- I'm getting ready to do an interview here
with Grant Cardone.
- I might ask him the deep, dirty too.
- Oh no.
- I know y'all want me to. - Uh oh.
- [Tai] S'up everybody?
- [Staff] Give it up for Tai Lopez.
(office clapping)
Give it up!
- What's up?
I like this room, you got the sales going.
It smells like money.
- Look, for all those people who say cold callings dead,
there's proof right here.
Who was Tai Lopez before YouTube?
- I mean, I was always somewhat entrepreneurial
but it got squashed, you know, when I was five or six,
I told my mom I wanted to make money and I had
a little tomato stand, I made 25 cents I think.
- You were a baller.
- I was a baller, man.
Yeah, I had a single mom. - yeah, me too.
- So, there wasn't, the school system now
doesn't encourage that at all, and my mom,
being a single mom, being busy she couldn't encourage that.
I wish going back, you know,
they say the three biggest regrets that people have,
their education, who they marry, and their career.
You know, so for me, I look back and like man,
what an opportunity lost because the younger you start,
Warren Buffet, I don't know where he got this stat,
but he said the number one predictor of success
is the age you start.
So you know, if you're watching this when you're 50,
I always say, when is the best time to plant a tree?
You ever heard that saying?
- Yeah, yeah.
- Today, 20 years ago, and the next best is today.
What made you like, come to Florida?
- [Grant] Well they just kept jacking taxes.
- [Tai] Yeah.
- I got a bunch of real estate around the country
and they were, you know, I got a deal in, where was it?
Charlotte, North Carolina.
And I'm getting taxed for Charlotte, I'm like,
i don't mind paying you, but God damn,
you got nothing to do with Charlotte.
- Right, yeah.
- So, and you know, I just had enough of it,
it was really a moral thing.
What are you working on?
What are you working on right now?
So I understand what you're doing.
- I just bought, I'm starting to buy up a lot of land,
just raw land, I used to be, my first business
was agriculture.
So I'm just starting buying up farms.
I just bought 100 acres up in Virginia, so.
- What are you gonna do, what are you gonna do
with 100 acres?
You gonna grow weed on it?
- No, no weed.
(laughing)
With my first mentor, Joel Salatin, you know,
raise organic beef on it.
That was my business when I was 19, so back to square one.
So how long have you been doing digital stuff for?
You said two years?
- Really, no, no five years?
- [Man] It started about six years ago, seven years ago,
we really like, started a team out like four years ago.
- And I thought it was just content, I thought,
I mean, we've dropped 4000 videos on YouTube,
there's 4100 videos on YouTube.
It's all content, like its not a promo,
and then I started running into your stuff and I'm like,
dude I forgot to promote it!
I didn't promote it, I didn't have a hook in it,
I just thought, I was dropping content, so
there's so much content, it's like, if we went back,
if I went back and recycled that stuff,
from cold calling to knocking on doors,
to retail sales, to converting somebody on the internet,
there's so much rich content sitting there
that just, live sales calls.
- But people get lost in content now.
That's what happens.
- [Woman] And attention spans.
- Yeah, attention spans are short, I mean,
and getting shorter daily, so.
It's a tricky balance because I hear people say,
content, content, content, and it is, but,
it's gotta be the right content with the right mix
in percentage, you give people too much straight stuff
and they just feel overwhelmed, you know?
You're doing it right, you got the people
who are highly interested who will pay,
you give them the long content, the other people
just gotta be edutainment.
That's kind of what I'm trying to pioneer,
that concept of edutainment.
Some people have done it, but not really on social media,
no ones done it yet.
So, if you can pull off edutainment,
it reaches a lot of people.
Look at all the, how many units in there?
- 4000.
- 4000 pieces of... - 1100.
- [Tai] 4000 doors.
What was that one property?
How much did you pay for it?
- I paid 58 million, and it was just an offer at 158.
- [Tai] Four years later.
- And it pays about 28% a year.
- Nice.
Built an empire here.
What's the tip people need to know on my Snap and Insta?
- Heres what you gotta do, okay?
It's not popular, but I'll tell ya in the next snap.
