well afternoon and welcome to today's webinar we have most of the participants coming
into the view at the moment and we are going to get started straightaway as I
have lots and lots of things to cover with you guys today lots of content lots
of great tips lots of hints and hopefully you have some questions for me
as well which i think is what makes webinars so brilliant is the ability for
us to interact my name is Anne-Maree Kurr I'm from a AMK Training and
consulting and I'm presenting this today on behalf of Leep and I'm hoping to
share with you ideas, techniques and strategies that you can employ to
increase the sense of community around your Facebook page there is a focus on
not-for-profits and community organizations today but the tips are
going to apply to most businesses as well because I think what most of us
want out of our Facebook pages whether it be for a small not-for-profit in
regional area or a law firm in the city we want the people who come to our page
to feel like part of a community so we're going to talk about some of the
techniques today that we can use to make sure that that happens
so this Seven Club Sports who are a fantastic resource they've identified
seven main reasons that not-for-profits use social media I thought I'd kick off
with these today so you can begin to think about what it is about a Facebook
page that you think you would use with your community so the first one is
sharing news and I think this is sort of the go-to and the main reason we have a
Facebook page is that we wanted to share coming up what events we have what's
happening in our community and I think they're all really valid reasons for
utilizing a Facebook page there's also brand recognition so when
you're using social media you need to constantly be
thinking about it is what I'm posting within my brand am I using colours if
that's applicable am i using the correct fonts that I've been you know instructed
or or asked to use all of those ideas sort of come into play there so I'll
talk a little bit more about that when we get to images a little bit further
down the track it could be education about the cause
and mission of your not-for-profit or your community group so telling people
exactly what it is you do what it is you're hoping to do and the ways that
you're going about that. It could also be for fundraising not so much an issue
here in Australia although I tell you what with the ways the funding is
changing maybe it's something we do need to think about but if you're running a
gathering or a trivia night then social media is absolutely going to be one of
your best ways to go about that you could use it for volunteer recruitment
and leap does this fantastically so putting out the call when you need
volunteers or a certain event or for an ongoing feature that your
not-for-profit is running - your volunteers are on social media so this is a
fantastic way to get the message out. It could also be for donor recognition so
if you're you've run a golf day and people have sponsored donated prizes
then you really want to spread that message far and wide and last but not
least employee recruitment so do you have you know some jobs going are you
hiring and you can put the word out and encourage people to share that within
their social media and on their networks and then you'll find that you know you
get a much greater reach than simply putting an ad in the local paper so once
you've identified what you're going to be using social media and in today's
case Facebook pages to achieve it is really important to implement measures
for your success as well think about what is success for you and it could be
as simple or starting off as simply as am i reaching more people? am i
getting more likes? and something I think that everyone should be striving for is
am i engaging in our am i encouraging conversations on my facebook page we're
going to talk about that one a lot today as well
so the golden rules of social media - be transparent, honest and consistent, listen,
respond and be successful. there can be no doubting the power impact and
empowerment that social media has given to individuals and organisations it
enables the telling of stories it enables you to spark conversations but
it's no different to communication throughout time we're just looking at a
different format and communication in person can go well it can go badly
social media is a little bit the same things can go wrong leading into that is
a very important question do you need a policy absolutely positively without
question you need a policy for social media and the reasons that a policy is
so important for you to have is that it enables you to set boundaries and it
also enables you to have a really great resource for maybe when things aren't
going so well. So again it's not something I'm going to delve into too deeply today but
it's not about restricting people hence the padlock here it's not about locking
people down but once you know where the boundaries are it gives you a freedom up
until that point so if you have a list of questions that people might be asking
about your service if you have some very defined answers for those questions then
it takes that pressure off staff members when it comes to answering them they
don't have to question - am i giving them the right information? the same with negative
information or negative commentary on your social media page if you have a way
of respond and you have some set guidelines about
how you respond to negative feedback or negative commentary what you will find
is that it takes a little bit of the at the moment emotion out of it and you're
prepared for you know you're you're able to respond in a in a much calmer manner
and I actually had to deal with this on one of my facebook pages last week
someone was hugely critical. they weren't critical of me or my business
that are actually being critical of a Facebook feature which all of a sudden
