How To Fight The Establishment Propaganda Machine And Win
I am going to keep hammering and hammering on this point until I see that it has taken
root in American consciousness: the single best way to take down the oligarchy is by
aggressively and relentlessly attacking its propaganda engine.
People appreciate my cutesy little analysis pieces on current events and my rude nicknames
for corporate Democrats, but if there was one idea I could implore you all to ingest
and circulate, this would be it.
It is clearer now than ever before that democracy is functionally nonexistent in America.
In an unapologetically strict two-party system, the DNC is openly communicating to the public
that it considers itself a private establishment under no obligation to provide the public
with a legitimate Democratic primary.
On the other side of the aisle the purported nationalist who the people supposedly elected
has been acting more and more like the neocon globalists that his grassroots supporters
despise.
No matter how you vote, the plutocrats and their multinational corporations and banks
win, and the American people lose.
This is settled beyond dispute for anyone who�s been paying attention.
We tried all the political doors, and they�re all bolted shut.
So that�s it, right?
Checkmate?
Time to give up, tap out and wait until they get us all killed in a nuclear holocaust or
climate disaster?
Wrong.
The elites who manipulate your government are more vulnerable now than ever before and
they know it?�?the solution just isn�t in politics, it�s in media.
What Americans lack in voting power, they make up for in the fact that their ability
to network and share information has reached completely unprecedented heights, which means
that the old propaganda systems which have been used to lull Americans into accepting
the establishment narrative are wielding less and less influence.
The internet has the potential to initiate a total shift in public perspective.
Some people get upset at me for not picking a side on the DemEnter vs. DemExit debate
within the greater progressive revolution; DemExiters especially keep showing up whenever
I mention Nina Turner or Tulsi Gabbard for example, yelling �Don�t you fools get
it?
The system is rigged!
Vote third party!� Uhh, can we talk about the inherently self-contradictory nature of
that line of thinking for a second?
If you know that the system is rigged against you by your oppressors, then why are you fighting
them within the system that they rigged?
That�s like agreeing to fight a shark in the water, or a Brazilian jiu-jitsu black
belt on the ground.
They�ve got the electoral system all shored up in their favor, and as long as their propaganda
engine is functioning, they�ll continue manipulating the way mainstream America thinks
and votes no matter what political insurgencies you try to pull off.
If by some miracle you do get an even remotely anti-establishment candidate over their wall
of manipulations, then they�ll find ways to pressure them into falling into line just
like they�ve been doing to Trump with their Russiagate nonsense.
So what can we do?
We make them fight our fight.
If they�re a shark and we�re a tiger, we make them fight us in the jungle.
If they�re a Brazilian jiu-jitsu blackbelt and we�re a kickboxer, we make them fight
us standing up.
Since they�re an old power structure in a rapidly-shifting media landscape that completely
lost control of the narrative in 2016 and we are denizens of the internet, we make them
fight a media war.
The oppression machine cannot operate without its propaganda engine, and we have right now
at our fingertips the ability to cripple that engine.
Once it�s crippled, they are powerless, and the old mechanisms of manipulation and
control will be shrugged off like a heavy coat on a warm day.
Here is a simple, winnable eight-point strategy for doing exactly that:
1.
Increase public distrust of the mainstream media.
Did you know that in 2009 MSNBC�s Joe Scarborough turned down an easy run for the US Senate
because he decided that he could have more influence on public policy as the host of
Morning Joe than as one of 100 US senators?
Indeed, in 2011 Time named him one of the most influential people on the planet.
You live in a country where a TV show host wields more political power than some of its
most high-level elected officials, and knows it.
His ability to manipulate public opinion and votes in the most powerful nation in the world
gives him more power than any mere senator could ever dream of.
Now imagine if nobody trusted Joe Scarborough.
Imagine if nobody trusted any of the other talking heads on TV.
Imagine if they knew that CNN has been trotting out a seven year-old Syrian girl with an extremely
popular fake Twitter account and making her recite scripted lines in order to manufacture
consent for another regime change invasion in another strategically crucial location
in the fossil fuel battle, for example.
