this is the succeed against the odds podcast my name is Francesca anastasi
also known as abaya I'm a multi passionate entrepreneur I'm your host
and mentor and each week we bring you an inspiring person an expert or message to
help you ignite and unleash your potential
today my guests all the way from Las Vegas Goleta Ventura Rosen walk & gell
eat thank you I thank you for helping me delete your business performance experts
I believe we need more and more people that do what we do can you share with
our audience what it is that exactly do and how did you get into this area
absolutely so when I was going to school and getting my my first degree which is
a bachelor's in business I started working a little bit for other people
and found that I didn't really like it I mean that's really the truth so I found
that I loved being my own boss and I learned that quite young I learned that
in my early 20s so I had those jobs three or four jobs before I graduated
college but the first job real real profession that I had once I got done
with my bachelor's degree was I got my real estate license and loved being an
entrepreneur having my own business and doing that so what that fed into is
learning how to motivate yourself and really be your own business performance
expert so I had to learn quickly how to motivate myself how to get up in the
morning how to put together business plans and do all the things that make
you successful in your business because in all honesty if I didn't show up to
the office nobody cared because I got paid when I performed that make sense
because my business was largely based on performance equals income I was never on
salary so when I found was over the years I was really good at mentoring
other women to show them how to do it themselves how to be their own business
performance expert with somebody that guides them and shows them because
obviously my goal is that every person that I work with can just fly off into
the sunset and be successful in their business so that's how its dumped from
it stemmed from me knowing I didn't help the mentors I didn't have the guidance
and I wanted to make sure that other women because a lot of times it's the
how how do i how do i and I wanted to make sure that I could show them how to
be their own entrepreneur and be performance
I love what you just said because we know you're completely bombarded
especially now with the Internet and there's so much information a lot of
answers are on the internet but there's a lot of what you need to do not really
pack on the step by step so I applaud you for that there's a lot of that
guidance in this and I've personally encountered a lot of people who have
paid for coaching and programs and gotten really frustrated in the end
because they were constantly told what to do but not how to do it so what would
you say when you with your own personal experience of going through that path of
saying okay I know I can't work for someone else and I need to change what
I'm doing how I'm doing things what was your biggest challenge to make yourself
accountable what was your what was the hardest thing for you was it being
organized was it getting up early in my book was it in all honesty I would say
the most challenging thing for me was the field that I chose to go into I was
22 years old the average age was 40 of that
profession and it was meal there was maybe five to ten percent female in this
industry that I started out which is my baby I call it my baby
it's my commercial real estate company I've run it for over 22 years so my
challenge was proving myself that was truly my challenge I had to sit back and
recognize that I did have the knowledge I did have the expertise and I was good
at what I did and my clients were largely male as well so it wasn't just
the people that I worked with every day it was also the clients that were
purchasing large properties for me that were multimillion-dollar properties and
I had to step back and recognize look at yourself so I would say probably my
biggest challenge was mindset even though you're young and others are
looking at you as an experienced you are not you know what you're talking about
and you're good at what you do so recognize that believe in yourself and
then show up the fact that it was predominantly a male circle it's to say
because it was yeah between your colleagues and the clients would you say
that that mindset was primarily because you needed to change up for yourself or
was it primarily that you needed to change how you thought so that you could
be perceived differently but you already
believed in yourself it was really for me I I do believe that when you get into
industries that are largely male a lot of times there are challenges but I also
believe that you can show and and step up and perform in a way that you are
taken very professionally and very serious I will never use that card that
all because it was largely male I wasn't accepted or I wasn't this what I ended
up finding out is that I was young and even though I had this educational
experience I grew up in this world since I was 12 years old around my father and
also another male figure then I just really needed to believe in myself and
then of course it kind of goes to fold Francesca because the second I believe
in myself I now show confidence and that is actually mirrored out to the people
that I'm working with and then 20 to 23 years ago we didn't do as much on the
internet a lot was face to face so today I have the ability to do a lot of these
things without even meeting somebody then there was no option you had to meet
you had to discuss them how to negotiate it's a little bit of a different world
