- Yo, what's up guys, Anton here from dropshiplifestyle.com,
and today on Dropship Weekly, we're gonna be talking about
Pinterest versus Instagram for your dropshipping store,
which one is better, which one you
should use, and how you can use them.
A couple of things, I got this topic idea from a coaching
call that I did last week with my students in Dropship
Lifestyle that are part of the dropship blueprint,
and the question that came up was what should they do once
they're already, you know, they're up, they're running,
they're successful with Google Ads, what should they
start to put money and time into.
So that's what I'm gonna share in this, I answered it on the
coaching call, but it was a good question, figured it might
help some of you out on YouTube as well and on the blog.
One more thing I'll note before we dive into this,
my eye, you might realize looks like I
got punched in the face, it's pretty gross.
I didn't, but yeah, I'm sure you don't tune in for my good
looks anyway so, don't focus on the eye, focus on this and
we'll be good to go, but yeah,
I'm sure there's gonna be some comments.
So anyway guys, let's talk about this and
get into today's episode of Dropship Weekly.
(light music)
Okay so we'll start right in the beginning with your store,
okay, so this is where the money is made, this is Shopify,
this is where you want people to go,
you want people to spend money.
Now with Instagram, you know this should be addressed right
away, I think every single person regardless of what type of
product that you sell, should be using Instagram for your
remarketing, so I'm gonna put it down here and I'm gonna put
Insta, for Instagram, and basically what this means is when
people go to your site and they don't buy, you should be
showing them remarketing ads on Instagram, on Facebook,
again since Facebook owns Instagram,
that's all through one platform.
This is a no-brainer, this everybody should do from day one,
even if you have like a five dollar a day budget, you gotta
know that, you know, 98% of the people that land on your
store, the first time they're there, they're not gonna buy,
so when they leave, get them with Insta remarketing right
away, again as long as your product type is something that
is okay to advertise on Instagram, which for most people
that's true, unless you're selling sex toys or CBD stuff.
Now, next thing alright, well let's just show here what
could happen, people could go to your website, and this will
be a money bag, and they could just buy, right that two,
two-and-a-half, 3% of people, they can go there and
they could buy, now also maybe this is a little bit more
advanced, but I do recommend that for all new customers, for
48 hours after they buy, you're also showing them ads on
Instagram, except these ads aren't to get them to buy,
'cause they've bought already, so you're creating an
audience here of people that recently purchased with
you, and you're showing them ads saying hey, this is
Anton from antonseasles.com, really appreciate your order,
thank you so much for putting your
trust in myself and in my company.
You should have an e-mail with your order confirmation and
tracking information will be sent out as soon as your order
goes out, right, something simple, something basic like
that, it's really good, not many companies at all do it,
so it will stand out, it'll help increase that
relationship between you and your buyer even more and it
will help really just help you stand out from the masses,
and also help reduce buyer's remorse, so keep that in mind.
But the real way this question came up originally on the
coaching call wasn't about backend stuff, it was about how
to get new buyers, how to get people in the front end.
And for this, the answer can change depending on what type
of store you actually have, meaning what type of products
you sell, but for most people, I recommend that you go
with Pinterest on the front end.
Now again, this is once you're up and running with
Google Ads, you're profitable, everything's rolling,
you're looking to kind of invest your time, 'cause time is
the biggest resource, even more than money.
This is when you're looking to put your time into something
else and try to learn a new way to generate revenue.
What I really like about Pinterest is there's a lot of
desktop use, and yes people definitely use it on mobile, but
there's still a lot of desktop people there, where with
Instagram there really isn't, 'cause you know how many
people use Instagram on the computer, I'd say maybe 1% or
less of their user base, so with that,
that's a good sign right there.
Another thing I really like about Pinterest on the
front end is, there is some buyer intent there.
Now, people aren't just going there to shop, right, it's
not like you're going to, you know, Wayfair or Amazon,
like what should I buy, you're going there to start doing
research and a lot of people, the things they pin, the
boards they create, they're about ideas for things, maybe
they wanna buy for their wedding or maybe things they wanna
buy for their new home or their new office, so there is some
intent in there, and the other thing, which is massive, is
that with Pinterest, it's all clickable, right, like there's
links, links are a big part of it, so if you're again the
majority of stores, this would vary from store to store
but the majority, which is what I'm gonna focus on,
is people that should use Pinterest,
and not just make a Pinterest account and not
just upload a few different things and hope it works,
but put your time into this to learn this platform.
Now this video is not going to be about how to set up the
perfect Pinterest account and how to make your pins,
stand out, that you can research inside of my training
program, that's in our paid social traffic course but,
yeah, Pinterest, for most people on the front end, again,
there is intent there, a lot of people are using it on
desktop and it is clickable, there's links everywhere.
Now, what about Instagram on the front end?
Does that mean you shouldn't use it?
It means that I think you should start here, master this,
get this to be a profitable front end channel, again while
simultaneously, you have Instagram running in the
backend, but, you know, let me do this,
I'll make kind of like, a Instagram section and a Pinterest
and talk about when each of them are most beneficial I would
say and kinda the pros and cons, and then I'll also
tell you what tools we use to make this all work,
so I think that should help a lot of people.
So, with Instagram, the way that I think of it and the
way it really works when you look at it,
is it's more of branding play.
