Know Your Propaganda � Celebrities � How the Media Uses Image and Popularity to Manipulate
Your Opinions
by Shem El-Jamal,
Whenever a person or group has a point they wish to prove, there are a number of methods
they may use to do so.
They may choose either to prove their point honorably and with integrity, convince their
audience that their stance is more preferable than any alternative, or they may choose to
persuade and manipulate their audience by any means necessary.
Typically, if a point or position holds little or no value in the eyes of the audience, it
is seen fit by propagandists to manipulate their audience.
One of the ways propagandists might do this is by using the image of popular personalities
in order to make their message seem more appealing.
This use of celebrities as pretty faces to sell bad or questionable policies, products,
or ideas is as well-known fallacy, and is simply referred to as celebrities.
Here is a more extensive definition.
Celebrities
Description: Accepting a claim of a celebrity based on his or her celebrity status, not
on the strength of the argument.
Logical Form: Celebrity 1 says to use product Y.
Therefore, we should use product Y.
Example #1: Tom Cruise says on TV that Billy Boy Butter is the best tasting butter there
is.
Tom Cruise is awesome -- especially in MI4 when he scaled that building with only one
suction glove; therefore, Billy Boy Butter is the best tasting butter there is!
Explanation: Tom Cruise might be awesome, and perhaps he really does think Billy Boy
Butter is the best tasting butter there is, but Tom is no more an authority on the taste
of butter than anyone else; therefore, to accept the claim without any other evidence
or reason is fallacious.
Example #2: Mike Seaver from that 80�s sitcom, �Growing Pains�, is really cool.
He is now a born-again Christian and apologist for the faith.
Therefore, you should really believe what he has to say!
Explanation: Mike Seaver is awesome, but Kirk Cameron, the actor that plays that character?
Even if Kirk was super duper (which he might be, I don�t know him), his views on the
truth of religion are equally valid as yours, or anyone else's who determines what he or
she considers to be the truth through faith.
Exception: Some celebrity endorsements are authentic, where the celebrities are motivated
by the love of the product itself, not the huge check they are getting for pretending
to like the product.
When these products are directly related to their celebrity status, then this could be
seen as a valid (but not sufficient) reason for wanting the product.
Honestly, I really can�t think of any examples, but there must be some out there.
Tip: If you are in business and looking for a celebrity to endorse your product, try not
to pick one that is likely to be accused of killing his wife and his wife�s lover, then
taking off in a white Bronco.
To restate, the use of the celebrity fallacy involves using a popular face in place of
reason to convince an audience to agree with a certain point or position.
This fallacy typically includes an undertone of the bandwagon fallacy which elicits approval
based on the popularity of an idea alone.
Let's consider some examples of the celebrity fallacy.
Think back to late 2016.
This is a time most of us might want to forget completely, but there were several blatant
instances of celebrity propaganda that we may have seen during this time.
One of these instances consisted of movie characters from the Avengers series promoting
an early anti-Trump message for election season.
This fallacy was very strange to see, considering that there was no attempt to hide the fact
that propagandistic manipulation was taking place.
This is not to take political sides or to promote any false political duality, but to
reveal the fact that certain financial interests, instead of using the strength of their argument
to speak for themselves, they use the face of fictitious comic book characters.
As we may remember, the failure of these particular financial endeavors was just as visible as
their attempt.
We might keep in mind that just because a celebrity is speaking does not always mean
that the celebrity fallacy is being used.
It is only when we see big budget productions such as commercials or large political productions
that include celebrity speeches that we can be fairly certain the tactic is fallacious.
The Obvious Modern Propaganda
The positive side about modern propaganda is that it is easy to spot.
In past decades, propagandists were subtle and tactful in their use of their tactics.
There was an art to propaganda of the past�a certain knowledge shown within each underlying
message (though still devious and dishonest).
Not so with today's propaganda.
In modern times, propaganda is so blatant and obvious that it no longer has the effect
it once did.
In modern propaganda, there seems to be no tact, no subtlety, and no real knowledge of
progressive human psychology at all.
Time after time, we see propaganda used from decades past with no layering, no believability
and no knowledge that the audience receiving this propaganda have changed completely.
