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Hey everyone, welcome to Jim Talks ... Episode #10.
Today I want to talk about Paid Advertising.
What I want to do is look at Facebook Paid Ads versus Google Adwords.
I get a lot of questions from people asking me what's the best?
How should I approach paid advertising space.
The first thing I want to do is talk about Facebook.
The Pros with Facebook or running Facebook advertising is that you can get really targeted.
You can look at your target audience.
You can go down and find people based on their interest, based on their geographical area
, based on their age.
Plus you can create something called Audiences.
So what you can do if you have a list of emails of people for example you can upload that
list and then you can create an audience around that list and what Facebook will do is it
will find people with those emails and it will send ads specifically to those or they
will present the ads specifically to those people.
And then what you can do is you can expand that list by doing something called the lookalike
audience.
And what it will do is it will go out and find people with similar interests profile
and you can expand your audience up to 1% to 10% I think is how high you can grow that.
But it really allows you to target your audience and I guess the lookalike audiences aren't
the best targeted but at least it's allowing you to get somebody or people that are very
specific to what you are trying to reach ... trying to present your ads to.
The other big pro around Facebook ads is they're cheaper.
They're generally cheaper than Google Adwords just because they're undervalued right now.
Not a lot of mainstream companies are using Facebook Ads.
They still think Facebook is for younger people for kids.
So they're still using Google Adwords more than Facebook so competition is not there
with Facebook Ads.
The idea is there's more users, they're more targeted and it's a cheaper platform.
The negative with Facebook Advertising is that it's interrupt marketing.
It's marketing that's in your face.
You know people are generally on Facebook browsing through their news feed, and all
of a sudden they see this ad popup.
I've had people send me notes saying "hey stop, what are you doing in my timeline.
Get out of there.
What are you doing in my news feed, get out of there.
I didn't ask for your advertising".
That's the negative side of Facebook.
The pros with Adwords is people are actually searching for the information that you are
presenting to them.
For example, they may be searching something like "how do I sell my home fast and get maximum
dollar, getting the most dollar for my home in your area".
So people are searching for those specific keywords.
The other big thing about Google is that it's the largest search engine in the world.
You have a much larger audience that you can target.
With Facebook it's more targeted.
With Adwords it's a much larger audience.
The con with Adwords is that it is expensive.
There's a lot of competition out there.
Adwords has been around for while now so people are using it, people are spending a lot of
money on Adwords to get the keywords "sell my home fast in Las Vegas".
That might cost you, I don't know, I'm just guessing here but let's say $10 per click.
Something like that if you're looking for "homeowners , who are interested in Real Estate
between the ages of 35 and 55 in Las Vegas you might only have to pay $1 a click.
I'm not saying they are trying to sell they're trying to sell their home but at least you
can target it more and get clicks for a lot less.
So, you gotta look at the intent when you are marketing versus the costs.
Yes Facebook is cheaper than Adwords but the intent is higher in Adwords than on Facebook.
So which should you be using?
I think you should be using both.
I think there's a place for both.
What you want to do is you want to measure and adjust and I know what everyone is thinking.
Oh, you know I can't afford to spend that.
Well, yes you can afford to spend those monies if you're getting the return on the investment.
And you know people are saying "well Facebook doesn't work.
Adwords doesn't work".
Yes they do.
It's proven.
These advertising platforms work.
If they aren't working than your're not using the right creative.
Your ads aren't properly setup.
You don't have the right videos.
You don't have the right pictures.
You don't have the right text.
You don't have the right hooks.
You don't have the right copy in your ads.
Facebook ads work.
Google Ads work.
It's just a matter of figuring out what works.
And the way to do that is you want to measure everything.
You can do some A/B testing.
And you want to keep testing it.
Do some small tests.
$100 test or something.
Once you figure out what works, then you start expanding to the point where you are starting
to get a good ROI on the investment that you're making on these paid advertsing platforms.
OK.
That's it for today and have a good day.
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