hi everyone its Venetia here from Oberlo I'm here with Karolis one of
our standout store owners and today we're going to pick his brains about
some of the strategies he used to build his business this video is going to be
full of specific tips and advice that you can implement into your store today
so keep watching so careless has just returned home after an 8-month adventure
around the world with his wife where he visited something like 13 countries so
how did you make that happen well I got a text from my wife that we need to talk
and you know I thought that's gonna not gonna end well
yeah and so we talked she actually told me that she wants to travel and I loved
traveling for all my life and but we haven't had a trip as big as this one
and so we needed to prepare for it both mentally and financially and so I was
like twisting my head on what could I do to help myself to provide for us during
our trip yeah and so I tried a lot of things and one of them was drop shipping
okay so how did you actually hear about drop shipping in the first place as a
concept actually well I've seen people sell things online before but I haven't
didn't know that it was done via drop shipping and I saw a friend just talk
actually about uber law and that it's a Lithuanian company since I'm Iranian and
and I don't know I started digging in all the information I could and yeah so
what did you end up selling well I you know I read a lot that people suggest
you should be selling something that sells well you should do a lot of
research on the niche but what I thought is I wanted to make it fun for me and I
wanted to do something that I really know a lot about and since I'm an avid
runner I I think I do know a lot about running gear running clothing and so
yeah so that's the niche I took on okay very cool I - I do talk to a lot of
merchants actually who find that focusing on a niche for them that they
are really interested in kind of helps them stay motivated and pushes through
and also it helps them know the target audience
they're working with more exactly that's absolutely right because it was very
hard to concentrate on other like endeavors I was trying because they were
not a thing I'd love to be doing and since my background is in marketing and
my hobby background is in running yeah so I kind of combined these two things
together and so it wasn't that much of a work and it was easy to take on on
weekends and on the evenings and even on lunch breaks because it was fun yeah
that's a great approach so when it came to marketing strategies what did you
choose to focus on the most focused mostly on Instagram because that's a
social media platform that I knew well and I actually even started doing
Instagram marketing kind of building a community way before I launched the
store so I used it well build a community and validate some of the
products so how did you go about actually validating your products when
the Instagram okay so I did that with the product pictures which I took from
the supplier so what was kind of problematic is that I had no control of
of the picture quality and some pictures were good some were not as good and I
had to use use them both and so I wasn't sure if the product sometimes were good
or if it's offer if the engagement with the pictures was good because of the
quality of the pictures so what I would would do differently now is I would ship
the products to myself and make the content on my end and so that I could
know that every picture is kind of in the same line yeah has the same color
scheme is done in a similar way and/or I could be sending them to someone I would
find on fiverr.com or up work where you can outsource the work to people who
know how to do that job probably better than I would and who could make the
contact yeah I think that's a great approach as well because not everyone
has the ability to kind of have the equipment that you need to produce high
quality photos so apart from the product photos that you're posting on your
Instagram what other kinds of content we posting well so obviously I
did not have the money to invest into photoshoots and models and so on so I
was doing two things apart from the products I was using like legitimate
stock images and I was using pictures of other runners which I found on Instagram
itself what I learned afterwards is that it's not really a thing you could be
doing without asking people for their permission for the pictures so I would
do it differently now I would ask for the pictures there is a way to ask for
for the images like in a legitimate way so because those pictures were a
user-generated content works very well for engagement it does not necessarily
have to be with the products you are selling because you want to build a
community so you could be talking about other people's experiences with running
I don't know their thoughts their preparations for marathons or 10ks or
whatever and build a community not just about your products but about the niche
that you're talking yep okay so I want to hear a little bit more about when it
went wrong what happened when the reposting went wrong it didn't well
fortunately it didn't when go wrong but I heard stories from other people who
did repost other people's content and got like cease and desist letters or
yeah okay sure and so if you were to go about reposting it and asking permission
what would you do in that situation so there is this template I don't know
