so where we going I don't want to give too much away but things are getting a
little bit easier it's all I'm gonna say
no more little bit home shopping recently and that means that I've walked
past this EMS place about a million times and you know they're like so Cristiano
Ronaldo's that actually you know that's kind of a big deal and then I saw
they're actually quite a few people are buying it so I was like okay we'll make
a video about it out of curiosity when will it fill many people we're gonna
take note of what they say and then we'll come out and have a little chat
about offering that is the weirdest shopping experience I've ever had like
that shop had nothing about the product so they didn't want to we did get a
brochure to be that we're still gonna go back and look at the science because it
could just be something that's really complicated that wasn't well
communicated with in the shop we're gonna have a look at the EMS science for
ourselves get my whole database sorted and we'll
chat about it burn fat build muscleI thought I would do an unboxing for 230 pounds which is about
three hundred dollars this thing must be pretty damaged it Oh burn fat
so I actually tried to film this shot but it was bit awkward cos there was no
one in there and there was nothing in there either there was really just the
products and then nothing about them nothing apart from a price it was a bit
like a museum even when I was asking them what it was I wasn't getting clear
answers they even said they would have to email a brochure and I was like well
it's just really bizarre long story short I still bought the product you
know joke's on me really it's a wave in
nature okay I need external help I'm guessing that's where my abs are whoo
I'll only feel it in this one that means I've got no other apps it feels like you
know when you've got bubbles in your stubborn
hooves like that so one of the main reasons why I wanted to make this video
was because I just wanted to know what it was Forks I feel like the product is
quite ambiguous it's aimed at the mass market and which
is why it's in Westfield they've got Cristiano Ronaldo so one of
the things I kept asking was what it was for or they kept coming back to me was
you're gonna get results and they fat loss and they kept saying no not for fat
loss is it for muscle building no it's not for muscle building you would just
get toned and that they kept repeating toned and resolves in essence toned is
lean body mass there would be some muscle building even though they claim
there's no muscle within and there would be some fat loss even though they claim
there's no fat loss for the products how it doesn't exist as something separate
to those things basic in Cristiano Ronaldo has a toned body so it's just
very confusing to be completely fat to one of the guys he said that it's not to
be used instead of training and this should be used as kind of a supplement
though he did say that you will get accelerated results and he said it
wasn't just for athletes it was for everyone's and I was like okay well
maybe the advert will help body revolution
alright you know that that it what about the website I'm sure they'll have some
references to scientific research I'm on the website now whilst I'm working out
highly multitasking I can see a quote from the man himself Cristiano Ronaldo
key training and I'm confident it will bring a revolution to your body
outstanding performance is the result of daily training it is a plastic it's
persistent I don't really understand what that says it's just so ambiguous I
just don't really know what the product is claiming to be I'm not saying that
this is the case but if money is involved people are kind of willing to
say anything will back anything or the other thing is that Cristiano Ronaldo
could genuinely believe that it's working for him but other scientists you
can't really go off anecdote and there's no world where Cristiano Ronaldo's
training as he is now without EMS so there's no parallel universe where
you're comparing the two and keeping every single variable the same and
that's why randomised control trials exist because you want to take out the
effect of everything except yeah bet so let's keep looking on the websites if
they've provided any of that key research that we're looking for so we go
down and I found Toshio more attorney hello all say that is some perfectly
draw diagrams I don't think I've ever seen a whiteboard that pervert in my
entire life what's this sexy fella doing we are now
at some of the research so verifying six pad effectiveness so it's a bit
confusing because he's comparing twenty Hertz to other frequencies it's just
saying that it has a better frequency than other EMS instruments at different
frequencies it's always like saying 6-inch heels are easier to run in or
sprinting than 10-inch hills it's just a weird kind of analogy trying to say that
20 Hertz is more effective than like 80 Hertz well we don't know if either of
them are good I'm still not convinced even by sexy Japanese scientist so I
something that says EMS training for easy body toning it also says that fast
twitch muscle is easy to build so characteristically leads to a toned
body if you train it can easily produce the change in appearance but where's the
scientific backing people the focus is on the toning part so more like
appearance based just kind of prosthetics this is probably my favorite
on the website nowadays there are many people I don't know if I can say this
seriously nowadays there are many people who have a big bulging stomach even
though the food intake of people in their 20s is lower than the post-war
years first my own tiny stick that muscles are the organs that burn the
largest amounts of fat and sugar almost saying it like this product will help
you build muscle because otherwise why would he say so without ever really
saying it they are alluding to this product
helping you to lose fat and build muscle I led a little customer support thing oh
my god he was asking me for my name that's what Mario's godson keeps calling
me so which hat him and and he gave me this claim about this
test I was like I could do you have the actual research the paper is that I'll
just forward due to the escalation team by in the meantime I have a look at all
these YouTube reviews so again like I'm not I'm actually not gonna look at
YouTube reviews because they're anecdotal their reviews they might have
been paid for and there's also bias next if you've spent 230 pounds you want to
work on now these are some really managers I'm just gonna vote roll up
let's see if I ever hear back from them
by all means get the Seawatch what's that suppose that he does I've read many
papers thousands I spent thousands of hours reading papers I've never seen a
research paper that is one side of a four with four references so first thing
this whole paper is about muscle exhaustion but they never actually
demonstrate that muscle exhaustion is linked to fat loss or muscle hypertrophy
they never demonstrate that in this paper so it's a paper that's within the
topic of electro Maya stimulation but it's not actually demonstrating that
whether you have this product you will get the results that they're alluding to
they got people to repeat strength moves some with the EMS machine attach them
some without and then they wanted to look at how much their strength