where I really was thrown in and I think that mind piece is so important and a
lot of women deal with that piece of not believing in themselves and that's
probably why I mentioned the house because first we go through the fear of
not believing in ourselves and then the second piece is okay now I think I can
do it but how do I and I think that's real important to know I'm gonna ask you
what may seem odd question you're a very beautiful woman and working in a
primarily male industry I would suspect correct me if maybe I'm Camellia off
track that sometimes you encountered some that could not realize that beauty
also can have brains and on the other hand maybe beauty actually was on your
side where was the factor that actually made you more more the attracting choice
to work with as far as Sealy do great would you say that
working with men we do you work differently with men like
in the in the negotiation part on what you say and how you say it then when you
work with women is there a different method there's a different energy I
don't know if it's it's logical steps that I could actually teach someone
let's say work with men different and work with women I think it's an energy
and it's interesting because the beauty piece and thank you that was very sweet
you know a lot of times we grow up not thinking that we are so I appreciate
that but the beauty piece did not come into
effect as much as the maybe it was beauty and young I think that there is
some type of stereotype out there that if you are well put together and really
knowledgeable sometimes they look at that and oversee the knowledge expertise
and professionalism but I'm going to share a fun story with you over and over
again it kind of became a little game for me I would get into a meeting where
it would be four five meals and it's until today I had an investment investor
meeting just a month ago with two huge investors the CFO and another gentleman
four men and me all were around my age or older and Here I am sitting in a
boardroom it's funny because the energy gets lighter when you're in there it's
not as serious so it helps you but they're expecting something specific to
come out of my mouth at times and then once I start speaking and I hold my own
I tend to command the attention in the room and not because of the things that
you said but because of the words that come out of my mouth so it's been this
fun little game for me to see what they're expecting versus what happens in
the room once I start talking about investment and portfolios and rate of
return and all these fun words that these people that's all they care about
is what they're gonna come back with and my mother Francesca a lot as people are
investing twenty thirty ten million dollars it's not small money but it's
been a little fun for me that's awesome yeah and the reason I was asking that
and I guess I didn't really make it super clear because it was right up to
what I was talking about being when I was asking about Jia workmen different
you find your approach is different with men than it is with women it's just
because typically men to be very focused let's kill the beasts let's get it done
kind of deal women tend to be a bit more romantic romanticized but an ideal so I
was just wondering from that perspective if you balance the negotiation part is a
little different I would say no and I can even take it a step further and
let's talk about the business performance extra part that I do now
where I work with businesses executives CEOs and individual entrepreneurs men
and women I don't work with them differently based on their gender I work
with them differently based on the way that they work and they fun and it's
been very interesting for me because at first I thought oh gosh I work with men
for 20 years now I'm going to start working with women which I worked with
some women but not as many and I found instead I'm not dealing so much with the
how that's different how to work with them I'm dealing more with the way that
they process things so it's possible that one male and one female I will put
them side-by-side and I will work with them identical and then I'll take
another male and female and work with them identical because of their
personality types because of the way that they function they operate their
strengths so it never tended to cross my mind based on gender it tended to cross
my mind based on their personality as you know some women have very masculine
personalities and some men have feminine personalities and at that point that's
where I just myself that's the true mark of an expert you know what you're
talking about it's not really about gender but I wanted to ask you because
you said you've worked primarily with men so you got into real estate and then
you started working on yourself and then you decided you were going to help other
people can you give me a bit of background how that transition happens
from helping yourself to money to help others what was the motivating factor in
my commercial real estate company I recognize that there really wasn't the
best format in our city to get people into the industry so I
wanted to be that I started mentoring people in my company that would come in
with no experience and that I called it I raised them
I call them my kids I raised them and then I let them fly and a lot of them
are very successful in Las Vegas today it's wonderful I'm in touch with all of
them probably about 7 to 8 people so I was already doing it I decided to take
it on a larger scale what if I did the same for women and men and especially
women that's my heart that do not know the how to make that transition from
working for somebody in building somebody else's dream to building their
