So I think this is gonna be one of my most off-the-cuff videos because with the new YouTube monetization policies
There is so much controversy swirling around right now
Will YouTube's monetization policies destroy your small channel is it worth it to be a small creator on YouTube
Or should you jump the ship to other platforms? Is there a place for people that aren't YouTube's biggest stars today?
That's what we're gonna talk about and hopefully I can clear up some things
Help you figure out whether you should say on or not, and if there's other viable places for you to go
So let's jump into it first and foremost
I want to clear up some misinformation about why this policy was instituted in the first place
This was not YouTube's
reaction to Logan Paul's
Incident a lot of people think because since this just happened that it has to be a result of Logan Paul
But in fact I want to read a couple things that happen in December of last year where Susan the CEO of YouTube
Made some comments about how YouTube was gonna change because of all that happened in
2017 in a YouTube blog post which I will link below in the description this is from the CEO of YouTube on December 4th of
2017 so it starts off with her saying how she has seen YouTube do many awesome things whether it's sharing their creativity
Documenting war crimes and issues going on the world spreading news and stuff like that
But then she says I've also seen up close that there can be another more troubling side of YouTube's openness
I've seen if some bad actors are exploiting our openness to mislead
Manipulate harass or even harm in the last year we took actions to protect our community against violent or extremist content
Testing new systems to combat emerging and evolving
Threats we tightened our policies and what content can appear on our platform or earn revenue for creators now. We are applying the lessons
We've learned from our work fighting violent extremism content over the last year in order to tackle other problematic
Content our goal is to stay one step ahead of bad actors making it harder for
Policy violating content to surface or main on YouTube we believe this requires a new approach to advertising on YouTube
carefully considering which channels and videos are eligible for advertising we are planning to apply stricter criteria
conduct more manual curation while also
significantly ramping up our team ad
Reviewers to ensure ads are only running where they should this will also help vetted creators. See more stability around the revenue
It's important we get this right for both advertisers and creator and over the next few weeks
We'll be speaking with both to hone this approach
We are taking these actions because it's the right thing to do
Creators make incredible content that builds global fan bases fans come to YouTube to watch share and engage with this content
Advertisers who want to reach those people fund this creator economy each of these groups is essential to YouTube's creative ecosystem
None can thrive on YouTube without the other and all three deserve our best efforts
So the reason I wanted to point this out in the beginning is that?
This is showing that last year in December Susan was coming out and saying look
YouTube is going to be applying stricter criteria to their ads and they were preparing for this way way before
the Logan Paul thing this is just them saying hey in the future some stuff is gonna change and
most people don't pay attention to
YouTube's blog and see posts like this and just to recall a couple of the reasons that this is actually happening not just
Logan Paul the first thing that happened is people started to see big companies ads running on extremist content
And that was a huge thing because these companies did not want their ads being run on that so they all pulled out this is
The beginning of what would eventually become the ad pocalypse
Which is where many creators who are making a lot of money on YouTube suddenly
We're not making any at all or just didn't have any ads running on their things entirely because so many
Advertisers pulled out because advertisers pull out mess away YouTube and creators make their money through Adsense when all these advertisers said hey no
We're taking our stuff off the platform. We do not want our stuff on this content
Suddenly YouTube and many creators lost a lot of money
And that was just the beginning the second thing that happened last year was another part of the ad pocalypse which was when suddenly people
Figured out that there was all this kid-friendly content hidden
That was actually terrible for kids whether it was all of these Disney characters being put in sexual positions
Pregnancy all of this really weird stuff that was aimed at children making millions and millions of views but was incredibly inappropriate and bad
That made advertisers again say, holy crap we thought we were advertising on kid-friendly content really
It's just been disguised terrible content so a bunch of advertisers pulled out again at that point and that was another ad pocalypse
Moment and YouTube again was scrambling to delete most of these channels to be able to vet deeper
