- Boom! What's goin' on everyone? It's Steve Larsen.
This is Sales Funnel Radio and today I'm gonna
teach you guys about cash causing frameworks.
I've spent the last four years learning
from the most brilliant marketers today.
And now I've left my nine to five to take the plunge
and build my million dollar business.
The real question is, how will I do it without VC funding
or debt, completely from scratch?
This podcast is here to give you the answer.
Join me and follow along as I learn, apply, and share
marketing strategies to grow my online business,
using only today's best internet sales funnels.
My name is Steve Larsen and welcome to Sales Funnel Radio.
(upbeat music)
Whazzup, guys?
I'm excited for today.
This is an episode I actually ripped
as from a Facebook live.
I did it off the whim
but it ended up really, really awesome (laughs).
And I was just doing it to the group,
The Science of Selling Online,
if you're not part of that group, it's a free group.
It's where I just kind of can geek out a lot of times.
If you like this stuff, there's more of that on that group.
So, anyway,
anyway, I went live.
And I wanted people to understand,
a lot of people ask me thing like,
well, Stephen, how do you know this is gonna work?
Or Stephen, it seems you're able to know a little bit,
not that you can predict the future,
and I'm never, you know,
but like that you understand what the numbers
would mostly be and where kind of success
will kind of come out of before you go do it.
And I'm like, well, yea, it's 'cause
I'm just following the framework.
And so, what I wanna do is I just rift- a little bit here
so you guys understand.
I made the decision early on.
I remember, I remember kind of where I was.
I actually,
there's a lot of, there was a lot of
colleagues of mine in college that were studying
different areas, you know, like I'm gonna study marketing
or study this, or study that, or study supply chain
or systems, or whatever and I remember thinking
to myself I want to go, I wrote this down guys,
this was an actual goal of mine like five, six years ago.
I wanted to learn how to be a consultant
to small businesses, okay.
And I wanted to learn,
I wanted to start businesses and sell businesses.
Guys, it is hilarious to be that I'm doing that now
and which is crazy.
And I realized though that the talent and the skill
that I wanted to learn was I wanted to learn
how to make it rain in a company.
And that's what this episode is about.
That's what this episode is gonna teach you.
I went in and there's a very specific method
that I have used to do that, okay.
And I know what it is.
It has not been an accident, okay.
I did a lot of making accidents and mistakes in areas,
it's not that I don't anymore,
but, man, I know why its working, okay.
This episode will teach you why that is.
It's one of the biggest gifts I can give you.
Thank you so much for being a follower.
Let's cut over to that now.
If you guys did like that, again, please rate and subscribe.
That really means a lot to me.
I love reading those ratings.
It actually make my day, so it means a lot.
Anyways, guys, thanks so much.
Hopefully, you'll enjoy this episode.
This has been,
this is life changing stuff right here
and I hope that you do what I did, take it seriously
and write down what it is you wanna do, okay.
I wanted to learn how to make it rain in a company.
Wrote it down, right and you have to do that part of it.
Anyways, this is how it's all happened.
Thanks, let's cut over.
What's up, my friends, how you guys doin'?
If you guys are just barely gettin' on,
I've done Facebook live in the group here for a little bit.
We have grown since I last went on
from like 2,200 members, we're almost at 4,000.
It's crazy.
So, welcome and real quick,
I just wanna teach you guys some cool stuff
on why my stuff works so well
and why I can see other people's don't.
I'm just gonna be honest about it, okay.
That's cool.
Give you a little hashtag replay though
if you guys are brand new in here
and you guys are just barely getting in.
If you guys are live though, welcome, welcome.
What's up?
Just chillin' to this song again, many I freakin' love it.
(laughing)
Alright, here we go.
Hey guys so I just, I've been doing a lot of,
been doing a lot of Facebook lives.
I've been doing a lot of training in general.
I did, yesterday I did two back to back webinars.
It said it was two back to back webinars,
in ClickFunnels which is a ton of energy
to see if you've never done that.
