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Hi there.
I am John Bond from Riverwinds Consulting and this is Publishing Defined.
This is the fourth in a seven-part video series on issuing an RFP or Request for Proposal
to potential partners to publish a journal.
This part is called Sending the RFP and Receiving the Proposals.
So, the RFP is perfect and the list of publishers to contact is set.
Now the process starts in full.
Create an engaging email asking potential publishers if they wish to consider the RFP.
Cover the highlights in the email about what a great opportunity, publication, and market
it is.
Let the recipient know the deadline to express interest and that they will need to sign a
non-disclosure agreement or NDA.
As for who to contact, an exact contact at the publisher known to someone is best.
Barring that, a business development person at the publisher found through LinkedIn is
an alternative.
Sometimes there is a contact listed at the publisher's site for this type of inquiry.
This is another advantage of working with a publishing consultant as getting the offer
to the right person quickly will help expedite the process and receive proper consideration.
So, publishers have expressed interest; the NDA is received and signed/countersigned.
Send the executed NDA and the RFP along with any attachments or exhibits with very specific
deadlines to the interested parties.
The first deadline will be for the publisher to express to the association an interest
in submitting a proposal and the second deadline is when the proposals are due.
Strict adherence to deadlines is important to set the right tone for the process.
Of course, mitigating circumstances may suggest a change in dates or extension but this is
less likely.
The publisher may ask for hard copies of the journal if it is a print publication.
More importantly, additional questions or requests for information may be forthcoming.
These requests may be extensive.
For information that would be helpful to everyone involved, consider whether to provide it to
the one publisher that is asking for it or whether it is more fair to provide it to all
interested parties (without attributing it to who asked for it).
For very involved projects or larger business opportunities, there might be in-person meeting
or visit to the offices prior to the RFP submission but that is the exception not the rule.
Finally, proposals will be submitted.
I suggest the lead contact at the association briefly review the proposals for completeness
and adherence to format.
I do not suggest offering the publisher an opportunity to correct anything at this stage,
just noting the proposals completeness.
So, the process is moving and the review of the proposals and decision time is near.
Click here to start the next video Reviewing Proposals and Scoring Responses.
Or hit the Like button below if you enjoyed this video.
And please subscribe to my YouTube channel.
And make comments below or email me with questions.
Thank so much and take care.
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