- Oh ho ho yeah, what's up guys!
Steve Larsen, I mean Boom, sorry.
Welcome to Sales Funnel Radio,
and today I'm gonna teach you guys the Wealth Formula,
and why I'm so jazzed all the time about what I do.
I spent the last four years learning
from the most brilliant marketers today.
And now I've left my 9 to 5, to take the plunge
and build my million dollar business.
The real question is how will I
do it without VC funding or debt?
Completely from scratch.
This podcast is here to give you the answer.
Join me and follow along as I learn, apply
and share marketing strategies to grow my online business.
Using only today's best internet sales funnels.
My name is Steve Larsen, and welcome to Sales Funnel Radio.
(high energy music)
What's up guys, hey!
I'm really, really pumped about this episode.
I think I say that every episode, but it's true.
Hey, what I wanna do, this is a
little bit of a different style.
I actually am going to cut over,
pretty quickly over here to something I did at OfferMind.
And in OfferMind what I was doing was,
I was teaching the Wealth Formula.
And what I wanted to do was, I wanted to walk through
just kind of logically with people,
okay, how much money can I make doing other things, right?
One of the biggest questions I get from people
as I start to do, like right now I'm doing
the one funnel way challenge, again.
Which, super excited to have all you guys in there again.
Which is awesome.
But the one funnel way challenge is
specifically targeted to work with new people,
which is kind of my specialty,
which is why I do it, which is exciting.
But the Wealth Formula is,
my answer to people when they come to me,
who are new and they say
"Stephen, this is really cool,
but like, it seems like a lot.
Like there's gotta be another way, how long does it take
the average person to be successful with this?"
I hate that question, okay, it drives me nuts.
Like well, how bad do you wanna make a million bucks.
And y'know, it's not as crazy as you might think,
if you just do it, y'know what I mean?
So what I like to do is I like to walk through,
and I decided to do it at OfferMind.
And at OfferMind what I did was I walked through,
and showed like look, here's how much money
you can basically expect to get
from this kind of investment vehicle,
from this kind of investment vehicle, from this kind.
So first of all I wanna caveat,
and just say look I know, I get it.
I'm sure there are people out there making more money,
right in some of the ways that I'm talking about
in this video that you're about to see.
And I get that, I'm talking about like,
the 80 per cent majority, right?
I'm talking about, I don't wanna learn stuff
where I have to learn exceptions to the rule
in order to make cash, I'm talking about the rule.
Right, if I do these things, will I get just about
this amount of money, right?
I'm not looking for like, well you could make more money
by doing X, Y and Z, I'm like yeah yeah yeah,
but I'm looking to like the 80 per cent rule.
You know the default.
If I do these things will I make this much cash?
Will I make the, d'you know what I mean?
And so what I started doing is I started looking through
and checking out like, okay, stocks.
How much on average does the average person make?
Real estate, on average, how much does then average fix
and flip person make?
This investment vehicle, this one,
this one, this one, this one,
really fascinating first of all to look at that.
So what I'm gonna go do is share with that,
or share that with you.
So lets cut over to that real quick here,
and you can see that video.
And then the call to action on this video, you guys will see
is an invite if you wanna come to my offer lab program.
If you guys'll want more of my help,
I know there's a lot going on with it,
if you want more of my help,
and you want, seriously some are having me fly out to them.
We actually have a program for that now.
That's sort of, been so fastly building
behind the scenes, is that!
Everyone's asking me for it,
and I'm like man, why haven't I just made something
that can actually handle that.
So we did, and I did, and we have and I have it.
(chucking) So if you want to, the call to action
on the end of this video is more information
on how to do that.
So you can go to MyOfferLab.com
and it will teach you how to, if you like,
Hey, I just wanna spend a couple of days with you
and a group of others, great, there's that option.
Or hey, if you want to fly out to me,
great there's that option, or Stephen,
please come to my office, great there's that option.
In fact, I'm really, really psyched, literally in
two weeks here, we're actually flying to Hollywood.
Let's go work with some really, really cool guys,
that work with all the Hollywood actors,
and helping them with their business
and what they do with them as well, just really exciting.
And they took that option.
So anyways, I'm excited for all those guys
I've been flying out to, and doing things with.
There's a lot going on behind the scenes
I haven't been documenting because I've been waiting
for the last few pieces to get in place,
they're there, I'm excited about that.
But anyways, lets cut over to the Wealth Formula.
And then afterwards you guys can get more info
you want on me coming out to you.
Guys thanks so much, we'll see you.
Alright now lets cut over there, bye.