own dream having their own freedom and life and also be very successful and
make a lot of money it was just a very natural transition for me a few years
ago where I sat back and said what am i doing I need to make sure that I teach
as many people as I can how I've been successful and the steps for them to be
successful not just the tools Francesca but also the mindset pieces it was very
important for me that both be married together what would you say would be the
number one thing about mindset that each business person entrepreneur should
really focus on because mindset is such a big word I struggle with just one but
I'm gonna do my best I'm gonna mention that I just wrote my first book called
the successful woman's life said and it has 21 chapters 21 characteristics 21
things and I know there's gonna be many more and I think for an entrepreneur
let's start with the entrepreneur because it's a little bit different than
the professional if I work with a CEO executive it's a little bit different
because they're sitting in a different kind of environment where they have
bosses and they have people employees as well as leaders I'm gonna stop you right
there just for a second because that that is the first time I hear someone
say that the mindset of the CEO needs to be it is not exactly the same as the
mindset of an entrepreneur tell us the different assets yes that's one of the
reasons why I'm doing this mindset series because I want to do the CEO
minds that the entrepreneur mindset there because I believe that yes there's
crossover but I think that each of us obviously
and entrepreneurs mindset and one of the things I see the most is they're still
stuck in an employee mindset so the first thing that I would say is you need
to recognize you're not employee anymore stop thinking as a solopreneur and start
thinking as an entrepreneur the reason businesses are successful is because
they have a team and they delegate a lot of the mistakes are a lot of the
challenges and a lot of women come to me and hire me for is they're still playing
in this small sandbox and there's thinking as solopreneurs i have to do
everything i have to create everything no no no so I do this really fun
activity how much do you charge an hour $500 great why don't you hire someone
for 35 an hour that can do the things that you shouldn't be doing so the first
piece of mind set is switch that year employee to entrepreneur important and
the reason I say the CEO is different because a CEO or not even executive
leaders managers employees it doesn't matter they have other people that are
there buses that are in a sense guiding what they have to do and what they
should do if I show up don't show up to the office and I'm being funny no one's
gonna say Glee when you're not in the office today if an employee doesn't show
up to the office there's consequences and hello even comment sick your job
isn't being taken care of potential to be fired of course that's extreme but
that's a different kind of mindset you need to recognize you have to be this
person that's a team player and can't just be doing your own thing all the
time but an entrepreneur can I can do whatever I want all day long no one's
gonna tell me what's right or wrong obviously there's more right things and
wrong things but I can still do whatever I want I really like that you put that
in all gods and all of the mindset and the business performance do you do you
focus at all on the actual things that they need to do every day outside of the
mind like actual routines or anything like that absolutely I am a list girl I
use my left brain and my right brain I'm very both so I love my lists I love my
spreadsheets I love logical steps and I really focus on the
quaint so for example I have one clamp at logical makes her feel very
overwhelmed so I have to step her back and put her back into her creative okay
great if you get your how do if you get your
half duelist done now you can do your want to list and so let's just get three
of those things done on your have to list or delegate the mountain so you can
do what you love which is create and write and and work with clans directly
absolutely there are logical steps to everything and I think that at the end
of the day what I share with people is I will teach you how to all day long I'm
very blessed to have this gift to almost show any business how to be successful
that absolutely takes logical steps marketing visibility credibility
corporate networking building relationships on and on and on structure
delegating teams employee motivation if it's a company but I think the other
piece that a lot of people don't recognize is they get stuck because of
the mindset they get stuck because of fear because of obstacles because of
things that they see in their way and they never take that first how to step
so if I teach you all day long how to you and you don't have the mindset to go
at the success that you want you're not you're gonna pay me you're not gonna do
anything and you're gonna still be in the same place order in the nd do you
have to put the work it's not gonna have a period it don't have to believe and
have to know and have to understand why you're resisting and why you're self
sabotaging so I went back to school and got my master's degree in therapy about
six or seven years ago because that piece was so important to me to learn
how to change people's thoughts how to teach them how to change their thoughts
excuse me how to teach them the methods the models so I've incorporated that
without being someone's therapist I've incorporated the two pieces business and
mindset so you can be successful and not stop yourself from being successful do
