what's up everyone are you worried about
What's up everyone! Are you worried about what to say on social media?
Are you afraid of going LIVE because you don't
know what you need to be talking about?
Are you just creating mediocre social
media and you're just tired of not
getting the results you're looking for?
Look, I'm going to give you my number one
secret for creating content that
converts. I'm sitting here today at the
Hilton reporting LIVE at a workshop on
helping empower women to leverage
marketing to grow their business and
manage the ups and downs. The number one
thing I'm hearing is that, people are
afraid of what to say, they're afraid of
how they look, but they're also afraid of
not sounding articulate. They don't want
to check out, they don't know how to
market their business in general. And I
want to be able to give you this one
mistake that I see entrepreneurs make.
We've been talking in the last couple weeks
about stop talking about
yourself and start talking about your
ideal client and their transformation. So,
this is the number one thing that people
are doing, but even bigger than that is
the fact that they're creating a vague
approach to how they're helping their
clients and how they're changing their
clients lives. Look, right now, I need you
to let it sink in and if you don't get
it, watch my last two on Donald Miller
building a story brand and how you
position yourself as the guide and make
your client the hero and have a very
clear call to action of how you're going
to help your clients. So, in order to do
that, you need to be able to say, what it
is that people want, your ideal client
want and then what is it
that there's challenged with, what are
their struggles. So, that's how you
connect in the intro but today, my number
one secret in terms of how do you create
content that converts is that you then
will layer-in a case study. So, I've been
talking to women here at this conference
and it's the energy is palpable.
Let me tell you, when I ask them, who's
your ideal client and what questions do
they ask you? Each one of those is an FAQ.
Isn't that great? If you think of that
each FAQ is a live video and all you
have to do for a live video
is go ahead and lead with what the
client wants, what they're struggling with,
give them an easy three-step path on how
you can help them and then say, for
example, I worked with a client who. Now
today, I'm giving you a seven step
process that will connect all of this. So
you will then be able to go live with
confidence and know exactly what to say
and you'll never run out of things to
say, as long as you know the questions
that people are asking you. So, this is
your chance to be able to clarify your
message and understand your client's
problems and through that, demonstrate
how you can solve them by using case
studies. Now, all right, are you ready for
that seven step process. I promised you a
seven step process to creating content
that converts. Now, this is a seven step
story arc based on Donald Miller, Amazon
bestseller and his book, 'building a story
brand.' Definitely recommend, go out and
get it. It is changing my life as a
marketer and I've been following his
podcast for years but I'm getting so
much out of this book. So, I highly
encourage you to get it and this is my
little spin on what he's teaching
because I'm bringing it to live video
and specifically how to create live
videos that convert. Now again, before I
give you the seven step process, I want
to give you an example here. So, you can
use this process to be able to go live
and create content, create a video asset
that you can then repurpose to email
marketing and that you could then
repurpose as a Facebook ad and do lead
capture. The sky is the limit. So, take it
from me, you just need the seven step
process to be able to start generating
leads. I do this everyday for
entrepreneurs and real estate agents. So,
step one, who wants step one? Anybody? Look,
step one is, you need to define what your
client wants. I've said this three times
already on this broadcast. I'm going to
say it ten times more. If you don't know
who is driving your business, who's your
ideal client and what they actually want,
you're going to be stalled out. That's
something that you need to figure out
even beforehand if you haven't already
figured it out, is again, figure out who's
your ideal client and what it is they
actually want.