maybe you could share it with with your deep below in the comments there is a
template you can use which you can plant in your website and when you want to use
someone's picture from your store's Instagram profile you can make a comment
on that picture like we'd like to use your shot it's an amazing shot and if
you agree with these terms post the link just add a hashtag yes I do agree
thank you something like that and if the person agrees and posts the hashtag it's
actually a legitimate way to use the picture without any possible
consequences yeah great advice so you're all in the clear then as well
yeah so don't worry guys we're gonna leave all of the links that Carol is
talking about in the description below so when it comes to kind of trying to
make your profile feel like it's coming from a brand what tips do you have for
doing that building a brand on the Instagram really okay so if you're doing
your own content that's gonna be pretty easy if you're doing the shots yourself
you're gonna do them in a similar kind of way but if you want to keep if you
want to keep them looking similar without doing the pictures themselves
you could think of for example filters you can apply filters that the pictures
would look kind of the same and so your feed would look neat and tidy but don't
overthink it too much because I've seen a lot of brands put a lot of effort so
that their feed would look good they even do these grid lines you know where
they they take a picture and they slice it out it's really nice yeah but think
of it from someone who's already following perspective so they're getting
these like irrelevant images of a small little section of an image in the
newsfeed exactly so just think of single images like every every post should be
good yeah and and that's it that's the most important part you don't have to
think about all the post how are they gonna relate to each other think of a
few communication lines but that should be only in your head yeah because people
are not gonna care that you have a communication line for like I don't know
inspirational line then your product line and then user generated content
line yeah one's gonna care because they're gonna see separate posts maybe
they're not gonna see some of them they're gonna see more of
I don't know inspirational posts and they're gonna think that your page is
all inspirational post so don't overthink it think about a post a post
per day and so I wanted to ask you as well about kind of you must see a lot of
people who are trying to use Instagram to build their business what is
something that business owner story that drives you crazy that you just know that
they're not doing it the right way I've seen pages actually of some Shopify
stores just I don't know how they do it but
they seem to have scraped all the images from their store all the products and
they just post the products and that's it so you could do these like you could
be doing only sale products like only showing your products not user generated
content not something that inspires people just the product but if you're
doing it in a pushy way it's like look at me look at me I have this I have that
yeah I don't think it's gonna work you should be doing and once again honest
way show and try to engage people and I don't know start a conversation about
the product like be honest one of the tactics I did with with my page
Instagram page I actually just asked people new followers
I thank thank them for being new followers and asked them like what do
you think about the store what do you think about for a week I'd be asking
what do you think about this product yeah
and I just gather reviews from people and this actually turned out to be not
only beneficial to me so that I knew what the products what people thought
about the product yes but when people engage with your store they can go in
they check out they tell you the review they're much more likely to use the
promo code you are giving them for the help afterwards so you would approach
them and ask them for their review and they weren't a customer yet but they
would go to the website and then you would offer them a promo code to say
thanks for the review exactly I think at some time you just even give like a
coupon that's when a one thing I tried kind of risked I'd given them a coupon
for say 15 or even 20 dollars to spend on the store yeah and you could expect
they would buy something for twenty dollars and just leave but what happened
is they I don't know why maybe it's because they already engaged with the
store but usually they spent way more than what I gave them
yep and so it was well profitable yep that's a really smart strategy as well
once people have kind of already started to learn that they like the products and
look into it a little bit more I think they're much more likely to your kids
right in the end okay and so it's really hard for a lot
of merchants to kind of build their following when they're starting from
zero it can take a really long time especially
to get to that first 1000 and 5000 followers what strategies did you have
for building your followers well what everyone talks about is
content and content is king as it has been always so well first of all you
have to get the streamline of content going and you got a concentrate on that
and producing quite a lot of it so I would recommend doing at least a post a
