So step number one, I would say is make sure you have your contact information
on your YouTube page, somewhere in your description and in your About section so
your brand knows where to find you and if you have a web page, you want to have
an About section just for brands where they can get to know who you are, what
brands you've worked with, what kind of numbers you generate you know, your
status as an influencer or basically you're selling yourself to the brands
that they really want to work with you. - So Grant, you might actually share
with us one of your like. one of your really bigger brand deals. maybe one of
the biggest brand deals that you've ever done?
- Yeah, sure. This one actually happened about three years ago and I think it was
kind of a company who was a little bit new to influencer marketing because when
I negotiated with them, I really went high and they didn't counteract on it,
they actually just accepted it and so you know, for me, that was one of the
biggest brand deals I've ever done, it was about a hundred and fifty thousand
dollars and I give them everything that I had, I put all the bells and whistles
on to it, I just put everything into it for them and you know, the
results on their end were really mixed they felt like it was a really homerun
in one area but then they didn't really sell a lot of units either so we didn't
do any repeat deals, I didn't do any more brand deals with them, it's just kind of
like a one-time thing. So that's another thing I want to
mention is when you're doing these deals with brands, you really want to take them
on as a partner and say look, I care about you, I want repeat business because
brands are really your customer, you want to treat them well, you want to get their
brand message in a way that they resonate with because you want them to
come back and do it again you know. With this other company, if I would have only
maybe done a fifty thousand dollar deal, maybe they would have come back four or
five six seven different times and that would have been more longer-term revenue
but you know, at the time I took a high fee, they didn't get the results that
they wanted and so it was done but I would say you know for planning purposes,
a lot of the bigger brand deals really are in that 30 to 80 thousand dollar
range. When you have a large established channel making about a million views per
video. - Now I want to ask you this other question, what was one of your favorite
wants to do? Like I've seen some of your videos, man, you get creative, like you
have fun. There's one video where you guys were out in California and have
built like the world's largest smoke bombing and Hillier
termite like I think it was like for that I mean, it was just it was is like,
what's one of your favorite brand deals that you've ever done? - That's a great
question. I've done so many that are so fun and I
think that's part of the fun of being creative influencer is how do you take
somebody else's product and integrate it into a video that fits your style and
that your audience is going to want to support so you know working with Lenovo,
we came up with this idea to make a giant volcano and pack it with sugar
rocket fuel because in my rocket experiments, I notice this stuff looks
like volcano going off and puts off a lot of smoke how cool would it be to
make a smoking volcano so with their team we built the 14-foot volcano and
made a huge pyrotechnic display. That was awesome but one that I really enjoyed
even more than that was taking a 10-foot rocket and strapping moto Z force phone
to it pressing record and shooting it up to 20,000 feet at Mach 1.4. We recovered
that footage, we recovered the rocket, that was a fantastic experience and
working with D Walt, I think D Walt is awesome because I used
their products anyway. They reached out to me they sent me all their cordless
power equipment, I had cordless table saws, cordless miter saws for their
flexible system. I took it out to the desert,
I built tables, I built all kinds of stuff and then we made a huge bonfire
that we lit off with a rocket launcher. So for me that's awesome.Lighting a
bonfire in the desert with a rocket launcher promoting the D Walt flexible
that made all possible. For me, that's just a lot of fun and it gives their
product exposure in a totally unique way yeah because otherwise you know ,if they
want to do a promo, they've got to hire a company to do a video you know they're
looking more to the Internet now because we have followers, we have influence and
so why not just give us a little bit of the budget and have us make a video for
them? - Wow so let me just share back some of the things that I've heard in this I
think are super valuable. First of all, you shared a couple of websites where
you can go if you're brand new for actually picking up some some
sponsorships by saying I'm out here, I'm available, this is my level of influence,
these are the projects I like doing and you might pick up a deal that way.
Another thing that I've really learned is that you got to take care of people
like they're your partner's, it's not just like a one-time get a check and run
for the hills, it's a, hey, if we treat each other right and if we nail
this then maybe we'll get a chance to do things again and it sounds like you've
had a chance to have some sponsors that will come back and do things again and
again and again yeah and then the other thing that I've heard is that
it's important that you make sure you take care of your sponsors so that when
you negotiate hey, what do I need to do in the video, then make sure that you're
incorporating that in an authentic way to the videos that you like to create so
that it's a total win-win but where you really blow them
away and you go over the hill making sure that you really take care of them.
- Yeah, that's really, you don't want to just take the money and run, you want to
treat them as a partner and and recently you know, we've got partners that want to
build out campaigns for an entire year, they'll say you know six to eight to
maybe even ten videos over the course of a year so this really is turning into
long term relationship and just two more things that I wanted to share with you
guys, while you're getting started, if you know other influencers who are already
being sponsored, you might want to reach out to them and see if they can make a
connection with you to the brands that they're working with.
Now most brands when they're doing a sponsored video, they don't come straight
to the influencer, they go to an agency and the agency finds an influencer so if
you start tracking down which agencies are bringing brand deals and you just
get up on the radar and say hey, I'm an influencer, I've got a following, this is
what I do, you know, keep me in mind for the next one, there's a good chance that
they'll circle back especially if you have a referral from someone they've
already done deals with in the past and if you don't have that connection, you
could look into getting a manager. Now there are there are companies out
there that call themselves MCN's, multi-channel networks, they will promise
you to do all kinds of brand deals, some of them will but for my experience, I'd
say 99% of people who are involved have a very poor experience so I would avoid
MCN's but you might want to look into getting a manager, these are people who
are already plugged into a lot of those agencies, they see a lot of the deal flow
and they're going to take about 10 to 20 percent of the actual deal itself but if
you're getting something you didn't have before, it might be well worth having
them on board and they're also going to have a good idea of what the market
value of these types of integrations are for your channel as well so look into
getting a manager, if you can, ask for referrals, sign up with some of these
companies and just make really great content. When you do sponsor deals, take
good care of your sponsors and you'll have plenty more. - Grant, thank you so much.
Man, really appreciate it and friends, that's the lowdown on sponsorships.
Thanks for joining us for this video guys. I hope you have great success
getting those meat and potatoes, the sponsored money is great money and
there's plenty of it. I think a lot of attention is moving from television to
the internet so this is just going to keep getting bigger. - And friends, as it gets
bigger, if you want to get in line and get your piece of the action on
sponsorships, you got to start first things first which is get that YouTube
channel off the ground and get it rolling in a successful way and again if
you want any help on that then check the link in the
description below, head over to our website, have a pit-stop,
see some of the services and ways that we can help you get there quicker and
faster so that we can make it happen. We'll see you there.
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