Welcome! Welcome!
You are caught in the net.
Today, i'm not going to talk about Priya Prakash Varrier at all.
This is called "CLICKBAIT"
Placing a misleading title or unrelated image to trick you to click the video.
This is called, CLICKBAIT.
That's what we are going to talk about today on EPISODE 6 of, CAN WE JUST TALK?
There is an actual video with this title in BEHINDWOODS channel.
There are alot of people who uses those words in the video but...
they are basically saying the video is just overhyped/overrated.
They are saying, you don't need so much of hype for just winking.
No one is specfically talking about Priya Varrier.
Because when we see the title, all of us will be infuriated.
"Who is speaking like that about our darling?"
Because of that curiousity, you will click the video.
This is what you call, putting a bait and reeling it in.
Not just behindwoods, almost everyone in the online platforms is doing this.
New channels do this. Bloggers do this. Famous youtubers do it.
Because at the end of the day, its about how many views you get/how many clicks you get.
Every view/click is money.
So, RJ balaji...
So, he is doing an interview for behindwoods.
So when the interview came on youtube, the title was misleading.
It was his quote but it was taken out of context.
RJ balaji confronted them and said that this title was not correct.
Because this is an injustice.
Someone trusts you and comes to do an interview for you.
but when the interview comes out, its packaged as controversy.
Let's say, i'm scrolling my youtube feed.
And i see this video with its title.
it will be stuck in my head that, this is what RJ BALAJI had said and i'll move onto the next vid.
then as far as i'm concerned, this is what he meant.
So it looks like you are misrepresenting the character of your interviewee. which is morally wrong.
And regarding this incident, a RJ balaji fan sensibly replied.
What he said is the truth. We look at RJ balaji as a jolly person. we don't need him to say something controversial to view his video.
This clickbait trend is disturbing but...
it doesn't mean that i'm a saint and i don't watch such videos.
I watch alot of this types of clickbait videos all day long.
I'm just curious!
i won't lie like that.
Sometimes even i have the "what's happening in that person's house" mentality.
Basically, i don't like it when it becomes too much.
Yesterday, i saw a video, "T RAJENDAREN WALK OUT OF AUDIO FUNCTION"
He only walked from here to here.
This is called "walkout"?
At the end of the day, as a creator and as an editor, we all have a responsibilty.
We know how people perceive the video when we put it out.
Even after knowing that, if we purposely do this trickery, that's what's not right.
This is a clickbait article.
Popup articles that appear when we are surfing facebook.
The article's title was...
So immediately, we think, OMG, an indian captain is being attacked by pakistani people!
But...when i clicked the article...
Damn you people...!
The pakistani people are star struck by the indian captain.
But the title of this article is so misleading that
If a news media outlet had picked up and ran this story, imagine what would have happened.
But, we can't blame this kind of creators 100%.
They know our pulse very well.
They know very well, what they need to write to attract us.
Right now, in our society, thousands of peoplre are fighting for our basic rights.
But they all didn't get 600k followers overnight but just by winking, someone got it.
This week, in syria, in just 2 days, more than 200 people had died.
But there is always this group who is more interested in what kareena kapoor's son taimur had for breakfast.
The entire world was crashing but there a group of millions more intrigued by...
Is kylie jenner pregnant?
but listen, i'm not blaming everyone.
There are thousands, so many people who are concerned about our society.
but there is always this group over here...
who are interested in all those....
Its because of people like this, clickbaits exist.
People who are easily manipulated.
I'm not going to repent anyone by sitting here.
My job is to not put misleading titles and keep it honest.
If your fans only click your video if you put this misleading titles....well, then you need to rethink your strategy.
We don't 100% watch a video or read an article because of its content but because of the subject of the video.
Sometimes when we see a video, and its a person we admire alot, we don't even care about the title. We just watch the video.
Just thinking about being in the top/trending/viral every week....i already feel sleepy thinking about it.
If you are trending and you are viral because of your content, that's good news.
If you got on the trending because of the title....
To last forever, be honest and be true to your content.
If you are a fan of someone who put this misleading titles, tell them you will watch their videos regardless of the titles.
With that self assurance, they might stop
Look, people are very aware of what's happening these days so they won't put up with all this for long.
So, that's it for today's episode. I'll meet you next week with MOM.
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