day sure if you're able to and don't just stop there
think of your profile as your business profile as as yours you know for example
on Facebook you can go around with your page liking and commenting on other
people's posts but on Instagram you can so what I did especially at first I was
walking my dog and I used this time to walk through other runners pages okay
and just look at the pictures and engage them in a meaningful way sometimes just
liking sometimes commenting on what the activity was on the picture and rarely
actually talking about the product itself just maybe congratulating someone
or giving a tip or commenting on on their questions day they were having in
their post so don't forget to engage yep so it's about giving back to people as
well not just asking them to bring stuff to your profile exactly yeah yeah think
of like what would you want to see in the profile and not what you want to
tell with the profile yeah I don't forget that on Instagram you can
actually send messages to people yeah so if you get new followers why not thank
them for that give them I don't know a promo code not
necessarily instantly maybe strike a conversation there's a lot of tactics
you can use a lot of things you can talk about yeah and that's a great approach
and as well as for kind of establishing a relationship with people if you want
to use them as an influencer down the line exactly yeah and we'll touch on
some my influences stuff a little bit later on cuz I know you have some
experience with that ok and so I wanted to ask you a bit of a controversial
question what do you think about buying followers to grow your profile oh that's
terrible but why well you know I could probably think of one or two
reasons in the whole world why you would want to do that but they're kind of
shady reasons so you know you're gonna buy people who are not gonna engage with
you at anyway so the only thing you're gaining is the amount the big number
okay and that's not gonna help you with selling and it actually damages the
reach and I've seen examples of that with some of my Instagram clients that
I'm managing for right now yeah is that when they bought followers a long time
ago they're still feeling the consequences of that which affect the
reach in a tremendous way so don't do that
so when we're talking about content on Instagram that is kind of I guess less
polished one of the things that comes to mind these Instagram stories and that's
a really big thing that's exploding on the platform at the moment did you use
Instagram stories much in your strategy when growing your business to be honest
at the time no I didn't but I'm I was using it with my Instagram clients that
I had so it's a very good tool and what surprises me to this day is that a lot
of people think that well you know stories they disappear in 24 hours
they're not gonna work for you on the long run or something like that but I'm
noticing that a video and a story post have like very uncompetitive ideo on
your profile and get work for example a thousand views yeah and the same story
would usually get two to five thousand views right so it's usually even more
it's even better to post in stories well at this time yeah is there a different
kind of content that you post on stories first in your feed yep you know like
everyone's a little bit more relaxed on stories you don't have to be so strict
don't have to think that much about your content you can you know there are like
drawing tools and then tags and something like that and and and people
don't expect that much from you so that might be enticing to try this out and
for example with some influencers they were not very comfortable
on doing posts with the products because well they felt that might they might be
a little bit like sellouts or something like that because a lot of micro
influencers when you approach them you are maybe the first one who have
approached them yeah and they're very weary of like how it's gonna affect
their audience so what they choose to do is they do story posts with your product
okay and that is sometimes even better because with stories they put like not
just one story they put three four five they tell tell a story through the
stories yeah and so that might even be more effective and if they have more
than 10,000 followers they can add a link when you can swipe up the story
yeah and the link could be directing to the product in your Shopify store so
that they could introduce the product tell their experience with it and tell
you where to get it and it's very easy and people can do it through the app
without leaving it it's that kind of a magic number of the amount of stories
you should be posting per day per day well the nice thing is with stories you
know with a feed you can flood people so there was a point where I was doing up
to 810 posts per day right and I was starting to get comments like your
brand's feed is like very nice but I'm getting just too much content and it's a
little bit overwhelming yeah because if people engage they get shown more of
your content right okay so the hardcore fans are sometimes getting even too much
so but with stories you can post as many as you want
and you know if someone sees that you have a lot of stories posted they just
swipe left and see someone else's story so you're not flooding anyone okay so
when it came to hashtags did you have a hashtag strategy I didn't at start I did