One of the benefits of being able to hang out,
with the people I've been able to,
is like if they think a course is cool,
do you think I should probably think it's cool too?
Like man, you run a hundred million dollar company,
I should probably think that's cool also.
Y'know what I mean, or like,
hey I really learned a lot from this,
I'm like "what was the name of that again?"
'Cause I'm gonna look it up and buy it, right.
I bought so many books when I worked at ClickFunnels
that I never read, right, because I was just like,
I need to make sure I have that info,
so in the future, I'll be able to actually consume it.
If he thinks that's amazing. (exhales)
Or when he was talking to Tony Robbins, y'know,
I was right there, or Robert Kiyosaki,
or all those people, I'm sitting right there,
like "I read this great book lately, it was amazing",
I was like "buy it!" Y'know (laughs)
That's awesome!
You think that's awesome?
Okay, whatever it is I've never heard of it, boom, right.
And so, I heard this for the
first time when I was over there.
And it was life changing to me.
I already believed in funnels, but this was amazing.
Okay, I want to teach you guys the Wealth Formula.
Mm, mm, mm, mm, mm. (audience murmurs)
Capitalist pig. (audience laughs)
You guys cool with a little goofball?
Alrighty, think about this, think about this.
I call this presentation what yield will you learn to earn?
So think about this real quick.
I want you to actually write this down as we do this.
And you guys are gonna see this formula play out.
Okay, figure out how much money
you're willing to put away into an account,
every month, for the rest of your life.
An investment account, something you don't touch.
How much would you guys be willing to put into that?
50 bucks, 100 bucks, something like that?
- [Audience Member] 2000 dollars a month.
- 2000 dollars a month, awesome, Hang out with him.
Okay, how much would you put away
for the rest of your life in an account you never touch,
just meant for investments, write that amount down.
I'm gonna use $165 as kind of an example for this, okay.
Lets say, can everyone put $165 in an account every month?
Totally, right?
And if you're like "hey, I can't do that right now."
That's okay, you have another,
right you're solving a problem ahead of that,
and that's alright, that's alright.
Okay, if you've like $165 a month into an account
every month for the remainder of my life, okay.
Okay, how long will you leave it there?
Let's say, 25 years, okay.
25 years you're gonna leave it in there,
in this account, you're not gonna touch it much, right?
It's not meant for income, right?
Revenue to your personal bank.
Is this making sense so far, okay?
Next thing, which you need to understand
is like what yield you'll get.
What yield will you actually get?
What yield, right, that's one
of the things I wanna talk about with this, okay?
Now the last question, is what total do you want?
Now for this example, let's say it's a million dollars,
if you want a million dollars,
and I just wanna run through a few examples of this, 'kay?
'cause if you knew, like courses said,
if you knew how to earn a higher yield,
what does that mean for you?
This is huge, I wanna show you how that
one number's amazing for you.
So I've made a little table here,
(sighing) I know, I even figured out
how to make animations in PowerPoint the other day.
(chuckles) That's really funny.
Okay let's say I take $165 every single month.
$165 every single month.
At a yield of zero per cent.
Every month, right, for 25 years.
How much money would I have?
I would have $49,500, alright?
Meaning I'm not earning any income on that,
there's no interest, there's no money coming back in.
Right, does that make sense?
Meaning I'm basically putting it under my mattress.
I know you mathematicians are freaking out
over the fact that it's zero,
gonna be a zero, okay, get past that.
Meaning you're not doing anything with it, okay?
Nothing with it, it's staying under the mattress.
That's $49,500 that you'd be basically collecting, okay?
Could you live off of that if you retired?
Probably not, right?
- [Audience Member] Not for long.
- Yeah, not for long, right.
You get real creative real fast off of that.
Okay let's say I take $165,
and I want to learn to earn 3 per cent.
Where can I learn to earn 3 per cent,
and put it in for 25 years.
Right, what would the total be for that?
It's actually $73,775, I left the cents out of all've these.
That's how much money you would have.
Where can I learn to earn that?
- [Audience Member] Stocks?
- Some savings accounts are as a,
I'm talking guaranteed, you understand?
Like a guaranteed way to earn that.
There's some savings accounts out there,
right, right now, not many anymore, but there are,
that'll give you 3 per cent, just leave it in there.
Guaranteed, 73 grand, makes sense?
'Kay, I wanna talk, anyway this is amazing stuff, okay.
$165 at let's say 6 per cent for 25 years,
that actually equals $114,000.
What's an investment vehicle that guarantees
you will make that much money in 25 years?
Your 49 grand will turn into 114.
CD, you can totally get six per cent
from a certificate of deposit from a bank.