It's hard to just do one and if you do them right,
like, I'm not gonna lie, it's gonna sound gross,
but I'm like sweating, I'm exhausted, just on one.
Two of them back to back, like is murder.
Absolutely murder.
I was talkin' to one of my friends, Dave Lindenbaum,
it's funny he's like yeah, two suck.
He's like I've done three, he's like,
I would not wish that on my worst enemy.
You are so wrecked by the end.
But it was two back to back webinars yesterday
and the one Funnel Away challenge.
Which was,
so anyways I was spent.
I was absolutely spent by, by the time I went to sleep.
It was like 1 a.m.
Anyway, so I, guys real quick
I just wanted to walk through a principle here
and I know it's the reason why I'm succeeding in this stuff.
And this might sound weird for me to say that,
might sound weird for me to go ahead and teach it,
but anyway, I just want you guys,
is it cool if I go through that a little bit?
We all got thick skin on here,
I can just kinda say what needs to be said.
Is that alright?
You guys cool with that?
Cause I, I wanna teach a few things here.
There's a few patterns for why I know my stuff is working
and working very, very well.
And I think that, there's a few ways, there's a few reasons.
Some of it comes from just internal, right,
and the way I approach myself on this stuff.
First of all, can you guys hear me okay?
You guys got me alright here?
Yeah, okay, Dan said cool, okay just say it.
Alright, there's a few things for how I approach things
individually in my own mentality
and my mindset with this stuff.
However there's a few things though that
for the way I approach the business.
Okay, I, I look at myself and I look at the business
as two separate things.
I mean really, we're very similar,
who's that rapper that said I'm not a business man,
I'm a business, man (laughing).
Who, I can't remember who the rapper is that said that.
But I look at myself that way a little bit,
like right I am the business, man,
right, rather than a business man.
And so when you look at, anyway,
I, it's gonna kill me, I can't remember who that was.
Okay, in my business I compete
right, on a lot of differences, right.
I compete on differences.
My, my and I compete with strengths, personally.
When it comes to me though, as the attractive character,
I compete with mostly just differences.
It's not so much strengths, right.
Someone's always better, faster,
stronger, than me personally.
Someone's always quicker.
Someone's always a better writer.
So I don't compete with strengths
when it comes to my personality,
I really compete with differences.
When it comes to the business though,
it really is mostly just strengths
as far as my business goes.
When it comes to offers, it's back to differences though.
I don't know if that makes any sense at all
what I'm saying there but there's a relationship
there though, you guys gotta get used to.
One of the reasons why my stuff does well
and one of the reasons why,
one of the reasons why my stuff has accelerated so quickly
is because, a few different principles that I follow.
Guys if I'm gonna go, I'm the worst cook ever,
but if I'm gonna go bake a cake, how do you bake a cake?
Just tell me right now, what are some of the things
that you use to go bake a cake.
How do you go do that?
What are some of the things that I do?
What's the process?
How do I bake the actual cake?
How do I put it together?
Someone said it's, someone said Jay-Z, someone said Kayne,
so I don't know, it's one of those two.
Right, how do I bake a cake?
I go in, right, I'm gonna have a similar kinda things.
I'm gonna go in, I'm gonna get flour, I'm gonna get sugar,
I'm gonna get eggs, right, that's as far as I know.
There's probably some chocolate in there somewhere,
some, I, I don't know.
I really have no idea how to bake a cake
but there's a way to do it, right.
There's a process to baking a cake.
There's a process of putting it in the oven
for how long it's gonna be in there.
There's a process behind that, 'kay.
How am I gonna go and how am I gonna get,
good at, at a sport?
I'm actually looking at Brazilian jiu jitsu right now,
I really wanna fight Russell (laughing).
He and I wanna roll and I'm stoked about it, 'kay.
And so I'm gonna go take jiu jitsu for the next year
and then he, I'm gonna try and choke him out
and he's gonna try and choke me out and be fun, 'kay.
But there's a process for that.
There's a process to learn
that kind of sport and discipline.