you have a morning routine that you do and you suggest to your clients
absolutely I am an audio girl in a so I actually spend a lot of time in the
morning meditating I'm very about centering myself there are days where
there's a lot of stress going on and a lot of life it's what it is when you're
in business if you think there's not going to be stressing business you're
dreaming and if you're taking risks and going to the next level there's going to
be those things so I make sure every morning I wake up first of all gratitude
all day long I am thankful whatever you believe in the second that my feet hit
those grant the ground I sit up in bed I don't ever get straight up ever do I
stand straight up I sit down have my feet on the ground and first Nestle
thank you he gets to me it's a blessing that I was able to wake up today then I
ask whatever you believe in to take care of all the people that I love keep them
healthy happy give them peace and I also offer them to the world so first I start
with gratitude then I'm usually listening to things I have meditations I
have different affirmations I have different something I love called flow
dreaming depends on where I'm at in that day sometimes it's really late into
business sometimes it's related to personal sometimes it's related to
anxiety I have diagnosed anxiety so sometimes I'll just listen to something
to to take that edge away and then I start my day and yes I have bad days and
yes I have days I don't you got a bit that's where I work harder on lunch and
that's where I spend a little more time but I never go straight to work I never
go straight to meetings I never go straight to in a phone call I always
make sure I have that quiet time and I'm very blessed that I always have that
quiet time if I'm a mom of three so if I need to get somebody to school I wake up
thirty minutes to an hour before so I'm not rushed and don't start my morning on
a bush because I never recommend you want to start your morning the way that
you want your day to be I really appreciate that you shared that you were
diagnosed with anxiety because I share that in and sharing your morning routine
on how it helps you get centered for the rest of the day because it's so
important I've had I've had the whole issue with anxiety too so it does make a
big difference to take that time in the morning and just
kind of go through that meditation and calm peace it really does set the tone
for the rest of the day so thank you for sharing that absolutely I am also very
visual so I spend every morning visualizing the kind of day that I want
I typically know my appointments in advance that's what it is when you're in
business and I typically sit there and while I'm brushing my teeth putting on
they make up whatever taking a shower or whatever you need to do I try to
visualize the kind of day that I want from the drive if I'm leaving
I have a home office and a regular office so it just depends but when
whatever works for you when you put out there and you believe and you see or
hear whatever it is it works you recognize how you want your day to go
yes sometimes it's going to go back but you can make the best effort to have a
good day and less peace when you are starting to have a bad game gosh does it
happen it is still possible to turn the day around because how many times does
somebody have a bad day and it gets worse I can tell you how many social
media posts I say this day couldn't have gotten more Sun like why are you
challenging it and then it gets worse or they say the day that I have had and it
just gets worse and worse and I'm like stop and of course they won't say that
to them let's stop do what you did in the
morning to start a good day again five minutes three minutes I tell people you
don't have time to breathe you've time to go to bathroom so when you're in the
bathroom do it right everybody's got time to go to the bathroom
so when you go to the bathroom take a few minutes take some deep breaths find
that place of calm we align your day refocus your day to something else
because a bad day can be changed I can't if our listeners want to get a hold of
your book who is the best place to get it my new book the successful ones
mindset thank you for asking Francesca it's my new labor of love it's done it's
going to be in people's hands within a few weeks you can order that the
successful woman's mindset com made it really easy
the successful woman's mindset calm and you can find me all over social media
members we're under Galit Ventura Rozen beautiful well it sounds like an
excellent book is it on Amazon as well or
just online it all beyond everything within a few weeks we're in the final
stages of putting it together so I'm doing a little bit of a pre-order and
then I'll do a full launch in November well thank you so much for being my
guest today thank you for your for sharing your experience your bits of
wisdom and your expertise and your website if our audience wants to get in
touch with you directly is it's just my name GalitVenturaRozen.com wonderful
well thank you so much thank you thank you so much for listening and for being
here today if you enjoyed this episode be sure to subscribe rate and review
this podcast and make sure to share it with your friends you can find the links
mentioned in this episode and all of the show notes on my website at
FrancescaAnastasi.com you can also watch all of our videos on youtube where you can
also subscribe to our channel at youtube.com/Francesca
Anastasi once again thank you so much for being here today until next time
embrace your magnificence
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