You loan the bank your money basically,
and you get back six per cent 25 years after that.
This is assuming, right £165 every month,
you just keep kinda putting back in, alright?
You guys understand this?
(audience murmuring in agreement)
Obviously, right, but it's cool, right?
Okay, let's keep going.
$165 lets say you learn to earn seven per cent,
25 years that turns into $134,000.
Okay, and keep writing this down, look to see what it is.
I saw, I looked at the stat actually
when I was making this up, I looked up a stat.
Last year the average mutual fund made seven per cent.
From a 401k, ain't that crazy?
Yeugh.
That sucks, how much is inflation?
(audience murmurs) Oh I'm hearing a lot of numbers,
that's the freaky part isn't it, right?
That sucks, so it's gonna drop quite a bit here and there.
And if even the price of money's gonna,
or the value of money's gonna go up or down.
Down, right, it's on the way down, right?
Not only can China buy us now,
I think Canada could, right, you know what I mean?
The dollar's going down baby. (chuckles)
They're the one that made the american flag
for three dollars that they sent over.
Okay let's say I take $165, and I wanna learn
to earn ten per cent, what is a guaranteed way
to earn ten per cent, for 25 years,
that's gonna turn into $220,000.
Yeah a lot of mutual funds,
mutual funds will do that, y'know?
Again, not a lot of them have that much anymore either,
But pretty much guaranteed along the way, right?
I'm looking at very sustainable,
secure things to go put my money into, okay.
Right next one, $165 for 16 per cent, 25 years,
what will get me a 16 per cent return?
Options start to get a little bit lower, right?
(audience chattering)
Different kinds of real estate, investment,
investment businesses, yeah, right.
So that will turn in to $654,000.
$165, every single month, for 25 years.
And that return is going to turn into that amount.
Okay, that food franchise that I created,
that empanada thing, the professors were freaking out.
I stood up and I was so embarrassed
at my numbers at the end of that semester.
That empanada business, that semester I did at that thing,
I stood up and I was like "hey, we have
to do a full financial PNL statement"
like the whole financial spread on it.
This is what happened, we had to pay out,
we had actual employees, it's a real thing.
And at the end, I was like "we got 16 per cent returns,
and I learned a lot at least."
and there was a guy in the back,
it was the guy, he was the CMO of Denny's.
He goes "you got 16 per cent?"
I was like "yeah, I'm sorry, like I know,
I tried really hard, it's-- (audience laughter)
it sucks, y'know, fire me, please."
and he goes "that's amazing, in the food business?
That's not easy".
I was like (laughing), knee jerk reaction
just yelled out I was like "that sucks!"
and in front of, huge sea of class members, right?
And they're in the back, and they're saying this
oh they're like "that's amazing",
I was like, "that sucks!" (chuckles)
I'm never going into the food business, ever!
That's what you get, and that's good?!
Every dollar I make, right, I put in I get 16 cents back out
like oh my gosh, garbage, never again,
I'm never going to do that, okay?
I'm never gonna do that, okay,
and it's not like, that's not as guaranteed either.
And it's not nearly as passive as some of those others.
Alright, okay.
20 per cent, what investment vehicles
will do 20 per cent returns for you?
$165 every single month, 25 years,
that turns into 1.4 million, Ooh.
Now we're starting gettin' it right, yeah.
Tax Lien Properties, that's like
hyper guaranteed by the government, right?
You could take $165 every single month,
package it all up and once a year go
down to the country courthouse steps,
and buy as many tax lien properties as possible,
and the government says "I guarantee you
an 18 per cent return, even like 36 per cent return."
It's backed, guaranteed by the government.
Who didn't know you could do that?
Interesting, right?
There's a lot of hands, way more hands than I expected.
Wow, yeah, you can do that, wonder if you guys'll do that.
Okay, that's crazy though, that would turn into
1.4 million dollars, congratulations,
I also made you be millionaires, okay.
Okay, is that cool?
- [Audience Member] Yeah!
- That's cool.
It's freaking pennies, let's keep going.
(audience chuckles)
$165 every single month, for 25 years,
at a return of 25 per cent.
What vehicle would give you that kind of return?
3.9 million dollars, that would turn into.
(audience murmurs)
Shady business, oh I thought you said shady,
but most people think it is, isn't it?
That's sad. (audience laughter)
Yeah, really crappy business with that.
Fix and flips will definitely do that, right?
I've got great friends that go and do this,
which is awesome, and they'll try and flip
hundreds of houses in a year, alright.
And obviously that varies a lot for different things,
but that's totally realistic number to get,
it's kinda low, right, but that's a realistic number to get.
