we sell ourselves every single day we sell our friends we sell our families we
sell others in our day to day lives we obviously also sell our customers
if you sell anything online or ever plan to in the future
you'll use copywriting copywriting for those of you that don't know is
basically the art of selling and persuasion in written form common
examples of this might be email landing pages for sales funnels or even YouTube
titles and today we're gonna identify three common copywriting mistakes you
don't know you're making all right guys welcome to the video straight to the
point we're gonna jump right in no fluff no add-ons no wasted time just wasted
about five seconds of your time right there it's got to have a little bit of
fun on this channel you know spice it up and keep things interesting but today
we're gonna identify three copyright mistakes that most entrepreneurs and
business people just in general don't know that they're making what are three
common mistakes we're gonna identify them here in a second and go into detail
so first and foremost they talk about themselves or their business way too
much ever get a landing page or a website and it starts out like at JP
Morgan and son we manage loans for a living we've been in business for 10
years and we've seen it all you just lost the customer the sad reality is the
customer doesn't care about you and they don't care about your business what does
the customer care about will they care about themselves use your copy to talk
about the customer and how you can help solve their problems don't talk about
yourself that brings me to point number two which is the language now most
people when they write copy they use the wrong language don't talk in your
language talk in the potential customers language so what do i mean by that well
let's look at two examples really briefly right here and we're gonna go
back to the customer a lawn care business and we'll pretend that that's
your business model you take out an ad in the local paper or maybe you run
Facebook Ads to you know a geolocation or something somewhere in close
proximity to your business whatever we're not here to argue you know
semantics so which ad works better or you know
which business I just want you to understand this crucial copywriting
mistake here's two examples of potential ad title number one get rid of
pesticides herbicides and enrich your grass overnight or number to grow your
grass twice as fast and keep it healthy which one is better well the second one
is clearly better why language speak in the customers language
not your own use layman's terms and keep it simple and short now you might think
that a lot of things that you're talking about and referring to like pesticides
or herbicides are common uses or common language or or common sense essentially
but you have to remember that you might be the expert in that field and your
potential customer might not see it that way okay here's one more example that
you might understand a little bit better I'm an entrepreneur and I sell a lot of
information products online that help other aspiring entrepreneurs make more
money quicker an example of an ad related title could be hacked the Amazon
algorithm what Jeff Bezos told me a better example of that ad title in
layman's terms might be rent your Amazon product with this one easy secret why
because not all people looking to purchase something Amazon related might
understand that there's an algorithm or even know what that is
some people might share but most people that would potentially buy that product
are new to Amazon and the same goes for Jeff Bezos do most of the people that
are watching probably understand or know who he is sure but a lot probably don't
- why fight an uphill battle alright moving on to number three now and that
is not using sentences or titles that leave the customer guessing or wanting
more or basically not leading don't tell them what they're going to get don't
summarize don't tell them the overall gist message or subject don't answer the
question instead use a few simple words to pique their interest you definitely
want the title to be relevant but you also want to leave out the answer to the
potential leading question so going back to that last example for instance rank
your Amazon product easiest with that one secret that's going to
the customer think okay clearly this is about ranking Amazon products but what's
that one secret what's the answer that I don't know and there you have it guys
three common copywriting mistakes you don't know you're making hit that like
button if you appreciate the value laid out and the analysis in this video today
I genuinely appreciate you spending your time with me here today watching this
video and talking all things entrepreneurship also let me know in the
comments section down below if you've ever used copywriting or what your
experience with copywriting has been in the past also let me know what could
even knew what copywriting was before you watch this video I know a lot of
people don't and I'll see you in the next one
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