You want to create a strategy called
youtube marketing to give you
results
The first step obviously before making
nothing is to create the strategy therefore
in this video I'll tell you the four
steps to take before starting
do video marketing and YouTube
bush
[Music]
But before you start talking about video
marketing wanted to thank fidel
good gonzález congratulate him on
his new book instagram much more than
photos and thank you for cash
me to be part of this book
where as you can see here as he spoke
the importance of photographs in
sales online or how to influence or
importance
instagram when establishing a
strategy marketing in the
Business
I leave the description of the video the
link itself directly to Amazon for
If you are interested in the book and
I'm currently reading collaborate
various professional and deserves much
much worth
In addition also he lived with
book I have sent this pitt blog
I understand that it will be a picture taken
in some material Yes
Thank you for your cooperation thanks to
ti fil collaborate and here
head of photography in this block and
Now if we start with the part of
marketing video that the video is a
need of the company
today I think it goes without
but it has created and put one
strategy of marketing to generate video
content video enough
often you do not know how to get ideas
for your new videos
Today I share with you these
guidelines not have used personally and
I use with my clients to make
videos that you generate has much more
impact and Saline its strategy
Global business although all part
Video marketing we can count with
different platforms
today in this video
I will specifically focus on
youtube first point analysis of your
Current youtube channel if
you have the first step is to review the
videos you have uploaded on your channel
even those old videos
check if they are adequately
labeled tag any the the
title description and tags
and not to become pregnant is important is that the
you again repeat to be as
also reviews girls
after Photo small as it is one of
the most important parameters
When generating visualizations in
kids and not enough
attractive thumbnail
Maybe the video have great
content but does not reach everyone
which should arrive depending on the
number of videos you have this you
It may take more or less time but
It really is an investment that can
do because a recycled and change
all this can automatically
increase your visualizations
old videos that many of them in
many cases stand
It is also important to make a
analysis of video related
As for thematic those currently
They have to analyze how they are
They labeled that headlined put them
miniatures used as many cases
will give you ideas for improving your own
videos
It is also important to review the
statistics that you give youtube youtube
analytics where you will see it in the
love period in the last month or
the last months or weeks
if they have grown they have reduced
views interaction with the
no audience more than anything to mark
Today a starting point and from
here see how we evolve two
analysis of the channels youtube
competition analyzes your competition if
youtube channel wants to analyze
also with the aim of knowing whether
They are implementing a strategy
video marketing if not the
are doing is a great advantage
competitive for you because it may be one
of the first but was doing
how about they are doing that eneas
you can get how you can improve and
highlight your videos on what they
are doing can only make two
ways or you must do what ways
first manual analysis checking
channel by channel competitor
competitor is doing and also
You can supplement it with a
tool social dotcom blade that you
It provides information on the main
indicators you want to know other
channels as they grow in
subscribers how they grow in
visionado
information is not excessively
wide but yes the main one
you need to handle at this time three
structure their creation strategy
from
content is important to work to
least one month ahead 23 not depending
how often the that updated the
content you're going to be publishing
because especially in video it takes time
and produce it
therefore we have to go
advanced
It is important that all this part of
content also go
feeding back there by changing time
actual depending on your audience as
you'll notice videos certain
issues that are not so good
acceptance as other
often do not get to know the
why it is important that the end
you know take the right course in
function all of this information these
data that you are taking with video
that we will publish the fourth item on the
creating data and labels for
positioning each of the videos to
which referred in the first
point is considered a good video
without proper labeling loses
virtually all of its potential is
important to devote more time to
put all this data before
Always post video
never do it before when the video and
is uploaded the title is one of the
elements most important to be
Short direct should draw attention
emphasize that is capable of only
read to the sense or give a
benefit to the person who will be
will depend on the type of video you do
but it is always good to start as
an introduction of what they will see in
This video referring to
title of own video for the
user does not have the feeling that
the video is not going to find what the
title read is not a practice that
It has been used in recent years in
YouTube and is still used but not
positive
thumbnails of each video is something
important since most of
Views that come from video
suggested and what makes a user
Right - click to see your video one
more fundamental factors this
Miniature to create thumbnails
You can use any program
graphic design or you can use by
example the tool online campaign
Dotcom will also allow you to create
templates so that good for
Of course use it as the basis for
create thumbnails of each of your
Video is also the field
Description it is important that
put a summary of what is going to try
the video and another field very
major labels that are not
little words key that is
They relate to the theme of your video
It is especially important to put the label
but the order continues to do so will you
commenting one structure used in
many cases and contains approximately
12 would be the first four labels
labels that would be a word
describing the specific video
then four more words that
They may be composed of groups of two
three words continue to make
reference to which is related the
video
Finally four generic keywords
they are also related
content video
this is simply a structure is
important that good then on the
up you go learning and guayas
seeing in your case structure
works better
5 Optimizing channel videos
the work does not end up the bid and
everything we have said and has left there
but we must continue working in
each of the videos to improve
and optimize them based on the data
of analytic we will obtain
one of the actions that can lead to
out it is to create lists topics with
your videos and other videos that you do not
you have created but to supplement or
enrich the content
Imagine that you are creating a video
the importance of the vegan diet
time bonus one list called diet
Vegan where in addition to incorporating your
videos incorporate other videos
professionals who speak the same theme
if it is important that these lists do not
believes is at the same time when
It is up the video but
posteriori am not a supporter of
sharing the direct link of your video
YouTube facebook because as vera
visually it does not do not put it
well not in this case facebook and youtube
are not good friends are in fact
strong competitors of things
can do is create a short video on
format teaser and upload it to facebook
bound to you
youtube channel or upload the video
way native purely where it seems that
It is giving good results also
what does that happen in this case is
which clearly displays no
They go to youtube but will be
on Facebook
It is also important that last mime
four days analyze analytics
youtube of each of the videos and
within all americas there is the
more important that you should work
about everything is worry about retention
the audience is one of the metrics
youtube more valued when
position or give more visibility to your
videos and marked as target
This indicator is always greater than
35 percent evidently the more
High even better
another task that you must sign
to make monthly facing the canal
It is to analyze the viewing time and see
if it has increased over the
previous month which would be a good
indicator
this would be the beginning of your
strategy video marketing begins
It analyzes data thereby creating videos
Powerful heard hearing
I am very patient patient and see how
slowly they are coming the
results you need 500,000 meters
square but with 250 meters will
be enough for a client to
go to improve the product and then make
some online online purchase or
directly to and in the same in the same
shop does not work that works very well
all part of what today are
marketing mobile marketing o como
whatever you call it but in the end that is
to get data from people and
give a better experience we can
working with social system of the network
wifi free people when between in
your store and that you can mix
even with vico at zero because
I really think it's not so much not
I know how to do it continues to
Most companies are still not him
More important still without customer
I believe that the experience because
information obviously not the will
search because it will be online
in some cases you may want to see or
touch the product not because I think
going to have certain products that
end for good always you will like
touching them may be not one of them
usually for me my perception is
most who take these
decisions not known in the digital world
then they are limited is an issue of
no perception that is not the end
He has knowledge among them not
often happens that already
They develop people but not make it
If people who know and do not want him
heeding put in command people
a background in marketing and
Technological what is important
also integrate organizations to
public of the future that is both
millennials what good is a framework very
wide as the new generation z
If you have any questions left on the
comments if I answer you always
I answer if you liked this video and
You want to continue doing more rivers
like this
dale I like it and do not miss the video
I suggest below
e
bush
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