25 per cent on fix and flips, buy it, fix it up, sell it.
Buy it, fix it up, sell it, right?
Let's keep going.
You gotta say it low when you do it, lets keep going.
Mm dirty, let's say I put a dollar a month
into something every month, right, for 25 years.
And get a hundred per cent return.
What would my return be after 25 years?
It's freaking huge.
(audience chatter)
375 million dollars.
Now I know you guys are gonna laugh at this,
but it's to illustrate a point,
of what you're sitting on if you just do this.
Sales funnels, okay?
There is, guys I have built so many funnels,
there's one of the stories I almost told
but I realized it would be better here, okay.
There was a guy we built a funnel for,
he came to Russell and I,
and he taught you how to kill people, okay,
and this sounds really crazy,
but he was teaching us self defense,
and not like the karate, I'm gonna use this move, that move,
it was like the dirty foul play,
let's just make you live kinda stuff, right?
And it was really interesting, we went we hung out
in Russell's garage, his wrestling mat, for two days.
And I had to like mimic poking Russell's eye out
with my thumb, like all this crazy crap.
And it was like, it was really really interesting.
And we made this awesome funnel for these guys,
they were amazing, amazing, at what they did.
And they taught us all about biology
and the way the body really is,
and hit that organ, that one and then boom,
it's like done, and you're like holy crap,
I love you Russell, this is really heavy,
(mimics eyeball squish)
you know, like, oh man.
We, it was like, we weren't allowed
to talk to each other, we were each others
test dummies for two days, it was really interesting.
It was real interesting.
And it was effective, but it was like heavy.
Like oh gosh.
And we went and we built this funnel for him.
And we built this funnel for him,
this has happened multiple times guys,
multiple times, okay.
We went and we built this awesome funnel for him,
we put it together, right, and John starts driving traffic
and we were putting a dollar in,
and he was getting a dollar thirty back out.
They were pissed, they were so mad.
They were so mad at us.
I was like "what is wrong with you?" Right?
And he would go up to like, a dollar 40 back out,
a dollar 50 back out, a dollar 30, 40, 50,
a dollar 30, 40, 50, y'know?
They're like "what's going on, this is crazy."
Like, what is wrong with you,
we would be throwing a party right now.
Like what are you talking about?
We're like, "let's think about this,
you're putting a dollar in, and basically for free
you're getting a dollar and 50 back out,
plus some customers along the way, people on your list.
Just upsell them something, and you would have a million,
that's a million dollar scenario.
Even if they were just breaking even,
you're getting customers for free,
that is a million dollar scenario, if you suck, right?
If you're bad, that's a million dollar scenario.
So that's why, my whole goal, I just want
funnels to put a dollar in and get two dollars back out,
that's literally, c'mon lets keep going.
I wanna be able to go in, that's my whole goal.
When I actually launched ads for Secret MLM Hacks,
I put 4 grand in ads, right $4000 out on ads.
That week, 8000 came back in.
I took the $8000, true story this happened
June-ish, when we actually decided to turn ads on for real.
Put that 8 grand in, and 16 came back out.
I was like "this is sick, let's do it again."
(audience laughs) Right, I was like oh my gosh,
right, the next week, alright, I went
and grabbed 16 grand, 32 came back out.
I was like "oh my gosh this is starting to get big".
(Fast exhale) Didn't take profit.
Very key, don't take profit for a while.
Took the 32 grand, put it back in,
and that month crap, only 48 came back out.
Darn it.
4 grand to 48 grand?
Find an investment vehicle that does anything
like what funnels do, that's my point.
Okay, there is no better investment opportunity,
there is no better better vehicle
for making it rain in your life,
and learning this game than sales funnels.
It's like when someone comes to me
and they're like "Oh I could save you,
like a couple of percentage points on your house."
I don't freaking care, (laughs) you know what I mean?
I am focused on how to make money,
not save it, I'm not a coupon cutter, okay?
And I want you guys to get that same mentality too, right.
My mom is amazing, she's so cool,
she'd walk into, like these grocery stores,
we'd get two grocery store, grocery carts full of food,
and they'd give her $400 at the same time.
It was like, I dunno how you deal with coupons,
but she figured out a way to do it, it's nuts, okay.
If you take the same amount of effort,
and just figure out how to play a piece of this game,
right, it's not on the same scale as school.
You don't need to get an A in funnel building
to make a lot of money.
You can get an F, and put one dollar in,
and get a dollar 50 back out.
That is a fifty per cent return.
You see what I'm saying with this?
This is where Papa Larsen comes out a little bit.
Mm all this eatin's delicious.