And it just really harmed the community again, and the third thing is what we call copycat channels
This is something where the smaller new creators
Take the name and the look of a bigger creator use their content to get tons of views and they just get the ad money
From someone else's content that isn't theirs so while yes
Logan Paul does have some effect on these policies most of it was already in the process
From last year after so much happened to them so if someone says hey
This is Logan Paul's fault or this is because of Logan Paul
Just it's not to tell them to do the research because they're wrong so with all of that out of the way
Let's shift into the blog post that really sparked all the controversy as Susan mentioned in December
We're making changes to address the issues that affected our community in
2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube a big
Part of that effort will be strengthening our requirements for monetization of spammers
Impersonators and other bad actors can't hurt our ecosystem or take advantage of you
While continuing to reward those who make our platform great back in April of 2017 we set a youtube partner program eligibility
requirement of 10,000 lifetime views while that threshold provided more information to determine whether a channel followed our community guidelines and policies
It's been clear over the last few months that we need a higher standard starting today
we're changing the eligibility requirement for monetization to 4,000 hours of watch time within the past 12 months and
1,000 subscribers
We've arrived at these new thresholds after thorough analysis and conversations with creators like you they will allow us to
significantly improve our ability to identify
Creators who contribute positively to the community and help drive more ad revenue
To them and away from the bad actors these higher standards will also help us to prevent
potentially inappropriate videos from
Monetizing which can hurt revenue for everyone and just as a quick aside here because YouTube measures your watch time in minutes not hours
4000 hours of watch time actually converts to
240,000 watch minutes in the last 12 months so as long as you've hit that threshold in 12 months. You're fine
If you haven't you fall under the list that will get D monetized on February 20th
2018 will also implement this threshold across existing channels on the platform to allow for a 30 day grace period
On that day channels with fewer than 1000 subs are 4,000 watch hours will no longer be able to earn money
You tube when they reach 1,000 subs in 4000 watchtowers. They will automatically be reevaluated
under strict criteria to ensure they comply with our policies so basically what this means is that if you have not reached 1000 subscribers and
4000 watch hours in the last 12 months
You will not be able to monetize your channel you will not be a part of the YouTube Partner Program
Though these changes will affect a significant number of channels
99% of those affected were making less than $100 per year in the last year while 90% earning less than
250 in the last month
Any of the channels will who no longer meet this threshold will be paid what they've already earned based on Adsense
Policies so a couple things to talk about there - if you have made any money at all through Adsense
But you haven't reached this mark when you get kicked out of the YouTube Partner Program you get your money
Whatever it is sent to you, so you won't have to worry about hey, I made
$78 but now I'm gonna be out of the program. Where's my money gonna?
Go you will get your money
And - the statistic that 99% of these channels made less than 100 with 90 of them making less than
250 goes to show that while you will lose some in the grand scheme of things it's not the biggest amount of money
But I'll go into later. Why still creators are upset even if it's not $100
Why they're still upset about this so another aspect of this small creators are worried about is that are some things that are tied into?
the YouTube Partner Program that could affect the growth of a channel for instance right now and
Screens info cards and stuff like that are tied to this program
However YouTube has said that in the next 30 to 60 days
They will be
Removing those tools from the YouTube Partner Program and putting them outside so every creator can use them so even if you don't have them
For a short period of time you will still have those tools in the future
So you don't have to worry or stress because oh, I can't use end screens anymore
Maybe you won't be able to for a month or so, but after that everyone will have them again
and it won't be tied to the YouTube Partner Program other thing is that some people have talked about how they use some of the
Money from their channel to fund back in the channel even if it's not that much and I've heard some people say oh
I've only made $45 on YouTube so far, but that could go towards my channel
But my question to them would be you can't even get paid out so you get to
$100 so how is that gonna go towards your channel if you've been on YouTube for two years?