afterwards and there is a lot to learn about hashtags at first I thought that
hashtags are just like I don't know you use look at the picture and you just
write anything you can see in the picture or anything that's related to
the picture but there are also things you could be doing
maximize your reach and to actually help Instagram index your picture like I'm
pretty sure Instagram has a good AI technology and can understand that
you're posting someone that is running or a dog but if you help Instagram up
with with the hashtags to index your picture if if it gets viral it's gonna
be more viral because of your good hashtags and and also there's this
strategy which I read about a lot on the internet and I found it kind of works is
that if you have and most of the merchants probably do have less than
5,000 followers yeah you should be doing one third of your hashtags that were
used up to 50,000 times one third up to a hundred thousand and one third that
were that are above 100,000 uses so this kind of maximizes your chances of
ranking at those hashtags but also you shouldn't be using very broad hashtags
because think of how people would be interacting with them so you can now
follow hashtags on Instagram yeah and I have this example I like to I like to
tell people for example me and my wife while we were traveling we were at an
island and we loved it we loved it and we want to see more of
it but there's no one talking about the island so there's no one we could follow
so we follow the islands hashtag so think of it this way like are there
types of activities that people in your niche a in your niche are engaged with
and if they would like to follow that type of hashtag so strategy strategy is
important so tell me more about using hashtags to help Instagram understand
what kind of content you're posting I think of it in a way like metadata for
the pictures so if you're posting a dog Instagram I think probably knows that
it's a dog it can distinguish between a dog and something else but it might not
know what breed it is what time of the day it is what location it is and you
can help out with hashtags so if they decide if the algorithm decides
to rank your picture better yeah hashtags are gonna help I mean I know
that there are some hashtags that are kind of a little bit strange and a
mash-up of different words as well or is there any way that you kind of went away
about finding out these nature Sh tags that weren't just descriptors over the
image yeah actually there's a you could do it by hand there's a lot of browsing
to be done yeah and seeing what other people use as
hashtags there's also this tool I think it's daily purposes calm okay you can
check it out it helps you out with the hashtags so you put in a broad type of
hashtag like for example I don't know Australian Shepherd as a dog breed and
it provides you with similar hashtags that people use and it also ranks them
by users and by engagement with posts that have that hashtag okay so you
started talking about influences as well and I want to go down deep onto this
topic with you because it's something that's really important to a lot of
merchants helps them get a lot of sales and it can be something that's really
cost effective as well right so when you decided you want to start working with
influences how did you first go about approaching them or finding them even
okay so first of all you kind of have to you don't have to but you could decide
on what scale are you gonna go for so there are micro influencers that have
kind of a small following and there are the regular influencers with large
following the regular ones are used to getting offers from brands and there get
they probably get dozens of them every week yeah so they know their price then
they are gonna ask for money usually so I took the route of micro influencers
what would you classify micro influencer as there are different classifications
online ID for me it was up to ten maximum 15k followers and since my
target audience was in the US and Australia they do have a lot of people
with hundreds of thousands millions even followers so I don't know I'm micro
influencer in Europe might be up to five thousands if 5,000 followers in the US
okay it's maybe more oh yeah I went with the smaller ones and how did
you go about finding these people first of all I looked actually through
followers hand by hand I looked through every follower I had and I thought maybe
I'm gonna have someone who's already engaging with my brand okay and it would
be easier to approach them and I found a few and it was actually pretty easy to
strike a conversation with them because they've seen content posted already yep
and they were a little bit familiar with a brand so that was my first step
sure so then you private message them or how did you go about maintaining like
setting up that contact yeah you just message them usually you know with with
the micro influencers they don't necessarily have an email on their
profile the larger ones they they ask for you to do the conversation through
email yeah but the smaller ones they just use direct messages so I would go
with my page and talk to them so would you go to them first with an offer or
would you ask them whether they were willing to work with you first
what was your could you describe their typical interaction with them okay so I
tried a few methods there was a method where I just asked straight up like how