There's a process for me to go learn how to freakin' walk.
Right, there's a process for me to learn
how to be on the internet.
There's a process for, and when you understand that,
right, people are like oh yeah, no I totally get it.
But that's not the way people act.
And when I look on the internet
and I see what people are doing out on the internet,
most the time they're just doing stuff
and that's better than doing nothing,
but they're not adhering to any kind of framework.
There's no pattern in what they're following.
There's not a frame, there's no system, there's no format
or formula, they're just kinda doing stuff.
And because of that, it's really easy for me to look at
and be like, oh yeah, that's why you're failing, right.
And I don't mean that in a negative way.
That's not negative at all, it's just the truth, 'kay.
Frameworks are what save you in this game.
Frameworks are what save you in anything in life.
And funny enough, when you look at like,
I call it art versus science, right,
there's more science to this game then there is art.
Which should be very relieving for you to hear.
There is more science than art.
Which means I don't need to be as much of a creative genius
as much as I do just learning some of the frameworks
that make success happen, 'kay.
And I'm not just talking mentality stuff.
Okay, mentality stuff,
I have a hard time with that sometimes.
When I say mindset training, that's such an overused term.
It gets fluffy and I don't really like it.
Okay, but like, learn the framework.
Learn the process, learn how to go and actually, okay,
if I'm gonna do a webinar, if I'm gonna make an eBook,
if I'm gonna write something, if I'm gonna do that,
if I'm gonna be an Olympic skier,
if I'm gonna go and I'm gonna learn how to ride a bike,
if I'm gonna, anything in life has a pattern for success.
Right, first, right and when you understand that that's how,
really it's like 80% framework, 20% art.
Which is awesome, it's so relieving when I finally
realized that and understood that.
So what I'm looking for when I go funnel hack somebody,
what I'm looking for when I go
and I'm looking at an influencer
and I'm seeing how they're behaving,
I can close my eyes and I know, I see,
this is why I can speak without notes,
because in my mind, in my brain, I can close my eyes
and I can follow a framework inside of my head
and I know the next step.
Which means the decision making power of what do I say next
is kind of gone, I just know that now I need to be talking
about this next thing and now what's coming up,
I know the, okay and now I need some testimonials
and I've told enough stories,
let me just dig back into my bag of stories.
Which story would fit as a testimonial
for that scenario best?
Bam, that one, insert here.
Okay, now what's next,
okay let's go call to action, let's go here.
Okay, in my head I'm just following frameworks.
That's the secret.
When I'm building a funnel, it's the same process
every freaking time regardless of product, price, industry.
It doesn't matter, it's the same process
and that's what people get stuck up on, 'kay.
I do a lot of coaching.
I do a lot of coaching.
I've already coached today for three hours I think.
Yeah, I do a lot coaching and I'm about to go on
for another hour and a half here, soon.
Probably about 20 minutes here, 'kay.
And what's, what's frustrating for me is when somebody
thinks that they are an exception to that rule.
You are not.
You are not, okay.
And what happens is when somebody believes
they're an exception to the rule, what I've noticed,
is that they don't believe that it's 80% framework,
20% art, it's not, that's why this is the science
of selling on line, I explicitly took out the term art
because I want, that's why the name of this group
is the Science of Selling Online, okay,
because it's more science than art.
It's a little bit of creativity of your own flare,
that's it, but it's not the majority.
And when somebody thinks it's majority,
that's when they fail, 'kay.
When I'm funnel hacking somebody,
I'm not just funnel hacking what products are they selling,
how are they selling them?
I'm looking to see the framework
that they introduced the product to the market with.
I'm looking for the framework.
I'm looking what's the pattern, what's the formula.
What's the step by step by step.
Do this, then this, then this, then this,
then add a little bit of flare of your own at the end, 'kay.
It's so relieving to understand that
and it's so relieving to feel and know and understand that
because it means I don't have to be
what college was trying to teach me to be.
It's actually the exact opposite.
I don't need to be a creative genius
to have a lifestyle and success off of the internet
or any business in general, 'kay.