is hiding your opening hours and just tells you or tells your audience whether
you're opened or closed so I was very calm and measured slightly annoyed that
I had to do it but I keep emotion out of it because that never goes well on
social media if you get too emotional so a couple of the reasons that you might
need a policy number one to protect your company's reputation to minimise
confusion about legal issues so you know what can we say and what can't we say
before we sort of step over a boundary to raise awareness of your brand
okay so part of your policy might be about - these are the colours we use, these
are the positioning and the type of pictures that we use that's not a
restrictive thing that's very much what your policy can do to empower your - your
employees as well some of the things that you might want to outline in your
policy and these are just a few ideas so what the overall objective is are you
looking at a customer service page is it about sharing ideas so you know have
clarity about what your Facebook page's purpose is and again that will help
everyone when it comes to posting information. what's the tone of voice? if
you've got multiple people posting on your Facebook page it's really important
that you all come across in a similar way and believe me this is so much
easier when there's only one of you because you are the voice but it's
really disconcerting to your audience when you have someone who's very formal
and someone who's very fun and they're sort of posting you know
next to each other so think about the tone that you want to your Facebook page
to provide and try and get everyone who posts is sort of you know stay within
that idea. Response times - how quickly do you respond I'm going to show you a
messenger in a little bit and messenger is actually becoming an incredibly
powerful feature of Facebook the ability to message Facebook pages came in quite
a while ago but they're now allowing you to set up automated responses to have
some frequently asked questions on messenger so that you don't necessarily
have to be involved and the advent of the Facebook Messenger bot B-O-T is a
very interesting feature which you know allows you to basically set up a tiny
little robot running in your facebook Messenger that can send information to
people attach presentations guide them to your website if that's what's
required it really is quite amazing and the technology behind it is so
clever that you yourselves don't have to be super clever you don't have to know
too much about it you can actually set up some really really clever features
and I was at a conference last week where HubSpot in particular did this in
a really clever way and absolutely inspired me to to go away and learn more
about it another thing to include is your content so what are you going to
share and thinking about you know what types of content if you're a government
organisation you might want to wash anything political you might want to say
"okay I don't think this is areas that we want to step into" but if you're a local
neighborhood center and you believe that advocating for your community is really
important then it might be something you will allow so the tired of your
organization and what you do is very much going to be impacted by this and
then as I've already mentioned it's just dealing with negativity and complaints
so what's your complaints procedure think about how this will look in social
media and you know try to avoid getting into those
emotional slanging matches online because no one's going to win when that
happens so social media governance is a really great resource that I can just
share with you there there are some pre-built policies that you can download
and edit and work with and if you're particularly worried you might want to
just get a local lawyer involved just get them to cast an eye over it because
as we're all discovering what happens on social media definitely stays on social
media and can come out and bite us in the real world as well okay so now we
start to think about your Facebook page and for those of you who have a fate a
very active Facebook page at the moment you're probably thinking this is a very
strange statement for me to make which is start by not thinking about social
media but where a lot of people get themselves stuck and where they make
some very very big and very costly mistakes, is they get themselves into the
mindset that it's all about the social media "we need a Facebook page because
everyone tells us to okay we're going to create a Facebook page we're going to
put some content up there we're going to do all these things we've been told but
what they're often forgetting is what needs to come before that and they need
to think about what do we - as an organisation - what is our role what is
our objective in our community, what is it that we want to do how do we want to
grow how do we want to improve if you start to think about it from these
points of view, social media just becomes a tool that you are using to achieve
those objectives if you think about social media that is in the deep within
itself it's not going to work so well it absolutely has to tie in with the goals
the mission the vision of your organization then once you know what
that is you can start to look at how social media can help you reach those goals
so it's not just a megaphone for your businesses it's not it's not a way for
you to stand out on the street and tell people about yourselves social media
doesn't work like that but if you can use it to craft your story, to craft some
very clever you know potentially advertising then you're going to win in
the long run but so are your community more importantly, because they're absolutely
at the center of all of this there are lots of social media forms out there as
I said today we are focusing on Facebook pages and if you try to have a presence
on all of them none of them are going to work and by working with the community
