Welcome to the latest video on How To Use YouTube Ads - Understanding What They
Are Is Key. Now this is all about getting clarity in your own mind about YouTube
ads, so why are YouTube ads beneficial to you and to your business? Be sure to
watch the video to the very end so you can get details on how to download my
free pdf entitled: "How Much Cash Are You Missing Out On". Consider these facts:
1. YouTube makes its money by allowing businesses to advertise on its own
platform. So advertisers produce and upload a video onto the YouTube platform
in the hope that people will see it and buy whatever it is that they're selling;
and 2. YouTube also makes money by allowing business owners like you to
advertise by using YouTube as a marketing tool. So why is it then that most
business owners don't understand what a YouTube ad is and as a consequence
are missing out on a massive opportunity.
Hi, my name is Jeff Laming from Video Cashflow and in this video we're going to demystify
the meaning of YouTube ads and open your eyes to a world of massive potential and
opportunity. Before we do so, if this is the first time you're watching a Video
Cashflow video and you like what you see, hear and read, then please click the Subscribe
button at the bottom of this video so you can get access to more video marketing
and business videos on a weekly basis. So, just to recap, YouTube makes its
money by allowing businesses to advertise on its own platform so
advertisers produce and upload a video in the hope that people will see it and
buy whatever it is that they're advertising. These are the types of
videos you normally see on television and at the cinema...."Do people still go to
the cinema?" Is that a smart thing to do? if you're a big branded multinational
company then, maybe or probably, it is. If you're anything or anyone else then the
answer is "No", simply because YouTube is a social media platform as well as a video
hosting site and those types of adverts are a
turn-off for most people. And secondly, you may also recall that YouTube also
makes its money by allowing business owners like you to use YouTube as a
marketing tool. In other words, by producing your own video with a strong
call-to-action to, say, a landing page. Now these are the video ads that you
normally see on YouTube. Firstly at the beginning of another video where it says
"You can skip the video after five seconds". Here's an example........
These are called TrueView In Stream ads. I'll leave a URL link in the description
box below this video for you to find out a bit more about these in stream ads. And
secondly, there's ads that show up in the right hand of the screen when you click
on another video...... These are called Discovery ads or In
Display ads. Again, I'll leave a URL link in the description box below for you to
find out more information on discovery/in display ads. Either way, these
two different types of ads are videos. So you have a video effectively attaching
itself to another video i.e. the in stream ad; and you have a video being promoted
as an in display or discovery ad. Now here's the golden nugget you need to grasp and
understand to get absolutely clear in your own mind: When people talk about a
YouTube ad they are NOT talking about a traditional type of television advert
that most of us are accustomed to (and have been conditioned to understand what an
"ad" is). A YouTube ad is actually your video being promoted to a designated
target audience. The key word here is "promoted". So, next time you produce and
upload a video to YouTube as part of your weekly ritual to increase views, get
more subscribers, and so on, consider promoting that video as a YouTube ad at
the same time. For your video to be promoted as an ad, you need to ensure the
video has a strong call-to-action; contains content that is relevant,
educational and informative; and it's no longer than 90 seconds or 2 minutes long.
Why no longer than 90 seconds, you may ask? Because YouTube, whilst being a
search engine, a video hosting site, and a social media platform, it's also a
highly effective and potentially lucrative marketing tool. This is another
fact that it's lost on most business owners. And here's another vital fact to
understand the huge potential that YouTube offers savvy business owners
like yourself. How many videos are uploaded to YouTube every day? At the
last count I think it was something ridiculous like 300 a minute. That's like,
430,000 a day....3 million a week;.....12 million a month.....
and about 145 million a year. Astonishing! Now, here's the simple economics of what I've
just explained above. There are not enough video ads i.e. videos attaching
themselves to other videos (that's the In Stream ads) or being promoted as In
Display or Discovery Ed's. to meet the huge
supply of normal videos that continues to increase at such a phenomenal rate
mentioned earlier. So with that in mind, take time out to run through this video
again. The content is repeated in the description box below and you can also
view the subtitles and closed captions on the video screen itself. Give yourself
the chance to grasp and fully understand what the term "YouTube ads" really means.
All it is is industry jargon that is misleading and so-called YouTube experts
that continually refer to the term don't realize that most people don't
understand what it means. To sum up then; 1. We know what YouTube ads means i.e.
promoting your own videos. 2. We know how YouTube makes money by allowing big
companies to advertise and allowing business owners like you to promote your
own videos; and 3., we know there's two types of TrueView ads: In-Stream ads and
In-Display/discovery ads. In the next video, I'll cover the way that
YouTube charge for promoting your video and the type and quality of
traffic that you can expect to generate. Plus, why you must start using YouTube
ads, especially if you have less than 100 subscribers and less than 10,000
combined video views on your channel. Thanks for watching. Look out for another
video on video marketing and YouTube coming your way next week. And if you
like this video please click the Like button underneath the video; feel free to
share the video with friends, family, business colleagues and associates and
by all means leave a comment or ask a question in the Comments section, also
underneath the video. Don't forget to hit the Subscribe button if you'd like to
get more videos on video marketing and business tips, tactics, techniques, and
strategies that will help you with your own online business. Nearly forgot - here's
a link for you to download your free PDF copy of: "How Much Cash Are You Missing
Out On?" You'll find the link in the description box below the video. Enjoy!
Until next time....bye for now.
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