In the previous challenge contestants were given a photography challenge-
with the theme 'Double Trouble' and the new Double Lasting Cushion.
They were also made to work in pairs.
Let's just say that while some pairs enjoyed working together-
Work it!
Ready?
Okay, one more.
Okay, thank you, thank you!
Others probably preferred to work alone.
Actually our pictures really very nice.
Ya...
No more, no more next time.
No more.
I need a better photographer.
Will the next challenge and elimination bring another surprise?
Let's find out.
So we now have our top 4 contestants and they're going to start on their next challenge-
which is a test on how to use their IG Stories.
For this challenge, contestants are required to create 6 IG stories following the theme, 'A Day in Your Life'.
We are looking for stories that are personal, relatable,
and engaging without hard selling the product.
Contestants have a total of 1 hour and 30 minutes to complete this challenge.
With me in this box, I have 4 products.
So the products they're going to get will depend on what they draw out themselves.
We're going to start with the first person who won the previous challenge, Sabrina.
Ok, so now that you guys have all gotten your products,
you will only get 1 hour 30 minutes to finish your challenge.
So if you guys are ready, the challenge starts in 3, 2, 1, go!
I'm going to the toilet first-
I need to remove my purple lips and put on this first.
I thought I could shoot like...
I'm at home trying to do my makeup.
Sorry, can I ask do you have towels?
I need 2 big towels.
Anyone who works here got towel?
Big towel?
Like shower towel.
Everyone is doing that.
What I'm going to do is I'm going to say that,
I just came home from work and then, I'm looking really, really haggard.
But yet, it's my 'monthsary' (one month anniversary) with my boyfriend.
So this is where I'm going to cook up a meal for him.
And of course I want to look good for my date so…
This is where I'm going to bring in some colours to complete the romantic night.
I'm going to start by having a very deep brainstorm first because a goal without a plan is just a wish.
I'm going to start planning story by story so I can pace myself 15 seconds per story.
So I'm going to start of with the...
I came up with a script to say 1, 2, 3, 4, 5, 6…
What content I'm going to put in each story,
'cause I'm a very, very planned type of girl.
Hello.
This is so difficult.
I thought it was quite easy, you know?
Honestly, the first 30 minutes I was blank.
I [was] really trying very hard to do something but I was just blank.
Ahhh!
It could be somebody's towel drying but I put it on my head.
One thing that makes me unique [from] everybody else is that I'm a mum.
So I thought I can sort of cheat.
Hopefully I can find a school or something and I can pretend I picked up my son.
I can't believe I'm breaking into a school.
Oh, this is damn far.
Right now, I'm going to do a cooking scene.
What if I show my InstaStory then, I show my bowl but inside it's empty?
The pasta is taking forever to get soft.
Ok, I'm going to add in some olive oil.
No, no, no.
Retake, retake.
Guys, check out my new product-
which I bought just now after class.
Oh my God, I want to cycle but how do I do that thing ah?
Oh my God, woah.
Guys, this is my first time cycling with… Oh my God.
Cause that video landscape then, cannot see my bicycle.
Then, the feel a bit not there ah.
Damn scary, you know or not?
Cause I'm rushing for…
Sh*t, I left my stuff here.
I left my stuff here just now.
Wa, damn tiring leh…
Ok, we're going to really start with the makeup now.
I'll be using the Double Lasting foundation.
Oh my God.
Super big difference, right guys?
Can see right?
And it was actually like…
And it could be like that.
Oh my God! I'm so impressed.
So now I'm going to show my audience how impressive this is.
This is exactly what I would actually run in.
Where's my phone?
Let's go, go, go run.
Look at the amazing view.
Wow, so nice.
At first I thought it was easy.
But then, I didn't think that I did it well.
My OCD part of me was like, "This thing don't look good and the alignment is a bit different."
But, you just use what you got to use.
Eh, I want to take the cat also.
Can you come?
So that's my very cute cat over there, trying to interrupt me every time I'm doing my makeup.
Oh well.
