- There are a lot of ways to grow your YouTube channel
that a lot of people aren't really talking about.
They're overlooked, underutilized
and today I wanna share with you guys
what some of them are
so that you can beat out your competition,
grow your YouTube channel's views and subscribers
using some of these tricks, coming up.
Hey, guys, my name is Tim Schmoyer
and welcome to Video Creators.
This channel is all about helping you guys
grow a YouTube audience so you can spread a message
that reaches people and changes their lives
but if your channel's not growing,
you're not really reaching anybody
and changing their life, right?
So while the rest of your competition
is out there tweaking their tags and doing sub for sub
and things like that, let's talk about some of the things
that will actually grow your channel
and get you the results that you want.
Number one is caption your videos.
This is so important because when you manually create
captions and add them to your video,
you are giving Google a lot of information
about what that video contains.
Google does do an automated job of trying to guess,
but those captions are usually terrible
and they're not weighed very heavily at all
as far as Google's concerned
because they know there's a lot of mistakes in there.
Adding captions also makes your videos more accessible
to a broader group of people.
Whether those people, maybe they're deaf
or maybe they speak English as a second language.
Although, studies have shown that the people
who are most likely to use your captions,
are actually people who do speak English
or speak your language, but they just wanna follow along
and turning the captions on enables them
to read with what's being said,
and it holds their attentions better
and they can follow more closely,
which then leads to more watch time on your videos,
which leads to better audience retention on your videos,
which means your video performs better overall.
Now the service I use for captioning my videos
is rev.com, and they are cool enough to sponsor this video
so I could tell you guys about them.
I use them for a few reasons.
One, because it's all humans actually doing the captioning
and not just speech-to-text recognition type software.
Rev.com is 99% percent accurate because of that.
And it's all people who actually speak my language,
speak English, they're from the U.S., Canada,
like 90% of them are.
So I'm supporting jobs here locally as well.
If you wanna check it out, go to rev.com/videocreators
or just click the link in the description of this video.
And you can sign up, and they'll email you a $10 coupon
off your next order of captions or transcriptions.
So go check that out if that's of interest to you.
A second growth hack that I see a lot of creators not doing
is that you need to brighten up your thumbnails.
There needs to be good contrast between the background
and the foreground, so the foreground, the story,
the value you're trying to pitch
in that thumbnail just pops.
It's easy to see in very small resolution
on a mobile device.
I also recommend that you oversaturate the colors
just a little bit to make those colors pop out,
stand out more than all the other thumbnails
that are surrounding your video.
Another thing you can do to make your video stand out
above everyone else's is to test your titles.
I know a lot of creators spend a lot of time
working on their actual video content,
but they don't understand that it doesn't matter
how amazing the video is if that title and thumbnail
don't entice someone to click on it in the first place.
So if you're gonna spend hours on your video,
you should spend a good amount of time
on a title and thumbnail as well.
Now regarding the title, I wouldn't just go
with the first thing that comes to your mind.
I would spend a lot of time listing
a lot of different ideas,
looking at different synonyms for different words.
There's a lot of headline analyzers
that you can go to on the internet
that are just free, just punch it in there
and it'll say, hey, this is kinda weak, it's lacking emotion
or it needs some of these power words in there
that would elicit more of a response from people
than the words that you're using.
And after I've got like 15, 20 different title ideas or so,
then I'll go to other people in my team,
whether it be my editor, my producer, or just friends,
and I would just say, hey, which one of these
is the most enticing to you
or you feel like is the most accurate
or pitches the value the best?
And if you have people on your Facebook page
or just family and friends or just a group of people,
a dorm roommate or something, just say, hey,
which one of these-- just get some feedback, right?
And just think about it so when you put it up there
you know this is a title that is more likely
to get clicks than just a thrown up title
that I was maybe gonna go with.
A fourth thing that's really important
is that you plan the hook of your video
before you even start shooting.
What I mean by that is when someone clicks
on your title and thumbnail, they click on it
because that title and thumbnail set
an expectation for the viewer.
And the viewer clicks expecting a certain value,
a certain story, a certain something.
So that first 15 seconds need to affirm
for the viewer that yes, what you clicked
expecting to get is coming in this video.
So if the title and thumbnail teases something
that doesn't come until eight minutes into the video,
your subscribers may stick around and watch,
but those non-subscribed people who have no idea
who you are, they're gonna be like,
"What did I click on?" And they'll just leave.
And so I recommend you know what your title and thumbnail
is going to be before you even start shooting your videos.
That's the best way, that when you do start shooting it,
you can open it up with something that you know
connects to the title and thumbnail.
Number five, I recommend that you take a cue
from what people in television have learned
and that is you need to cut to something
every five to seven seconds in order to really
visually hold your viewers' attention.
The reason television is cutting to different angles
every few seconds is because every time that happens
the brain needs to reevaluate what's there on screen,
and it's like, oh, something changed
and they gotta take it all in.
Oh, it changed again, and they take it all in,
oh, it changed again, right.
So it holds people's attention visually better.
So whether you're doing that with multiple camera angles
or you're doing it like we way we do here in this video,
it's just adding a lot of B-Roll and visuals
and examples on top.
You can do it however you want,
but the goal is just keep changing things
up visually for your audience.
Another thing that you really need to consider, though,
is learn storytelling; tell better stories.
The thing that gets the human emotions involved,
that enable people to make human connections
with you and your content is based on the stories
that you tell.
The better your storytelling ability,
the more people will want to watch your videos,
the longer they'll watch your videos,
the better signals Google will get about your videos
that will make Google want to promote it even more.
So I highly recommend you learn a lot about storytelling.
Read books on storytelling.
Watch videos here on YouTube about storytelling.
I even hired a storytelling coach not too long ago,
and I gave you guys access to some of that conversation
in an interview with her.
I've gone through storytelling workshops
here in Cincinnati and I brought you guys
along on that journey with me as well.
I put links to a lot of these different kind of resources
in the description of this video,
including rev.com/videocreators
if you wanna sign up and get your $10 off your next order
for captions or transcriptions emailed to you,
go check that out.
and I wanna hear from you in the comments below
about what has really helped your channel stand out.
What things are you trying to really make sure
that your channel is thriving above all
of the other videos here on YouTube.
And I want the rest of you guys to read those comments.
You'll learn a ton from everyone down here.
This community is amazing.
So go check them out.
And if this is your first time here,
I would love to have you subscribe.
Every Monday, Tuesday, Thursday,
multiple times a week we've got new videos coming out
just to help you learn how to grow your YouTube audience
so you can reach people and impact their lives
with the stories and the messages that you're spreading.
So thank you for letting me be a small part of that.
Subscribe, and I'll see you guys again on Monday.
See ya then, bye.
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