Look everybody's got an empire, even an ants got an empire.
I mean, he's all glorious, he's happy, he's an ant empire,
right, and then Tai Lopez comes by and steps on that hill.
He already had an empire, okay, so he asked,
how do you build an empire?
The question is not how you build one.
It's what are you building, and who's gonna protect it?
- [Tai] Do you do Snap or Insta Story?
- Tai Lopez right here, okay, I'm going out to my Lambo.
That's right.
- We got a car thief.
- I'm a car thief.
Just kidnapped his Snapchat, I stole it from him.
I'm going to get his Lambo now, one of...
How many Lambo's you got, dog?
I'm stealing his hair next.
I'm a steal his hair now, look at that, okay?
Okay, you guys be great, look, Im'a steal
his damn body guard right now okay?
- [Tai] So, we're gonna be live here on Grant's
Power Players, got the setup here.
- Okay, so you guys on Facebook, really appreciate
you sharing the screen today, any questions
you have for Mister Lopez, Tai Lopez,
Mister Tai Hollywood Lopez.
Mister Lamborghini Lopez.
Mister man...
- Oh, so they're asking if I'm going to be a Power Player.
- Exactly.
- Now what's the definition of Power Player?
- What is the definition to you, you're the book reader.
- We're pulling out our power in life.
- People that have achieved some level of
you know, greater than normal...
- Okay, I'm honored to be part of the group.
- Good to have you here man.
So you guys on Facebook, we'll give you a chance,
then we're gonna go live on the show.
Jeremy, do we sound good over here?
- [Jeremy] Yeah.
- Okay, what do you mean yeah?
- Yeah. - Like kinda like?
- [Jeremy] Dude you sound freaking awesome.
- That's a much better attitude.
(laughing)
- What's up...
This says congrats, this is my 500'th broadcast.
- [Man] Oh wow, give it up for Tai.
(applause)
- Exactly right.
- So lets talk about your a kid,
you're selling tomatoes.
Do you think, I mean, you want money?
You wanna be rich?
I mean, what was the connection with entrepreneurship
and money and...
- I don't think, people think I'm more materialistic
than I am.
I'm much more of an adventurer, you know.
Even when I do now, I see it as, I tell people,
people ask me what they should do with their life.
I'm like, be adventurous at the end of the day,
that's more interesting than anything.
So, I went off, and I lived with the Amish for 2.5 years,
I traveled
- So when did you do that?
- A little bit after high school.
- Okay, I wanna know about the tomatoes dude.
- So back then...
- Did you sell any tomatoes?
- I sold one bag for 25 cents, and then you know what I did?
This is marketing 101.
I switched to sweet lemonade and I realized,
you put some sugar in it, you get a lot...
I made like three bucks, which was a lot more than 25 cents.
- Success.
- Exactly.
So that's the moral of the story for all the people
who wanna grow their social media,
you gotta drop a little sugar in it.
'Cause if it's all tomatoes, it might be healthy,
but nobodies eatin' it.
I used to always dream of...
People would ask, what kind of animal you wanna be?
I always want to be a bird, like an eagle,
and someone said, why?
And I said 'cause when you're a bird,
if you don't like something, you just pick up and go.
So, i didn't have the best childhood, so...
- You eat a lot of nuts though.
(laughing)
- Not if you're an eagle, you kill a lot of things.
- Predator.
- Money is fuel, you can have a Ferrari life but you don't
have any fuel in it, it just sits in the garage.
So a lot of people's life, they're smart, they got ideas,
but you can't pull it off,
until you put some fuel in the tank.
So now a days money to me is that fuel,
I get an idea, and I can do it.
- And I see it, you drop a lot of dough on advertising.
- Yeah.
- What do you spend on YouTube?
I'm skimping 'cause I'm selfish.
(laughing)
- But it depends, I mean, it fluctuates month to month.
- No it don't dude, how much did you spend.
- I actually spend less now. - What'd you spend last year?
- Do you know?
- I honestly don't know.
But I'm almost the biggest YouTube advertiser.
Maybe Coca-Cola or some of those huge brands.