can we work together what's your price and how can you help me and how can I
help you and that was not the best thing I've done what worked for me was trying
to make a conversation that was like you know two people talking I would say that
your content is very good I saw you participated in a half
marathon a week ago how's the recovery and just like talk to them yeah and when
you start talking some of them tell you like go straight to the point what you
want from me yeah and some actually talk to you as a
friend and it's much easier to ask for something afterwards when you have a
like sincere conversation with them yep okay and so when it comes to influences
did you go the shout out route or did you send them product
I sent them products I tried shout outs didn't work very well and usually when
people do shoutouts they just ask for money and I wanted to send products
because well the perceived value of the products is higher because there's a
markup which I have on Shopify so if something costs more and people think
that it costs more they get the item for like I don't know $60 something like
that yeah and it costs way less for me and and they feel better and it works
better because I usually ask them to make content when they receive the item
okay so yeah so they may mean it when they're unboxing it or something like
that yeah I usually I didn't ask for specifics like just do anything you want
because there are a few routes you could go to there's this that this route that
you provide the content and ask them well it's like a shout-out sure ask them
to post it or you send the product and trust them with their creativity and
with them knowing their audience what their audience likes okay and asking
them to do something they feel comfortable with and that was usually
when it worked and what would you do with the content was that they had
produced it I asked them if I could repost it sometimes they said yeah okay
sometimes they said no but well what matters is what they make and what how
their audience engages can you talk about any of your experiences with the
influences that went extremely well the tip I'd give is don't think so in a
shallow way like at first I thought okay so I'm selling running clothing and what
I should be targeting is running influencers yeah and I was talking to
them and they are used to having sponsors like big sponsors even though
they were micro influencers and so they were not very keen on talking to me and
the ones that did did not perform that well so I went ahead and contacted like
for example there was one occasion where I had a partnership with a mother she
was just a mother just living her life and talking about her lifestyle and she
was where she would sometimes post pictures of herself after a run so I
knew that she had an audience of probably other mothers who might be
interested in living a fit life or just taking care of themselves more so that
was a good partnership with her and so you talked a little bit about sometimes
the influences it didn't work out when did it not work out there are some
examples of that usually it didn't work out when I felt that afterwards I got a
feeling like what's gonna work and what's not gonna work and the feeling
came from how you speak talk to the person like in the diems if the
conversation is like I don't know warm and they are into your products and they
want to do something with you usually that's gonna be the case when it works
when it was very businesslike yeah you know yes send me that's the address okay
and that's all usually these are the ones that did not work very well because
the influencers did not put their heart into making the content but they just
did it because they got something for free yep and probably the audience feels
that and what I'm seeing on Instagram lately is that honesty is trending
actually so even large brands that produce very high quality content that
could produce very high quality content with expensive photo shoots they're
opting in for I don't know pictures taken with phones selfies and something
like that and I think because people are starting to get a bit tired of this
you know influencer ish pictures with with a lot of filters very I don't know
polished images polished videos okay so when it comes to choosing a good
influencer do you look at high following rate or do you look at high engagement
how do you go about determining if they're a good one to work with okay so
follow rate kind of indicates could indicate the reach you're gonna get yeah
so expect anywhere from like if someone asks 10,000 followers they could have
four I don't know a few thousand - even more
than ten thousand reach proposed right okay but it differs between a niche and
between a followers so that's that's something you can have to ask for a
screenshot from but everyone's very concerned about engagement rate and
that's a good thing and you should be too
there is actually a very good tool to check the engagement rate which you're
probably going to link yeah yeah we'll put that into the description below as
well so yeah that's an easy way to just put in the name and check the engagement
rate yeah and usually what I opted in for so the instagramers that have five
to twenty thousand followers they usually have a high engagement rate
which go could be over ten percent even so but that's not the only thing you
should be looking at you should before starting to work with an influencer open
