Over the years Facebook's changed the way business page works. It's not a
secret, that it is not displaying to us every single live update from all our
friends or the pages we subscribe. How can photographers work the algorithm
and what is the best way to promote your business?
It's money Monday, marketing for photographers episode number 8.
For the new visitors, my name is Zdenka Darula. I work as a photographer for
many many many years and I am also a former model and a few
other things. If you have been on Facebook for a while and you are relying
on this platform when it comes to your business, you might be a little bit
frustrated because the reach has gotten smaller. Engagement is the game here,
so let's look at the tips and tricks to raise those numbers up and keep rising
them up. And for the new photographers who are just starting out with the page
business page on Facebook, there are 4 things you want to do
right at the beginning. One is change that long number looking like URL to a
short one. Short and sweet, just like mine. Actually the link is in the video
description below as well. You can change that in the page info section. Number 2
you want to add the like button directly on your website so people can just hit
the lake without actually leaving your website. Depending on which web hosting
company you are using most of them have that function already built in in their
templates. Don't just skip the about Us section. Whatever you write there, goes
directly to a search engine, so be detailed as possible. Be entertaining,
show your personality, be funny, whatever you want just link also your website
there and your other social media like Twitter, Flickr. If you want to look
professional big very nice headshot of you either if you're holding came on
there or not, doesn't matter. It should be eye catching and don't be afraid to throw
your logo there as well. Once you're ready to go, here is the list of things
to do to keep that ball rolling, to keep that engagement high. Post regularly. I
cannot stress that enough. You need to keep that page fresh looking. If you
don't post enough people will kind of forget about you, you will get forgotten.
If you post way too much then you might have your posts hidden
and you will kind of get marked as a spam. So what they suggest, the best thing is to
post once a day. And you can actually schedule it far in advance. If you
check your facebook Insights you will see the times when it is the best post
usually during the week it's midday and on the weekends, it's usually in the
evenings, but I might be wrong so don't rely on my information. Go inside of your
Facebook and check your insights. There you can also study what posts got the
most engagement and when. Once you finish a photo session, get a permission from
your model or a client and post the best photo from that shoot. Whenever you make
a post your goal really should be I want people to share my post and that is
actually the best form of engagement. People like sharing posts which trigger
emotions in them, so make them laugh, make them cry, inspire them or educate them. It
can be very interesting caption or a joke or you can give a tips on posing or
explain how the shoot went and what you did behind the scenes. Obviously you will
have to try few different things to see what works for you the best. Tag a person
in the photo or ask them to tag themselves. If they are going to post
your photo make sure they tag you or simply you tag yourself in that photo.
Once you get a comment, keep that conversation going.
Answer all questions they might have or simply thank everybody for leaving the
comment there. If you add more photos, make them vote which one is the best.
Well photos are kind of great, but the latest trend is video. We will be
seeing a lot more of it in the future so if you can, you can actually post a short
maybe behind the scenes video your fans would greatly appreciate that.
Once in a few months click that share button on your business page and
share it on your personal one. Let your friends know that you actually have a
business page and make them like it. You can also announce a very cool shoot
you are getting ready for and you're very pumped about. You know snap few
behind-the-scenes photos as you are getting ready. Be personal. Speaking of
personal, there is something you don't want to do on your timeline. You don't
want to do that on a Facebook is basically being political or talking
about religions. You might be driving away some potential clients that way so
the best thing is to stay nice and neutral. You might try to partner up with
bigger businesses. For example fashion designers if you are working for
weddings, you might try flower shops or decorators. If they post your photos on
their Facebook page and they tag you, the outcome will be great. You will get
higher traffic to you. It is a little bit time-consuming and it it might take some
work but it might be worth it. Don't be afraid to try Facebook ad campaign. They
are proven to be very effective and in fact I am sometimes using them myself.
What is great about Facebook, that it allows you to select budget, your daily
spending budget and the ad will automatically stops once the number is
reached. And also you can target the audience, so you can select city, gender,
interests and other stuff. One last step. Run a contest for a mini session or
print credit towards existing session or something like that and make people
share it. Well I think that's all I wanted to say when it comes to Facebook.
I hope you liked today's video. If you did, please give it a thumbs up and subscribe
for all other marketing videos and other creative photography videos I have on
this channel. If you have any questions or comments or want to let me know how
you are using Facebook and what was working for you and what's not, please do
so in a comment section below. You know I read all comments or if you want to say
how I do that as well and I will respond. Thanks again and I'll see you in the
next video.... Cau…. Ahoj….
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