(inspirational music)
- Monsta Surf is a socially conscious brand that exists
to empower people to live passionately
and live out the dreams that they have in their lives.
So Monsta just started as a hobby in my backyard,
at just 18 years of age, making surf boards and was
absolutely hooked by this passion I had for making surf
boards and then later that year, this is 2012,
I went to Kenya on a missions trip.
And really went there to be a blessing but found that the
stories of the kids really transformed my life,
and they taught me that life's quite simple,
and we just complicate it and through that,
they really inspired me to turn this hobby of mine,
the passion for making surfboards into a business that could
give back, and came home from that trip really inspired to
create the brand and here I am today.
Live passionately, I guess it's just the embodiment
of everything we do. It's just living out those
passions that you have, those dreams that you have on your
heart and really going after them fearlessly.
And that's the message we're passionate about spreading.
It's everything, it's who we are, it's everything we do.
And it makes up the brand. It's really the
reason why we promote that live passionately lifestyle.
About a year ago, we got a lot of creatives on our team,
and we were going on an adventure to the Philippines
and just a bit of a passion project.
We wanted to capture some of the stories there.
And we never really had this big plan to make
a documentary, it was more just out
of a passion for telling stories.
We went on this trip where we took our ambassadors
on this surf trip to the Philippines where they
just thought they were going on their typical surf trip.
Where we're just going exploring and find waves.
What we didn't tell them was we had a lot of initiative
lined up with our foundation to do a lot of water
filtration work and really serve the locals.
We were just blown away by the stories that
came out of that trip, the stories of the locals.
But also the stories of our ambassadors
that came out of the trip and how meeting these
locals, seeing the devastation that was there,
but also the incredible hope that they had
in their situations really impacted them and inspired
us to tell this story to our platform
and the world that we live in.
We got home from that really inspired to make
it into a documentary, and we learned a lot
through the whole process and it was just
a crazy adventure in itself.
We just released it, we had an Australia wide
premiere tour and sold out all the events,
and it was this really cool thing, all the stories
that came from that film and the stories in the film.
I think the biggest challenge that we faced was probably a
lack of experience in filmmaking and documentaries.
For example, we thought it would probably take us
about three times quicker than
it did to do the whole post production.
You know there was a lot of learning curves that
we had to overcome and a lot of road blocks
in terms of funding and those sorts of things.
Just through our adventurous spirit and that passion
to embrace the world in everything we do,
we kinda learned to overcome those things.
We had a lot of support from people who have
gone before us in those areas.
We got our tribe onboard with the crowd funding
campaign to overcome the funding issue.
It's just been amazing watching it all
come together so beautifully.
We had a lot of fun with our crowd funding campaign.
It featured dates with some of the crew, it featured
things like surf lessons, and phone calls,
mentoring sessions, and my housemate, Elliott
actually put his head down the toilet for $5.
So we did a lot of engaging, we were just on Instagram
live and on that particular time.
And just engaging with our tribe and getting
them involved in the project was really fun.
Yeah, just meeting them with giving them value
for them helping us out- whether that was phone calls,
dates, hanging out with them, putting our head down
the toilet, it was a whole lot of fun.
Definitely the funniest thing that happened
on the trip was getting lost in the jungle.
It wasn't funny at the time.
We ventured into this cave at about 4:30 and
were just blown away, some of the clearest
water we'd ever seen, and it was so beautiful
that we kinda lost track of time.
Came out of the cave, it was pitch black,
had no idea how to get back to our bikes.
And thought it was one way, went down that way,
it wasn't that way, try to come back.
We were completely lost, completely disorientated.
Ended up just trying to find our way through this
jungle for about five hours and came across
crazy sharp rocks, insects, bugs, crazy fire ants
biting our ankles, spiders, blood.
All this gnarly stuff happened, and then we ended
up finding this road at about midnight
and all had a big laugh at how serious the
situation could've been but how we had come
together as our little team.
And really supported each other through that
cause it was kind of serious at the time.
So I'm so excited for everything we're doing
and for where we see ourselves going.
We're really passionate about our why.
Why we exist and that's to inspire people,
to live passionately and really empower them to live the
things that they feel like they were born to do.
So that kinda looks like using this platform that we have.
Our business is just the platform to really reach people.
So we're passionate about working with young people.
We wanna kinda expand our reach with that
and go into more schools and do more programmes.
And take kids on adventures and we're really
passionate where we're going and we wanna become
this global brand that is positively impacting
the world in everything that we do.
Really, to be a light to the world through
what we say and the way that we live.
Really cool question, someone that's a bit close
to home for me, Daniel Flynn, from ThankYou.
I had the pleasure of hanging out with Daniel
a fair bit recently and really inspired by
everything they do at ThankYou.
They're a 100% social enterprise and do amazing
projects all throughout the world through
just the simple everyday consumer products
that we come across as water bottles, and nappies,
and food, and sanitary products.
He's been on an incredible journey, himself
and his team at ThankYou and
really inspiring guy and really inspiring journey.
I think back in 2012 when all of this was just a hobby,
I had big dreams to turn it into everything it is today
and more, but I was told I was crazy, that I was stupid,
that it wasn't gonna work, that I was too young, too
inexperienced and faced so much
self doubt in myself as well.
I had this moment when I was in Kenya, overseas.
It was one of my last nights there, and I just remember
stargazing on some of the brightest stars I'd ever seen,
and I felt a real sense of purpose for my
life in that moment and felt that these dreams
that I had weren't something that was random
but something that I had to pursue.
I had to be able to really embrace the world
and push past those road blocks, those
doubts, those insecurities and really chase after my dreams.
And that really started, it was the point where I was
like, I'm gonna do this, I'm gonna give it
everything I've got and really change, the
course of my life and the course of this journey.
I can stand here today loving what I'm doing.
And so excited for what we are going
to do in the future because I had that moment.
And I was really able to listen to it, myself
and the voice inside me in that moment.
And chase after all the things I
felt was on my life, so it was a really cool moment.
(inspiring music)
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