This opens as Donna Miller says, a story
arc, okay, it opens a story loop that
invites the client in. So, do you want
this? Are you struggling with this? People
say, yes. Yeah, that starts the
conversation. The next thing you were in
to do is, step number two is, you need to
articulate the daily challenges that
this type of goal creates in your ideal
clients life. So again, I kind of gave the
example. Let's talk about
live video, do you want to be successful
on live a video? Do you want to break
through the noise and put the gasoline
on everything you're doing on social? Do
you want to start generating leads? Look,
the answer is yes. That's why you're able
to be able to generate leads. Now again,
what I did was, do you want this and then
I gave some challenges with it. So step
three is, in order to get them to take a
step you need to be able to create a
compelling call to action. Okay, but in
order to do that, you have to show that
you need to define the mistakes and what
has to happen and for the client to be
able to take action and direction in
their life. So again, you need to be able
to help them take action and then when
they met me, so let me give you an
example, so again you say, 'are you
struggling? Do you want this? Are you
struggling with this?' then the next step
is, we're great, here is a three step process
of how you're going to overcome that and
then you finish with, and then when they
met me, I was able to help them. This is
step four, okay. Step four is, now you
provide a simple plan on how you were
able to help your client. You slip into
the client case study but
initiate the initial thing that they
wanted. So again, we go back to what they
want. So you started the broadcast with
what they wanted, you gave them the
struggles and then you gave them an easy
three-step process to solve their
problem. Then, after that, you transition
into why I once met a client who, and say
what they wanted, and then give their
challenges, alright. So that's step tip
number five, you slip into their
challenges and you talk about an exact
client case study that you actually did
and what were their struggles before
they met you. Alright, then its tip
number five is then, now
they're able to overcome these
challenges by, right? So in order to do
that, you talk about how you
worked with that client specifically and
then tip number six, and this was the
biggest one, big eye opening for me in
the book is, you need to help them
overcome these challenges and become
their aspirational self. This is a little,
I was just talking about this in a
breakout group with some other women and
they were like aspirational self, hold on,
slow down, what does that mean? And Donald
Miller gave me a great example. If you
don't know what this is,
ask your client or consider what your
client would want their friends to say
about them. Yeah, what their friends would
say about them or what they want them to
say about them is who they really want
to be. So, if you can help them be who
they really want to be, then you're not
only selling products and services which
you will but you're bettering their life
and that's what Donald Miller keeps
talking about in his book. So powerful,
and then again bonus on this, is that it
actually improves how the client sees
himmself. Now, tip number seven, if you're
struggling with, okay, bring it
back to the struggle and do a clear
call-to-action. So, this is where you
would say, if you're struggling with, you
know, getting hurt on social media and
and not knowing what to do, then I want
you to be able to give me a call at,
right, so again, a very clear call to
action on what somebody can do to get
involved. This is important,
remember, your client is the hero, you're
the guide and always the hero is looking
for a guide to help them win the day. So,
this is your chance
to be able to step up and show what you
have to offer and how you're going to
better their lives by showing a client
case study of how you better their life.
Is this making sense? Alright, so your
clients, remember a hundred times, your
clients want to win the day. This is your
chance to show them so that they will
see you as the thought leader, alright. So,
with that, I want you to throw out client
testimonials.
Okay, maybe, don't need to throw them out, but
stop focusing on getting client
testimonials and start getting client
case studies. So, what I described today
is you talking
about your product or service and about
a client case study. But why not
interview your client on a client case
study and be able to use that instead of
a testimonial? Let me give you an example.
Instead, if somebody says, 'you know, oh
yeah, I love Crystal at 333 Social Media,
they're the best, they they really
helped me when I was down and out. I
highly recommend you work with her. Now,
you may hear that and feel inspired, you
may not but the reality is, it's just
kind of falls flat but instead if you
heard a client case study, say on video,
wow, I wanted to work with Crystal
because when I met her, her energy was
through the roof and she helped me
believe that it was possible to make a
splash on social media and generate leads.
But I was overwhelmed and stressed out
and didn't know what to do and where to
turn and nothing was working
but then when I met her, she was able to
help me specifically decide who was
driving my business, what were their
needs and challenges, and be able to set
me up for success with her strategy,
coaching and know how to use the
technology to go LIVE. And now, I'm able
to generate atleast one lead every
single week when I go LIVE and live an
incredible life and build up this life,
and I'm going to Hawaii next month and I
thank you so much Crystal. Now, in that
case, that is a much more
compelling case study that's going to
create more business. And, if you have
those client case studies, shoot them
horizontally and run a Facebook ad for
lead capture. Alright, so remember, Donald
Miller says, everybody wants to change, so
how are you going to help your clients
change? Think about it. You can do this by
using storytelling branding and case
studies. So, then the sky's the limit.
You want to take that video asset and
you can do anything with it. You can take
it and go ahead and put it in your email
marketing. You could put it in a Facebook
ad, you can get it transcribed and begin
to put that out as blogs on your website
or a full article on LinkedIn. You can
repurpose it to other pages. You can have
collaborators or strategic partners
repurpose it. Once you have a video asset,
you can do so much with it. So, if you're
struggling to get seen on social media
and you want to be able to take the next
step, you have to be able to go LIVE.
Even if you just go LIVE once a week on
your channel, that's enough to keep your
channel fresh. So embrace live video, it
is here to stay.
Studies have shown within the next three
to four years, it's going to make up 80%
of our communication. So break in now and
get seen and earn. Now, with that,
I'm Crystal Lindsey and I'm keeping this
short today as I'm at the conference and
I want you to know that this is about
using storytelling branding to create
client case studies in live video to
generate results. So if you got questions,
comment below. I'll see you in the next
LIVE...
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