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Hi guys! Today I'm here to show you, in advance, the new summer collection by NABLA: Freedomination.
It will be officially launched on the 12th of July.
I'm sure you've seen some sneak peeks on Instagram and in my last tutorial,
but today I'm here to tell you about the inspiration behind it, to give a closer look to the products,
to see the swatches, to provide descriptions, etcetera.
Freedomination is a hymn to freedom.
We joined two words, Freedom and Domination,
and we created one name that, to us, means 'Being able to give priority to freedom'.
It can be freedom of thought, of imagination, of colour, of expression.
The goal is to let freedom govern our actions.
Freedomination represents our wish that this freedom will play a central role, not only this summer,
but also during your path and choices, in each moment of your life.
One year ago, when we started working on the shades for this collection,
we thought it had finally come the time to dedicate an entire collection to freedom,
which has always been one of NABLA's focal points.
This collection is inspired to our philosophy: we've always given a message
that invited to find your own style as an expression of yourself,
without the fear to go off the grid.
Symbolically, we've always tried to give a message of freedom through our products, since the beginning.
Let's just think of the Liberty palettes, which are customizable,
so that you can purchase, choose and position the shades according to your own taste.
In order to enter the mood of this collection, let me say that Freedomination is makeup as an artistic power.
This collection is bohème and chic at the same time, but it's also a bit zen.
It makes you think of an artist painting barefoot in his atelier, following his inner inspiration.
It also makes you think of a special place in nature, where you can find absolute freedom
and where you can find yourself, without being contaminated by the everyday stress.
Freedomination is creativity and an explosion of colours that are harmonious with each other.
It's a big collection, made up of a lot of products that we'll discover in this video.
First of all, let me show you the two new limited edition palettes: the Liberty Six Freedomination.
And the Liberty Four Freedomination.
The Liberty Four is a new format that allows you to position four eyeshadow shades.
I love it because it's nice and small.
Both palettes have these beautiful decorations with metallic golden details.
Even these decorations transmit freedom.
They make you think of minerals, flowing water and paints of an artist.
They have been created by Emma Lindström, a Swedish artist who, through this work of art,
perfectly interpreted what we wanted to communicate with this collection.
Let's now see the products of this collection.
Let's start from the eyeshadows that, as always, are available in compact and refill format.
Mystic is a beautiful Bright-textured shade, so it's super luminous.
It's a very metallic mauve with champagne-pink reflects.
It's a beautiful shade that you can apply on its own on the lid to achieve a complete eye look.
It's one of my favorite shades of this collection and I'm sure many of you will become 'Mystic-addicted'.
Millennium became my favorite highlighting shade for summer.
It's stunning and it has coppery pink reflects, which reminds of corals and of the sun.
On The Road is a dark bronzed brown with soft pinkish reflects.
It's very pigmented and luminous because its pearls are extremely thin.
Freestyler is a golden, robin's egg blue and it's very elegant and modern,
with a velvety finish and delicate gold reflects.
Let's now see the Super Matte shades.
You already know the Super Matte's texture from the Goldust collection with Paprika and Radical.
It's a pigmented, adherent and smoothing texture, which is easy to blend and it's not blotchy.
In this collection, we have two pop shades,
which are ideal to contour the eyes or to create matte, colourful smokey eyes.
You can also use them as transition shades.
New Heaven is a completely matte aquamarine shade.
Lotus is a pastel, cool, pink shade.
We also have two Super Matte shades that are meant to intensify a makeup look.
The first one is Blue Velvet: an intense dark blue that actually looks like blue velvet.
The second one is Eresia: a warm, intense purple.
It's very difficult to find intense purple shades that are easy to apply and completely matte.
Eresia has all these characteristics, so if you love purple shades, you absolutely need to try it.
Lastly, we have two new Celestial shades.
The Celestial texture is very unique, I personally love it.
They are top-coat eyeshadows with a wet effect
and they can be used on their own or over other eyeshadows to create colourful reflects
with a glossy effect.