organizations and the not-for-profits Instagram and Facebook are your friends
you know it really are the the the two spaces where you can make really great
headway you've got very, very large audiences to work with but just as a bit
of an aside don't discount LinkedIn it's becoming very powerful and it
is a tool that I think most business managers people working in the community
sector can absolutely gain from. And we'll will be covering LinkedIn in another
session. so you need to concentrate on if you're when you're setting up your
Facebook page you need to concentrate on growing your audience and increasing
engagement. okay and you can do this by becoming a bit of an authority on your
subject matter so if you are the head of the transport organization in regional
New South Wales you can share what you know about your area, your business
transport in general, you know you've got all these fields that you can start to
say, "hey we as an organisation we really know what we're talking about and we're
willing to share that information with you". you can then start to engage your
community around these ideas and listen to their feedback so by asking questions
posing questions on your page listening to the responses and
actually encouraging that conversation the conversation doesn't have to be
between you and your audience, it can start to be between your audience members as
well and interestingly Facebook regard this as "authentic conversation" and
"authentic engagement" so if you can start people you know having a bit of a chat
on your Facebook page about an issue then you're actually a long way to
getting more people to see your Facebook page as well because the higher Facebook
rank what's happening on your Facebook page the more that people are actually
going to see it and your audience are going to see more of what you post so
don't just blast information out think about how it can be crafted in such a
way that you're encouraging that engagement and that listening. build that
conversation and have a little bit of consistency about it as well so you know
if you have a local issue of the week on your Facebook page you know not a bad
idea do it on a Wednesday Wednesday's issue of the week so that
people who are following your page start to see that that's what you're doing and
then they know that that's when they can start to get involved a big part of that
authority that you need to generate is becoming an expert and this is sort of
one of those social media tips that it's so vital to what you do know, I'm known as
a bit of a geek that's okay with me that's my thing so when people have
questions about technology or anything to do with social or web or Excel or
PowerPoint I'm often their go-to because you know over time and through my
sharing of knowledge I've sort of managed to carve out that as my little
bit of expertise so you can do this in several different ways and one that I've
absolutely recommend is blogging now blogging is absolutely the oldest of our
social tools it has been around now for about 18
years I think when it first got created funnily enough it was it had the same
action as social media tools that have come out since so it's the whole why do
we care about what people ate for breakfast because weirdly that's how a
lot of these social media platforms start when people are blogging they'll
writing about what they had for breakfast and Facebook came about they
were photographing it and then writing a description
when Instagram came about they were just beautifully styling their granola and
sterling there and popping it up there for us but as them as the platform's
aged and as they evolved they do become so much more than that and blogging now
is really you're long format words where you can really nut out a great idea a
great thought a great techniques and some useful tips that someone can take
advantage of so the blogging although it's not your Facebook page it becomes
slightly an integral to it so your blog would live on your website for example
if your organization has a website I would absolutely encourage you to
implement a blog page or a latest news page on there and then you know in three
to five hundred words you can really delve in and and really get to the get
to grips with a topic that can then be shared on your Facebook page for your
issue of the way you these things starts to lead into each other and they do that
really really well so think about that and know the benefits of blogging are
immense you know they enhance your credibility
they're actually brilliant for what we call search engine optimization or SEO
because you've got that you constant change and that linking in and out that
we really love. You get more website traffic you've actually got a bit of
control of your online identity because you're crafting it okay so with a blog
yes your hope you're potentially you know it lives somewhere else but you're
not putting all your eggs in the Facebook basket okay so that when
Facebook change their algorithm for example or when Facebook
make a major change and they do this regularly they do it to stay current but
they also do it to stay on top of us you know we they're constantly making a
scrabble a little bit to stay up to date and a blog is a little bit different a
blog is more of your space but then you can utilize that beautiful blog you've
written you can turn it into audio you can turn it into video and then you've
got all these other means of which to to share that information. once you've got
your information out there you've got to have that engagement you've got to have
that listening so we've already said Facebook rewards posts that have
interaction if you post something then no one responds Facebook aren't going to
show it to anyone so if you post five times a week and no one looks at it on
Monday no one looks at it on Tuesday you're really going to start to struggle
