Film Courage: What thoughts do you have on DIY release strategies? Scott Kirkpatrick: I guess the criticism I
get a lot are the things I hear from people all the time are I don't
understand that business he stuff and I don't I don't get the distribution stuff
and you know it's always I'm gonna focus on making my movie and somebody else
will deal with all that truth is today it's never been easier to produce a
movie or any type of media content in general the technology is fantastic the
costs have dropped tremendously and anybody can do it
the problem is because anybody can do it there's tons of it and so it's more
important I think now for filmmakers and writers to be cognizant of what is
needed in the marketplace and how that whole end process works and the great
thing is that there's never been a better time in this industry for people
to do it all on their own anybody can create a website anybody can
create a blog anybody can build a fan base using social media platforms
anybody can you know spit out and leak information about their title and build
up an audience and build up an interest and have that magical moment when the
product is ready to be released already have a great collection of people out
there willing to buy it so it's a I guess my view on it is it's just there's
never been as much power in the hands of individuals and individual content
creators as there has now and I think that's only going to increase so I think
the ability to take a project an idea from beginning to end
cheaply effectively with very strong results has never been more in the power
of individual filmmakers so for those people who want to do their you know
project that is outside of the conventions of what I talk about in
writing for the Green Line they certainly can and they you know should
pursue what they want but if you still produce within the genre conventions I
write about you're gonna see a lot more traction I think on the professional
side because that's gonna stand out a bit that they were able to put a project
like that together make a bit of profit on it for a very cheap budget that's
somebody who can prove to themselves we can bring them in and
you know they can shoot films for us or write films for us or whatever
what can filmmakers learn from the app world metrics
I think the incredible amount of data and metrics that go into engineering an
app and how targeted and focused it is very very specific audience I I think
that's what filmmakers can take away from the app world what that opens the
door to is you know the genre conventions are right about writing for
the green light are good on a grand scale but some people want to produce a
documentary that's very focused on a touchy issue that's maybe only important
to a very small minority of people that's fine they can exploit as much of
that small percentage of people as possible if they focus it and target it
and reach out to those individuals and communicate with them same thing with
like faith-based content you know there's a there's a great audience out
there and the stuff that sometimes gets produced on it on a grand scale isn't
hitting the nail on the head the way that audience wants it and so they can
kind of do it themselves it's I think what we can learn from the app world is
how much data we have and how many of the answers we already all have in our
pockets or purses and just with the app world beta testing something can a
filmmaker really do that with their movie it's tough to beta test a movie
beta testing is I think much better at platforms and an audience response and
because of that once you kind of make a movie it's sort of one and done and it's
either going to resonate or it's not so you can take as many steps as possible
to enhance the ability for an audience to be receptive of it but it's a thing
where you kind of got to know the audience in advance and that's why the
distribution assembly-line kind of works the way it does where it's all reversed
engineering it starts with the audience and builds back to what movie should be
produced versus producing the movie and then just hoping for the best that it
gets to the right audience
you
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