decreased so people who had EMS their strength decreased a lot more than
people who didn't have EMS so they were saying if you use EMS your muscles will
be more fatigued and they were saying that muscle fatigue was a good thing if
the results had been different in their strength had gone up now you could say
that EMS improves your strength and then paint a whole picture that way so the
results can have painted six pale in a good light whatever the outcome was so
now let's look at these four references I can't keep going with the references
I'm gonna do my own research and they will come up to hopefully a better
conclusion you need to calm down you okay man
I'm gonna have to ask you to give me one more push okay these are my ass can you
imagine if like a guy came up to you in the gym this way or one of these if I
could keep little crop on your eye Hugh
why is being sir I'm just exhausted did you come because you come here give me
my crop top can you see it's just focusing on my face yeah oh so I
actually thought I could film this video in a full day so I've been meaning
papers all night you can probably tell from my eyes that they're like drooping
oh ho I feel like we're quite early on in this research there's still a lot to
be done then when it cats work to categorize it into two parts so the
first being on EMS and its effect on physical appearance so muscle mass and
fat loss which together would be what people would typically define as toned
and then in the second I need to salute positive in the second one I'm gonna
talk about performance now we're gonna focus on EMS on physical appearance
specifically look at muscle mass and I'm gonna break that down into and mobile
people and healthy people so there is a lot of research that goes into looking
at how EMS can help preserve muscle mass in immobile or partially a mobile
patients those suffering from muscle atrophy or sarcopenia and there there's
quite a good amount of evidence that suggests that in therapeutic uses it can
help muscle preservation here the research has been done pretty well I'm
pretty impressed with how into the medical grade instruments there seems to
be some really good evidence for preservation of muscle so now looking at
patients who are healthy and how EMS might increase their muscle mass this is
where I feel like it gets a lot less convincing once we get into that body of
research the results get really conflicting this is I was up all night
with this baby says it but this base is it was already weird so I'd say overall
I'm pretty underwhelmed with a lot of the research there were quite a few
conflicts of interest it feels like this topic isn't highly funded so companies
like compacts will fund this kind of research come out with positive results
and then kind of aggressively argue against why other people didn't get the
same results as they did I was so felt like the methodologies generally were
pretty incomplete a lot of the trials weren't randomly controlled they didn't
have double blinded nurse the whole blinded this
yeah they had poor controls so compliance could have gone out of the
window and I just have so many questions like so many suspicious questions i hmm
this is weird for one example one of the papers had a
control group which continued exercising and then the other group was exercising
with EMS and in that control group they were exercising as they had been before
they put on body fat so either they change their diet up or something that
would have made them gain fat anyway going ran around in circles and then I
came across a few systematic reviews kind of confirmed what I was thinking
because they realized that on average a lot of the charset be done on EMS for
fat loss and muscle mass had petrol scores of five really you want to be
hitting at least six for it to be like a good quality trial a lot of them were
way below six and then the third thing I just felt like they were taking their
conclusions a step too far so for example we're taking measurements
straight after EMS and assuming that that's a long-term outcome without
actually demonstrating that overall I feel like I'm quite underwhelmed it's
kind of 50/50 in the body of research if it does have an impact thing often the
results are very slightly statistically significant and the magnitude is not
great so I just won't know whether it's worth the actual money or actually
wasting your time now they can't for fat loss again I just feel like poor
quality of studies and very mixed those that say that it can impact fat loss
just have very low magnitudes have changed so in one example they said it
had a positive impact on fat loss but in 54 weeks the patient's doing EMS
training they noticed a 1.3 percent decrease in waist circumference now I'm
not saying this isn't true but 1.3 is pretty small over 54 weeks and a lot of
the time the equipment they're using is whole body EMS and not like the six pad
that I have somewhere and because they do think under kind of medical
conditions the frequencies are a lot higher in that those products compared
to commercially available and so the two types of equipments on even that similar
so I don't even know if it's relevant to these commercial products so now we're
going to look at EMS and the impact it has on performance so here the research
is focused on strength and power focus on elite athletes I thought like the
research here is pretty good that was music to my eyes and here they found
that they could see changes in power within the magnitude of 5 to 15% over a
few weeks of training with EMS so that was quite good a lot of the researchers
came to the conclusion that those increases in strength we do to newel
adaptations these changes were happening without hypertrophy but because of this
research it looks like quite a lot of athletes are adopting this technique to
improve their performance I've seen Usain Bolt using it Cristiano Ronaldo
might actually be using it don't know if he's use a six pack but he might be
using EMS as a technology but again a lot of the testing is done under
supervision with different equipment than what is being sold to us so for
example in a lot of the studies they're using EMS as whole-body EMS and they're
doing it during training compared to the commercially available products which
are often more isolated and typically tell you not to Train during the EMS
period so that's it I felt like I can say with good confidence that EMS as a
concept is good for therapeutic reasons and also to improve strength and
performance in elite trained athletes now I don't know whether that can really
apply to the general population or whether those commercially available
products are the same as those that are being tested but for actual muscle
hypertrophy and fat loss for the general population that's why I'm super
unconvinced I'm not saying they don't work I'm just saying that I can't say
that they do work save your $300 go treat yourself with something cute maybe
some food but not on one of these just yet my eyes are kind of frazzled so I'm
gonna end it here I hope you guys enjoyed it if you did please give me a
big thumbs up please hit the subscribe button next week I'll be interlocked out
with some of you guys I love you and I'll say good bye bye what are you doing
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