Is it better to be creating videos or blogs for your business?
Stick around I'll give the ins and outs of that decision for you right here. This is Jacob
of Jacob le video production please subscribe and hit the bell I'm going to be creating
a ton of useful helpful content going forward.
So anyway, blog or YouTube video or online video, which is going to have a better benefit
for your business.
Now one thing you want to think about first is you know with my website does it have a
whole lot of authority a whole lot of people who are coming there a whole lot of backlinks
which is other sites who are linking to your page.
If that's true, definitely a first step is blog because you have a lot of authority,
which means you can rank better for keywords already.
Now, the thing is, though, it doesn't really have to be an either or
I think it's been better to create both.
And honestly, it doesn't take that much extra time.
For example, how I do it, I create a little blog post.
And then I take my camera and I turn that into a video and then I'll embed the video
on my blog.
So people who prefer watching can just use that method.
And you know, people who prefer reading can just scroll down and read through the entire
blog.
And then with Pinterest, I can create a rich pin which links directly to the blog.
And using this method.
I'm now on three different search platforms.
YouTube is a video search platform.
Pinterest is a visual search platform.
And then Google is text base search platform.
And sometimes YouTube videos or Pinterest videos can rank in Google as well.
Now videos just really create that personal touch.
It lets people know who you are creates a lot more connection.
And 72% of people prefer watching videos to reading text.
So that is another option to look into.
Personally I prefer doing a combination of both a lot of businesses you know they're
competing with potentially scam me websites with people build up really quickly and having
a lot of blog posts and video content and helpful information sets you apart.
And the spammy websites definitely are not going to use their face and communicate directly
with their audience.
So they're both important for building trust blogs are really great in terms of ranking
for Google, you can click the card to see my video on the ideal blog post length but
videos are great at creating that connection.
And if you're starting from ground zero creating a YouTube channel and learning a lot about
ranking can really you know, incorporate that personal touch to it.
And also the great thing with with YouTube videos is for your email list.
You can be including this as helpful information that people can click to and watch.
So they each have their strengths and I think for so many people having a combination of
the two will be an efficient use of time and will also allow them to be on multiple search
platforms and also cater to people who prefer watching or prefer reading.
So I hope this has been helpful please ask me any questions please subscribe.
I will see you in the next video.
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