Listen.
I get it.
A lot of people pine for the days when MTV played music videos.
Personally, I miss the cartoons.
The network was once a showcase for bizarre animation and a launching pad for independent
artists whose work may have not found a large audience otherwise.
In this video we're going to be looking at some of these artists, as well as the series
that introduced them to the mainstream.
From the very beginning, animation was a major part of MTV's aesthetic.
Their early promos and channel IDs were produced by Olive Jar Studios but in 1986, the network
started producing animation in-house.
The surreal, non-sensical nature of these cartoons helped establish MTV's character.
It presented itself as youthful, alternative, a counter to the perceived antiquity of network
television.
After all, this was cable.
MTV was showcasing a wide range of animation styles, from traditional cartoons, to stop-motion
and puppetry, with the only through line seemingly being weirdness.
Given the cost associated with producing animation, the fifteen-second or less format offered
auteur animators artistic freedom.
I mean, yes, it was advertising, these artists were still allowed express their own unique
visions, and whether audiences knew it or not, they were being exposed to masters of
the medium.
MTV would venture into animated storytelling with 1987's Stevie and Zoya.
Created by Joe Horne, this series of one minute shorts follows future cops as they thwart
evil plans.
The quick pace and loose style gives the show a frenetic energy and its breaking of the
fourth wall feels years ahead of its time.
This is mostly done by leaving in mistakes made by narrator, Russell Johnson, the Professor
from Gilligan's Island.
How very relatable.
In 1991, MTV would debut Liquid Television.
This packaged what they were doing with promos into a thirty-minute collection of short cartoons.
Most were commissioned exclusively for the series, with others being acquired or adapted,
from underground comics anthology RAW, including work from Richard Sala and Charles Burns.
Liquid Television featured a mixture of one-off and recurring segments.
Among those recurring included Stick Figure Theatre, in which crude drawings depicted
scenes from classic movies, the live-action combination Art School Girls of Doom and Winter
Steele.
Winter Steele was centred around a puppet biker hunting down her lover/enemy.
As the story unfolds, she performs all sorts of questionable acts.
It was written by artist and critic Cintra Wilson, who also created the puppets and voiced
the titular character.
It's this variety that I really love about Liquid Television.
Though visually, and even thematically different, Winter Steele still somehow fits alongside
the other shorts perfectly . True to its name, the show felt fluid, with one segment seamlessly
flowing into the next.
My favourite segment has to be Æon Flux, an experimental sci-fi series created by Peter
Chung.
As an example of what I said earlier about artists being allowed to express their own
visions, Chung had been working on Rugrats, of all things, prior to creating Æon Flux.
Finding that work limiting, Chung really let loose, delivering this expressive, psychological
thriller.
Set in the future, Æon Flux follows a secret agent as she attempts to infiltrate an enemy
base on an assassination mission.
This story is told almost entirely without dialogue.
It's hyper-violent and very sexual, with allusions to BDSM and other fetishes.
It was serialized throughout the first season of Liquid Television, with self-contained
shorts airing in the second.
It would become a stand-alone series in 1995, lasting one season.
Liquid Television will likely be remembered most for launching the career of Mike Judge
and his creation Beavis and Butt-head.
Judge began animating in 1989.
In 1991 he produced The Honky Problem as well as Office Space.
Both would eventually air on Liquid Television with the latter being adapted as a live-action
film in 1999.
However, what resonated most with the audience was 1992's Frog Baseball.
This introduced them to delinquent teens Beavis and Butt-head.
They proved so popular they were given their own series the following year. That ran seven seasons
and spawned a film, a spinoff, Daria, and a reboot fourteen years later.
This success overshadowed Liquid Television, which ended in 1995.
The brand would revived in 2014, but I think it feels more like a half-hearted imitation
rather than a successor.
MTV continued to produce animated series throughout the 1990s though their in-house production
would be abandoned in favour of acquiring shows from other networks.
Liquid Television was long before my time but I can still recognize its DNA in the
media I grew up with.
In terms of MTV's animated output, I'm much more familiar with their shows from the
late 90s and early 2000s, but the series' influence, in both weirdness and showcasing
animation, lives on with Adult Swim.
It's sad that due to music licensing this will probably never see a proper release.
It's thankfully not lost, clips and VHS rips are available online, and both Æon Flux
and Beavis and Butthead have DVD releases with other segments as bonus features.
If you want to see more, I will post links in the description to what is out there and
if you enjoyed this video, give us a like, please subscribe, and check out some of our
others, like our look at Matt Groening's Life In Hell or our brief history of computer
animation.
Thank you so much for watching.
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