I don't need to be a creative genius.
I don't need to make something totally brand new,
completely prolific, something that nobody's ever seen
before in order to actually make money,
that's not true, that's the biggest fallacy ever in the game
and that's been the weirdest thing for me to realize.
Hindsight's 20 20, right?
But forever, as I looked backwards,
I'd be like oh man, and I'm starting to see those patterns.
Forever the issue was I walked around for years, my friends,
trying to answer the question, what product should I sell,
when all along the market was trying to tell me
what it wanted me to sell it, 'kay.
That's all I'm tryna figure out, all the time.
So when I'm going in and I'm funnel hacking somebody
and I'm lookin' at that red ocean and I'm steppin' back
and I'm sayin' oh, interesting, what I'm doing
is I'm trying to see what product
the market wants me to give it.
I don't even have to have that answer.
I don't even have to know what the product is.
I don't even have to know.
Guys when I, I was the number one affiliate for this book,
right, right and a lot of it was because of
that offer that I gave you guys.
I didn't know what the offer was gonna be
when I started selling it, you all gave me the answer.
Did you just hear what I said?
So 375 books, you all gave me the answer.
We decided together what it is that you wanted to include
in the offer when you bought this book through my link.
I just gave it back to you.
The same principle is true for your own products,
not just affiliate stuff, not just for your codes,
not just for your info products, I don't care.
There is such a smaller amount of art and creative genius
in this game than people realize.
So what you need to get good at is learning to be attentive
and see the patterns.
The reason I got to be a good funnel builder
and so fast at ClickFunnels is because I can close my eyes
and in my head I see the framework
for the perfect webinar funnel.
I see all the elements in a perfect webinar script.
I know exactly right, in my head, I can see the framework
of an awesome, epic upsell video.
I know the framework in that script.
It's a framework.
I don't have to come up with what to say,
I just need to know I need to have elements
that talk about that, that, that, that, that, that, that,
plug it in, play, bam, done, 'kay.
You guys gettin' this?
It's not just to trial close, I'm actually asking.
'Kay, 'cause what I want you to understand
is that it is the science of selling online.
Which is the name of the group
and it's the name for a reason.
We talked about, we talked about, I was gonna,
it was gonna be the science and art of selling online
but I took out art because I don't want you to think,
the game's easier than you might be thinking it is.
It is easier than you're thinking it is.
And it took me like three years, like 17 business tries,
to actually understand that because everybody in college
and all the books and all these gurus
and all the people around, a lot of them, not all of them,
there were one or two particularly who were not,
and they were teaching me the correct way to do it
and when they were teaching me to use the market
to gather the data on what to sell
rather than tryin' to come up with it on my own.
There was nothing like, no input, zero, zero, zero, zero.
Like I could not come up with something.
I was like I'm not really a creative genius kinda guy.
Which might shock a lot of you guys.
Like hey Stephen, you totally are,
you're this crazy creative guy.
I'm not, I'm following a pattern, that's it, right.
So I know that there's a few products coming out here soon
that I'm excited to get out to you guys.
There's a few products coming out here soon
that I haven't announced yet, that I'm really pumped about,
but I am using the market and I'm asking things in a way
to start slowly pulling out and harvesting,
that's what they want, that's what they want,
that's what they want and you are literally building
the very offer that I hope to give back to you.
Now I'm gonna go make the product obviously
and the product's gonna be freaking epic,
but as far as what it is,
you should not be doing a lot of that
deep dive work on your own.
In fact it's better if you don't.
It's way better if you don't.
It's far better if you don't.
And the reason is, is because
you don't fill your own wallet.
I've said that multiple times,
but like your opinion doesn't matter.
You're not the one buying your thing.
So if you're like, oh Stephen
I don't know if I like that product yet,
you're not the one buying it, right.
You don't fill your own wallet.
So like, you gotta get outta your head
and think back, be like, alright, fine,
what do they want, what does the market want?
What is it that they're asking?
Give that, learn what that is, figure out that is.