up at least one post and go through the comments okay and there's a big
difference on one type of engagement and the other so sometimes the engagement is
comments like cool good nice good picture yeah and sometimes the
engagement is like these detailed questions and and people are starting to
talk in the in the comments and there's a discussion maybe even less people
commenting but the engagement is like a better quality sure and you should also
check who is liking the pictures you can do it manually or you can do it with the
deep social tool I mentioned okay and just to see what type of people are
being reached with the posts maybe they're doing very well with hashtags
for example and they're reaching like kind of pretty random audiences with
every post or maybe they have consistent likes from like similar people and just
open up people's profiles and just do a very quick manual check okay to get the
feel you're gonna know which profile is good yeah sure are you kind of looking
for fake followers as well is that an issue that might be an issue yeah if you
open up it sometimes occurred to me so so I
looked at at an image and the likes from for that image and I saw a lot of people
with a lot of numbers in their names no profile pictures and that's a big red
flag for the influencer because as you mentioned like buying followers there's
also a thing of buying likes and some people are actually subscribed to likes
so they get it like 2,000 likes per picture no matter what they post and you
have to be careful about this and so what explained to me is what is
the issue of choosing an influencer that doesn't have that like real following as
well what would happen you just get like very small-scale results I've seen pages
I've seen like I mentioned clients that I now have with Instagram that have like
over 10,000 followers and they post a story and it gets 50 views yeah so
that's an indicator that something was not done well in the past and if for
example the influencer does not provide you with the screenshots of statistics
that's also kind of a red flag to check it maybe something's wrong maybe he's
hiding something so when it comes to kind of finding influences and
negotiating contracts and anything like that did you use any platforms for it or
any tools at first no and you can go about without it so it's not that hard
actually to look for them a very easy way is to find an influencer and see
what an influencer that's very good for your niche yeah and see what they're
following because they're gonna usually follow not that many people as they have
followers they're gonna follow a few hundred maybe yeah and it's easy to go
through and sometimes even see that some are brands and when there's just a
person you open up the profile and and a lot of times they're also kind of micro
influencers in the same kind of mission yeah
but if you want to be methodical about it there's a very good tool which is
called deep social okay so you kind of buy tokens and you can use them to find
influencers based on a lot of criteria for example you can find influencers
that have a type of audience who and the audience
likes for example arts or sports yeah so you could you could use that thing
yeah okay that's a really good tip actually so after the end of it once
you've finished working with them and they posted your content and everything
and it's all been really nice how do you actually determine whether it worked for
you okay so for for small-scale merchants it's probably the only thing
you're gonna be doing yeah so you know that if the traffic is coming it's
coming from only one I don't know one influencer right one channel if it's
Instagram what you usually do is if you're doing some kind of a promo you
give the influencer for example affiliate link or or a promo code that's
specific to them so you can you can probably not track all the visits from
from what he posted but you can track the sales okay so you know which promo
codes work best and you tie them today influencer yeah and you see which one's
the best performer you can track actually a traffic and there's a method
for that so you build in UTM link which you can do with a google tool and then
you shorten the link with I don't know bitly or tiny URL yeah and make a nice
nice link for it and provide that link with the influencer and so you can track
the traffic so when it comes to working with influences is there any way that
you can kind of get a hold of their analytics to tell if it's working either
in their posts or in their stories okay so you you have two options you can
either ask for their login credentials which you're not gonna get usually so
you can see it for yourself and usually what people ask for is just screenshots
of how well the content did right okay so that's what you were doing in yours
yeah you just asked for screenshots and like most of the reach has already
happened in 12 to 16 hours so even if it's a story post they post it and the
next day they give you the statistics with a screenshot and that's usually
sufficient okay it's a lot of manual work to track
this but that's how you got to do when it came comes to using your Instagram
analytics did you use it very often there's the thing you know when I
started the biz distinct the business profile was not that old not that
established so and I what I read online is that when you switch to business
