So now we are going to the stand of Bugatti
where the Bugatti Chiron will be and
I will take you with me
and I am curious about it because it's my first Chiron I will see live
here are many people
and we will see
if there really is one
Oh my god!
For more infomation >> MOONSPELL - singer Fernando Ribeiro about new album "1755" - Duration: 8:12. 
For more infomation >> Ден Бішшоп запрошує на Конференцію спортивного служіння - Duration: 0:56. 
For more infomation >> やりすぎコージー 都市伝説！「商品は生と死でヒットする」 バッファロー吾郎 木村 - Duration: 2:47. 
For more infomation >> Mini album "Blue Stars" - Duration: 1:06. 
♫ Ask me anything
♫ And I'll help you find your way for adventuring
♫ This could be our lucky day
♫ Never fear my dear
♫ If the answer is isn't plain to see
- Hi I'm Penny, the Practical Professional and this
is Ingrid Edstrom of Polymath Bookkeeping.
- And we are here on Ask a Bookkeeper today with
the one and only Sekou Andrews.
Welcome, thank you so much for joining us today Sekou.
Sekou is a fantastic speaker, trainer and poetic voice.
He is the founder and CEO of Sekouworld Inc.
And is joining us today from California.
Sekou, can you start off telling us, what is Poetic Voice?
- Well thank you for having me on the show.
Both you Ingrid and to you Penny.
- Yeah!
- It's a joy to be here with both of you guys and I
am the creator of Poetic Voice and the simplest definition
of Poetic Voice is basically a style of speaking
that combines inspirational speaking seamlessly
with spoken word poetry.
- Well and having seen you in action at Quickbooks Connect
the last few years, it's absolutely amazing so powerful.
- Shout out to Quickbooks Connect.
- Woohoo!
- Woo!
- So how does the Poetic Voice help small business owners?
Where does that branch over?
- The intention behind Poetic Voice was simply me saying
I believe that there was a more dynamic way to communicate
to lead and influence others, to create and experience
where audiences and clients don't have to choose
between the information and the inspiration.
And a lot of times as I'm sure you can relate to Penny,
when there isn't an existing space for you, then
you have to create that space.
- So true.
- And I wanted to create that space through Poetic Voice
that basically allows people to understand how their
data and information can be embedded and merged
more powerfully with their stories and information
to effect people on a human level while still delivering
the business messages.
That's how Poetic Voice can help small business owners.
- I own Penny's Pies, so why would I want to be
inspired to become a leader?
How would that help my business?
- A lot of small business owners don't think of themselves
as leaders, and don't train themselves as leaders.
I was included in that.
There was this sense of the only person that I need to lead
or keep up with is myself, my own hustle my own aspirations
and dreams, but the fact of the matter is
the moment that you begin to expand your business
beyond yourself then you are automatically in a position
of leadership because now you're saying I need to
lead others that are looking to me for guidance,
I need to lead my customers to my product,
I need to lead my customers away from my competition
and I need to lead my industry in a sense.
But even if it's just me recognizing that people are
looking to me as a representative of my industry.
- Well that definitely makes a lot of sense.
How would one start that process?
- The first part of it is surround yourself with community.
Surround yourself with community that is smarter than you
so that you can learn from them.
Surround yourself with people who you find incredible
value in and they also recognize and find value in you.
The second thing is to invest in your education.
Be a lifelong learner.
It's also to make sure that you strengthen and amplify
the power of your own voice.
- Sekou I love what you were saying about community
as well as education, particularly since that is exactly
what we're focusing on here by creating the
Ask A Bookkeeper community and this educational series.
How do we encourage our community to step up to that
challenge, each of us within our own businesses
and with each other?
- I took an amazing trip to Israel.
Taking a trip that was through the Schusterman Foundation
a trip called Reality, where we went to just sort
of explore collaboration and entrepreneurship and
social impact with Israel as a backdrop.
After the long flights and landing you know
gathering everybody's baggage and figuring out how
to get our cell phones operational and meeting everyone
and so forth and just that time you're just like okay,
let me just go to the hotel and just decompress,
take a shower and relax, maybe get a little room service,
pamper, pamper, pamper, you know the way that we like
to do it, no instead they sent us out to the middle of
a goat herding field.
