Hi hi! I am Est Sobi!
There is an anime about MMD-ers?
Oh my!
It's very surprising!
Is there an anime about MMD-ers?
Is not it?
?
Hey! Just a moment!
Why am I doing this then?!
Next time!
"MMD-ers Anime" starts in-
I don't know anymore...
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(mellow guitar music)
- There's a fairly new game in town
in the world of journalism.
Mississippitoday.org is a digitally based
nonprofit news organization that went online in 2016.
Hailed as innovative and highly competitive approach
to the news coverage, this relatively new adventure
is backed by a list of influential Mississippians
that reads like a who's who.
Its founder-- and chairman of NBC News--
Andrew Lack is with us.
Thank you for joining us.
- My pleasure, Marshall.
Good to see ya.
- Thank you, I've always heard in Mississippi,
it's not how long you've lived here, it's how long
your relatives have been buried here.
(laughing)
You actually have got a really cool story,
you're great grandfather--
- Yeah, I've got a hundred and...
I'm chasing 150 years almost, or a hundred and,
yeah, the 1870s, 1880s.
- [Marshall] Yeah.
- My great grandfather came here,
actually just after the Civil War
and ended up the Mayor of Greenville
after being the postmaster and the head of the levy board
and various other local municipal positions
as well as he was in real estate and--
- [Marshall] Yeah.
- A big part of that community and was Mayor
for almost a decade.
- In Greenville?
- In Greenville.
- Yeah, great city.
- Heart and soul of the Delta!
- Definitely the Delta, I mean that kind of spurs
your love of Mississippi because you're back here
quite a bit.
- I am, I, I like to say and I feel it every time
I'm back-- which is more and more often.
- [Marshall] Yeah.
- I've got Mississippi in my bones.
It's in my DNA.
It's... I think of myself-- I grew up with tales
of Southern gothic cousins and relatives
as you say, just the folks and I,
I had a cousin, a cousin Clara, Clara Weiss
which is a big family in Greenville,
historic family in Greenville
and she used to say to me,
now you're not from New York, you know that.
You're from Greenville.
Greenville, where the hell is Greenville?
Greenville, Mississippi, you're from the Delta.
You're from Mississippi, don't ever forget that.
You're from Mississippi.
And if somebody says that to you enough times
when you're six, sometime around when I was 36,
it was like, okay, I gotta go check out Mississippi.
- [Marshall] And you came back.
- And I came back.
- Of course you grew up in New York
and went to Boston University.
- I did.
- You graduated in 1968, you started with CBS News
in 1976 but there's kind of an interesting story
in between.
You did some serious commercials and some acting.
- The word serious doesn't generally pop into that sentence
but I was a commercial, TV commercial actor,
trying to make a buck, looking for my big Broadway break
or big film break and so,
I did please don't squeeze the Charmin commercials,
toilet paper.
I did rental cars, I did mouth wash, Scope mouthwash
once in a morning does it.
Hertz, we try harder.
But fortunately, there's no, I believe
no visible record of any of these,
I think I had one line in each of these.
But I got a start and I actually really enjoyed
working in TV commercials cause it's great
storytelling.
And I eventually went behind the camera
and produced and started directing commercials
and learned a ton about TV during that period
in my life.
- How did you come across CBS News?
How'd you get in the door?
- Well, I campaigned for a job
when I realized that there was, that I loved television
and I wanted to stay in television.
And there was a show coming of age in the early 70s:
60 Minutes.
And it was tearing up for guys like me,
tearing up what nonfiction programming,
I didn't really know documentaries or news programs,
but that format, that magazine story
at the time was unusual and quite controversial
cause CBS did documentaries, hour-long documentaries.
CBS Reports and along came this magazine and it was like
tabloid, low rent, short, thin, shallow format.
The audience loved it and 60 Minutes was actually
very serious from the beginning and there was a famous
reporter who was the beginning, one of the first two
correspondents on the show, one of them was Mike Wallace,
who was a game show host, a commercial guy
who sold Parliament cigarettes, this is back in the day.