And you've only made $45 it could take you another year to even get to the hundred mark
And then by that time you could have worked
Extra two or three hours at your job and made more money than that
This is one thing
I was curious about I'd like to hear in the comments below if you're a small creator, and that's your situation
Let me know why that specific thing why I've made
$45 this could help my channel when you haven't even made enough money to cash out yet
That was just something I was curious about but I do get the people who have been on YouTube for five years
And they've cashed out four or five times. They've made five hundred dollars on youtube
They just don't make a lot in a short period of time and I totally
understand how that could be a
struggle saying like look
I've made this money and put some of that back into my channel and now I can that's
unfortunate
and I totally
understand that especially
For channels like gaming channels or makeup and beauty channels and stuff like that where you have to pay for most of the stuff that
You do in your channel whether it's games or makeup or new things like that you have to pay for a lot of it
Especially as a small creator people are going to send you stuff for free very often right now
I'm currently in full-time college working on the side and doing my YouTube channel so I pay fills for my wife
And I to live to do things like that
I do college and then any extra money that I get whether it's I'm doing something like donating plasma
Sometimes or selling extra things that I don't need whatever it is I find ways to fund my channel so I can continue going
Forward with what I have and it's not from YouTube money
I'm over the threshold YouTube has set out, so I'm not gonna lose my partner program privileges
But I still don't make that much from YouTube and not enough if at the most
I maybe buy a game or two every three or four months
And that's really not much at all
Especially when I'm not focused on Let's Plays as much as I used to be and I'm more focused on pieces like this
But when I do need things I know I can find ways to make money outside of YouTube because if you're relying on
Adsense to make money as a small channel you're never going to be able to buy anything for yourself at all
Yeah again, if you make one viral video, and you're you have these 20 subscribers
But you have a video that made a million views because I'm viral and you're like crap if I put three more videos up in
There viral that sucks, but sometimes viral videos aren't good
They're part of this bad content
And so those channels that make that are such a small amount there in that point 1 percent of people who make money more than
$100 in the last year so some people are going to get hurt by this
It's not gonna be a lot, but there are going to be people who actually suffer from this
But the thing is it's going to save so many more
I'm having bad experiences, and it's gonna protect YouTube
I think some people think YouTube close them like YouTube's their friend like how could you tube do this to us at the end of?
The day YouTube's a business and while creators were scared when the ad pocalypse happen
I guarantee you YouTube was way more scary because if the ads in it come back YouTube's business is done this massive online
Huge huge site
Did you guys know that Google still does not profit from YouTube YouTube is not a profitable business still to this day
That's crazy right and the more
Advertisers that go away from it the worse and worse it gets for them
YouTube can't afford to go deeper and deeper into their bread with their accounting they need money
And they're a business they let us thrive off of their business model and just think about that like well
You might think this is my business
I do all this it isn't though you have your stuff on youtubes platform
And until you make your own social media video sharing platform
You are using someone else's business to grow your own business, and that's something that I think people need to keep in context
But anyway back to the policies so a big thing that I want to point out here is because a lot of these people are
Making money and you should be making money elsewhere. There's something bigger here
that's the problem people are worried that YouTube is killing small creators that these D monetization and monetization policies are
destroying smaller channels
And if you clicked on this video you might be one of those people that's wondering if it will destroy your channel well
There's only one thing that can destroy your channel
And that's you this is the best time to be on YouTube since 2013
The growth that we're gonna see right now from people that really thrive on this platform is gonna be amazing
Why because so many people are leaving and jumping ship to other?
Platforms look at it this way if a bunch of big creators leave and a majority of the small creators leave
There is so much more room for people to come in and fill those slots to fill those shoes to jump into the big creator
Spots to be able to say oh, I was competing with a hundred small creators on this topic now
It's just me and three other ones how can I beat those three other ones if you're willing to stay and thrive on YouTube?
Right now you have more opportunity than ever to grow and become larger
There's no evidence to back up the fact that if you aren't monetized. You don't grow as fast
There's no evidence from people who are YouTube certified
Tube consultants youtube's themselves that they market a person more if they're monetizing their videos
Or if they're a part of the YouTube Partner Program there
Just isn't have any evidence to it a lot of the videos that go viral and are super huge on YouTube
Many of them aren't monetized you can click on them a thousand times and not see ads
That just goes to show that their algorithm doesn't necessarily say hey, that's monetized
We're gonna push it higher because I've seen people that make on monetized videos that get way bigger than my monetized video so we do
Almost the same thing and I do better SEO
I research better so it's not depending on monetization
So don't let yourself think that if you are not able to monetize your videos
It does not mean you're not gonna be promoted as much so this is a great opportunity for creators
To be able to say look all these other people are leaving
Which leaves all this vacant space for me to fill how can I feel it?
