In May of 2016,
I predicted that Donald Trump would win the presidency
and the biggest video that I've ever done on this channel
and since then, a lot of people have asked how I saw that coming
so early on in the process
and the truth is a lot of the answers are in those videos —
the way that he spoke to the crowd
and the way that he would choose a particular word
to get it to stick in the mind of the people who are listening to him.
Check those videos out if you want to know the specifics
but there is a more important higher-order mindset
that really led to me coming to that conclusion
and it's this —
it's facts before beliefs.
In my circle of people,
it was just accepted that Donald Trump was a joke candidate.
No matter what happened,
no matter what primary he won,
and no matter what the poll said,
he was not going to be the president
and I certainly found myself going with the normal
way that my peer group thought
until I got a lot of questions from you guys
saying, "Take a look at Donald Trump," and I said,
"Okay, I'm gonna take a look," and what I saw at that point
when I looked with clear eyes
was that he was a serious candidate with serious persuasive skills.
So I realized, and I've seen this in other areas of my life,
that we often have these beliefs that are unfounding, right?
There's no facts, really, that support them
but we cling to them because other people in our life tell us to
where it's the zeitgeist of American society.
Whatever it is, it messes up our life
and creates limiting beliefs so I want to talk about
how you can sort of spot these
and, hopefully, that will help you make a better 2017
because welcome to 2017, it's the new year.
So the first thing comes from a story from my little brother
and he had this beat-up MacBook.
It was an old MacBook Pro,
it had a screen that could not support its own weight
and will just fall on itself.
It had busted speakers and, not only that,
a busted earphone jack.
So if you want to get any sound out of the thing,
you had to place this USB card in
and then put an audio phone into that
and not disturb it because the USB thing
was very finicky as well.
The internet cut out every 15 minutes.
It was an old MacBook but it was a piece of junk
and at one time, he and I and another friend were sitting,
we were talking and the friend was saying,
"Should I get a Mac or a PC? I'm not sure,"
and my brother said, "Man, you got to go with the Mac.
They just work," and I looked at him.
I said, "You gotta be kidding me.
That's what the commercial says.
The commercial says they just work.
Your own experience every single day
for hours a day tells you that they don't work.
They just break sometimes," and I remember him looking at me like
not connecting the dots.
He said, "No. Mac just works."
He couldn't pair his experience to what he was told.
His belief and the facts were just not communicating
and I realized that this happens over and over again
in our lives to the point where it can actually be detrimental.
Another story —
I'm walking through security coming home
from Christmas with my family to Brazil.
I'm actually in my room right now in Brazil
I don't have a studio yet and I'm working on it
but I'm walking through security
and there's two ways to enter into the line.
There's the right way
and the left lane where there's a bunch of signs
and I'm walking, I've got a bunch of things, I picked the right way.
I walk through and take a couple steps and the guy says,
"Hey, you're going the wrong way.
You got to come back out,"
so I said, "Oh, sorry man, " and I came back out,
walked around and showed my thing.
As I'm doing that, somebody else comes out of the corner
without having seen me,
make the same kind of decision, and picks the right-hand path.
The other guy says, "Hey, you're going the wrong way.
You gotta go down this way,"
and the guy said sorry and does that.
And I'm standing there thinking, "How many times
is this guy going to yell at people for going the wrong way
and for being stupid before he realizes
that there is something wrong with his process?"
In fact, as I walked past them, I heard them mutter,
"Man, people are so stupid," and the truth is
what's stupid is not recognizing the facts and your belief
namely that people should know
that the sign says, "To go this way," are not matching up.
What that guy needed to do was, "Something is busted.
I need to go close down that right-hand lane
so people only go on the left-hand side."
The point of this
is that if you ever find yourself saying, "Man, people are stupid.
They're just not getting it," you are probably being the stupid one
and I don't mean in a mean way because I want to help you change
and I realized this happens with promotions.
I see people who are diligent workers,
adding tons of value to the company
and they get passed over for promotions.
Somebody who knew the boss better gets the job.
It happens over and over and over again
and they're going, "This is broken. This is stupid.
How could they possibly get it?"
and what they don't realize is that
their job description is to, yes, be good at your job, be competent,
but also make friends with the boss —
that's part of life is that there is a degree of nepotism.
Or I'll see people who go out —
guys who look at some guy
who has a girlfriend that maybe they'd like to date.
He doesn't have the muscles
or the money that they think he should and they go,
"How could she be so dumb to be with him
instead of going... Wait a second.
Maybe my blueprint for what women want
in a guy is not what it ought to be and I need to adjust."
So if you find yourself constantly thinking
that the world is crazy and that things are not happening
as they should, pause.
You probably have a limiting belief that is really stopping you
from getting what you want
which brings me to my second major point here
of this video which is something I've come up
against over and over again in 2016,
Donald Trump's certainly an example, which is —
when you see a cultural phenomena
that you just don't understand whether you like it or not
and you think it's dumb, pause
because there is something very important
that you need to learn.
I count myself in the group of people who are, like,
when something popular comes out,
I'm not always the first on board.
For instance, I thought Snapchat was silly,
Fifty Shades of Grey is completely ridiculous,
Trump, when I first started, I was like, "This is a total joke,"
Let's Play videos, I don't get it.
Why do people watch them? I didn't get it
but what I've realized this year
is that there is such a powerful insight
that comes from looking into these cultural phenomenon
and trying to understand what makes them so impactful.
I'm not saying that you need to write
like the author of Fifty Shades of Grey or
that you need to scream like Pewdiepie in a Let's Play video
to be successful on YouTube.
What I am saying is that
when there is a breakout success,
there is some fundamental piece of human psychology that is being hit
right on the head by something that they're doing
and I'll tell you, having gone through the video about PewDiePie
last week, I learned so much for this channel
that I truly believe
will help expand my reach by millions of people in the next year alone.
It was absolutely worth it
and it's not by becoming PewDiePie,
it's by taking the fundamentals
of what works on Youtube,
what captures attention
and bringing them in so I can spread my own message better.
So this is just to say Happy 2017, Happy New Year.
I hope that you go into this new year with eyes open.
I hope that you're able to learn even from people
that you might not think that you could have learned from before
because I know that I certainly have in 2016
and I want to keep that going in 2017.
So hopefully, that's the last video that I do here
in my bedroom in Brazil.
I'm looking for a studio right now
for a place where I can talk to you guys
and in these kinds of videos,
I will still be doing breakdowns.
There's gonna be lots more animated videos as well
but I like talking to you guys like this.
These are the kind of stuff where I can kind of riff
and tell you stories and these fun things
so hopefully more of these once I get a studio.
If you have any suggestions of things that you like me to cover,
go ahead and write them in the comments.
Please, please subscribe to this video.
There's now a little bell I believe
that is right next to the subscribe thing.
If you want to see us on the homepage,
you gotta hit the Bell.
If you don't hit the Bell, we might not show up on your homepage —
same thing on mobile, there's that little bell.
I'm sure you're hearing about it now
because everyone on YouTube
is curious about it so
if you would and you want to see our stuff,
hit that Bell and you get more of it
and I will see you as always in the next video.
Happy 2017.
Không có nhận xét nào:
Đăng nhận xét