And I thought, God if he could be the anchor
of that show, maybe I could get a job as a producer
on the show.
So I started lobbying Mike and eventually,
or I found Mike, where he lived,
you know, what we call doorstepping
as a journalist.
I stalked him and eventually he said yeah,
come on over and ultimately he introduced me
to enough people to help me get the job.
- I tried that and they put a restraining order
against me so I'm impressed.
- I think he, you know, there was something about Mike.
- [Marshall] Yeah.
- You know, one of the great investigative,
one of the great interviewers,
maybe among the top five.
- [Marshall] Right.
- Certainly in the last 50 years.
It's been hard to match him.
And he, he just liked the game.
- He had to appreciate the fact you had no fear.
Cause he had no fear.
- Yeah, he had no fear.
- [Marshall] No, no fear. - He had no fear.
Famously talking to the Ayatollah Khomeini in Iran
and saying, now this is just between you and us,
Imam, isn't that right?
And of course, 20 million people were watching
or something like that.
But, anyway.
- You and Dan Rather, you didn't go to Vietnam
but you got your chance of going to war
with Dan Rather.
- Yeah, we went into Afghanistan together.
We famously "snuck" in.
We had beards and Afghan outfits,
and we essentially bribed a couple
of border guards and snuck in,
and the rest, as they say, is history.
We got some great video of Russian helicopter gunships
who were part of the first wave of military action
and the visual evidence that the Russians had invaded
Afghanistan.
And I tell this story on myself.
I have a feeling you read it somewhere or heard
about it but I, the first sign of gunfire I fainted.
I was like what is this?
I'm a nice Jewish boy from Manhattan.
I was like, I was the Woody Allen of war correspondents
or war producers.
But I did feel lucky to be there
and lucky to witness history
and Dan dragged me along and I got
my sea legs and then eventually raised my hand
for a lot of those kinds of places at CBS
during the late 70s and early 80s.
I went to El Salvador, I went to Lebanon
and covered the civil wars there.
And I never, I was always scared, you know.
But I, nothing like what the cameraman
and so many serious war correspondents put themselves,
really put them in harms way.
I was a little picture in the back,
relative to the great work that was being done.
- 1993, an exploding pickup truck got you to NBC News.
- That's right.
- [Marshall] It was Dateline.
I think some people may vaguely remember that.
There was a problem with GM trucks and there was,
they couldn't get the truck to explode,
they made it explode, but you were hired to kind of come in
and turn things around and boy did you ever.
- NBC had gone through every name who was a legitimate
candidate to be the President of NBC News
during that period.
It was a scandal, serious scandal
and NBC News was embarrassed and,
all the potential candidates said,
no, I don't, that's...
And there was a lot of talk during that period
that one of the three networks was going to
go out of business.
There's always been this, the networks
are dinosaurs and they'll be extinct any time now.
Here we are, what, 25-30 years
later and they're doing fine.
- But it almost had to be, talk about some
of the innovations you brought forward
like the Today Show, you expanded it by an hour.
You brought down the studio that's now so famous
right there at street level.
You see everybody with the hi, Mom signs.
Which was great because it made it seem more real,
more dynamic.
Then on top of that you expanded Dateline
to several nights a week, which is,
you know, kind of what we all expect today.
Of course, Meet the Press was clicking on all cylinders,
I miss Tim Russert.
I think we all do.
Brian Williams, he helped bring him forward.
Tom Brokaw was doing fantastic and he ascended
to number one while you were there.
So you have a lot of real wins so it had to feel like
in 2015 that Doc came back in the DeLorean
and said, Andy, your kids are in trouble.
(laughing)
When they hired you cause, I mean,
you're coming in and you came back.
You created this NBC and it's been around 20 years
and it was struggling so you're coming back now
except one difference.
The whole media landscape's changed, social media
and the internet has completely blown up
what the old model was.
So, how was that coming in because you had
some changes to make but they weren't really
necessarily disruption caused, were they?
- No, I came in of course to get the Brian Williams
issues sorted and I knew Brian well.
I knew the organization well.
And I actually hired Lester Holt in my first hit
so I knew most of the players.