What are they asking?
What are they telling me that they want?
And then you just be and guys, the game gets so easy
when you realize that it's just
about learning the frameworks.
So if there's some piece of advise I could give,
besides that, it would be this:
Choose frameworks, choose models to go learn
that result in cash as a rule not an exception.
Did you hear what I just said?
I am not interested in learning
and this is the other reason
why I've been doing so well with stuff,
because I don't want to learn frameworks and rules
and science of things where I am an exception to the rule
and that's what causes money.
I only go learn, it's the reason why I don't
go learn Facebook ads, guys.
Because for me to learn the framework
to make a successful Facebook ad,
I could go learn it, I know I could,
I know I could be really good at it, okay.
But I don't go study that personally
and yeah it might be your thing,
which is great, but I don't because there are sometimes
these little tricks I feel like I have to go play
in order to make it work super well,
I don't wanna learn the tricks.
I wanna learn the rules that result in cash
not exceptions to the rule that result in cash.
So go learn frameworks.
That's the reason why I obsess over webinars so much.
As a rule, if I do this and I tell an origin story
and I come up with a good hook and I got the origin story,
alright which is a great intro, then I got three secrets
which attack your vehicle, internal and external related
false beliefs and I go through
and I have some testimonials there.
Then I go through stack slide
where I present the actual offer.
Then I go through closes where I tell reasons
why you should act now and I go through
and I put that in a thing called a webinar funnel.
It as a rule, typically results in cash
and because of the numbers and because the way it works out,
they're very easy to make profitable.
So I was like, when I saw that
and when I started seeing that,
when I was working at ClickFunnels,
I watched Russell do that, I was like huh.
We launched things so quickly there.
I started asking the question,
that wasn't even like done yet.
How come that worked?
That actually wasn't, huh, that actually didn't look
visually that good yet, why did he make a million dollars
in three weeks on that, interesting.
Why is it that he, he had 8,000 options on that page.
Like half of it's broken, how come it still worked?
Right, and it was with Facebook ads,
people who probably didn't even really know
who he is that much.
You're like, how did that work over there?
It's because he has frameworks in his head
that result in cash as a rule not an exception to a rule.
I do not learn frameworks that where I have to have
an exception to a rule in order to make money.
And too many times people are tryna look
for the flash in the pan, right,
the little thing that is cool that is,
but it's fleeting and it leaves.
And that's why it doesn't work.
Cause you spend all this time, right.
Those things work as like little tiny add-ons
when you already know the base thing that causes money,
when you already know.
Is this making sense?
When you learn that rule, that framework to the rule.
When you learn the system, the formula that causes cash,
rather than the exception to the rule that causes cash.
Right, the only time where I can learn that
is when I already have this base down.
When I got that 80% down.
Then I can go learn that little 20% real fast,
right take fast and quick money off the top.
Then I can take fast and quick money right off the top
and then it gets super easy, super, super easy.
So anyways, I'm really stoked about this.
I hope you guys understand what I'm tryna get across here.
Stop learning flash in the pan stuff.
Stop learning things where it's like, it doesn't totally...
That's not, that doesn't result in cash as a rule.
So I don't study things that are like,
I don't study things that are like,
how should I say this?
I study becoming an attractive character.
I study offer creation.
I study sales itself.
What is the psychology of sales that makes sales happen?
The internet could die tomorrow
and I know I'm gonna be okay because of the framework
about sales that I know that's in my head, right.
I know that someone could put me on a stage right now
and I will over deliver and I will probably sell more
than everybody else that's on there
who's been selling for a long time
but doesn't have a framework and hasn't been studying this.
Those are bold claims and I totally get it
and I understand that.
You have to understand though, that, that's the reason why,
is because of the framework.
It's because, I'm just following it in my head.
Okay, I'm only, and this one Funnel Away challenge thing
that I've been doing, right, funny enough looking back,
I'm only supposed to be going like 20 to 30 minutes on them.
I'm not trying to go a long time.