throughout the end of the week because Facebook is starting to see that people
are not engaging in your content so - you know you've got to look at what's
working what's failing and really craft the ones that are succeeding what ones
are getting the answers what ones are getting the responses once you start to
get the responses it's a little bit like a mos you know a rolling stone
gathering moss you can build on that and it will continue to grow you've got
to get that initial interaction though
so you're going to identify some trigger points the first step to engaging your
audience is to identify the types of content they respond to you'll need to
do research to do this and there's no quick fix so for example if you just
post up a post saying on this week we have meeting on Wednesday and on
Thursday we're going to the pub for lunch you might not get any great
interaction with that but if you put up a post saying coming up next week we're
going to the pub and you have a beautiful image of the local pub you
know look stunning the Sun setting on it and look really really great you know
what do you have you planned out what you're having for line
let us know below didn't you know that those tiny little elements the
additional future the question mark being being generated you're going to
get a lot more engagement with that second post than the first one another
thing you can do is look at how other organizations are engaging their
audiences have a look at who's doing it well now they don't have to be
organizations exactly like yours but think about you know I'm a small not for
profit in a regional area, they're a cafe in a regional area let me have a look at
what they're doing how are they engaging their audience because their audience
size is going to be similar so how can I look at what they're doing look at
what's going well what's not working for them you know when you look at a
Facebook post you can see how many people have liked it how many people
have commented look at the ones that are doing really well and think about how
you could achieve that yourself you can also use things like Google Trends so
Google Trends actually tracks what is you know what other people are looking
at within your community in your area you can narrow it down by country what I
did this this morning all anyone cares about is the world cup they might think
well the world cup has got nothing to do with me but you know what you can make
it something that you're you know we're going to you know who are you going for
did you watch the game last night is there one struggling you know you can
make these trending topics have some sort of linking with your audience so
you can go on to Google Trends and it's a live update and it's actually showing
you what people are looking for what people are talking about you start to
get a feel for you know the topics people are interested in at any one time
think about various content format so Facebook let you use text, video, live
video, polls, pictures, slideshows all of these are available so make sure you
mixing it up the whole just a bit of text and a bit of you know nice picture
that's great but you can do a lot more we're going to
show you what some of those look like
don't be afraid to use humor okay so when you're engaging people will you
know respond they'll have a laugh so think about how you could use that as
well so the question I get asked a lot I'm already busy how do I create more
content number one use a Content calendar actually sit down plan out the
posts contact your graphics think about what your words are going to be I've
actually given you guys a social media planner in Excel for you to have a look
at today I'll just quickly pull that up to show you. Or will I? It's just being a pain so
I've only done three months cuz the G if you can use three months worth I will be
so super impressed and I will give you a gold star and basically all it is it's
an Excel spreadsheet it's a little calendar and it's asking for potentially
up to four posts per day now this is not necessarily saying you have to have four
posts but the 2 to 3 mark is not out of the question and all you would do
is you would say okay I'm under a 2nd of July around midday I'm going to post
what's on this week is typing in look what's on this week and you know you
might even fill out that with as many notes as you like and then in the
afternoon I'm going to put a funny post about how hard Monday was and then I
should say I'm going to do something else and you just run through it and nut
out some ideas over here in the content bucket you can actually say you know
this is what my post title is if there's a link that's needed I can bit of a you
know description there I can link to my image that I want to
use and I do this maybe once a week maybe once a month and I don't
necessarily do it alone because what you want to do is you want to put all your heart
soul and effort into this in one go leave room for a bit of spontaneity
leave room for oh that's hilarious oh I'm going to share that on my page but
what you really want to do here is come up with a plan because I can guarantee
you I'm not going to sit down twice a day and plan out a social media post no
one no one on earth has time for that but you can put aside half an hour a
week or you can put aside one hour a month and I'm telling you that is all
you're going to need to do this as well and then once you've got the plan you
know you could scoot across to swapping tools again there are publishing tools
out there we can go to HootSuite having a bit of a snooze go away go away we can
go to HootSuite which lets us schedule we can go to Buffer which lets us schedule
our social media posts or we could use sprout social now these are just three
examples of tools that are out there HootSuite is very popular within the
not-for-profit sector because through Connecting Up they do offer very good