So I kind of got almost all the shots that I want…
I'm just left with the last one,
which is me, waiting patiently for my other half.
Yay, we got my food done.
I usually do cook, just that today is extra special.
I…
Um...
How…
I only can have 6 videos, but I have 7 so…
It's either removing cooking scene, cause I have 2 cooking scenes and 2 makeup.
But if I remove the product, it doesn't make sense because I also have to talk about the product.
So I think I will remove the cooking one.
Ya, I mean cooking is also not the real cooking.
I thought I got the storyline as well.
I think things are very unexpected.
When you think that you're ok but there's always someone else better than you.
So excited!
I've haven't been to NDP for so long.
Why you look like that?
I look like…
What are you going to do?
Nevermind, we can.
Ok ah?
Ya.
So I've just met up with my cutie and we're going to head out to NDP.
And for those of you guys who have been asking for the foundation I've been wearing…
I think this one was good,
because I managed to have enough time to talk about both the NDP as well as the product.
Very natural vibe… it's natural vibe right?
It feels very natural vibe.
I really want it to be very natural-ish.
Ok hor?
Ok ah... then, later we go clubbing together.
"While waiting for my palette right? So this is the palette I got just now."
Using this shade, this light, light beige and after that, I'm just going to do one dark, shimmering shade.
I don't know how to feel about this.
Hi guys.
I know it's been a very long day but you're finally done with the last challenge of the day.
So it's time to meet the judges.
So first, we have Fauzi who is the host for TheSmartLocal.
Hi.
We have Debbie and Lyn from Etude House.
Hi.
And Adria, who is a creative for TheSmartLocal.
Hi.
So your challenge today was to incorporate the product given to you-
or rather that one you drew out into a series of IG Stories within 1.5 hours.
First, we have Sabrina.
Alright guys, just got home.
Super heavy rain outside.
And oh my God, look at my cat.
It's so cute.
Hello, hello.
Ok, I'm just very tired right now.
Ok, so right now I'm just going to remove my makeup,
because it feels very cakey and all, after an entire day of work.
So… ya.
The pasta is taking forever to get soft.
Ok, going to add some olive oil.
Ok.
So I'm doing up my makeup right now, to a more romantic colour.
My cat is always bugging me.
He's very, very clingy.
But I like, when I'm alone.
Ok, I'm going to use the pinkish one for my blush.
God, it adds so much life.
Yay, got my food ready.
Ok, I usually cook just la, just that today it's extra special.
Ok, I dressed up for dinner.
Oh my God, it's very uneven.
Ok, I'm going to touch it up with my palette over here.
So Sabrina, can you share more about what your concept was?
Basically the whole palette was towards the red colour shade.
So the first thing that came into my mind was like, "I want to go towards the romantic side."
And because the theme was 'A Day In My Life' kind of thing.
And then, usually, sometimes after work I will cook.
So that's where I brought in the 'monthsary' dinner.
Ya, I could see the change in looks in the last IG Story.
But then, I think the first 2, I was a bit confused.
Because you're coming home then, you're removing your makeup.
Then suddenly, you're cooking.
And then, the olive oil… You didn't remove the cap.
So it was a bit unbelievable for me.
Um…
The thing is… some things are just a little bit unbelievable.
Ya, I agree with her in the sense that [it's] unbelievable.
I, for me, I love makeup.
But I had no idea what you were using.
Zero idea so I was confused.
When I saw the palette, I thought it was an eyeshadow palette.
You didn't overly hard sell the product but you didn't sell the product at all.
Maybe on my part, I should have just mentioned the name.
Ya, so maybe that was something I oversee.
But one thing you overly hard sell is the word "ok".
Ok.
You keep using, "Ok."
"Ok. Ok."
Next up, we have Phyllis.
Guys, you all don't always see I do Tik Tok, I do makeup, I don't exercise.
But I actually exercise hor.
And I just cycled back from my house shopping mall, I mean nearby shopping mall and I bought a new palette.
And I'm going to show you guys later.
Reaching home now to apply some makeup.
