Hey there, it's Ashley Perkins!
Welcome back, and if you're new here, welcome to the best place to build income, influence
and impact for your business or brand online.
Facebook's founders and team have ensured that it's no secret that video content is
prioritized above all other content within the Facebook algorithm.
That's why it makes sense that the top performing Facebook ads are also video-based!
If you're tired of lacklustre results, and feeling like you're flushing your ad dollars
down the drain, this video is for you because I'm going to give you six tips to improve
your Facebook ads using video.
And if you really want to step up your Facebook game, make sure you stick around till the
end because I've got a free email course that will help you conquer your next launch
using the Facebook platform.
Step 1: Come on strong
You only have about 2-3 seconds to captivate your audience's attention before they keep
scrolling, so the intro to your video should be extremely valuable, relevant, and attention-grabbing.
That means avoiding long introductions so you can dive right into the meat of your content.
You want to dive in right away to not only capture the attention of your audience, but
also because your entire video ad should only be about 20-25 seconds total in length.
It doesn't sound like much, but if you're strategic about the content you include in
your video and in ensuring that the "next steps" or call to action is easy to understand
and act on, you'll see high conversions for a low cost.
Step 2: Create a catchy thumbnail
Using tools like Canva or Photoshop, create a thumbnail for your video that will work
to further draw your target audience in by peaking their curiosity.
Not only is a custom thumbnail perfect for branding your video and peaking your audience's
curiosity, but it favours those who have chosen to switch off the auto-play feature on their
Facebook timeline.
But before you upload your custom thumbnail, there's two things you need to do.
First, you need to make sure your thumbnail fits the same timeline format of your video
ad which is 16:9.
Second, don't overload your thumbnail with text because although Facebook lifted the
20% text rule on ad images, your ad will still receive a low priority for delivery if the
thumbnail is inundated with text.
Step 3: Target different audiences based on engagement
Facebook allows you to create custom audiences based on a variety of video engagement metrics.
Create a few based on the amount of time people have previously spent viewing your video content,
and target your ad towards each of them within separate ad sets.
You should also record a few different variations of your video ad, and draft a few versions
of ad copy to test between those custom audiences.
That way, once you've run your ads for 24-28 hours, you can analyze which ad sets are performing
better than others, and then re-allocate the majority of your ad budget to their performance.
Step 4: Optimize your ad objective
When you create a Facebook ad campaign from scratch, you start by choosing an objective
that determines the deliverability of your ad.
Video is a style that can be applied to almost all Facebook ads, but if you want to optimize
your ad for ultimate deliverability, you should also select video views as your ad objective.
When you do this versus selecting an objective like website clicks, you're telling the
Facebook algorithm to deliver your video content to people who are most likely to watch it
entirely versus people who are more likely to click off to something else.
If your goal is to have audiences click to an external website and still want some of
the benefit of video performance ads, you should create a carousel ad which I'll get
into next.
Step 5: Drive traffic using Carousel the video format
The benefit of carousel ads for those of you who want to link to external websites is that
you can combine text, links and videos to create a visual story for your audience.
It's still important that you apply the same principles to your carousel videos as
you would a single video ad by keeping each video short and sweet.
You'll have plenty of room in the multiple headlines, call to action buttons, and link
descriptions to elaborate on the video content.
Just remember, the goal is to maintain your audience's attention throughout the entire
story.
Step 6: Be mindful of mobile
This is no longer an option for your business in any way.
Whether it's ads, videos, photos, your website, or landing pages, you need to optimize every
viewer experience for mobile.
When you're creating a Facebook ad, consider that same audience I mentioned earlier and
the fact that they have the auto-play feature turned off.
That likely means they're trying to conserve data, which means that they're not going
to be playing your video ad while they're on the phone in line at Starbucks.
So, if you don't revoke their access to view your video ad while they're not connected
to Wi-Fi, you're essentially paying for lost views.
And that is no Bueno.
So, there you have it.
Six tips to improve your Facebook ads using video!
Now I have something special to share with you.
If the idea of launching things like webinars, videos, and even ads makes your palms sweat,
and you're struggling to build an email list to even launch anything to, then click
the link below and sign up for my free email course: Launch With No List.
Inside I give you a top-to-bottom strategy for planning, creating and executing an entire
launch campaign using Facebook – all while building your email list for you at the same
time.
I've also included four value-packed bonuses in there for you to help along the way!
Just click the link below to sign up for free.
As always, if you found this video helpful please leave a comment below, share it with
your friends, and be sure to subscribe.
See you next time!
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