That's not my goal but there's so many little pieces
that I'm trying to help people understand
when it comes to learning these frameworks
and understanding that it's more about science
then it is art, it's more about understanding formulas
that cause cash then it is learning exceptions
to rules that cause cash.
I'm tryna, I've been going for like 50 minutes in 'em
and the, and what I'm doing literally,
I'm just following a script in my head.
I know where I'm leading it.
I know where I'm able to actually follow a little bit
of a rabbit tangent but how to bring it back in.
I know and it's only come because of like,
insane sickening volume, right,
the amount of time just doing it.
Mat time, 'kay, time on the mat.
How much time have I spent on that mat.
How much, right.
Sometimes, I can't remember who told this story.
They told a story about how,
you know take two different fighters, right.
Or even people at the gym.
And I can't remember what the story exactly was,
I remember the principal and what he was using an example.
So take two people at the gym.
Alright, two people at the gym.
Person A goes to the gym and they get to the gym,
they might go to the water fountain, right.
They go to the water fountain and they're like,
alright, alright, I this is.
They go to the water fountain and they're like,
they talk to somebody for a little while, right.
Then they go to the, then they go over to the,
I don't know like an elliptical machine
and they like set up their settings for awhile.
Then they go and they'll be on there
for a few minutes kinda warming up.
Then they'll go talk to somebody else for awhile.
Then maybe they'll go over to the restroom
and the locker room for a little while.
Then they'll come back over, right
and then they do one or two sets of this and they leave.
That's person A.
Person B comes in, actually spend a little bit less time
but it's like it's so hyper-focused it's ridiculous.
'Kay, they're in there, they're in there.
They're working hard, they're extremely sore.
Every set they're almost dropping it.
They're going to failure every single time.
Who's gonna be more successful?
Right, obviously the person who's gonna be more successful
is the person who's like,
killing it, 'kay.
I'm tryna get mat time.
I want as many times on the mat as possible
for me to just be actually swinging to hit the ball
not prepping to hit the ball, 'kay.
So that's why I go do things.
That's why I have this, I have a, I,
it's like these little mantras in my head.
One of them is mat time and I was like, right.
One of the people, one of the people on my web,
on a webinar yesterday they did not get as many people on
as they were supposed to, which kinda sucked.
But and I was like, I could call it off.
But in my head, mat time.
That's all I said to myself and no questions asked,
I just stepped forward and just did it.
Mat time and I just did it
because I need more time on the mat.
I need more time moving forward on it.
I am perfecting my craft.
It's hours and hours and hours of doing the thing, 'kay.
And too many times people are like, well I did it once
and it didn't really work.
Well like yeah, it's 'cause you freaking did it once, right.
How many times it take you to learn to ride a bike?
You gotta, anyway.
You guys gettin' this?
You have to study frameworks.
You have to study, which is awesome and it's debunking
a lot of the mystic.
I hate the whole mystic and mentality
that people are promoting about entrepreneurship, right.
Where it's people like lookin' off in the sunset
and they're like, they believe, I don't know,
they're like god's give to humanity
and that they're the change to the world.
Yeah they can change the world, but frankly
they're just making value
and people are paying them for that value, okay.
Learn the framework behind it.
Don't be allured by the art behind it.
Don't be allured by trying to become this creative thing
and adding your own flare
and that's actually the way to failure.
Just learn from people who are doing it
and have done the thing.
That's it.
Learn from the people who are doing it
and have done the thing and have done the thing
long enough that they've created their own frameworks, 'kay.
My wife and I were talking about this
two or three nights ago.
It's kinda fun, she and I are just sittin' around
the kitchen table and we were talking about it.
And I said, I said one of the things
that has made me successful with this
is that I realized that when,
I realized that...
I needed to follow the person that has the biggest cheese.
Who actually has been doing the thing super, super long.
And when I go and I find that person
and I see the people who have the biggest cheese,
what I'm looking for is I'm looking for the person
who has dived in to yesteryear's experts
and they're super cra--
this is the reason I follow Russell.
Listen to what I'm about to say.