(goat bleating)
It was sort of like sheperding 101.
So they said go, get these goats from point A to point B.
One of the things that they were saying is one of the
most effective ways for you to shepherd is from the back
and part of the problem is that we kept trying to
shepherd from the front.
In leadership often happens from the back because
what we were doing is we were blocking the vision.
And so leadership from the rear became an incredibly
important lesson for us, and I think it's a great lesson
for others, how do I impact this business, impact my
community, impact this industry on whatever large
or small scale that I'm trying to impact it,
because we are trying to impact it.
Even as Penny's Pie Shops.
You got into Penny's Pie Shop because you said,
I can make an awesome pie and I'm tired of tasting
these horrible pies and I know that pies can be better.
And I guess nobody else is gonna do it,
so I'm gonna do it myself.
- Yeah!
That's right.
- But at the end of the day, the moment you step into
that space, you are stepping into the space of a leader.
- Oh, that's amazing.
- Absolutely, and I think that that's something that
is particularly potent for accounting professionals
like myself, and Penny in your pie shop.
You're at a great position to be able to do that.
Checking in with your customers when they're buying pie,
finding out what is their background, why are they
coming to your pie shop.
- The first thing I try to get you to do is say you
have to tell a story.
And what that does is it makes you remember that
you are a storyteller.
And all you need to do is build the bridge between
the stories that you tell naturally, your personal life
and the business stories that your customers want to
hear as people.
Because they are persons.
How do you connect your business objectives and messaging
to them as people?
- There's a new pie shop that just opened up just a few
blocks away, and it's caused me a little bit of stress.
I've already lost a few customers.
See they're selling their pies cheaper than I am,
but I feel like they're not as good of quality.
So what can I do to set myself apart from them?
- It's what you as a small business owner can learn to do
when you are selling pies, Penny.
You can tell the story of each pie, you can
create a story for each type of pie that you have.
Or, you start asking other people about their stories
related to pie.
What is your favorite pie story?
And you begin gathering these stories, and you get people
connected to each other through your product.
- If your competition is charging just a little bit
less than you are, then they're just competing with
you on price, there's other areas that you can compete on.
- I guess that's where it really feels like is, they might
be starting to sell more pies than me, but I'm really
building up a community.
I tell stories, they tell me stories and most importantly
we create stories.
- Can you tell us a little bit about the classes
that you do and what kinds of business owners might
benefit from your classes and where they can find
that information?
- I certainly welcome you to visit my website,
SekouAndrews.com, S-E-K-O-U Andrews.com.
And learn more about what it is that I'm doing
and if you want to be part of one of my upcoming
speaker trainings I do a free webinar training,
make sure you go to rockstarspeakersecrets.com
I would love to help you get mighty on any stage you touch.
- Sekou I love the fact that on your website
SekouAndrews.com, you've got a bit button that
says inspire me.
(laughing)
So I want everybody to go to Sekou's website right now
and click that button, Sekou has a fantastic email list
and when you get that first email, reply really quick
and let him know that you heard about him from
the Ask a Bookkeeper Show.
If there's one, one big juicy takeaway that we would
love to leave our audience of small business owners with,
what would that be?
- My big one juicy takeaway would be.
Get to know your puppets!
(laughing)
Get to know your puppets, baby!
Puppets are gonna help you rule the world.
Mine is Cookie Monster up until now, but now, Penny
and Cookie Monster share a little space together.
- Oh, I'm honored, thank you Sekou.
- Well thank you so much Sekou, we really appreciate it
and we will talk with you more soon.
This is Ingrid Edstrom and Penny the Practical Professional
thanks so much Sekou Andrews for being on our show.
And be sure to check out his website at SekouAndrews.com
- Thanks Sekou, bye!
♫ Nevermind the ones who tell you
♫ You're too big and bold and bright
♫ Ask me anything
♫ And I'll help you find your way for adventuring
♫ This could be our lucky day
♫ Never fear my dear
♫ If the answer isn't plain to see
♫ Cross reference and you'll find the key
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