deals in terms of pricing wouldn't surprise me if buffer and sprout social
had not-for-profit pricing as well and it is really interesting with a lot of
these always ask the question it might not be listed on their pricing page but
a quick email through will often reveal that a company is very prepared to do
not for profit pricing so they're just three examples of ways that you can
schedule your tools and just another one and this is actually probably my
favuorite at the moment is using a project management tool
like Trello so all of your social media ideas just get listed in here and when
you think yep I'm actually going to pop that one into this week right
let's drag it across okay and then I can open him up I can put descriptions in
here I can add attachments I can do all sorts of things and work out where the
swirly or the best time is going to be to schedule those particular posts and
when we talk about best time it's really important to think about you know when
your audience are online as well so while my calendar just sort of gives a
very generic am midday afternoon PM you know you might find looking at your
insights that your audience is all online at 8 o'clock at night they might
all be online at 10 o'clock at night you've actually got that data you've
actually got that information and I'll show you either that as well
so they're just some of the tool you can use to help you but then the next
question is what do I what's my content what do I actually
posts about what I actually encourage you to do and the fantastic Monday
afternoon after a webinar tasks then look do this at home if you like sit
down with a glass of wine get a really lovely big piece of butchers paper a
couple of textas and think about what it is
that is associated with your organisation or with your business what
you can do is you can sit down so I did a local aged care respite Centre okay so I went
with some cooking classes some craft some outings you know we've got in
shared we've got movies we have functions we go on travel to us we have
troops games all these different things are part of my community organization that
I'm running now that took me less than a minute I'm not even part of that
organization but it's so it's such a great time to do and find that once you
get going you'll start on all these little sprouts well where do we go on
bus trips to let's list them what plants are planted in our garden
lurked was them what cooking classes are coming up will they all become events
what craft items are we creating they each become a potential topic that you
can post it out because you need to keep crediting fresh content people don't
want to see the same thing over and over again some of the Facebook pages I
follow it's the same image the same brand the same logo I start to ignore it
it starts to become just white noise on my Facebook feed but if I can offer them
up something different every time I'm going to start to get you know a lot
more impact and what you're potentially going to need to do here is you're also
going to need these for two different audiences so you might put the same post
up twice and one might be for the local community and one might be for the
people who are actually part of your organization or connected to your
organization in some way don't necessarily think that you only need to
post about something once there are chances of people seeing seeing it
without you actually paying quite a lot of money it's actually really low so
post things with different images post things with slightly different captions
and see you know which ones getting the best interaction which ones are working
do more of those other things that you can start to think about in terms of
your topics we've got things like what are our future plans you know how where
are we going as an organization if you do any sorts of strategic planning
things like that let your audience know about that take photograph the whiteboards and the flip
photos on the daycharts and then the my maps that you create and share them because they're
gonna look really great a little bit like that we have you know watch this
space we've got something exciting coming up soon we've got you know new
products and services - what's happening are we adding to our
services with you know things that the ndis coming in and my age care you know
there's lots of things to tell your audience about inform them take them to
sites you know take the latest legislation put it into nice friendly
words for them and you know you'll garner a following
because people will think these guys know these guys are helping these guys
know what we're going through and they're doing their best to help us
Follow the seasons you know jokes about the weather always go down a treat but
you know welcoming to spring welcoming desire you know things like that are
gracious happy whatever's you know happy take your dog to work day happy think
last week was nude hiking day or something on both lines again this is
bringing that humor into it that you're you know it's very much going to be
appreciated okay we've got other things with testimonials we've got an awards
that we get all of these things are potential topic banks for you if again
if you were to only pick one or two of these a week your social media calendar
is going to fill itself out with a lot more ease then if you just sit down
daily and go hmm what am I going to write about today because that's where
you're really going to struggle okay does anyone have you haven't got any
questions at the moment so I am going to just keep powering on just remember that
you can type in a question if you have one using the panel and I'll have
another look in about 10 to 15 minutes or so after we've looked at some images
which is our next very interesting topic so we're going to look at creating beautiful
images and something I encourage all of you to do whether you are a single
person not-for-profit or a large organization or a for-profit business