profile it kind of a little bit affects the reach and the engagement right so I
was very slow to adapt it to a business profile and when you have a personal
profile you don't have the analytics yeah but you should I'm not sure if if
everyone needs the analytics actually I was doing pretty fine without them for
most of the time so did you end up switching to a business profile and did
you notice any change in your age that was actually just before the say buffet
before the sale and so I didn't act on that information because I just sold it
yeah sure so when it comes to Instagram analytics and businesses using it to
kind of determine what is working and what isn't working what are the most
important things to look at in your analytics so I think the most fun part
is that you can see your audience like the demographics of your audience yeah
and sometimes you could be surprised like you thought you are doing content
and communicating with one type of audience and when you look at the
analytics it's a totally different audience see yeah so just take notes of
that and maybe switch up your content and see what works and how to do that
apart from just checking the engagement is the reach of every single post so
that's how you can validate the content for example you do three types of posts
one is with your product one is a good picture of someone else with your
product and an image I don't know you took from Shutterstock or something like
that and you can see by the reach of that image how well it has performed and
maybe draw some conclusions so do you think reaches more important than likes
and comments it really depends on on what your goal
is for example my goal was engagement yeah because I knew that if there is a
community there it's gonna be easier to sell at some point in the future when I
build up the community but if you want awareness if you want reach which is a
very logical thing to want in the beginning yeah that's what you should be
aiming for until you grow to significant amounts probably okay so Instagram
shopping is a thing that's come out just quite recently as well so what do you
think about it do you think it's useful for e-commerce owners it is very useful
because it's kind of like a shop inside your Instagram if you tagged enough
pictures with products a button called shop appears on your profile okay and so
you can direct people to go through that button which opens up all the posts that
have products tagged but I'm not sure yet if it works well like I've been
seeing other brands that started tagging products big big brands and they stopped
doing that after some time so I think it still needs some testing to do and
everyone should try their own thing okay do you think maybe users aren't used to
it yet or something maybe yeah maybe I don't know maybe the reach is falling
when you tag products maybe something like that is going on but it's been kind
of a recent thing in most countries so there's not enough data and a B tests to
prove it thinking about the future of Instagram what are the features or the
elements of it that you think are going to be the most important for the rest of
this year and maybe into next year so I think you should be trying to to use as
many new features as you can instagram has repeatedly kind of said that they
don't promote posts or stories that use new features but people interact with
them in a very kind of like exploratory way for example when shoppable posts
appeared for a lot of countries on the first days when I tagged the products on
the stars like a lot of people click because no one's accustomed to this kind
of thing yeah and they're just interested like what's happening so
whenever a new thing comes out doesn't matter if it's like voting tool on
stories or a filter and like 3d types of painting filters are coming sometime
this year just try the new things and try your old
tactics with the new tools and that's usually working yeah that's kind of the
fun of social media it's always new and it's fun to interact with yeah there's
always something new coming up and you can just well since you're doing it for
yourself not a client you don't have to get approval so just go wild if you
could distill all of your huge Instagram knowledge into one single tip for new
entrepreneurs what would it be make it fun yep it's maybe an I don't
know unusual tip but whenever it's fun for you you're very in you get very into
it so it was a big like it was my leisure activity I I was doing Instagram
marketing at weekends and in the evening every time I could like like I mentioned
like walking the dog and stuff so it's just because I liked it and now I have
some things I have to do which I don't like that much and I keep stalling and
the ones that you love you're going to spend a lot of time doing a lot of time
researching so yeah find tactic maybe even them not social media that you like
and just go all in yep that's great advice thanks very much for
being here with me today careless that was great thanks for inviting me there
was so much great advice and tips in there from careless but now I want to
hear from you guys what is the one tip that you learned today that you're going
to use into your store leave it in a comment for me below and don't forget to
subscribe as well and turn on the notification belt we'll have lots more
great videos coming up until next time happy dropshipping
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