And I'll show you guys what I bought, hee hee.
Oh my God, just got home.
And I'm going to wash my face now.
And try on the new palette.
Oh my God, it's so hot outside.
So for this palette, I will use Pink Stage all over my crease and my eyelid.
After that, I will use Corset at the side.
And you will look like Korean 'Xiao Jie' (lady).
It's very, very cute seriously.
I think the first frame with the Pikachu, it really is a…
You're like the human version of the Pikachu.
I like that you went out of the building, I don't know where you found the bicycle-
maybe here, nearby have.
Ya, that is really effort.
I must say, you really got me laughing.
That's the first hook.
Just might want to is… if you wash your face like that, please don't.
Please don't wash your face like that.
You made me quite excited to know what you're going home to try.
'Cause you ran all the way from the door.
I was like, "Woah, wow. Very excited about her new item, I see."
It was quite awkward when I do…
When I ran from the door to the toilet.
But then hor, but I was really damn embarrassed but like… ya.
I think I think too much already.
If I'm alone, I think I can do it very well… if I'm alone la.
Just the camera or lesser people.
But, I've never really done any vlog with someone vlogging me so…
So I think if I'm much more confident, I think I can do better.
Ok next up, we have Stella.
Good morning guys, I just woke up.
And today is going to be a really long day.
So I'm very excited.
Good morning.
So today's plan is to be going out with my friends for NDP.
And afterwards, I'm going to meet my other friends and we're going to go clubbing.
But look at this.
So now I'm going to be covering all of this with my Etude House Double Lasting Foundation.
And look at this coverage.
It's so amazing.
So guys, I met up with my cutie and now we're heading out to NDP.
We're so excited and for those of you who have been asking-
I'm using the Etude House Double Lasting Foundation.
Looks good right?
Looks 'chio' (pretty) right?
He also using, nice?
So guys, I'm back home finally.
And it has been a wild night and I'm going to sleep.
And look at how amazing the makeup still is.
So talk to you guys tomorrow, bye!
I was wondering why you wanted to borrow him, now I know.
Ya… No I really applaud you for showing you waking up, your bare face.
I think that's a very good thing.
It really relates you to a lot of girls out there, even guys.
Of course there are certain parts in terms of how you filmed it, it was a bit questionable la.
Also it lingered just a little too long at the bed area.
I'm just like, "What is happening here? What is happening in this bed?"
Ok? So it's a bit like, tricky there.
But I think the story though, I like that you went all out-
It's an entire night.
It actually made me feel, "Eh actually, not bad. Your makeup still on. I want buy that makeup."
I like that you tagged Etude House, I saw the pink colour.
Ya.
Just in case people missed out on my words.
How did you do the last scene? The clubbing one.
Oh, we went under a blanket.
Eh, we sit here can or not?
So, you need the flashlight or not?
Eh, we put, we use the flashlight…
Ok, we try to take… you take one from a higher, slightly higher angle.
Ok, then I'll just do the light like that.
So it just looks dark but not on our heads.
Oh my.
Good job, I want to applaud you for your ingenuity.
The judges did say they feel like buying it as well and that's really what I want-
to hear from my audience as well.
So I was really happy about that part.
Ok lastly, we have Ateeqah.
Ok, now that my son is off to class, I'm going to go and have some time to myself.
I can finally exercise and do all the things…
Ok seriously, I don't know what I'm going to cook today.
But it's like… everybody look at me today and I'm overly dressed and overly made up for grocery shopping.
But when you're a mum and you stay at home all the time, sometimes you feel like sh*t.
And you need something to look good, so you put on makeup.
Look at that amazing view.
So nice.
So, I'm going to go shower now.
I already did my mum duty, my wife duty and I even exercised.
So it's a good day today.
And my lips from just now, it's still there.
I didn't wash it.
This lip tint is amazing guys.
Wow, I actually really liked that.
One, I like that you are a totally different girl from the other 3.
I think you're a totally different viewpoint and I appreciate that.
I love my 'Tudong' (Headscarf) sisters out there.
