- Hey guys, what is going on?
In this video, we're talking about how you make
an awesome intro to your YouTube videos.
(lively electronic music)
So, this goes beyond just YouTube videos in general.
This is how to create an introduction to your videos.
For YouTube specifically, this is a topic
that I wanted to cover because as soon as I started putting
these kind of introductions on my videos,
my subscriber count started going up
and also my audience retention.
Because you're putting this introduction
on the front end of your video,
it makes it look more professional
and people are more engaged and wanna continue watching.
So, the basic idea is that you have a hook.
At the beginning of your video, you'll have something
that draws your audience in.
For the first, like, five to maybe 20 seconds at the most
and then you have this introduction.
And, what this introduction does is it gives your audience
a view into who you are and what this video
is gonna be about.
So, you make your introduction very targeted to your style,
your brand, and then people get a sense of who you are
and they'll wanna continue watching or they'll click off,
but you'll get a higher audience retention
because people have a very clear idea of who you are.
So, for my introduction, I wanted to show travel,
I wanted to show adventure, and I wanted to show filmmaking.
So, I found different shots that basically encompass that
and I put those together with some effects
to basically build my intro.
So, the elements that go into making an intro,
and I'm gonna go step by step, we're gonna go through
a screen record where I build this intro from scratch,
but basically the elements that you have
is first your music, second your footage,
third some visual effects that go on top of the footage,
and then some way to display your title.
And, the way that I create all these effects on top
is through two things.
One is lens flares and I'll get into that.
I'll show you what a lens flare is or bokeh.
It's something that you lay over your footage.
And the the second is motion graphics.
And, all of these are pre-built from motionVFX.
It's an awesome company that basically pre-builds
motion graphics for Final Cut and you just drag and drop
and do some setting changes and then the graphics
are automatically moving and you don't have to do
a ton of work.
And, for music, I get all my music from Artlist.io.
It's an amazing music service that basically gives you
the ability to use their entire library
for any of your videos
either on YouTube, Instagram, Facebook,
or for any of your professional clients.
And, basically what you're getting
is an entire music library that you can use for everything.
I really like using their services
because I never have issues with rights.
And, that's a big thing when it comes to YouTube
and a huge thing when it's coming to my clients.
Before I started using Artlist, I was paying
upwards of 50 to $100 per track.
Now, I just have an entire library at my disposal.
All right, guys, so we're gonna get into a screen record
and let's build this from scratch.
But, if you're interested in any of the tools
that I'm using to build this introduction,
go down into the description, I'll put links
to everything that I use to get this going.
All right, so this is how you build an introduction.
So, now we're in Final Cut.
And, the first thing that I'm gonna do
is figure out what music I'm gonna use
and that's because I always cut to music.
And, it's kind of my driving force
when it comes to creating anything that has lots of action,
lots of movement.
I like to drive my editing from the music.
My intro is 10 seconds.
So, what I wanna do is basically use potentially
an eight count to have underneath my intro.
So, you wanna have basically a phrase of music.
And, you want something that kind of wraps up
and goes into your introduction.
(lively electronic music)
One, two, three, four,
five, six, seven, eight.
So, that's an eight count.
And, an eight count is roughly eight seconds
to that's gonna work great for a 10-second intro.
The issue is at the end of this eight count,
it just keeps going into the rest of the song.
So, you need to find a wrap up that's gonna go
into the rest of your video.
The best way to do this is look at the end of the song
and listen to the last beat that hits.
(lively electronic music)
- Boom, and it's a trail off.
So, find that last beat on your eight count
and what we're gonna do is replace that last beat
with the final beat of the song.
What I did is I dropped part of the song underneath
on the bottom layer and I've blended it slightly
just using your fade in and out from each side.
Quick way to just blend some music.
Also one thing
to look at in music (lively electronic music)
is look how high it is.
So, if you go onto,
you see how it's hitting it at zero.
Well, if your vocals on your video
are hitting between negative 12 and negative six,
your music is gonna blast.
So, you wanna bring your music down so it's hitting
between negative six and negative 12.
I like to have mine around negative 12.
So, you're not killing someone's ears
right as it goes into the intro.
And, that's kind of a big thing that makes you stand out
is making sure you audio's mixed properly.
So, for mine, I used the same eight count phrase,
but I blended it around this 6th count and I brought it in
a few beats from the end so you kinda have
that natural progression to the last beat and it fades out.
10 seconds, boom, I just pulled a section of the song
using an eight count.
The next step is use some footage
and that's the most important part.
If you're doing 10 seconds, find 10 shots
'cause you want it to be pretty rapid fire.
You want things to move in an intro.
So, here's the 10 shots I've used.
I pulled a second from each of parts that I thought
were good moments to use.
I chose a shot where I'm falling into the water
and then when my first beat hits,
it goes right into the rest of the footage.
(lively electronic music) Boom.
So, basically, I'm cutting to the beat.
It's every beat I'm cutting, boom.
Boom, boom, boom, (lively electronic music)
boom, boom, boom.
And, then I've let the last two shots
trail off a little bit longer.
- And, on that last beat something's gonna happen
but we're not there yet.
Okay, so I've got my basic intro cut,
but you want more than that.
