Welcome back everyone - YouTube has been around for well over a decade now and although its
had its struggles, it seems to only get stronger and bigger every year.
However, as many creators are acutely aware - the good times may not last forever.
Do you know about the hidden threats that could kill off this whole platform tomorrow?
My name is Danny Burke and this is the Top 10 Scary Ways YouTube Might End Forever.
Starting off at number 10 we have Competition.
Ever since YouTube launched in 2005 - people have been saying, whos gonna beat them?
Who is going to play them at their own game and become the kings of the online video world?
Well its been many years since then and they are still on top - but not by as much as they
used to be.
Facebook, Twitter and Snapchat have all taken decent sized shares of this market in recent
years, hoping to get peoples eyes fixed on them and away from YouTube.
Even companies like Hulu, Netflix and Amazon have been pushing online video platforms.
Do you think there will ever be a day one when one of these companies just does it better?
Sometimes it looks like the gap is closing …
Next up at number 9 we have the Adpocalypse.
In 2017, YouTube saw what many people now call the Adpocalypse - advertisers pulling
out of the platform because of concerns about where their ads were being placed, mainly
because the content was seen as controversial.
It all started with some controversial Pewdiepie videos earlier in the year and then later
on it seemed to happen again when YouTubes new demonetization feature started to aggressively
strip videos of their ad revenue for seemingly no reason.
Whenever anything like this happens, some YouTubers say they will be forced to stop
uploading if their revenue is cut like this.
If it happens again, and its even worse, could it be the 3rd strike again for YouTube as
we know it?
Moving on to number 8 now we have Net Neutrality.
Im sure many of you are aware of the bill that bassed in the US at the end of 2017 that
paved the way for the internet to change forever.
Without Net Neutrality, there could be a whole bunch of problems for YouTube.
Internet companies could restrict access to the site behind a paywall.
Do you wanna watch your favourite YouTubers?
Sorry, youll need the online video package for 39.99 a month.
Next up at number 7 we have No New Channels.
In January 2018, YouTube implemented a number of features to help them monitor what content
to monetised.
They raised the bar on what a channel had to have before it could monetise its video.
A channel now needs at least 1,000 subscribers and 4,000 hours of watch time within the past
12 months.
They hope this will mean they don't have to police the hundreds of thousands of smaller
channels out there and can take a closer and fairer look at the bigger ones.
A lot of smaller YouTubers are not happy though, they feel this is going to affect their chances
of making it big - if enough small creators get put off by YouTube changes like this,
will there be a drought of new content?
If that happens, how long before the viewers stop watching?
Moving on to number 6 we have we have Hackers.
This one is a bit less likely but its still a possibility.
Huge companies have been hacked in recent years by hackers who are showing the world
that as security technology improves, so do their methods of getting past it.
Yahoo, eBay and JP Morgan Chase are just some of the companies that have seen massive data
breaches.
Could YouTube be next?
With over 1.5 billion monthly users, theres a lot of data that some hackers might want
to get hold of.
Some malevolent hackers may even want to simply destroy YouTube all together, perhaps infect
users with a virus that will bring the only platform to its knees …
Next up at number 5 we have a Scandal.
Sometimes, if a company is exposed for contreversial behaviour - people boycott it.
Companies like Addidas, Nestle and Walmart have all faced boycotts in the past - where
their cusomers refuse to buy their produts because of their policies.
Could the same thing happen to YouTube?
If YouTube was exposed for doing something really corrupt, would there be a boycott?
Would creators and viewers refuse to use YouTube until it met their demands?
It sounds crazy but its definitely a possibility …
At number 4 now we being Sued.
In 2014, YouTube was faced with a billion dollar lawsuit against musicians like Pharrell
Williams who were unhappy with their music being played for free on the site while they
received almost no royalties.
YouTube has since removed tens of thousands of videos and put copyright software in place
to help protect themself but some music labels still arent happy.
Companies like Universal, Sony and Warner are still negotiating contracts with YouTube.
Things could still go either way - if laws were to change and YouTube was hit with a
multi billion dollar lawsuit, it could spell disaster for the company and everyone who
uses it.
At number 3 we have Creator Exodus.
Earlier on we talked about how small YouTubers not making content may effect things in the
long term but if all the big YouTubers stopped, the effects would be felt overnight.
If the likes of Pewdiepie, Philip Deranco or H3H3 were to have a major falling out with
YouTube in the future - they may just decide to leave, perhaps go to a competitor like
we spoke about earlier.
Of course, there would eventually be other big YouTubers to replace them but that would
take time - time that advertisers wouldnt want to wait around for as they start pulling
out of YouTube.
This is all depends on how much influence you think the biggest YouTubers have - what
do you guys think?
Next up at number 2 we have Google Goes Under.
Many people think that Google buying YouTube for 1.65 billion in 2006 was one of the best
things that could happen to the company.
It gave YouTube the support and financial backing it needed to grow rapidly in the years
that followed.
However, some experts now feel that the fate of Google and YouTube are intertwined.
Google is still one of the biggest companies on the planet - its hard to conceive of a
problem that would bring it down BUT - if Google ever did fall, it could crush YouTube
as it does.
How likely do you think this would be?
Do you think YouTube might go independent before then?
Interesting questions …
And finally at number 1 we have Unforseen.
This might sound like a cop out but hear me out.
Quite often, when one company or technology comes to an end, its for a reason that nobody
saw coming.
Think of how quickly the internet changed the world when a few years earlier - most
people hadnt even heard of it.
Some of you who are my age probably remember MySpace being the biggest social media site
on the planet, until Facebook came along.
You could even go back to the invention of the car to see how new technologies and ideas
can wipe away the old in a blink of an eye.
Could the same happen to YouTube?
Could there be a technology or a new website being made as you watch this that could bring
an end to YouTube forever?
Well I could talk about this all day - its such a fascinating topic.
Obviously it worries me a little bit though - as you can tell, YouTube is what puts food
on the table for me.
What do you guys think, should YouTubers keep an eye on other options?
In the mean time, thanks as always for watching, my name is Danny Burke and Ill see you all
in the next video.
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