'kay, this has been one of the biggest shortcuts ever
and it's the reason why I've only been playing the game
for like, really like four years and you all know who I am.
This is it right here.
I went and I found and I became cognizant of this
probably about a year and a half ago, 'kay.
What I did is I went and I found
and I started paying attention to people
who consumed yesteryear's experts like an animal, 'kay.
Straight up animal.
Just a freaking beast and they consumed it
and they learned yesteryear's experts,
the frameworks that they were using
and what happened is when they consumed them
and they became an expert, they got so good at the,
at yesteryear's experts and their frameworks, that they
started creating their own versions of the framework.
That's what you're looking for, 'kay.
I'm not just looking for somebody who understands
that, 20 years ago this is how it was happening right.
Or 10 years ago this is how it was happening.
Right, I don't care if it's business
or some skill you're learning or a hobby.
I'm looking for somebody to go follow and learn from
who has been in the game so long or has consumed the game
so much that they are literally producing
their own frameworks that have equaled success
because what it is, is it's a shortcut
to having to learn yesteryear's experts, 'kay
and the frameworks that have come through.
And I was talking to my wife about this
and I was teaching her this.
I was like, that's, that's where the big secret has been.
So, when I go in and I'm learning and I wanna go learn
Brazilian jiu jitsu, okay I wanna go learn and fight.
I wanna be, I wanna do that.
And so what I did is I went and I found somebody, right.
I talked to Russell.
Russell's huge into that sphere.
I talked to somebody who knows that area
and my question to him is who has the biggest cheese.
That's actually what I asked him
and he knew what I was talking about
'cause he knows that's how I run, I said that.
And he goes, he says there's a guy you need to go learn from
and he said who ya lookin' at.
And I said this person, this person, this person.
He said they're good.
That person's great over there too
but he said you need to go learn from this guy
because he's been in the game so freaking long.
And I, I understood immediately what he was talking about.
'Kay, you're tryna find the freaking Yodas.
You're trying to find the ninjas.
You're trying to find the individuals
and the people who are like, they've been in it so, so, so
long that they've been producing
their own frameworks successfully, 'kay.
That's the reason why there's stick figures
in Russell's books and that was the sign to me
that I knew I needed to follow him like crazy.
He has distilled down, literally dozens of experts,
down to his own stuff and then is producing
his own frameworks so now when it comes to marketing
and funnel education, my coach, I only listen to Russell.
That's it.
When it comes down to listening to,
actual like hard core like sales scripts
and sales tactics, I only listen to Grant Cardone.
Why?
Cause that dudes got mat time, holy crap.
When it comes to building systems in my business
that make things run on autopilot,
I only listen to Alex Charfen.
Why, because that dude has got mat time
and he has followed other experts
and he has his own frameworks that he's developed.
The framework is what not only makes you cash
but is also a symbol that that individual
typically knows what the heck they're talking about, okay.
Why do you guys like following me?
It's because I like to do those funnel drawings.
Right, a lot of you guys find, found me that way.
I like to and I go in and I distill down,
listening to all these people and seeing it
and coaching over 1,800 people personally
in this process, for two or three years, 'kay.
That's a lot of mat time.
And so I see the patterns that cause success.
I see the patterns that cause failure, right,
and which ones and the ones that routinely cause failure
is the art ones and the ones that routinely cause success
is the people who take their emotions out of it,
realize that they are not are not their feelings,
get past their feelings and they just do the science of it.
They're like, you know, I didn't wanna publish,
but I'm just, I'm freaking doing it 'cause he said to.
And they're just doing that.
And they're just following the people
who have their own frameworks.
And they're just doing the success and science based ones.
You guys gettin' this?
Cool.
Rock on.
Go watch what I'm doing
because that's how I execute.
We'll see you guys later, bye.
(upbeat music)
Boom, just try to tell me you didn't like that.
Hey whoever controls content controls the game.
Wanna interview me or get interviewed yourself?
Grab a time now at SteveJLarsen.com
(calm music)
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