The Bana Alabed psy-op is the single most transparent piece of war propaganda that I
have ever seen in my life, and we should be talking about it constantly, because they
really left themselves exposed with that one.
We should all be screaming about that and pointing at all the incriminating evidence
all the time, because it is perfect and irrefutable proof that the corporate media is conspiring
to drum up public support for a regime change that America�s permanent government has
been salivating over for ages.
Here is an article I wrote about this psy-op, and here is an excellent video by the Resistance
Chicks breaking down the specifics of what a brazen lie CNN is knowingly participating
in:
Making a lot of noise about these extremely suspicious behaviors will cause people to
view the media they consume with a healthy amount of suspicion, during which time they
won�t be ingesting the sleeping pills that these deep state mouthpieces are feeding them,
because you only imbue narratives with the power of belief when they�re coming from
someone you trust.
We need to kill that trust, and we kill it by constantly being on the attack against
every sick, weird thing these creeps do.
In order to wrest power from the oligarchs and give it to the American people, mainstream
America is going to have to start waking up to the fact that their government is lying
to them with the help of the corporate media, and that they do not live in the kind of country
that their teachers taught them they live in.
This is not an insurmountable goal.
Gallup reports that trust in the mass media is already at an all-time low for mainstream
America, and that�s only going to get worse as we keep attacking it.
2.
Shatter the illusion of normalcy.
This is the ultimate objective behind every single maneuver in the media war against America�s
unelected power establishment.
In 2013, the United States government formally gave itself the right to use psy-ops (psychological
operations, i.e. large-scale manipulations of the way the public sees and thinks about
something) on its own citizens.
In an influential 1983 paper titled �Military Psychological Operations and US Strategy,�
Col. Alfred R. Paddock Jr. wrote that �psychological operations is the one weapons system which
has an important role to play in peacetime.�
According to an article titled �How US Flooded the World with Psyops� by investigative
journalist Robert Parry of Consortium News, �Until the 1980s, psyops were normally regarded
as a military technique for undermining the will of an enemy force by spreading lies,
confusion and terror� Essentially, the psyops idea was to play on the cultural weaknesses
of a target population so they could be more easily manipulated and controlled.
But the challenges facing the Reagan administration in the 1980s led to its determination that
peacetime psyops were also needed and that the target populations had to include the
American public.�
So we know they�re using media psy-ops on the American public, and we know psy-ops need
to be done constantly, during both peacetime and wartime, on the election season and off,
in order to be effective.
America is a corporatist system of government, its mass media is owned by a mere five corporations,
and the CIA has been deeply embedded within the mass media for decades.
The US government and its plutocrat owners did not make it legal to use psy-ops on American
citizens for shits and giggles, they did it because they use psy-ops on American citizens.
This is really happening.
This is not paranoia.
These are facts.
Since these psy-ops are running constantly, people get used to them.
It slips right in when a manipulative wordsmith like Chris Cuomo mumbles a word salad about
it being illegal to read WikiLeaks.
They�re used to having their perspectives constantly nudged and adjusted every day by
the rapey manipulations of these mental predators.
These predators use their trusted, ubiquitous presence in the lives of the public to convince
them that everything else that�s happening is normal, too.
It�s perfectly normal for a few extremely wealthy people and their cronies to take all
new income for themselves and control your government while you struggle to feed your
family.
It�s normal for your country to be bombing sovereign nations every single day and have
hundreds of military bases all over the world.
It�s normal for Americans to pay more in healthcare-related taxes than anyone else
on earth but still be the only major country without healthcare as a right.
It�s normal that all these politicians seem to do pretty much the same things once elected
despite campaigning on very different platforms.
It�s normal for elected officials to lie.
It�s normal for your government to have the ability to spy on you.
This is all normal.
We need to snap mainstream America out of this lullaby of normalcy.
We need to be the caring friend who tells them that it�s not normal for their boyfriend
to be violent and controlling.
We need to keep coming up with new and innovative ways to let everyone know that none of this
is normal and it needs to stop.
That is always our ultimate goal, because without the spell of normalcy, the whole thing
falls apart.
3.
Shatter the illusion of unanimity.
Everyone knows that the Russians hacked the election; there�s no serious debate about
that.
