- Hey guys, I'm Roxette Arisa
and you are watching This Week in Beauty with ipsy.
So today, we have a very special guest,
the founder of Coola, Chris Birchby.
Thank you so much for joining us, Chris.
- Thank you for having me.
It's awesome to be here.
- Yeah, so we're so excited to learn
a little bit more about sun care.
First off, what inspired you to start a sun care line?
- It's something that I came into totally naive.
I mean, I have no background.
I didn't have a background in chemistry or skincare.
It really started with a personal story.
So both of my parents had had melanoma within
about a year or two of each other.
Fortunately they made complete recoveries,
but it really caused me to reassess a lot
of my bad sun habits growing up.
I grew up at the beach.
I have three younger brothers.
Our family sunscreen drawer was like two, four, and six.
At the time, everyone thought that was what you needed
for sunscreen lotion.
Looking back, it wasn't enough protection.
One bad sunburn under the age of 18 can double
your chance of melanoma later in life.
And I started looking for organic sunscreen
and I couldn't find one.
That kinda started the journey.
It was a several years process of talking
to a lot of the best formulators and chemists,
and fortunately around L.A., there's a lot of laboratories.
So it was a real learning experience.
It wasn't without a bunch of hurdles
in the beginning though.
The first lab that I worked with
made me this beautiful formula.
It was like so lightweight,
just went on your skin like this beautiful lotion.
And I got these beautiful tubes,
I was really into the whole art behind it all.
We put it in the tube and I went
and did SPF validation testing
which as an over-the-counter drug you have to do
and it came back like SPF zero.
It was supposed to be SPF 30
and they had left out all the SPF actives
because they thought they were
just never gonna see me again.
You know, next lab, this time I did the testing first
before I put it in the tube.
It tested out as a wonderful formula.
Put it in a tube and I went and I pulled it out of the box
and all the silkscreen just came right off.
It was just on there by static electricity.
I started this journey in 2004.
It took me three years to get to market.
I was creating these beautiful delicate formulas
that were organic and I had this great consultant
who I was working with who said,
"You know, Chris, I think there's a real opportunity
"for a brand like yours in each brand
"in resorts and spas."
It was some of the best advice I ever got.
So I kind of pivoted towards resorts and spas,
created a six SKU line, Face, Body, and Sport,
a scented and unscented version of each.
I was ready to go to market and I got a phone call
at like five in the morning.
Warehouse fire, the warehouse burned down.
(Roxette gasps)
I drove over there and there were no rafters, nothing,
the entire building was done.
It was just charcoal and little blue blobs
all over the place.
- Oh my gosh. Well, this is quite a story.
- The formulas were organic.
They were wonderful.
The one silver lining was we had been using parabens
as preservatives.
They had just been demonized, starting to,
right around that time and so what we did was,
we had another opportunity to reformulate
a better formulate without the parabens.
So we got to market with a very strong story
with organic formulas that didn't have
this kind of anchor that would have impeded
some of our growth, our future growth,
that really shaped the brand into what it is today
and gave us an opportunity to really fine-tune
and cut our teeth over all those years
so we can be where we are now.
- You spoke a little bit about making sure
that your products were parabens-free.
What are the specific products, I guess,
that you leave out, phthalates, parabens?
- It's always just a constant evolution
because ingredients are always changing
so there's always newer, better ingredients coming out.
So we're always reformulating our formulas
every year or two.
We try to have as many plant-based ingredients
to boost the formulas naturally.
We try to formulate as organic as possible
so that's at least 70% of the overall formula
being organic.
The active ingredients themselves,
they can never be organic.
So it's either a chemical active or a mineral active
and we have two distinct collections that we do,
our classic and our mineral collections.
So the base formula itself can be up to 97, 98% organic.
We want to have a friendly,
environmentally friendly sunscreen.
We look at the entire process
of what goes in through our ingredients.
So that's from the sourcing of it at the farm
all the way to the finished product.
- What else is next for Coola?
- Well, we're really excited with a lot of our launches
for this coming year.
We have a big focus on some of our mineral formulas,
as well as some beauty formulas.
With Coola, you might see upwards
of eight or nine new products on the market next year.
- So I think it's time to do a little product walk-through.
Do you want to walk us through the products
you brought to us today?
- Awesome. (loud swoosh)
- Alright, so there is a big range of products.
And this is like your beauty line, more so, right?
- Yes.
- So this is all the beauty stuff. What do we have first?
The Sun Silk Drops.
- So these are really innovative.
It's UVA and UVB protection,
which is your typical sun care protection.