How can I work hard or how can I grow faster and faster, and if you're really diligent?
It's not hard to reach these barriers that they've set up and an amazing thing about this is
Because all of these ads are staying
But so many creators aren't going to be able to monetize once you hit that level your ads are gonna
Be better quality so if you're willing to stay and be diligent and get past those areas you're gonna be making more money than you
Would have when you weren't working as hard, and I think this is a great motivator, and it's all about mindset
Do you have the right mindset to be able to say look YouTube put this barrier away from me put it up here
I need to get there and what all these other people are quitting I can get there and win
Faster and better than I ever could before that's what you need to do if you want to be successful in this arena
Because twitch eventually like while a lot of people are saying for gamers especially
You know twitch looks better twitch does have some great things
but twitch doesn't have a lot of the stuff YouTube has and
Eventually they're going to have to curate their ads and stuff as well
And if you don't think they do wait till people start making incredibly bad content on twitch
Which they will eventually even though twitches put up all these things to block it
Eventually there will be people that find ways around
Twitches system at one time it only takes one time for a Wall Street Journal article to say hey look
We saw this out on this video
And then there's an ad pocalypse on twitch it's gonna happen
So you have to be strong enough and believe in yourself and your content enough to have to say look I can grow even better
Even faster than I've ever grown on this
Platform before and I'm gonna do it you can look back at a bunch of things in the past where people have seen something bad
And everybody jump ship
But the few people that stay on get richer and richer and better and better and have more
Abundance to whatever they're doing whether it's stocks or businesses or whatever you can see it in many places
It's a historical fact that this happens, and this is one of those defining moments
Where people are gonna look for the next easy thing oh I can get bits from people on Twitch
I instead of not being able to monetize at all
I'm gonna pop over there
But then they keep their small thing forever because they don't know how to grow they don't know how to expand they don't have anything
Pushing them because they see that little bit of money trickling in but if you're like I want this money
I want YouTube to be my platform, and you push really hard once you get to that barrier
You're gonna feel amazing because you're gonna get more reward you're gonna be able to grow faster because all these other people are leaving
And it's gonna be hugely beneficial to you so the answer to this videos title will YouTube's T monetization policies destroy your channel is no
No
They will not you are the only one that will destroy your channel
YouTube will keep promoting you if you work hard if you research SEO
I'm still really small as you guys can tell from my subscribers
I'm not a huge Channel
But I can arrange and get video 6,000 7,000 8,000 views because I know how to rank my videos
I know I've researched I used keyword research tools
I use keyword planner on Google I do SEO to the max on top of that
I make value driven content that helps people like this where I can talk and help you out
And show you things that kind of give you a different mindset
And if you're willing to put in the effort to do stuff like this it doesn't matter if you have 20 subscribers
You can rank videos
One of my first five videos called how to get better at racing games is still ranked today
If you type in how to get better at racing games you will see my video
And that was one of my first videos ever as a tiny tiny creator
So don't get discouraged because of this if you really want to go to another platform
Really assess if it's right for you because twitch isn't right for everyone if you're not willing to stream every single day and really put
In that effort and stream niche games and do all the stuff that twitch needs you to do you're not gonna grow on that platform
either
YouTube is the easiest one to grow on now if you really put the work in if you just jump into YouTube and expect hey
I'm just gonna play random games
And I'm gonna grow on YouTube become famous like something other people did
Every big gamer that does just let's play this been around for five or six years jacksepticeye and markiplier
Pewdiepie all those big people look at any of these game creators most of them have been around for a while however
There are a lot of up and comers that are growing really fast
But they're doing different kind of content because they realize what YouTube wants what people want their value driven
And you just have to figure out for yourself
How you can do that on this platform?