We are no longer asleep and are no longer gullible enough to succumb to such manipulation
(though there are exceptions within society).
We are no longer sitting idle and allowing wealthy, self-interested manipulators to call
the shots in our world.
We have no reason to.
It is easy to see the celebrity propaganda used in modern times.
We have seen this fallacy used the entire year of 2017, and each time it appears, it
seems to be promoting the same financial interests.
Again, this is not to take sides or to promote any political party, but simply to acknowledge
the interests who most often use celebrity propaganda to make extremely weak points.
The method of most celebrity propaganda is simple.
First, wealthy elitists pay and persuade (or possibly brainwash) celebrities to put on
some type of public spectacle (usually outrageous) to get attention.
At the same time, the elitists use their control over corporate media to make the outrageous
act as visible as possible.
These elitists then set up some type of photo op, public forum, or television appearance
for the celebrity to deliver the intended message to the public.
To add, in modern times, it seems often that the political messages of celebrities completely
contradict their behavior in their personal lives.
Miley Cyrus
The above is the exact formula used to promote Hillary Clinton using Miley Cyrus as a spokesperson.
The political message of Cyrus just seems out of place and seems to clash with virtually
everything that Cyrus has done in the past few years.
Sadly, it appears that Cyrus has done everything she can to embarrass herself or to rub society
the wrong way.
Yet now, the people are expected to look up to her as a political spokesperson?
This is not to judge Ms. Cyrus at all, but simply to make the point that propagandists
seem to have stopped thinking about the details of their intended messages.
It is as though they have become so consumed in proving some point or pushing their agenda
that there is little left of the believability their messages once had.
It seems that to a great extent, these propagandists have lost their touch.
We review this example of propaganda due to its combining of two different fallacies.
These are the fallacies of celebrities and of appealing to emotion.
The emotional appeal is discussed in another article, but for now, let's keep an important
point in mind.
That is, whenever we see the face of a celebrity and they are attempting to push a political
or corporate message of some kind, it is important to assess the value of the message itself
and to ignore the voice speaking it.
In this way, we can overcome the temptation to cave to manipulative tactics.
Trivializing Pedogate
As things stand, there could be no better example of celebrity propaganda than we currently
see in media at present.
The subject of Pizzagate/Pedogate has been one of major public attention, despite the
efforts of the corporate media, large platforms of social media, and various entertainment
personalities attempting to dissuade the public from learning about it.
Platforms such as YouTube, Facebook, and Redditt have done virtually everything in their power
to prevent their users from learning the truth of John Podesta's emails, the dark dealings
of the Clinton Foundation in Haiti, and of the regularity of sexual slavery behind the
glamor of Hollywood.
As it turns out, the media seems to have found a new way to deter the public from learning
the truth of child trafficking and slavery around the world.
In these antics, the corporate media actually uses a combination of fallacies to promote
their propaganda.
Consider all of the celebrities who have made questionable claims of being victims of sexual
assault.
Now compare the media spectacles we've recently witnessed to the actual number of celebrities
who report pursuing legal action against those they claim assaulted them.
Now let's consider the fact that for the most part, it is only other actors who have been
named as supposed sex offenders in Hollywood.
There are no true elitists being outed besides Anthony Weinstein.
This strongly suggests that we are not actually witnessing change of any kind with regard
to ending child trafficking and elitist pedophilia in America.
It seems that all we are seeing is another star-studded performance by Hollywood entertainment
to distract from the real issue.
It seems more likely that these actors are simply putting on another performance as they
have been payed so much to do since their carriers began.
(However, this is not to say that there are not real and actual victims behind many of
these claims.)
In this way, the corporate media has created a straw man out of the true problem of elitist
pedophilia.
Simply put, they have chosen to throw several celebrities under the bus for what seems to
be an attempts at saving those who are truly responsible for child trafficking and elitist
pedophilia.
The true issues implicate government leaders and heavy-hitting financial establishments.
Even though Hollywood is portrayed as the elitist class, these actors are little more
than servants of those who have payed their way to stardom.
In truth, under the current status quo, actors and singers have no real power in the world.
Yet because these are the faces the public knows more than those who have actual power,
these actors are commonly paraded around instead of elitists so that that true elitists can
escape public attention.
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