Alright so you've created a YouTube video, how do you get more views?
How do you people to watch your videos?
That's a head scratcher, that's what we're going to talk about today.
Yeah talking a little bit about how to actually get people watch your videos.
You've put in all these efforts, you've been creative or what ever it is that you do, maybe
you spend a lot of time editing, hopefully you don't.
There's another video about later, I'm sure we'll talk about.
But how do you get people to actually watch your videos?
We'll talk about 3 different ways that you can get views on your videos.
The first one is "how to get video to go viral".
An I just want to mention that first because that's what people are usually striving for.
Okay, "what can we do to make a video go viral?"
Because all of us has seen this videos that you look at it and by the time you're watching
it, it's got 11.5 million views.
How did that happen?
Yeah.
Now there are companies out there that's specialize in viral production.
Once I know they're actually successful, their budget is like a half million dollars per
video.
So, just knowing that...So pay for it.
No, honestly like knowing that out of the gate and put a ton of obvious investment but
you put a ton of work into these videos and a lot of strategy like 6 months, there's hundreds
of people involved.
So if you don't have the resources of a network, that's probably not a really a viable.
And it's not a guaranteed thing either.
Just because you've spent a half million dollars, I mean you hope if you're going to spend that
much money but it's not guaranteed to go viral either.
In my realm, I actually never had a viral video go viral but I've had plenty of videos
spike and get viral like results, but just over a longer period of time or something
or?
Here's the difference.
So it looks the same in terms of numbers.
But the real difference is where the traffic is coming from.
Oh okay.
To be viral it needs to be so popular that it get shared and people organically share
and it gets here on this website, on this news broadcast picks it up.
And so it goes viral like a virus spreading.
But you can actually have a video gets similar type growth and results by YouTube promoting
your video.
YouTube will get behind you and promote your video if it's a video that gets good watch
time, gets good retention rate.
Obviously people liked it, that's being suggested in suggested views.
I see okay.
Or on the homepage.
So basically like free promotion.
That's how yours have spiked by getting YouTube to promote them.
Yeah and we've actually just recently had a huge,huge spike, promoted by YouTube.
That cause one of our channels from 80,000 subscribers to 140,000 subscribers in 2 weeks.
Wow! almost doubling your subscription.
But this isn't a paid thing.
This isn't you saying YouTube, how much do we have to pay you.
Like on Facebook, you can boost your post.
You know you can spend $10 and send it to China or go wherever for people to watch it
but on YouTube this is just them deciding to do this for you?
Yeah.
It's because, we share revenue with YouTube.
And so if a video performs well, YouTube is going to do whatever they can to increase
their revenue and then we get paid the 55% of that.
Yes.
So it's...Mutually beneficial.
It's not like just saying, "Hey, let us just help you out because you seem nice.
You got a nice face.
You know, if they think it's something they can get money off, they'll boost it.
So, we're talk about that specific example in another episode but those are the 2 ways
and then we'll talk about the third one that I'm going to recommend that's the easiest,
that's predictable but the 2 ways are to have your video go viral truly or to have your
video promoted by YouTube and they'll put it in suggested videos and they'll cause that
spike.
Okay.
But the third way is to "Create Amp videos."
Now amp is the acronym that I created so it's the results.
There's 3 ingredients to get 3 results.
We'll talk about the results first.
A-M-P, automatic, you want your videos to automatically market themselves and I'll explain
that how you do that.
Okay.
M is for magnetic.
You want your videos to magnetically pull in your target audience.
people that would naturally want to find your videos or would naturally looking for your
services or expertise.
So there's specific ways to magnetically pull in people.
Let me talk about a little bit more of that.Because if you put up a billboard, it's just broadcasting
to everybody.
Or if you put up a...Yeah, whoever might see it or pass by or whatever.
Yup.
A radio commercial it's everyone who's listening to that.
Shotgun blast you call that.
Yeah, Uh-huh.
It's suppose to be on targeted and having just the people that you want are the people
that you ideally want find, they're the ones that be pulled in to watch this video.
Got you.
The targeted demographic.
So to speak.
Okay.
And then the P is perpetual.
Meaning that your videos don't just get views and then die off and get buried they have
a life, and get continue living.
In fact they get better and stronger overtime.
And most people I imagine they just simply don't have the patience or just give up.
Or think or this one just tank.
I thought this was going to be great it's just didn't catch.
Fire like I thought.
So it's just over.
But you;re saying if you do things right, It's actually a gradual build.
Hmmm.
Yeah, in fact on that channel that I mentioned, it's Limitless TV.
One of our first videos that really was a good driving force for the growth of our channel,
it was the fourth video that we published but it didn't really starts to gain real momentum
until about 8 or 9 months in.
Wow!
And it got results in the beginning, it got gradually better and better but then by about
9 months, it's like ooh wow definite pivot point there.
So these videos, the more amp videos you create, and we'll talk about how to create an amp
video but that the videos get amp results, the more you create and build momentum and
they become machines that it's like you;re just adding a new machine that's driving your
YouTube channel.
Sounds technical.
Sounds difficult.
It's simple but it does take work.
The first 3 ingredients is you want to make your video topics searchable.
Understand that, yes.
On a topic that people are actually searching for.
right, okay.
Next one is specific.So if you're going to make a video and what we're going to make
another video that goes really in depth on how I do keyword research.
But if you're going to do a video on push ups, okay.
You can make a video on you know push ups by Scott Christopher.
And just title it.
Yeah, right.
Or you can get really specific and do how to do the perfect push up...I have some examples
but I guess the perfect push up is specific type of push ups.
So how do you push ups for beginners.
I actually by the way would search for that.
Because I have never had a good chest.