And I, that was really walking in the door.
I joke that both times when I came into NBC News
I came in under odd and awkward circumstances.
I didn't exactly get the nod to, in the normal way
that, generally speaking, those jobs get
offered to folks.
But I understood the place.
I love the place.
I don't know why, there was just something about NBC News,
there was something about Rockefeller Center
as a native New Yorker.
I walk into Rockefeller Center and then
went to the 3rd floor where NBC Newsroom.
There is still a newsroom on three,
though the bigger one's on the 4th floor,
but anyway, I felt like I was home,
a little bit like Mississippi for me.
There are certain places you just,
know you belong and I belonged in that role,
in that moment in time.
I had no management experience.
And I think that was what recommended me to the job.
They wanted a fellow traveler, the reporters
and anchors and producers wanted one of them.
They didn't want a lawyer or a finance guy
or a bureaucrat or a professional manager.
I was none of those.
And I couldn't read a balance sheet,
I wouldn't know a business model
or a strategy,
a long five-year strategy.
At that time, I just had no experience with it,
but I had two great bosses: Bob Wright,
who was the president of NBC,
and Jack Welch, who was a legendary CEO
who ran General Electric.
They hired me and they said don't worry
abou the business piece, we'll teach you that,
but make good programs.
Just about everything we tried worked.
There have been periods of my life
where just about everything I tried
didn't work, so NBC
has always been a lucky place for me to be, and I felt lucky
to come back this time, lucky to be back
to work with Tom and Matt, who I'm quite close to
on The Today Show, and Brian who's done great job
with MSNBC and really helped turn it around.
- [Marshall] He really has.
He's done a good job doing the breaking news piece.
- He was, like, employee number eight at MSNBC.
People forget he was there from the beginning,
as was Brokaw, as was so many of the broadcast types.
A wall, a curtain, had fallen between MS and NBC news
over the years, the broadcast and cable pieces.
I just lifted the curtain and put them back together again.
This was an easy year to do that.
There's never been a greater year to turn
some of the cable screws back in and tighten
them up with the power of NBC news,
as a broadcast platform and as a cable platform,
and having the digital piece, both MSNBC.com
and NBCnews.com, powerhouse.
More Americans, I like to say,
and you can hear it at the end of every program,
more Americans watch NBC news than any other
news organization in the world.
- I read somewhere that you were a little bit concerned
about Tom Brokaw writing The Greatest Generation.
It turned out okay for Tom though.
- Well, I was selfish about, yeah, it turned out okay,
I'll say, you know, he'll be as much remembered
for the brilliance of that book as he will be
for the great work he did and still does
as a broadcaster, reporter, anchor, for NBC.
But no, I was selfish, I was saying,
you're gonna go, you can't, you do that
on the History channel, you're anchoring NBC news,
you gotta be in this everyday, we're just turning
this place around, we're going from third to first.
Tom is, has an endless, as he's proving everyday
to this day, endless well of energy.
No, no, no, I can do both.
No, I want your focus to be just on...
And then I joked that I made a deal with him
that turned out to be the best deal,
during that period, I ever made with NBC news,
in which he generously shared some of the revenues
from, so he was a good business guy with me.
He says, I got the better of that arrangement,
but more to the point, he was a great colleague.
And he wrote a great book, and he redefined
what that generation and the experience
that they went through unlike almost any
chronicled, certainly in my lifetime.
- And his battle against cancer was inspiring, too.
- The book he has written-- he's coming to the Delta,
well, maybe after this program is broadcast,
but he's coming in a couple weeks.
He loves Mississippi.
- Yeah, he's in Ole Miss about every third week.
He's usually bothering Curtis Wilkie at some point.
- It feels that way, doesn't it?
- It's a good thing, that's a good thing.
- Yeah, and he famously
gave the graduation speech at Ole Miss.
- Did a great job.
You gave one, too.
You gave one to the journalism students.
- I gave one to the journalism students
at Ole Miss, and the one I'm even prouder of,
and I'm privileged to do that at Ole Miss
with the journalism schools, I gave the commencement
address at Tougaloo here at Jackson this past year.
