- Facebook still has by far the most value and appeal.
Every number that we see from our clients,
and we aggregate all of our clients' data
so we see this pretty wide and it's a lot of money,
so we can really, more than statistical significance,
Facebook kills every other platform.
- [Interviewer] Wow.
- It just destroys it, I mean you can get direct sales,
you can tell long tail stories, you can do so much,
and their ad product is so incredible and so expansive,
and they are constantly tuning it and adjusting it
and trying new tactics.
Instagram, which of course is owned by Facebook,
is the one where I think has the most upwards potential.
I mean we're seeing more people,
Instagram added Stories what, less than a year ago?
- [Interviewer] Yeah. - Instagram Stories already
has three x the amount of people
using it than Snapchat. - [Interviewer] Yep.
- And they just keep robbing, - [Interviewer] It's better.
It's just a better product, too.
- It's substantial better product
You know what I was saying the other day,
is I said, you know what Facebook's doing is they're saying
"You know what, we don't need to invest in R&D anymore.
"Let's just let Snapchat come up with some cool stuff
"and then next week we'll just deploy it."
- [Interviewer] I know, I know.
- That's what's going on.
So I think Snapchat's the worst actually,
of all the advertising platforms.
It's terrible, the ad product is not good.
They do not have any of the tools.
I'm not saying that they can't change it
and it won't go somewhere.
It's still obviously, incredibly early
but as it stands right now, like ad platform
for what you get as an advertiser to ad platform
is Snapchat is at the absolute bottom of the barrel.
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