I always say that the Celestial shadows create magic.
I suggest you to apply them directly with your finger for the best performance.
Alchemy is a duochrome with a peachy-strawberry base and fuchsia-teal reflects.
Virgin Island is a turquoise duochrome with blue, pink and violet reflects.
We also have two new Dazzle Liner.
You already know the Dazzle Liner from the Goldust collection with Klimt, which you loved.
We created two new colours with the same formula but with a summery finish,
which is always very metallic, but it contains thinner pearls.
Let's now see the colours.
This is Purity, the mother-of pearl's colour.
This eyeliner is gorgeous: it has a platinum white base with coppery pink reflects.
It's not easy to create a metallic white-based eyeliner, there are only a few on the market.
It was a challenge for us and we worked really hard to achieve such a beautiful and pigmented eyeliner.
I'm so happy with the result.
When you apply it, you need to be a bit careful.
If you just draw a simple line, the result is beautiful. I'll show you.
It looks gorgeous.
But if you want to draw over it to thicken the line, for example, the white pigment could move.
I suggest you to apply the eyeliner, wait a few seconds so that it can dry, and then go back with the eyeliner.
The result will be a perfect, metallic and nacre line.
Crystal is a silver-gold, blue duochrome that reminds of precious crystals and crystal-clear water.
I suggest you to try this on the eyes, as it can become your summer must-have, even for everyday looks.
Let's now see the four new Diva Crime, with this beautiful limited edition, satin lilac packaging.
The Diva Crime are very pigmented and adherent lipsticks,
that after a few minutes become more opaque and velvety.
Let's now see the shades.
Boème is a pinkish mauve.
Reverse is a grey-lilac, which is very unique and stylish.
Goa is a terracotta brown, with a delicate and pink metallic finish to it. It's stunning.
This is Perfect Day and it's the exact same colour of the Red Velvet cake.
We also have two new Dreamy Liquid Lipsticks.
The Dreamy lipsticks have an amazing texture and I'm very happy that there are two new shades.
Fetish Mauve is a matte mauve.
The second one has a new metallic finish called Dreamy Metal Matte.
We named this shade Antimatter and it's a super luminous and metallic rose gold.
It has the same Dreamy texture:
pigmented since the first swipe, non-sticky, non-drying, no-transfer and long-lasting.
This shade looks beautiful also when applied lightly, as it gives the effect of a gloss,
but since it's not an actual gloss, it will stay on your lips without transferring until you remove it.
I suggest you, especially in summer, to shake well the liquid lipsticks before applying them.
For the face, we have two new blushes, one highlighter and one bronzer.
They're available in the compact and the refill format.
Let's now see the colours.
Habana is a pastel orange-peach.
Happytude is an intense pastel pink.
Both shades are very fresh and they look beautiful once applied
because the reddish undertone gives the idea of a naturally flushed cheek.
Obsexed is the new Shade and Glow highlighter and it's absolutely stunning.
It's a pinkish, peach, champagne duochrome and its reflects on the cheekbones are gorgeous.
I love to apply it on top of eyeshadows to create unique effects, let me show it to you over On the Road.
On the Road has pinkish reflects and this is the effect with Obsexed on top.
It's very metallic and mirrored-like and the colour is absolutely beautiful.
The new bronzer is Monoi: a medium warm brown with gold micro-pearls to it.
It's ideal to create a sun kissed effect and the pearl makes it even more natural and radiant.
It's perfect also to enhance an already existing tan.
We also created the limited edition Freedomination Box.
It has the Freedomination decoration and golden, metallic details.
It contains the four Diva Crime and the two Dazzle Liner.
I now told you everything about Freedomination, which means 'inspiration' and 'being inspired'.
It's your turn, now. We can't wait to see your creations with these products, so please don't forget to tag us.
The collection will be available from the 12th of July on NABLA's official website and in the authorised shops.
I really hope you like this collection, let us know your favorite products with a comment down below.
I send you a big kiss and I'll see you in my next video!
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