Assad gassed his own people in Idlib; all the experts agree.
Kim Jong Un is an irrational madman who could deploy a nuke at any moment unless we keep
pressuring him; that�s just a fact.
Since all mass media is owned by the same few people, the oligarchs can create the illusion
of consensus whenever they need to advance an important agenda.
The same singular narrative gets picked up and spouted from all outlets in an extremely
confident-sounding and authoritative tone, as we saw them do with the �Saddam has WMDs
and wants to inflict another 9/11 on America� psy-op we saw with Iraq.
This creates the illusion that a completely unsubstantiated claim is an established fact,
and at that point anyone suggesting otherwise will be scoffed at and dismissed at best or
condemned and demonized at worst.
We fight this by being even more confident and authoritative in our dismissal of these
narratives, and by distributing counter-narratives as widely as possible with as many other people
as we can get on board.
Refuse to be shamed into silence.
When people are wrong, tell them so.
Don�t just retreat into your echo chamber, speak!
Say it like you mean it and say it like you�re right, because you do, and you are.
4.
Stay loudly politically active.
I know I just got done saying that there are no political solutions in a nation with no
democracy, but that�s precisely the point.
The establishment would like nothing better than for us all to give up on politics and
slip away into obscurity so we�ll stop making noise and waking up their sleeping victims.
I recently had an interaction with a man on my page who claimed to have been a Democratic
delegate in multiple presidential elections who said he�d rather lose every election
from here to eternity than ever collaborate with the Sanders wing, and that he wants anti-establishment
progressives to all slink away from the mainstream political debate into some fringe where we
can be comfortably ignored.
The more transparent Clintonians like the perpetually cringe-inducing Sally Albright
say the same thing, that it would be better if Berniecrats went away unless they abandon
their economic justice platform (which the oligarchs can�t stand) to focus exclusively
on social justice (which the oligarchs are indifferent to).
That�s what they want, so don�t give it to them.
If you�re for DemEnter, loudly push your progressive candidates forward and then make
as much noise as possible when the establishment media smears them and the DNC sabotages their
campaigns.
Same exact thing if you�re pro-DemExit; push your independent and third party candidates
into the spotlight with as much noise and fanfare as possible, then scream and point
when they are sabotaged by the establishment.
If you�re a libertarian, a nationalist and/or paleocon, same thing, and do it with the increasing
number of neocon policy switcheroos Trump has been making, too.
Mainstream America is still not yet aware that democracy is not happening in America,
so the more facts we can amass to show them the better, and the more noise we make about
it the more of them we�ll wake up.
5.
Hold a grudge.
I�ve been using the phrase �news churn� a lot lately, because it�s so illustrative
of the way the mass media works.
No matter what weird, creepy things the establishment inflicts upon the American people, the 24/7
babbling, churning news cycle quickly shuffles it out of memory.
We must never let that happen.
We need to be a solid object against the churning tide of forgetfulness, never forgetting that
the DNC actively sabotaged the only progressive in its primary, never forgetting that the
deep state completely unmasked itself and its agenda with the Bana Alabed psy-op, never
forgetting that they tried to force into the White House a candidate who was promising
to set up a no-fly zone in an area where Russian military planes were conducting operations,
never forgetting the horrors they inflicted upon Libya, never forgetting that they lied
to us about Iraq.
Keep bringing that stuff up.
Keep pointing and yelling about it.
It�s not fixed, it�s still broken, they�re still doing it, and they�re trying to do
more.
Never forget, never forgive, because that�s exactly what the shadow government wants.
Keep disrupting that.
6.
Always be attacking.
Marcelo Garcia, arguably the greatest grappler to have ever lived, teaches his students that
they should always be on the attack, that any time their opponent has forced them to
play defense, they�re losing the fight.
This is an important mindset for the media war, too.
We can�t be reactive, waiting for them to tell a lie and then rushing out to defend
against it, because then they�re on the front foot and they�re already sweeping
the public up in their narrative while we scramble to catch up.
We�ve got many years� worth of establishment lies to point at and scream about, and since
we�re so good at holding a grudge we can keep digging them up and pointing at them.
Keep attacking the DNC scandal.