And you can you can most definitely still grow and thrive on YouTube
Especially now while everyone leaves we have an opportunity to grow so much here, and we got to keep doing it now
I know this has been a long video, and I probably could have ended it a lot sooner
But I just really wanted to get that across, and I hope that you guys can see that
This is actually a blessing in the long run the people that are on top of this barrier
Which is a lot of people? I mean, I'm still really small creator, and I'm gonna benefit from this
I'm gonna get more ads they're gonna be worth more money, and I'm still really small I can't imagine three years
So now we're all beyond will not be making and what you can to when you eventually break this barrier
And you're making more money. It could be great for anyone willing to stay here and work hard on the platform
There's a few other things YouTube is doing like hiring thousands of people to actually go through
And manually look at every piece of content made by bigger creators so that they can make sure it's really vetted and no logan paul
Situations are gonna happen. That's one of the reactions logan paul they're also giving advertisers better tools
There's a three-tiered system where they're gonna be able to choose like do you want to do only on clean content?
Do you want to do it kind of in the middle where it's like? Oh, I almost say pg-13-rated
And then do you want to do it only like the r-rated tier where it's like hey
You can have cussing in here and like
War and fighting and stuff like that and advertisers can choose on that stuff
so if you even if you do have mature content it can still be
advertised on and advertisers can choose
What kind of content they want to be on and there'll be plenty that will want to be on even the mature rated one or?
all the way down to the
Family-friendly ones you don't have to worry about that all in all the point of this video was really just to say that this is
an amazing opportunity for smaller
Creators to grow if you look back at a lot of these bigger creators and ask them when did they start earning money?
Most these creators you get even like PewDiePie said hedonist our earning money till twenty five
Thousand subs review tech USA same thing a lot of these people are on YouTube for two or three years before they started making any
Money and even then they were making just a little bit and so as a small creator a lot of people have been kind of
Spoiled because they think they can make money small thing you two of us love everyone make money
But the thing is you weren't really making much money in the first place like me most most small creators aren't making much money at
All like they said 99% of those channels make less than a hundred a year
90 percent make less than 250, so we've kind of been spoiled
But the thing is this can benefit everyone in the long run especially if you're willing to work it out those smaller creators that quit
Their stuff will disappear they won't be promoted anymore will be able to go on top of those leave it to beat out that content
And all of us that stay here will thrive and be able to make a lot of money in the long run as we grow
Our own channels what the last thing?
I wanna emphasize is and it's just a common business practice that I think a lot of people miss you need to diversify your
Revenue on YouTube of channel with a thousand subscribers like mine you can have a patreon you can have a merch store you could have
Consulting you could have whatever you can have all of those things combined
I'd be making way more money than you ever make from Adsense you look at someone like Logan Paul
And he literally advertises his clothing every few seconds like anywhere
You look you look at his cover photo on his YouTube in every one of his videos in his About section
That's what he advertises because even though he makes a ton of ad revenue
I mean he used to I guess he doesn't make as much anymore because of that uh
Google prefers kick-off there
but he puts it everywhere because even he's smart enough as a giant creator to know I can make more money in other ways if
Someone that big is doing it you should be doing it, too
even if you just sell five or ten t-shirts in a three-month period that's way more money than you're going to make off of
YouTube Adsense so diversify your revenue do not put it all in one basket
And if you are getting money from other places as you grow your following
It won't feel like you're doomed as much when YouTube says you can't monetize
you'll be able to make way more money on your journey to that barrier and once you hit that berry and you start monetizing and
You're making more money, and you have more of a following. It's just a snowball effect
You keep making more
so diversify your revenue work super hard to fill in the gaps of all the people that are leaving and make your imprint on the
YouTube space because this is the best time to do it that there's ever been if you guys disagree with anything that I say or
You want to continue the conversation in the comments below, please, please, please feel free to leave your opinion to stuff down there
I'd love to hear your thoughts your ideas and even if you don't agree with me
I'd like to hear why and see other
Perspectives because I've been a small channel my whole I've been on YouTube for a year and a half
And I just recently passed a thousand subscribers, so I know what it's like I know the struggle of growing and stuff
so I'd love to hear you guys your opinions down the comments below so we can continue on the
Conversation and maybe I can help out more anyway guys if you're new to community like this video
And you want to see more in the future make sure to smash that subscribe button for new videos every day and don't forget to
Give that like button some love. Thank you guys so much for watching. Let's continue creating the greatest gaming community in the world
I'll see you guys in the next video
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