have an image library now there's a thousand ways you can go about this if
you're not so keen on being in front of the camera yourself try and find a
photographer will make you feel comfortable in front of the camera they
are definitely out there and they really can go a long way to helping you build
up that image bank you might find someone local who is prepared to come
into your organization for a few hours and take photos of the staff your
clients the people you support you know really build up a great bank of
images that you can repurpose and reuse on social media we love seeing the
people behind a business I think that's really important other things to do is
to be very organized with your images so I would suggest you know even if you're
using a combination of photos people have taken their iPhone some
professional images some stock photos that you found on the web
organize them well create a folder preferably in the cloud somewhere so
utilizing something like Google photos or Dropbox where people throughout your
organization can go and get those images when they need them so that you all have
access to the same feel of images the same ideas and people aren't sort of
scrambling and going i'll that'll do that's you know that'll do for now when
it's not on-brand it's you know not the style you're really going for so be
really organized with that when you're creating your images now here's just a
quick example I'm going to scoot over into the web again in a sec of the
difference a great image you know and a bit of work can make so if you're
scrolling through your Facebook feed what are the odds of you actually
actually looking at something like this you know put you know thanks for the
awesome training session we had the other day it was so relevant to our
needs and it reinforced that we're heading in the right direction that's a
great quote I'd kill for that quote I made it up by the way but if I'm
scrolling through my facebook feed with the millions of other things that I'm
seeing there's no way I'm gonna stop for that that is that is a tiny little blip
in my brain as I'm scrolling past we've got very short attention spans we have
all this stuff you know sort of trying to get our attention so that is not
going to make the stop this have on the other hand reached took me less than two
minutes to create is much better okay we have a doggo sure for starters and a
doggo picture is always really important because now I'm joking I know
a dog is always gonna make me stop - I'm always like oh what's the dog up to but
a great image from your organization from your
us ideally from the training that was held would be perfect is so much more
appealing so I'm not kidding you here that is less than two minutes work I've
thrown a bit of information there some great feedback thanks Jenny
if you want to discuss how we can help contact us below if this was like my
page and I just did this for me just to get it up really quickly if this was on
my page I would you know I'd have a message me for more information button
you know I'd give them a really quick great call to action so you know you can
see the difference there just from that to that which one is going to cause you
you know what what is gonna make you stop and what is going to make you stop
and read that information and then potentially create you know go with that
more there take that action and give that organization a call okay so some of
the tools that you can use to build some of this really great stuff - first up
where am I getting some of these pictures from I love unsplash and I do
share this pretty much no matter what I do I use this for presentation photos I
occasionally use it for social media photos the beautiful thing about
unsplash as a resource is that this is a community of people giving away their
photography so there's a really big difference between free photography and
royalty-free photography these guys are saying you are allowed use my image so
what actually happens when you search so if I searched for puppy just as a you
know why not I have six hundred and fourteen free puppy pictures they're
adorable and we could see here forever let's just say I wanted to use this
little guy I can download him and what will happen is he will hopefully very
quickly pop up into my there we go and then this little pop-up comes up and
said crediting isn't required but it is appreciated and allows photographers to
gain exposure so I can copy that text and then wherever I use that image I can
paste that little bit of crediting in as well so that's a really nice give back
to the photographer's and I do actually know people who have contacted
photographers and commissioned them to do some work out of this which is really
great the tools that are very very handy one that I love is Canva so Canva -
OOP there's my little dog oh that's been downloaded canva is a graphic design
tool that allows you to create graphics particularly for social media but also
allows you to create presentations and flyers and pretty much any sort of
marketing material that you can think of what you can actually see here is an
example of where I've created three different versions of something all from
you know a very similar branding perspective so what Canva allows you to
do is to create a design and you can choose the type of design that you're
going to create so if I click on my little more button here we social media
post we have documents we have ebooks marketing materials headers so a really
important element of your Facebook page is a is a header so we can actually come
in to these look the way I'm not getting my more button being a bit of a pain
there but I can do an event cover just as an example and when this loads up,
it gives you all these great templates to work from if you're particularly
creative you get from scratch but what a lot of people love in the
canva world is the ability to say oh I really like that and then I can just you
