7 POWERFUL Human Biases YOU Can Leverage To Make More Money & Attract Women
So you're traveling. You're in New York City. You're in the emergency room at one o'clock in the morning
And your friend is feeling really bad. And there's a man that comes up to you and he looks homeless.
Now, he says he's a doctor. He wants to look at your friend. What are you going to do?
Gents, human beings are not logical
We make decisions based of emotion. And in today's video, I'm going to talk about ----
Seven human biases and how when you dress well you can use style
to your advantage to get what you want out of life
Music (Intro)
So the first human bias I want to cover gentlemen is that
we have a tendency to be lazy when it comes to thinking.
And this is a great thing because
actual thinking and using the thought process,
using your mind requires a lot of energy
but did you know most of your decisions through out the day
are default decisions.These are the things that you've done multiple times
You fall into default routine and you're not thinking
when you're in the shower. You're not thinking actually when you're driving.
When you're going to and from work. Even when you're at work, a lot of times
you are in this default mode. You're not using all the energy that is required by your brain.
When you have to, all of a sudden it's task.
It's like a glass of water through out the day.
You've only got so much that you can use.
Now, knowing this. Our brain is very careful.
Our body is very careful about when it's going to engage the thinking process.
So, when you're meeting someone or engaging with someone
you're making a snap judgement about them.
And this is why style is so important.
Because when you see somebody, you're not actually taking a step back and saying
You know what? I wonder how this person is deep, down inside their heart
No, it's fight or flight.
You make a quick response.
Is this a threat? Is this someone who can help me?
Are they somebody I can trust? That's why going back to that first example
of the doctor. When that doctor wears that white jacket.
This is a sign that he's a medical professional. This has been ingrained in us.
So, when you dress in a suit.
Guess what? Most people think this is a sign of authority.
When a fireman walks into a room and says, "Get out!" We get out.
When a naked man walks into a room and says, "Everyone, get out!" We call the police.
It's based off of authority and what we associate that uniform
And the meaning that goes with it.
Next up, let's talk about the anchoring biases.
And this makes human beings stubborn.
Because we want to believe that we are right.
And we make first impressions all the time. And guess what?
A lot of times people betray that first impression.
We thought that guy is smart and then he makes a stupid decision.
He makes no logical sense. Why do you think this guy was smart?
He's wearing a suit jacket.
Yet, you give him another chance. Because why?
Because you're stubborn. You've anchored in the belief
that your first assumption had no basis in logic is correct.
So this anchoring bias, if you dress well
You create a good first impression.
Guess what you're doing for yourself?
If you were to mess up. If you were to make a mistake.
People want to believe that they were right. They are going to give you an additional chance
versus if you start of with a bad first impression.
You've got bad manners. You dress poorly.
And they thought of you poorly. Guess what?
When you make that mistake, they feel justified.
They're looking at you and saying, "Oh! Well, I knew that this person was going
to be a good fit." versus "Hmm...everyone's human.
I'm going to give this person another chance."
So, knowing the anchoring bias. You can use this to your advantage
by making sure that you always. When you can control it.
Create a good impression.
Next up, we've got the social norm bias.
And that is when human beings want to accepted in the group.
Socially, we want to engage.
This is very natural. This has helped us survive.
And it's something as human beings. We crave acceptance.
I know some of you guys are rebels.
You want to do your own thing.
The vast majority of people.They simply want to engage with others.
They want to be around other people.
And this is what dressing appropriately for the situation.
What is called for? Even when there's no dress code gentlemen.
There is a dress code. And when you do this.
When you dress appropriately. You're going to fit in the social norm.
It makes us feel good when we've got this strong reputation.
When people speak well of us. Now, I'm not saying you can't break from that.
But understand that by dressing appropriately.
You can make sure and you can feel better about yourself knowing that you're part of the group.
Next up, we've got the status bias. And this is when we're meeting up in a group
whether it'd be three people, whether it'd be three hundred.