That's just a side.Obviously, that's not something you would create.
But you know I would look for it.
But I would look for it with those terms.
Beginner, how to do a push up.
I'm sorry go head.
It's a lot more specific right?
Right for sure.
So there's some advantages to having to be that specific.
One, when people search for that, they're going to find it and it's an exact match.
Right.
Versus if you title the video, " How to do push ups", you don't know what, it might be
an expert, it might be a beginner, it might be a different style or push up that they're
looking for.
Or whatever.
And as probably in my case, it would simply get lost among the 900,000 other people who
have titled theirs "How to do a push up".
I mean you've been pushed to the bottom of the list which is 10 pages later or whatever.
That's an exactly right and that's actually a huge point because if you title your video
really specific you know like 8 or 9 or 10 words long, there's only one out there.
Yeah!
You!
And in the first grade it was searchable, so you make sure that your 8 or 9 or 10 word
phrase is the phrase that people are still searching for.
When people type it in, you'll rank on the front page of YouTube on day 1 versus never,
right?
Exactly!
"How to do push ups", we're not going to rank on how to do push ups.
No matter how good the video is.
No matter how brilliant my chest would appear with the shirt off.
So you mentioned there's 3 ingredients of this particular recipe.
Yeah so the third ingredient is one, you kind of test the time and took overtime but that's
to have a high retention rate.
You want to have...And another factor to look at is watch time.
You know videos that keep people's attention.
And that is retention rate, right?
Is watch time retention rate basically the same thing?
Well watch time is actual, the actual time.
So if you got a 10 minute video,...Oh I see what you're saying.
yes, yes.
yes.
And you have a 15% retention rate then your watch time is 5 minutes, right, okay.
So you can have a 3 minute video and have a 100% retention rate but then your watch
time is only 3 minutes.
Oh..So you do want longer videos to have a good retention or sorry, a good watch time.
So both of the videos factors figure into it.
And so ideally, a longer video with a high retention rate..Oh yeah.
Is going to get pushed to the top.
Yeah.
Or...Another example that we're going to cover in another episode but we'll link to it.
Is a video that we actually did.
It was 20 minutes long which is quite longer that we normally do but it had a real high
retention rate.
And we did it.Really did help our channel.
Oh men!
I got to do miss some of those.
So there's a lengthy discussion we could have how to make your videos a lot more compelling
or entertaining or whatnot.
But the cool thing about the YouTube analytics is they show you the stats and they show your
retention rate and you can see where people drop off.
So as you put up some videos, and you do it the best that you can, you kind of guess okay,
"Well, I think this is going to keep people's attention.
The you can go and watch it, you know give it a week of stats to accumulate.
You can go right in and just look, "Ooh this video just got only a 20% retention rate.
What did we do?
Where did they drop off or they drop off right in the beginning."
Maybe I need to improve my intro.
Or you know so a good retention rate to look for?
Is a 45% or higher.
If you get a 45% retention rate, I've seen some videos get some really good results.
It's pretty neat that YouTube provides, it comes up and then provides all these analytical
tools.
I mean like you say, it's their business as well so they're going to arm you as much I
imagine as you need to be able to determine which videos are going to work best.
Which ones are going to have the higher retention rate.
And all of those buttons and tools are easily findable for any, for Jimmy and Jane though,
you know.
With that, we're going to make another video on how to use YouTube analytics.Kind of what
to look for.
But yeah the answer is yes.
YouTube makes really make it really easy and they're a;ways improving it.
They're actually, there's a beta version that they're testing to show what the new one is
and work out the bugs and...Cool!
Well it is called YouTube after all.
You know it's about you.
So let's make it easy for you.
Alright, I got a bonus.
One bonus tips.
So we have the 3 ingredients to get the 3 amp results.
Okay.
The 3 parts of the amp results.
The bonus is if you make amp videos like this to have that good retention rate, for 4 months,
in my experience, 4 months are something magic in the algorithm that will cause a those spike
to happen.
I've seen it happen just try it 4 months.
I've seen it happen like 4 months to the day.
Like the exact day.
So, if you want to have a spike, oh, did I mention it has to be daily videos, did I say
that?
No you did not.
Now I'm glad I mention it.
So I was going to say.
Say 4 months it's not one video a month.
Or it's not 1 video a week, it's 5 or more videos per week.
So 20 a month or more?
Yes.
We're talking 80 videos.
A lot of work, a lot of perseverance, a lot of endurance.
believe I can attest to these things.
Being right in the middle of the whole thing.
Yeah.
But you have just seen on a consistent basis out of around the month point.
With that many videos, spikes.
Spikes in all of the key indicators we've talked about or just subscribers or...YouTube
will start to show your videos in the suggested views.
Oh I see.
So your videos will start to be promoted by YouTube and get views outside of your own
subscribers.
Beautiful.
I just...
So just compare that.
I mean you ask if it's as easy or as hard.
Well it's simple but it does take work.
Obviously 80 videos to get to that point is lot of work but compare that to get a video
to go viral.
Majority of the people out there, put all their effort into going viral and it never
happens.
Yeah, especially if they're spending as much money as you were talking about earlier.
Wow!
Hopefully, if I have to spend like a half million, better go viral.
I had Scott Christopher on my videos, they would go viral.
Oh watch these things go.
Just burning right on fire.
Out of control.
So Scott, do you find this video helpful?
Are you kidding me?
Is that a joke or right now?
No it's a real question.
Yes!
Everytime I sit and listen to this quack talk.
I'm not quack.
I learned a lot.
good stuff though, yeah.
Make sure you like it and subscribe.
Yeah if you've watched this far, then definitely hit the subscribe button.
We'll give you more goo stuff like this.
We'll see you next time.
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