Hey! Jon here. It's a bit cold today so I'm
wearing my pullover and I want to talk
about incremental games, or the little
winds, or a little bit better is still
better. I'm sure you're asking
yourself, "What are you talking about Jon?"
Well, remember that saying, "Rome wasn't
built in a day." Well, a scaled-up,
systematized business that makes you
lots of money and that can work without
you being there all the time,
isn't going to be built in a day either.
I'm sorry. Anybody who promises you that
is lying. That's not a quick
fix. It's not an easy thing to do and
it's going to take you time and is going to
take some effort. But, a little bit better
is a little bit better and
sometimes when we're taking those small
steps, it's easy to feel like we're not
taking steps at all, like we're not
making progress at all and it's
important if you're making changes for
driving change in your business
that you step back a little bit and look
at the progress you have made and kind
of recognize it and celebrate it.
Sometimes it feels like you're not
making any progress at all or that the
progress you're making is so slow that
it might as well be nothing. Sometimes we
even have to take steps backwards.
I've had a few knocks in my time that
have knocked me backwards and
that's part of the deal. You're not
going to be making constant, happy, fast
progress all the time. Life's
not like that and business is not like
that. So the point I want to make is it's
very easy to get disheartened when it
feels like nothing's happening and
the wrong thing to do is to kind of
chuck it all away and try something else.
Again, I see this a lot with people,
I've faced the temptation myself
sometimes but often when we're doing
something and it feels like it's not
working (it probably is) and the wrong
thing to do is to chuck it in and try a
new thing. You can spend all your
time trying things not trying them hard
enough or for long enough, trying something
else and you end up not going anywhere.
So when you feel yourself in this
situation where it feels like
progress isn't being made, like you're
not... like the thing isn't working, you
need to be really
careful and look at it properly and make
a proper informed decision as to whether
it's working or not. It could
be that it's actually going okay and it
just feels like it isn't yet. Remember
that the momentum takes a little while
to build up off and
particularly with things like marketing,
particularly with the small changes.
If we're talking about
systematizing your business, there might
be 150 processes that you need to
document but writing the first one still
counts. It's just a long journey.
You've got lots to do so it feels like
you've done nothing but it's important
and it's necessary. Maybe you're over
optimistic and maybe your expectation of
how quickly you can get change is bit
over-ambitious.
Maybe you need to make a few tweaks.
Often with marketing, and particularly...
with particularly with marketing, often
with these things, we do tweak them along
the way as we see how our real-life
business
reacts. And of course, the third
possibility is it was a mistake and you
shouldn't have done it in the first time
but we shouldn't be jumping to that
conclusion and we shouldn't be throwing
things away before they've had a chance
to work for us. And yet that's the one we
often go for first, particularly if it's
a bit uncomfortable, if we're outside our
comfort zone, or if it's costing
us money. So think carefully, remind
yourself that it's unrealistic to expect
things to start working and start making
an appreciable difference to you
straight away. Remind yourself that
momentum takes time to build up, and the
baby steps are still steps. Part of my
job course as your business coach is to
help you spot the difference between the
waste of time or the cock up and the
thing that should be working and will
work if we keep pushing, if we keep
giving it that momentum. That's... part
of my job is to help you know the
difference between those two things I'm
going to leave you with the excellent
image of the the Eiffel tower being
built on. The Eiffel Tower was built over
2 years and I love this image of all
the various stages of it being built.
First, it's not Tower at all, is
it? And no point until the very
end. Is it a functional
tower? But they're making progress in
more steps, increments, and that
sense of making small steps is what we
need to take into our businesses. There
you go.
Thought for the day. See you!
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