We're looking around. Who are the leaders? Who are the followers?
Where do people fit? And people want to know where do they fit.
And often times, this is quickly made based of how they're dressed and
how they present themselves. We have an idea in our mind of what a leader looks like.
And so we're going to see a guy wearing a jacket. We can assume, "Okay, this is someone that is a leader."
Based off of the way they dress. Based off of the way they present themselves.
I'm not saying you have to wear a jacket.
I am saying know how a high status individual dresses like in that situation.
You want to think, "How can I dress in a way that people are going to look at me for leadership."
Now, what if you're in a support role? You don't want to be the leader.
In that case, maybe tone it down but understand that the way you dress
sends a message to people. Especially to those you don't know on
where you fit in the status setting.
Next up, let's talk about the survival bias.
And that is, we want to surround ourselves with strong people.
Whether it's a strong mate that gives us good offspring.
Whether it's a strong friend that's got our back whenever we're in a fight.
These are people that we know are going to be able to take care of us.
Are going to be able to pull us back up.
So dress in a manner that people envision to be a success.
This has changed throughout time.
Go back a few thousand years.
Yes, being strong. Being able to win a fight was a great thing.
Nowadays, it's more of a legal fight.
Do you have the funds?
Do you have the money to be able to provide for a family?
This guy I want to get to know.
He looks like he's going places. I want to be part of his journey.
I want to be part of his story.
I want to go work for him. I want him to come work for me.
Whatever it is guys. People are looking to surround themselves
with people who are going to help them survive and thrive.
The next bias you need to be aware of.
The attraction bias. Whether it's an attractive man or an attractive woman.
We are stupid around attractive people.
Because they look healthy. We want to be around them.
So we're going to trust them more.
When we trust people more. Simply because look healthy. They look attractive.
Guess what? They're going to sell to us more.
We are going to make stupid decisions around them.
We would agree with them when we would probably not agree with some of them that
we are just talking to on the phone and we actually couldn't see.
So why does style matter?
Because dressing well makes you more attractive.
You are more likely to have influence over others.
Now, don't abuse this but what I want you to do is start on the right foot.
When you're giving that presentation.
When you're trying to pitch you're non profit to those bankers.
And you dress the part. They trust you.
All of a sudden, you are more likely to get the loan and that's what I want you to see guys.
Next up, we've got selection bias.
So this is when you get into something, you start to notice it more.
Maybe it's really nice watches. Maybe it's nice shoes.
Whatever it may be, you start to notice.
Other men. With nice watches. Nice shoes.
And you start to say things to them. To compliment them.
And this is where it's key. Because when you get into the small details of men style.
You're going to find that guys who pay attention to this.
Often times, have reached a level of success.
Or they're go-getters.
They're often times more successful people
than those who don't pay attention to the details.
When you're at the airport. When you're sitting next to this guy.
And he's got a Rolex. A Patek Philippe. All of a sudden, you started to talk to him.
and next thing you know, you're getting his business card.
This is how connections happen when you start to notice these details.
Alright gents, if you like this video. I think you're really going to like this one right here.
Why boots make a man more attractive?
I actually give five reasons.I talk about the science.
There's a lot that goes into this.
And boots. If worn correctly can make you an attractive man.
Alright gentlemen. Now, it's your turn. I want to hear from you guys.
What do you think of this video? It's a little bit different.
I talked really about the psychology and the science of style.
Things that are near and dear to me,
And if you want more of this. Go and check out Real Men Real Style.
I'm going to be linking that down in the description.
And go grab my free ebooks.
Guys, I have tons of free ebooks. Whether it comes to shoes or watches
Simply dressing sharp when you're dressing casual.
I got a style dictionary where I break up the terms in audio
Absolutely free guys. I'm linking that down in the description.
That's it gentlemen. Take care.
I will see you in the next video.
End of audio
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