Do tags matter?
NichFamTV asked: "What do you think about the announcement from YouTube about tags?"
and they are referring to this video at Creator Insider.
And the guy on the left actually said: They use tags a bit but not as much as we creators
think.
And by the way, do you know this guy on the left?
That is Todd and he is the head of the discovery team.
You know, the team that is building the algorithm.
So if he says that then this is 100% true.
Hey youtubers, my name is Nico and welcome to my show where I answer your questions – #AskMorningfame
– and show you a success story of a small youtuber like you.
Alright, let's dive into how important tags actually are.
So in the video where Todd explained how important tags actually are, he gave an example of where
YouTube uses the tags.
And that is where spelling mistakes are usually made.
And I think I have the perfect example in which that is actually the case.
You know, many people write Morningfame as two words: "morning fame".
But actually the brand has one word only.
"Morningfame" as one word.
So what is in my tags I use use "morningfame" as one word and "morning fame" as two
words.
So this way YouTube can understand both ways of writing Morningfame is correct and both
mean the same.
So this is one application where YouTube actually has help from tags to understand spelling
mistakes a bit more.
Well, but if that's the best thing they can then they are certainly not that helpful,
right?
So what is it all about?
I mean if Todd talks about the algorithm then he talks about the overall picture and one
big challenge that the algorithm actually has is that youtubers try to trick the system.
They try to get ahead with their videos with some tricks.
And in the past is was easily possible but nowadays it is getting more and more difficult
to actually trick the system.
Because ultimately what the algorithm wants is not that the videos that got into the feed
of the viewers by some trick.
But those videos that are actually enjoyable for the people to watch.
So the algorithm has to be careful which videos to promote.
So what it does is it tries to find ways in which it can evaluate videos whether they
are enjoyed by people or not with means that are independent of us creators.
And I mean tags are one example where creators have influence over what the algorithm does.
At least in the past.
Nowadays not anymore.
Because YouTube does one thing: On one side you have the topic of the video and on the
other side you have the interests of all the viewers.
So what the algorithm does in the middle, it takes the videos with the right topics
and matches them with the right viewers' interests.
So you get as a viewer those videos recommended that you are actually interested in.
Makes sense, right?
So what YouTube does here, it doesn't look at the metadata but instead it looks at which
people enjoyed the video and their interests – the interests that those who are already
happy with your video – their interests, that is actually the metadata.
You as a creator don't have influence over which people enjoy the video and which interests
they have but this is actually really good metadata for YouTube to understand, ok, if
we have some people who really enjoyed the video who have the interest in cooking – especially
Asian cuisine let's say, right? – then they can look at other people who have the
same interest and recommend the same video to them as well.
Because the chance is high, people who are interested in Asian cooking enjoyed this video,
so other people interested in the same thing, ya well, then they are likely to enjoy that,
too.
So this is kind of metadata that YouTube uses on their side and that can't be tricked
by us youtubers.
So what is it about the metadata that we actually give to YouTube?
I mean, don't they care then?
Well, I believe it is really not the case because, you know, the observation of which
viewers enjoy our videos and that way YouTube being able to promote the video to other similar
likeminded people, well, this information is not available at the very beginning when
you publish your video, right?
No one watched the video yet.
So what YouTube has to do, it has at first to trust us youtubers to give them the metadata
that well describes the video.
Ya.
And that is the starting point for YouTube to promote a video.
When you first published it, it takes the metadata and I believe the tags as well and
takes this information and promotes the video to the first few people who have the matching
interest.
So at the very beginning when YouTube has no data about whether people enjoy watching
the video or not, in that particular instance, in this first few hours maybe, days maybe
– depending on how big your channel is, how fast you can accrue a lot of views so
YouTube has enough data about which people enjoy watching the video or not – but in
this first few days, hours, ya, as I said, there the metadata is very important.
Because YouTube doesn't have anything else.
And in this timespan it is really important that your metadata is spot on – well describing
your video.
What we can say here is that YouTube is moving away from tags and all other metadata to depend
on it too strongly but at the beginning they have no other choice.
So it is important for use to optimize our metadata and make it count in the beginning
after we published our video.
By the way, since tags are not that important anymore then the big question is: What is
important then, maybe even more in the long run?
Not just in the beginning after we published the video but also afterwards.
So what do you think?
Is it titles?
Is it descriptions?
Or is it the closed captions?
By the way, if you watch the original video from Todd explaining the thing about tags
then you will know the answer which one of the three it is.
But please leave me in the comments, WHY the one you picked is so important.
The first person who gets the answer right, explains it properly why one of the three
is the most important, your comment will get pinned.
And in other news I have to tell you about Pete from Aussie English.
He did one particular video that really went through the roof.
I mean he got ten times more shares than he usually gets and ten time more subscribers.
So I really wondered: How did he make it happen?
So I looked at it.
The video is actually about the three accents you have in Australia.
Besides the general one you have the cultivated one.
Hello, I am cultivated Pete and I speak Australian English with a cultivated accent.
And you have the broad one.
Yea, good day guys.
I'm broad Pete and I speak Australian English with a broad Australian accent.
As you can see this video is really about a niche topic.
I mean language enthusiasts.
They are interested in that.
And it spread really well within this interest group.
I mean he got over 90 thousand views right now.
So what is the reason why this spread so well.
Let's have a look at this article here about the 5 reasons why people share.
And here I would say the one reason that was influential the most is that people share
to connect.
Those people who are interested in accents or have relationships to Australia in some
way they share this video with other to connect with them.
To have a common interest that they share.
Maybe because they both went for vacation to Australia or because they attend English
classes together.
So that's the reason why they share.
And we talk about sharing usually we talk about those videos that go viral, right?
And I mean having a viral video is really difficult.
It only happens every now and then and really you have to be lucky to get such a viral video.
But there are lesser forms.
And this is a really great example that videos can spread heavily around certain interest
groups.
Not the whole world.
I mean that would be great but this is already a huge achievement.
So think about that a little bit.
I mean why should people share?
Could you may incorporate in your videos some things of those 5 reasons – btw I have the
link to this blog article in the description – could you incorporate some of those reasons
into your video to give your viewer in your niche, ya, those particular people, those
that have the special interests that you tailor your videos to, to give them a reason to share
your video out to other likeminded people.
Maybe you can a similar successful video as Pete as well.
Pete, this is a really great example.
High 5!
Do you have a question about growing your YouTube channel, well then leave me a comment
with the hashtag #AskMorningfame and maybe even in the next episode of this show I'll
answer it to you.
Cheers my friends!
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