know double click change the text change the graphic we really got to do too much
thinking about you know fonts and layout and all those sorts of things
and it's a nice quick and easy way and then you can download that image once
you've finished it you can also access photography or stock photography within
canva as well so I find in a picture of a puppy telling young once I've got a
theme I tend to stick with it I can bring the little you know paw prints out
for example and decide I don't want my little fall leaves so don't want them at
all okay so I can delete them and I can use my little puppy paw print instead
okay so I can drag him up you can see how lost you could get in this very very
quickly and it's great so there is free canva you can also subscribe the pro
user it just lets you do things like save your brand colors and fonts in
there you can upload photographs and you can up grow up load your own logos so
you know this is actually my little daughter I can drag her out into the mix
if I want to bring her in and you can put your logos up there as well so I can
drag those out if I need them a really really great tool very easy to use and
there are apps as well so I often find that I've only got my phone on me and I
really need to quickly do a social media post for my Facebook page I can do that
really easily using canva the other one that I do use and I do love is Adobe
spark now I am an Adobe user so this is partly why I do like this but I can
create a new Facebook post or when you post I can come in here and say I want
to start from scratch again goes through its little creation process but again it
will let me choose from Twitter style of his Facebook size of Instagram, squares
as you know whatever you feel like doing I can go into social profile I can
create a new event cover all of these features are their sizes get updated
nice and easily so all of these tools that have canva spark unsplash they're
all great for helping you achieve that final outcome which is that great
community and finally we head over into Facebook itself it's taking us a little
bit to get here today so when you go to your Facebook page I am logged in as an
admin here now a really very important tip particularly for those of you out
there in the tiny community space if you're the only person in your
organization please don't be the only admin of your Facebook page really
important that you you know pull in someone to help I'm the backup admin for
about ten different pages purely so that if anything happens to your account and
I think you know you're not going to get locked out of your first full page
you'll still then be able to share messages with your community and you're
not sort of going to get you know lost in that sense so go into your settings
very quickly one day go into paid roles and just you know find someone else who
is willing to be an admin with you so that um yeah you're not stuck there on
your sofa take you on a very quick little tour of the page just want to
encourage you to try some of the things out so when you go to write a post is
your page now notice a little symbol here it's the same as my little logo up
here this means I'm acting as a AMK I'm not acting as Ann-Maree we're two very
distinct people but what you can do is you can swap so when I go to a post and
this is one that I put up earlier today just to be a bit silly I did a little
poll which was you know if I gave you an unlimited budget to buy a new laptop
which would you choose tell me why in the comments so I've got
some elements here I've asked a question I've encouraged some feedback so I've
encouraged people to you know actually respond to me and this is a great new
feature that Facebook have added which is the ability to use pictures and gifs
in your polls so you can actually get feedback from people really really
quickly and what you can do here so if we come
up to the post up here these are some of the things that Facebook are letting you
do now when you post so remember how I said you know don't don't just write
text well we've got the writer post we've also got the ability to add photo
and video we can do a check-in we can write notes tag products we can
advertise we can get messages there's all these different things that we can
do we can create offers there was that poll option we can start a QA okay so
that's an interesting one we can go into the QA can introduce ourselves we can
create events we can get calls we do directions think about mixing this up
use some of these different features you know what have we got here probably 16
16 different options there's again there are 16 different potential posts
multiply those 16 different posts by all those topic areas that we had your topic
Bank is getting bigger and bigger and bigger and you're not having to think so
hard about what it is you're going to post so if I go into the poll okay you
know let me do this one say hello you think I've confused it it's gonna
click out of there very good at confusing it will click on my little
very random that's alright I've got my little one there that's why
I always pre prepare these things I updated my cover photo now again that's
a really good thing to do regularly if we have a look up here okay so I've
thrown in a little bit of a description about what I do just on my cover page
there that was created in canva in a couple of minutes so that was really
nice and that wasn't too hard
another thing to think about is groups so Facebook actually
letting you create groups attached to your Facebook page now there's multiple
benefits of this so I've got a group here which is social media for small
business so this was for a training run that a colleague and I did we actually
created that group so that there was a bit of a safe space for people to ask
questions and provide feedback and really keep each other in touch with