- Oh come, you're not that big.
- That's what Google tells me.
- [Woman] Of non-huge brands.
- Of non-huge brands, I'm by far the biggest.
- But then he went and compared himself to Coca-Cola,
he can't do that.
- Well, I'll tell ya this, Google sends two people
to my house, I got two or four reps that fly down
from San Francisco, and so I say, am I the biggest?
And they go, we're not allowed to tell you,
but they wink at me.
- Yeah, yeah.
- I honestly don't know.
- What, yet they were having the conversation.
- No they didn't say, they won't say,
they're so confidential at Google.
- So who knows man?
- Well I can figure it out 'cause we don't just spend
on Google, on YouTube, we spend all over.
So, I mean, I've spent 10's of millions, over.
I don't know about last year, but I've spent a lot of money.
It takes, people don't realize, to build a brand,
if you're gonna do it digital, it takes money
because their attention is grabbed by something else.
- Things you invest in, food...
- Water.
Freaking, rental income.
Not houses, houses is a suckers bank game.
- [Tai] So Michael, you figure out where I am?
- Yeah, I saw the Facebook live and I live right here.
- Awesome, you wanted to come say hello.
- Yeah, I wanted to take a picture,
I wanted to tell you something.
- [Tai] Alright.
So you wanted to show me your business.
It's cool, you got a sticker empire.
- [Michael] Yeah, so I have some Nike...
- [Tai] And you sell them at school?
- Yeah.
- [Tai] What grade are you, how old are you?
You got Yeezy ones?
- Yeah. - Uh oh.
- [Michael] And I have Yeezy shoe stickers.
- [Tai] That's awesome.
We're gonna take the Wraith, Grant?
- Yeah.
- [Tai] For those of you who love the Wraith.
- [Grant] White on white baby.
- What's up.
- [Grant] I lose my rice in this car.
- Confessions of an entrepreneur in the Wraith.
- Don't you love that door man?
- Oh I know.
This was interesting, I've never had someone ask me this.
We're gonna post it, where are we gonna post this?
- I'm gonna post it @GrantCardone on YouTube.
- Yeah. - GrantCardone.com/YouTube.
- My biggest confession, my big...
- [Man] Three, two and one, you're live.
- Welcome back, welcome to Power Players.
The two best hairs in and all of entrepreneurship.
- He's got me beat.
- Me and you got the best hair of anybody.
(laughing)
- My closest friends, like my friend Romone,
I used to own a nightclub, the nightclub business
was another business I was in.
And he said, man I see people saying that you
have this all staged, there like you should have seen...
He's like, I've known Tai since, you know, a decade,
it's always been the same.
You know honestly, heres my opinion.
I see a lot of guys, going out, and it's a bunch of dudes.
I've never found, ever it's fun when a ratio is 90% guys.
(laughing)
- And I'm not hating on you man,
when I was single in Lahoya, lived on the ocean,
a little pad right in front of the sea gauge.
I'd have party that'd be 400 people there,
and 280 young women.
And I'm with ya.
- On nights out man, we always had 70, 30,
because heres the other thing, too many guys,
too aggressive, you know,
you go out, guys argue, they fight...
And now a days, believe it or not,
sometimes for me, a lot of guys wanna hang out
and talk business the whole time, and where women
are more relaxed and just chill, so I'm like,
you know what, do I wanna go out with a group of
15 guys or like, I'm gonna pass on that.
Congratulations Brandon.
Brandon's in my social media marketing agency.
He's learned, he's now hitting 10 grand a month,
it's awesome.
I've been telling people about this
and you know, some people slow to the train.
Some people never catch a new trend, you know,
it's not even that new anymore.
The longer you wait, the more competition will increase,
so get out there, do the free training I have,
and then if you're interested, you can do the paid program
that I have too.
Four month program, show you everything you need to know,
even if you don't know much about social media,
on getting small businesses to pay you one to 10 grand
a month to manage their social media.
I've been walking around Miami and I'm like,
man, all these businesses here, you can see their
marketing sucks.
You don't even have to be that smart to improve it.
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