Great historic black college.
And I was so touched to be asked
and so flattered and had so much fun doing it.
I was nervous as hell.
I must have spent months, I don't want to tell you
how humiliating, sitting, writing, and re-writing,
and then of course, tossing it out at the end
and just trying to speak from the heart.
But it was a wonderful experience,
and it's a great school.
I've gotten to know Jackson well.
I knew the Delta, and since working on
excuse me, Mississippi Today,
I've gotten to know Jackson and other areas
of the state in ways I hadn't before,
and it's been wonderful for me.
- It is a fascinating place, to say the least.
I mean, I've been here 20 years and I learn
something new everyday.
On that, you were at Sony, and just to touch on that
very quickly, number one, my wife says thank you for Adele.
(laughing)
- I wish I could, she's thanking the wrong guy.
But yes, one of my colleagues at Sony,
who's now gone on to Capitol Records
was really responsible for bringing in Adele.
She came in, I was aware of her being signed,
but I left just in the period she came in.
- [Marshall] Good call.
- Yeah, good call.
Well, I was around when John Mayer broke,
when John Legend broke.
- [Marshall] And you signed Bruce Springsteen, too.
- I re-signed Bruce Springsteen, let the record show,
I think I did his last deal at,
maybe he's renewed again, but great artists.
You know, how lucky can you be?
You get paid to hang out with that group.
- Well, you mentioned Mississippi Today,
and I think there's something that hit
right when you were at Sony, and that was
when Napster hit.
And that was when the whole music industry
kind of got turned on its head.
And since then, and since you've been back
at NBC, of course, obviously, I'm in the newspaper business,
I mean, the whole model has been blown up
because, once again, because the internet.
- [Andrew] Yes.
- You have kind of taken advantage of that
with Mississippi Today, kind of done
what the Texas Tribune's tried to do,
a very similar type model, but good journalism
funded a little bit different way.
Tell us a little bit about that.
- Well, it's a digital first news organization.
In the 20th century, you wouldn't have heard
anything about that.
What's that organization?
- [Marshall] Yeah, what's digital, is that AOL?
- Actually, for me on a personal basis,
MSNBC.com was 1996,
and Microsoft is the MS in MSNBC.com.
People have forgotten that that's what the MS stands for.
So, I got an early education from Bill Gates
and his colleagues, Nathan Myhrvold,
some of the early great players at Microsoft.
Steve Ballmer was President then, went on for years
to be CEO of Microsoft.
In any case, they ere interested in that media play.
Tom Brokaw was instrumental in selling in,
why don't we create a digital news organization
alongside a broadcast news organization,
integrate them.
And in those days, Bill Gates wrote a book about this,
The Road Ahead, which was essentially,
in the year 2000, television and the internet
would become one screen, would merge effectively,
and audiences would interact with that screen,
and you could call it TV or you could call it
what it is now, which is an integrated experience
for viewers who want to watch all different matter
and form on various screens they've got.
It's really four-screen strategy now for folks,
and that's what Mississippi Today can offer.
It can move across platforms with it's video,
another word for TV content, but it's video.
And in a video world,
we're just beginning to see how streaming live,
for example, how crafting video that are anywhere between
two minutes, and 12 minutes, and 20 minutes,
how they play across platforms.
- And they want the ability to sit there
and Tweet at the person or Snapchat at the person,
so like with Mississippi Today, you can
contact R.L. Nave on Twitter,
you can talk to him a little bit about the story.
So, with that digital now, it's more three dimensional
than just shoving the story out.
- That's right.
There are many different platforms,
social media platforms, which you distribute
your content to, that effectively is shared
content across many platforms, and becomes part
of news feeds, whether it's a Twitter feed
or becomes part of a Snapchat environment.
They're all discreet, yet each is powerful,
Facebook being the largest.
Yeah, we're talking billions of people.
Mississippi Today is just in its infancy.
We're just a toddler, but already we're seeing pickup
on those platforms, and the premise
of the organization is, we have to live on those platforms.
We're not a newspaper, we're not going to publish
a newspaper.