Also HEV and IR, which is high energy visible light
and infrared radiation, which covers blue light
from both cell phones and computers,
which, it's amazing, penetrate deeper in the dermal layer
than UVA and UVB.
This is a formula that protects both indoors and outdoors
and as we love to say, it protects you
from the beach to the boardroom.
It's like the best feeling sunscreen ever.
- Really?
I need to feel it.
- So it is so lightweight.
You can go a couple drops.
Really, we recommend you use
enough drops for full protection.
- Oh my God, it really is lightweight.
- You can blend it with other formulas too.
Now you will lose some of the SPF value
if you do blend it.
We just wanted to make something that feels like
you're not even wearing sunscreen.
- So the next one is your Scalp and Hair Mist.
- So the Scalp and Hair Mist, this is for men and women,
dudes and girls.
You know, there's guys who have little spots
on the top of their head that they want to protect
and these are precious follicles that you don't want
to stress out or do any damage.
Yes, parts, anything like that,
and also even color-treated hair.
This is an organic formula.
It's a super fine mist
and you can also target it with the nozzle,
so you can get right down in where the part
or just on the scalp for application.
It can protect anywhere, head to toe,
this is a sunscreen, SPF 30 sunscreen,
and it has a natural and organic ocean salted sage scent.
- I was just gonna say it smells so good.
It smells like the beach.
- Yeah, we just wanted to create something
that is so easy to wear, that's not a problem
to bring into your regular beauty routine.
So we add--
- Yeah, I was just going to say,
speaking of putting into your regular beauty routine,
the BB creams are probably perfect, BB plus creams.
- Because they're so lightweight.
- So this is a mineral sunscreen, so physical protection.
It will actually reflect the sun's rays,
versus a chemical sunscreen which absorbs
and breaks down the sun's rays.
We have three different tones.
We wanted to make them very universal.
They're so lightweight that they really blend
into almost all skin tones and just give
really a golden glow.
- I feel like this would be perfect for people
who want just a no-makeup makeup look,
just to have a little bit of tint to the skin,
nothing crazy obviously,
but you're getting your sun protection in.
And it has a very moisturizing formula.
The next one is the Makeup Setting Spray,
which is so cool, right?
This is like for when you're on the go,
you can spray it over top of your makeup
and it has your SPF in it, SPF 30.
- SPF 30 and it also has some hyaluronic acid,
so it brings moisture into the skin.
- Hydration.
- So it's really a matte-ifying formula
that also brings moisture in.
So we have a really fine mister here
that you can just spray on.
Close your eyes, get a couple spritzes throughout the day.
You let it set for a second
and again, it's organic, really, really clean scent,
super fresh, and for me, it smells like fresh laundry.
- It does smell very fresh.
- It really just solves that problem.
How do you apply sunscreen on the go over makeup?
And so this, for us, was a big hit.
It started our beauty collection.
- Wow.
So that's what you can wear over top of your makeup,
but on the other end of the spectrum,
they also have some primers. - Primers.
- Classic and mineral, right?
- Yes, so we have the two different types of primers.
Again, depending on if you want mineral protection
or we call it classic, chemical actives.
Again, we try to use fewer traditional actives
and really boost your plant protection
for all of our formulas.
They both have, again, very breathable,
lightweight, silky formulas.
Again, that's the mineral, and you can see
that it goes in without any white cast in the skin,
which is again most important for people
wanting to wear it every day. - Yeah.
So there's a mineral primer, a classic primer,
and then also some lip products.
- [Chris] So these--
- Also with SPF (giggles).
- So lip products for us, it's something
that a lot of people forget their lips,
but skin cancer is actually very prevalent
on and around the lip area.
This is a 70% organic formula.
It has mineral actives, so you're not putting
the chemical actives that close to your mouth.
The color and the flavor, so they're each unique scents
and colors, are both natural.
That actually is how we limited our palette
is to whatever colors are naturally occurring.
But you can still get some pretty dark color
through the natural formulas.
And for us, this was another really innovative,
first to the market product coming out
with this organic color and sunscreen,
flavored sunscreen that offers broad spectrum protection.
- And they're such pretty colors too.
I feel like it can range from the everyday natural,
you don't wanna look like you're wearing much
to like I want a real pop of color here.
(loud swoosh) Today we're going to be giving away
some of these amazing products that we just talked about,
so all you have to do to enter to win is comment
down below, tagging a friend, and reminding them
to wear their sun care every day,
whether they're indoors or outdoors, as we learned today.
So thank you so much for joining us, Chris.
- Thanks, it was a pleasure being here.
- So nice.
Okay, guys, thanks so much for watching
This Week in Beauty with ipsy.
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