I love it when he says Uh, what's up, Papa Larsen.
Okay, check this out,
So I put a dollar in, 50 per cent yield,
which is super, super, super,
that's common on Facebook ads.
When I first launched I put a dollar in,
I was getting four back out, for a while, right.
And then ad fatigue starts,
and that's totally normal as well.
Ad fatigue starts, ad fatigue starts,
and now oh crap, I'm only putting a dollar in
and getting two dollars back out, oh dang it.
That's awesome, alright.
What's the move at that point?
You call your ads person and say "Turn it up!"
"borrow if you need to, man, dump it in!"
Right, it's this, anyway.
Is that, right, does that make sense?
And what we do is, this is how I've done it.
Guys, you go, you take the money, you put it in,
one dollar in, a dollar 50 back out on a crappy ad, alright.
Or maybe you broke even, or maybe you lost money
'cause the first few times you've ever done it.
Sweet, who cares, 'kay.
I've created, I publish, I build up an audience.
You know what I do?
I sell to that audience, how much did it cost me
to build that audience?
Nothing because I'm publishing on a podcast.
They come in, they take the first,
I've never put a dollar of my own into my business.
Ever, ever!
I've never taken a loan, okay,
I've never done, put a dollar of my own in,
because I build up the audience, sell the audience,
they guide me in the creation of the thing,
I sell it to them, they give me the cash,
I take that cash and I dump it immediately
back into ads, sweet, oh one to two ratio,
boom back in, boom back in, boom back in.
Hoo, those numbers start to get real big real fast
after like the fifth or sixth time in, okay.
Welcome to the greatest game ever, this is so freaking fun.
Is that cool? (audience cheers)
That is why you learn to be a funnel builder.
That's why.
The numbers are easy to work,
and you can suck at it and still make a lot of money.
But too many people are like, I can't launch yet
it needs to be perfect, oh man, okay.
If I put a dollar in, I get 50 per cent return back out,
that's super realistic returns right there.
And that's how a lot of people do it.
All these people that make a million
dollars in three or four months,
and get the actual Two Comma Club Award
This is how they do it, okay.
They just know the numbers, they've taken the time
to look at the numbers, okay?
So if there's like bad returns on an ad,
dollar in, 50 cents back out.
I'm not even thinking about the fact
that I might be upselling them something.
I'm just thinking on that funnel, right?
You go and add another funnel and bam!
Right, way more money, who was it that said
a well executed idea is worth ten lifetimes of hard work.
Who said that, I can't remember who said that.
I think it was J. Abraham, on a beach.
Anyway, (chuckles) anyway, so right,
dollar in, 50 cents, yeah a dollar 50 back out.
25 years, if you just did that
and you sucked and you didn't do
any upsells or anything else, that's five million dollars.
Okay, you can afford to suck at it for a while.
Most people aren't willing to do that though,
right and get the help when they need it
and they go, and they go ask.
Sales funnels is the method for doing that, okay.
Dollar in, dollar 50 back out.
Is that cool? (audience agrees)
Just wanted to go by the numbers a little bit on this,
is that, does that make sense to everybody?
Like, we're not just, we're just doing it right there?
Does it make, does it install hope in the noggin?
- [Audience Members] Yes!
- Good, because you can be real bad at the game
and still make it rain, mm.
Oh that's another good one, it's gonna BE on a T-shirt soon.
Hey hey, thanks so much for listening.
Please remember to rate and subscribe.
Hey I know this game can take a few
tries to get the money flowing,
especially the first time, right?
And that can suck.
I also know from experience how frustrating it can be
to know your business is just a few tweaks away
from your next big payday.
But you don't know what tweaks to make.
I've felt completely paralyzed
by that in the past, and it sucks.
I've been blessed to work with thousands
of new and successful businesses over the last three years,
and two things have really shocked me.
One, I began noticing the pattern to success
is vastly the same, but everyone's spot on the path
is obviously different.
Secondly I've been shocked and overwhelmed
with the number of people asking for my help,
and my systems and funnels in their business.
Well until now I've never had a system
or product in my own business to help you build yours.
And I'm finally able to be public about all this.
If you'd like my help to build your offer
or sales message funnel and even your content machine,
go to myofferlab.com.
The path to online and offline success
is 80 per cent the same regardless
of the product, price point or industry.
And it works if you're new,
or are already a killer in business.
You can get more details on how
to get my personal attention and frameworks
in your own business by going to myofferlab.com
In person classes are limited to 60 people each,
and frankly I can only do about two of these a year.
Get more details, and even jump on the phone
with us for free at myofferlab.com
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