We want to live in the next generation
where audiences, viewers, users, assemble.
And that's pretty much in their portable device,
their mobile phone.
If you said to me, what's the difference between
the 20th century, in my line of work,
and the 21st century, I'd say the difference
between radio and television and your mobile phone.
- Oh, I watch Jimmy Fallon on my phone.
You know, it's the same.
- It has its own programmatic schemes,
interesting to me that TV clings,
that people still like those two letters,
it means something to them.
So, you have Google TV and you have Apple TV
and you have Web TV.
And so, as a TV guy, I love that it's
bridged, at least for the first decade and a half
of the 21st century, it still has meaning.
But, that said, it's a new world order,
and Mississippi Today is serving that community
of interest wherever audiences assemble across
all those different platforms.
My strong belief is that to attract
the younger audiences, that's where you have to live.
We were creating a newsroom, and we were making
nice progress just early days, but we've got
a genuinely diverse and arguably almost now,
if not the largest, among the largest newsrooms
in the state, we're a dozen, editorial,
on the editorial side, building out the business side,
and the support side for the editorial,
pumping out a fair number of stories
everyday, six, seven, ten, stories.
We could do more, but we're,
at this point in time, wanting to establish
our bonafides, our credentials in the reporting,
the rich content that we're trying to produce,
following state government, following local
municipalities, pulling together so much
of what I think Mississippians want
and don't have right now.
In a functioning democracy, you need this information.
You need to know what, this is my definition
of journalism, given to me, actually,
by a guy who mentored many in my class
entering in the late 70's and early 80's.
He made us all feel like we were the only ones
when there were a hundred of us,
and that was Ben Bradley, the legendary
editor of The Washington Post,
and he said, this is what journalism is.
Of course, all journalism is storytelling,
but it's what happened, what really happened?
What's the truth?
And you apply those three simple sentences,
to storytelling in Mississippi,
goodness me, you've got a lot of work to do.
You've got a lot of stuff out there
that folks want to know what happened,
what really happened, where are these budget cuts now?
- [Marshall] Right, and how's it going to affect me?
- How's it going to affect me?
And chasing down and doing your homework,
going through all of the federal agen-
Excuse me, all of the state agencies,
and understanding what impact those cuts have
on those agencies and their activities,
and then going back to the lieutenant governor
and saying, well, here's what we've learned.
Help us understand this.
That, I think, will serve us all well.
And then on the cultural side, we're picking
up guys like Rick Cleveland, nobody better.
You can't do Mississippi without that touch
for the social culture, sports is at the heart of that.
So I love the mix that we're pursuing,
where on the one hand and primarily,
we want to bring transparency
to a lot of what's happening in the state house,
as well as in the city halls all around the state,
and get people engaged with the civic dialogue
that I believe is what we do for a living.
Whether you're doing it through a political cartoon
or you're doing it through a three-minute
or a 13-minute video, or you're doing it
through a text-based story that you're running
on your laptop, or you're just scanning
in your newsfeed.
That's the joy of what we have an opportunity
to do, I think, superbly well, and we've
got support for it.
- What you're doing is, you're building trust.
Because you've got people from both sides
of the aisle that are helping fund this,
- Yes. - And that's really important.
- We're, I mean, you said it at the beginning,
we're nonpartisan.
We are aggressively covering and reporting,
but objectively.
Without that objectivity, our credibility,
to your point, is diminished.
If you think, Marshall, that states
are laboratories for democracy, Mississippi
is crying out for an honest broker
of information, an independent voice
that's innovative in its use of its content
across all these platforms, with rich digital content,
but at the same time, is trustworthy,
is human, is touching people where they live,
is covering people what they care about,
is explaining or is questioning what's really happening
in your town, in your county, in your village,
in your neighboring town,
down the highway, down the road,
and pull all of that together,
and connect the dots between public policy
and the basic communication and information
that we all need to have a true democracy.
That's the aspiration.
- It's all about good storytelling.
And, Andy, thank you for sharing
your story with us today, it was amazing.
- I appreciate that, Marshall, thank you.
- I appreciate it.
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