing, you find ways
to help other people.
My father started an entrepreneurial scholarship.
He's been giving $10,000 a year to a student who's graduated from the high school that
my father graduated from, to give back, because my father has been successful.
Our company has been successful, because our software has helped so many people around the world.
Our partnership with Shriners.
We are involved with Support the Troops.
My wife is running this weekend a half marathon for the Lymphoma and Leukemia Society.
So many different ways that you can give back.
Like I said before, a lot of people think, "Ah, if I have this money and I give it to
someone, now I have less."
You got to look at it like, if I have money because my business has been successful, let
me invest, not give away, not spend.
Let me invest that in someone else or some other worthy organization.
It will come back to you tenfold at least.
I've never found that any charitable donation that we've made was a cost, or an expense,
or anything like that.
It's always been something we've been excited to do, because it does come back to you, and
it will come back in multiples.
For anyone who's an entrepreneur, obviously they're getting into the business world to
be successful, to make money, to provide for them, to provide for their family, widen that
circle and help as many people as you can.
Eric Dye: Sound advice.
Thanks so much, Mr. Mendelsohn for sharing that with us.
Before you go, where can listeners get all the details on Market Technologies and VantagePoint?
Lane Mendelsohn: Go to our main website.
It's VantagePointSoftware.com.
They can read more about our company, more about our story, more about the people we've
helped and changed their lives, and get a free demo of the software to better understand
the power of artificial intelligence, and how it can help them to be more successful,
and create the life that they want to have.
Eric Dye: Mr. Mendelsohn, continued success to you in the company and thanks so much for
joining us here today on Enterprise Radio.
Much appreciated.
Lane Mendelsohn: Thank you, Eric.
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