You want that pizzazz, you want that excitement.
And so, what I like to use is lens flares.
And, if you guys don't know what lens flares are,
they are basically effects that you can drop on top
of your footage.
So, you could see, it's just a flare
and it's over black.
And, these are pre-made.
I'll put a link in the description to a series
of these lens flares that I really like using.
All of them are a little bit different and they have,
you know, different colors, different effects.
And, when you drop 'em on your footage,
you basically have it over black.
You're gonna use your blend mode up here
and you're gonna do a color dodge.
And, that's basically gonna pull out the black
and now you have just the blue over top.
(lively electronic music)
When I put it over the footage,
it starts having a flare effect.
I grabbed two different flares here.
I grabbed the teal one and I grabbed this one
called natural light which does a big flash.
So, the reason for this is, on my intro
when I have that first beat,
I want it to be exciting and boom.
So, I'm gonna have that flash hit right on the first beat,
fade into it, boom, right into the second shot.
It feels more dramatic when you have
some sort of light effect flash over
while beats are hitting.
And, if we turn on the music, you can hear it.
(upbeat electronic music)
It makes that first beat really hit.
When it comes to just adding some more flare over,
I added just this flare.
Gives it just a little bit more of a dynamic feel.
And then at the end, I'm gonna use another one
of these flashes to flash into the footage
of me or whatever it is that I'm shooting at the time.
So, that's a great transition.
Basically using flashes is a great transition
to get in and out of different sequences.
Okay, so we've got light effects,
we've got footage, we've got music,
but there's lots of motion graphics going on the top.
We're gonna pull up a set of effects called
mPointer from motionVFX and these are really cool.
And, I'll just play 'em for you so you can see what it is.
It basically just pops up on the screen
and it has some sort of effect.
So, you got like crosshairs, you got pointers.
And, it doesn't seem like anything that exciting
when you just put this on, 'cause that's gonna look
really boring just over the footage.
A weird little pointer.
The beauty of these effects is that they already have
the movement and they're ready to go.
So, what I do is I grab one of these crosshairs,
I'm gonna pull out the text.
I just want the visual of the crosshair.
And I might bump up the line width a little bit, crosswidth.
You can see how easy it is to just adjust
using settings that motionVFX has provided for you.
Now, this is effect right in the middle.
That's cool but that's not what we're going for.
We want something that's kind of overlaid
that just gives you the feeling of adventure
and gives you the feeling of like maybe a map or something.
So, I'm gonna make this huge and I'm gonna put it somewhere
like in the corner.
And then on top of it, I wanna speed this up.
Let's have this start right when we see
this second bit of footage.
Boom!
It's a little bit too white, so I'm gonna bring down
the opacity so it's overlaid.
So, now we have one effect on.
Well, we're gonna do this again.
So, let's grab another crosshair
and then you're just gonna keep building on this
more and more.
So, here is my finished introduction.
I have one, two, three, four crosshairs
and then I have three white effects.
I have the music and I have my footage.
So, let's play this back real quick without the title yet.
(upbeat electronic music)
That's the basic introduction.
And, the last bit of the puzzle is adding on your title.
I'm gonna use another pre-set pack
from motionVFX called Titles.
I'm gonna pick this title because I like it.
And so, I have my title in there.
It's a pre-built effect.
I did a little tweaks to the actual visuals of it,
but as I overlay this on top of everything,
it just ties in the entire introduction
and gives you the title of what it is that you're watching,
but also underneath it, you have that visual effects
and you have everything that signifies
who's making this video and what type of video
they're gonna be making.
And, that's the complete breakdown of my introduction.
(upbeat electronic music)
It's actually way easier to put one of these introductions
together than you think.
And, what's cool about it is that it just looks
so professional and it just gives your videos
a polished look.
Guys, if you use my techniques and my methods
to build an introduction, I would love to see
what you guys come up with.
So, please shoot me a link, put it in the comments below.
Gimme some feedback on your thoughts
on how I created my introduction
and some things that maybe you might do differently
to make your introduction unique.
One other thing is that I don't use the same introduction
for every video.
So, this one's a standard that I built
just for general photography video introduction.
But, when I'm doing something specific
and I wanna title it out,
sometimes I'll switch out the footage or the graphics,
play around with it a little bit,
and then add a different intro on the end of it.
Now, I keep my music and I keep some of the style the same
so that it feels like the rest of my videos
and that's a key.
You wanna make sure that you have a consistent style
across all your videos
so that if someone's consistently watching your videos
and watching everything,
they just feel like they're in your world.
So, you basically create your look, your idea,
your main introduction, and then from there
when you build other introductions,
you basically use that as a template
and then repurpose some of it,
change some of it out, give it a little unique flare.
That's how you get people to get excited about a video
and keep that audience retention up.
All right, guys, that is it.
If you liked this video,
make sure you hit that subscribe button.
And, guys, make sure you turn on those notifications
because you're not gonna see all my videos
if your notifications aren't turned on.
Also, come find me on Instagram, Twitter, Facebook.
I'm on all the social networks.
I'd love to hear some feedback from you.
And I'm happy to help you out
with any of your filmmaking questions
or just if you just wanna chat and have a conversation.
All right, guys, I will see you on the next one.
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