Keep attacking CNN on the Bana Alabed psy-op.
Keep attacking the New York Times for its special role in selling America the lies that
led to the Iraq invasion and the Washington Post for constantly reporting on the intelligence
community without ever disclosing the fact that its owner has received hundreds of millions
of dollars from the CIA.
Always be attacking; put them on the defense.
Keep advancing causes that make them uncomfortable and ideas they have to defend against.
Force them into situations where they need to do things like come up with ridiculous
explanations for why Assad would gas his own people at the worst possible time when he
stood nothing to gain from it and everything to lose.
Make them look stupid.
The more stupid they look, the more openings they�ll create for further attacks, and
the less belief mainstream America will invest in their narratives.
Don�t wait on them; attack now.
Attack now and show no mercy.
Keep shoving that sword through until it comes out the other end.
7.
Find the others.
If you�re reading this, chances are you�ve made some connections with other people who�ve
punched through the matrix and seen through the wall of lies they�ve been offered since
birth.
This is good; when everyone who�s been drinking the kool-aid is telling you you�re insane,
it�s important to be insulated by a group who�ll tell you �Nah, you�re not crazy?�?I
see it too.� Everything in our evolutionary primate heritage tells us our survival depends
upon our ability to fit in with the rest of the tribe, so the pressure to just dissociate
from our misgivings in order to conform can be soul-crushing.
If you don�t have a support system like this yet I strongly recommend finding one,
because it�s so hard to keep your head above water without it.
But how many of these others have you found who see what you�re seeing but don�t share
your ideological background?
This is the next step.
In order to kill the propaganda machine, we�re going to have to start collaborating with
everyone who wants to see it dead.
The anti-establishment lefties don�t have the numbers to do this on their own, nor do
the anarchists, nor do any of the factions on the anti-establishment right, and you may
be certain that as soon as we get the propaganda beast up against the ropes it will immediately
start doubling down on its tried-and-true tactic of divide and conquer.
It will do everything it can to try and wedge us apart and turn us against each other, so
we�ll stop fighting the real enemy.
This is kind of an advanced move, but the more comfortable we can get with fighting
the mass media�s narratives side-by-side with all the other ideological factions which
oppose it?�?the commies, the Berners, the Greens, the anarchists, the libertarians,
the civic and economic nationalists, the truth-tellers of all shapes and sizes� the more effective
we�ll be.
Anti-establishment media will be able to go a lot more viral, we won�t get distracted
fighting each other, we won�t be creating in isolation, we�ll all be plugged in to
a much larger hive mind picking out weaknesses in the enemy and coming up with creative new
attacks on the establishment narrative.
If we can get the anti-establishment movement�s numbers big enough, it will breach into the
mainstream over and over and over again, punching holes in the official narrative every time.
This is totally doable.
8.
Have fun.
Lastly, have fun with this.
This revolution is actually fun!
We have the opportunity to be basically wizards, fighting the word-spells these bastards are
casting on the sleeping mainstream and screaming �You shall not pass!� And we get to bring
our creativity and passion to it, make memes, write blogs, make videos, share ideas, and
have it actually mean something and be building toward something real and tangible.
This is a revolution where you won�t wind up on the wrong end of some redcoat�s bayonet,
but instead get to do fun stuff you already enjoy!
I say this because looking straight at the evil of these fuckers can be deeply draining
if you get sucked up into negative thought patterns, and we could lose a good media soldier
when you could just be having fun and playing with us instead.
I see so very much to be optimistic about here, and this war is so very, very winnable
if we just bring our creativity and enthusiasm to it.
Don�t let anyone tell you that this cannot be done.
I don�t respect pessimism here anymore; there�s no valid reason to be pessimistic
in a completely unprecedented situation.
There are currently more than 3.7 billion active internet users on planet Earth right
now, and counting.
3.7 billion human brains able to network and share the very best ideas and information
that humanity has ever produced with each other with greater and greater efficacy.
3.7 billion human brains collaborating and conspiring together.
Nothing even remotely like this has ever happened before in human history.
You don�t get to be pessimistic
in a situation like this.
Anything could happen.
We can definitely do this.
Have fun.
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