Oh no, don't cry!
We haven't even started guys.
I love that you went dancing…
Like all these things it really just-
showed me a bit of your personality.
So that to me, you did very well.
I remember the product, even despite you doing so many activities.
And I know at the end of the day,
the message that you're trying to send across is that it lasts all day.
Cause for Etude House, a lot of people's concept for Etude House is about being a princess.
It's for youngsters.
But you have actually showed them that being a mum-
you can be trendy, you can use Etude House products also.
Thank you Ateeqah.
Seeing the other girls, I feel like… I was being culture shocked.
They talk about this celebrity and then words like 'FOMO'(Fear Of Missing Out)...
And I'm like, "What is all that?"
I don't know how I could fit in.
So now that the judges have seen all your IG Stories, it's once again time for them to deliberate.
And when we're ready, we will call you back and announce who will be joining us tomorrow.
And who will be our top 3 finalists.
Initially when I saw it, I was really disappointed but comparing her to the others,
I think the others really stood out far more than she did.
Which is a pity cause I feel like she has potential.
Actually in terms of looks, she looks the most Etude.
I see.
Aah, ok, ok.
In real life and on her stories, she's very different.
Ya, ya.
I think she's very refreshing.
She may not be what people assume Etude House Girl is.
But then, she has some kind of charisma that is very attractive.
I feel it's very nice to know about her whole day.
And I feel like it can relate to a kind of people.
Hey guys, welcome back.
It's finally time to find out who will be our top 3 finalists.
So I'm just going to dive right into it ok?
The one with the highest score is-
our very young at heart mama, Ateeqah.
We really felt that overall, you really portrayed a very confident, charismatic Etude Girl.
Even though you might not think that the Etude Girl is someone like you,
but you really managed to showcase that persona that we're looking for.
They just said today about the fact that I'm diverse and everything.
It feels nice to hear it from the judges.
If I win or lose, it doesn't matter-
it got me in touch with my own self and how I truly am.
And number 2, we have Phyllis.
Congratulations Phyllis.
Overall I think you did a really good job.
Ya, and wash your face properly.
Wash with soap, facial cleanser.
Thank you.
Can both of you step forward?
And before I announce, judges just say a few things.
Sabrina, I think you have a lot of potential.
The only thing is I think you are very hesitant about showcasing your personality a little bit more.
Don't be afraid to show… kind of the less pretty, less made up side of you.
For Stella, I think that one thing to note is more of your InstaStories.
When it comes to maybe the scripting of the storyline, I think the first 2 InstaStories-
you spent a little too much time just talking about things that would maybe, make me swipe away.
Overall, the one tip to give you… both of you right, think about what you're posting on your Stories.
Cause it's not as straightforward as just filming random things.
There's a thought process to it and why would people want to watch you.
That's something you want to think about.
So the person who will be joining the top 3 will be-
Stella.
I think I kind of expected this already, generally from the videos I've seen myself.
And to be honest, the 3 contestants deserve it la.
So… ya, I'm ok with [where I am] right now.
Who do you think will win this competition?
All the 3 competitors, they are very real.
They have their own personalities and they are very different.
Ya so… I really don't know what Etude House is looking for.
Me.
No la, if I'm much more confident, if I don't think so much…
If I'm much more thick-skinned, I think I would win.
But if I continue being like this, then I think maybe Stella?
It could be any of us because we all have our specialties.
I want to really reach out to people who are interested in makeup-
'cause to me it's not, "I just show you the product."
I really want to use the product and show you it works.
From the previous challenge and everything, it's really anyone's game right now.
You don't know who's going to come out on top, who's not…
All of us have different strengths and all of us have [a] different targeted audience.
So ya… I really don't know.
So in this episode, contestants were given an IG Story Challenge-
where we saw Sabrina, the winner of the previous challenge, got eliminated.
While Ateeqah, who nearly got eliminated, clinched in the number 1 spot.
So, who do you think will win this competition?
Don't forget to Like, Share and Subscribe.
Bye!
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