So, when someone takes out their phone, is bored, scrolling
through Instagram, they're not there looking to make
a purchase, doesn't mean they won't
but it's really somewhere they're
engaging with their friends, their family,
and even engaging with brands, if you
put out the right type of content.
Again, it doesn't mean that can't be profitable,
but it's more of a long-term strategy.
Now, if you're going to use Instagram,
something you definitely should do,
is create your product feed, and again
I'll tell you what tools we use
for this, and make shoppable posts.
Now, you've probably seen this before
if you use Instagram as a consumer,
where you see, like a different
image, and it might have, you know,
someone holding a coffee cup,
and the coffee cup will be clickable,
and that'll go to an e-commerce
store, now if you're going to use
Instagram, again, you should be doing
that, because you wanna have that benefit of a link.
You don't wanna have to tell people
"link in bio," right, then have
them click on your profile, then
go to the bio, then click the link,
'cause what type of intent are you gonna get there?
So if you have a product that is
something that's very visual, that's demonstrable,
then you could do Instagram images
that are shoppable posts, again,
I'm not gonna get into the how
of to set this up, I will tell
you the tools we use that make it
easy, but if you want the step-by-step,
go to dropshiplifestyle.com, click on courses,
get enrolled, and you'll get the training from A to Z.
Now, of course, like I mentioned
up here, I'll just reiterate it,
I use RT for retargeting, use it
for retargeting from day one, because
the beauty of that is when you're
retargeting people here, and when
you're showing new customers videos,
the intent's there, so you don't
have to worry about it only being
a branding play, 'cause the intent
has been established based on how
the people found your store, so
definitely start that from day one.
Let me switch up the colors, and
we will talk about Pintrest ...
Pintrest, okay, so again, the things
that I love about this is it's all
about links; that's what Pintrest
is built on, and again, people
have buying intent and because
of that, it's good for front end, FE traffic.
Now how can you know if your product
is not Pintrest-friendly?
Now, it is true that more women
than men use Pintrest, but that's
changing, if you look at the year-over-year
user base growth, it's actually
trending up with more men; they
still have more women than men,
but men are growing, so before
you just discount it and think,
my buyers aren't there, just go
to it, again, this is something
that if you're gonna use, I don't
recommend you just make a Pintrest
board and see what happens, I recommend
you research it, you go through
the training in the dropship blueprint,
you actually put time and effort
into learning it, and part of that
is seeing if your buyers are there,
and seeing how they already are
using it, so you can recreate that with your own store.
Now I told you I would talk about
tools, so let me do that; these tools,
I think some of them are free, some
of them are paid, I'm not really
sure, we use all of them, so these
tools are either native through
Shopify or they are in the Shopify
app store, so first one is called
Facebook product feed, and this
one is by Flexify, by the way, I'll
put this all in the notes, so you
don't have to try to read this
handwriting, but Facebook product
feed by Flexify allows you to basically
take all the products that are in
your store on Shopify, connect
them to your Facebook account, which in
turn allows you to connect them
to Instagram, 'cause again, it's
the same thing, and then you can
make these shoppable posts, so
that starts with Facebook product
feed by Flexify, the next tool
I recommend you use, if you decide
that Instagram is for you, and you're
okay with the branding play and
having it be a more long-term thing
on the front end, then the tool is called- hear that?
Sale.
The next tool is called shop Instagram
and UGC; UGC stands for user-generated
content, but this is like something
you would put on your site, maybe
if again, you're big on Instagram,
where you could show off different
Instagram posts, and then it would
say shop this or shop now, and
if you were selling, again, coffee
cups, someone was holding a coffee
cup in the photo, they can click
shop and it would take them to
that page on your store, allow
them to buy easy, and the last tool
that I recommend for this setup,
to keep it as easy as possible,
is not an app, but it's native in
Shopify, if you are on the basic
plan or higher, and that is just the Pintrest sales channel.
And the Pintrest sales channel
basically allows you to make the
product pins, there used to be shoppable
pins, they were called on Pintrest,
they got rid of that I think it was
in October, so when I'm recording
this, maybe four or five months
ago, but still, there's still the
Pintrest sales channel, is still
a real thing, now I think they
were depreciated to it's called
product pins, I forget the terminology,
but basically, you could have your
products on Pintrest, again, linkable,
so if you figure out how your audience
is on Pintrest already, how they're
acting, how they're creating boards,
what they're sharing, what they're
pinning, you can use this to recreate
that with your product catalog,
which is really, really good front
end traffic, so what I'll do is
post links to all of these, again
below in the description on YouTube,
and if you're on dropshiplifestyle.com,
on the blog right now, I'll have
this all typed out and turned into
a blog post so it's easier for
those of you that wanna kind of
digest it that way, maybe take
notes, and again, get all those
links, so hope you found this useful,
as always, if you did, please do
give this video a thumbs up, leave
a comment below, hope the eye wasn't
a distraction, hope you focused
on this, and yeah guys, that's it,
I'll see you all next week for the
next episode of
Dropship Weekly, and, if you're
watching this, and you haven't seen
my new webinar yet, you gotta check
it out, it's like a two-and-a-half
hour in-depth training, so I'll
link to that below as well, definitely
check it out, gimme your feedback
on that also, always appreciated,
hope you guys all have an amazing week,
make a bunch of money, and I'll talk to you next Tuesday.
See ya.
(light music)
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