what they were doing you can also create multiple groups within so if you have
multiple little areas you might have a reading group that meets at your
community organization you could create a little side Facebook group for that
the advantages are that it is a bit of a safe space you tend to get much
higher interaction in your group so if that's what you're looking for then
groups are a fantastic way to go about that we can help you go through that
process as well if that's something that you think you might be interested in I'm
highly recommend using groups you can also set up services so think about your
Facebook page as a source of information for your community you can actually show
them what services you're providing takes a little bit of the confusion out
of it so you can go into the add a service pop a little picture in what the
name is if there's a price attached to it and a description you can do that for
all the services that you're that you add and again people who had come to
your Facebook page they're going to see that because it'll actually be shown
quite high up on the page and you're cutting down a little bit on your admin
time there because you're not getting you know repeated questions about about
what it is you're doing if I jump into the settings for a tick
sort of going to chat for about another five minutes or so there's a whole range
of settings here that you know you may or may not have ever looked at before
messaging and this is I briefly touched on this earlier this is great because
what you can do with messaging is help people start a conversation
you've got your little responsive sistent here so send instant replies to
anyone now if I turn that on here actually giving me a message I can
change that message to be you know something a little bit more personalized
I can save that just means that people know that I'm checking messenger and
that I'll get to the one I can you can be a little bit specific there in saying
we answer messages between the hours of you know give them some very specific
times if your situation is urgent maybe here's a number you can call or here is
another resource that you can use think about how you can use that for your
community so they feel like they can use that particular tool to communicate and
I think this is becoming a lot of people's preferred method of
communication people like that they can just shoot off a quick message and get
some you know real-time responses and real-time feedback so you can do that
you can show how long you usually respond you can stay responsive you know
know that your response in and you can even have little messenger greeting and
so when they click on that message me button you can actually turn all of the
these on or off depending on what you think is um you know the best thing for
your organization other things that you can do that are going to be great for
your community is think about using video you know video is a really scary
one but the interaction on video is really really high so if you're doing
something really fun at your organization or at your community or if
you've got a really important message but you sort of think oh I could type
this up and maybe you do maybe you do that as a blog post then think about
getting over that fear of being in front of the camera and maybe going live with
a live video now you can go lives from your computer you can go and that
just uses your webcam you can also do screen sharing as well it becomes a
little bit more like a conferencing tool and it's really easy to go live from
your phone or your tablet as well and you know you could use your blog post as
you know the video but think about putting that up as well as people can
interact with you you can encourage them to ask questions while you're going live
and you know you can can set it up so that you can see what those questions
are or you can even enroll a buddy to to answer those questions so again you know
the type of organization that you are will guide this and you know
neighborhood centers in particular if you know I know in the Blue Mountains
here it's freezing cold in the middle of winter people are not necessarily so
keen to run up and go to an information session to find out about something but
if you can provide that information session to live you know to people in
person but then you can also be providing it to them sitting in their
jammies at home in front of the fire then you're going to reach a lot more
people and if that's the platform people feel comfortable using and it's a
platform that they're spending that time in I think it's a route against the bit
of a win-win situation for everyone there so they're just a few of the ideas
that hopefully you can start to implement just go to my powerpoint page
there and we don't have any questions you guys are being very very very quiet
today but hopefully you have got some great advice out of today's webinar
I have loved presenting it to you it has been a lot of fun I do encourage you to
go across and like both the AMK Training and Consulting page and the Leep NGO page as
well that's you can stay in touch with what training
and webinars are coming up we're looking at doing at least a monthly webinar on
lots of different topics and we might even put a poll up on the Leep page a
little bit later on today and you can let us know what topics you would like
to see in this one-hour webinar format so I've had a blast I hope you guys have
- you will receive an email in the next hour or so just asking you to fill out a
short two or three question survey and we as a not-for-profit and a funded
organization would absolutely love it if you could take it the time to fill that
out or shoot us a quick email or Facebook review even there's all these
different ways that you can communicate with us now have a wonderful afternoon I
hope it's not too cold where you are today and I will see you all again soon
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