I'm with Jack Canfield hello, hi I've got to be with you
I'm thrilled to be interviewing you
I remember being in the audience of The
Oprah Winfrey Show and you were and
maybe four or five of you were there to
talk about the secret and the law of
attraction I could feel the energy and
the tipping point there was something in
that room happening up well it was
something happening because that was
going out to almost 40 million people
around the world and when you can affect
40 million people with a message that
literally brought that book the movie
then later became a book the secret into
everybody's living room and into
everybody's consciousness that was a
magical moment it was a tipping point
for sure you had many tipping points in
your life here of course you're known
for the chicken soup of the soul and
over I think 500 million copies in print
all around the world I mean this is big
success and we're sitting here today in
your beautiful mansion in Santa Barbara
and so and you wrote I'm the power of
focus I remember very much that book and
the success principles and I would love
to hear your first your view on
success well I think success I used to
believe it was being able to produce any
result you want in fact Tony Robbins had
this wonderful saying he said success is
being able to do whatever you want with
whomever you want wherever you want as
much as you want that was kind of funny
but for me it was just being able to
produce whatever result you wanted what
it was financial or health or a house
like I live in or whatever but about
five years ago it shifted for me and I
don't know exactly why but it turned
into success is fulfilling your soul's
purpose so you could come here and live
in a frame home in the middle of the
woods in Massachusetts and write poetry
and if that's what you are meant to do
and you did that and maybe only 35
people ever read it you would have
fulfilled your purpose and so it's
doing that thing and I think the way
to understand what that is I do
three different techniques I help people
understand their purpose with one is
I'll take them on a visualization they
go up a mountain they go into a temple
and this angel comes down
in angel and gives them a gift and that
gift represents their
life purpose and I would say 80% of the
people I do that with get a gift and
they're blown away by it you know my
gift my life purpose is to bring love to
children and my life purpose is to you
know create peace and harmony in the
world or my life purpose is to bring joy
into the medical profession so it's not
so scary for people with the 20% it
don't I haven't do a paper-and-pencil
exercise where you say what are the two
qualities that you feel most describe
you so for me it's love and joy be
curious what yours are if you want to
play this game in a minute and then I
said what are the two ways you most love
expressing those and for me it's
inspiring people through stories and
empowering people through the seminars I
do where I teach them tools to become
more successful and then we ask describe
the world as if it were perfect
according to you right now and there's a
kind of a trick in this question because
whatever it is that you described as the
perfect world you're part of your
purpose to help create that so someone
will say well everyone's living
ecologically sustainable lives so then
what are you going to do to help bring
that about you're going to use these two
qualities that you have and express them
through these ways you'd like to express
them to create a ecologically
sustainable world for someone else it
might be using their their focus and
their perseverance to bring about
harmony in corporations you know so
whatever they say the perfect world is
that's part of their their destiny to
create that so my ends up being
inspiring and empowering people to live
their highest vision which I believe
everyone if the world was working
perfectly everyone will be living their
highest vision in a context of love and
joy and I added after the meltdown in
Wall Street in harmony with the highest
good of all concerned because if people
on Wall Street had been worrying about
everybody and not just themselves then
it could have never happened I mean they
they bankrupted countries like Iceland
and Ireland so forth Greece so the
reality is that we can get in touch with
our purpose that way then the last way
is to do what we call a joy review to go
back over your life and ask yourself
when did I experience the greatest joy
because we know when you're experiencing
joy and you're lit up and you're
expansive and you're excited you are on
purpose it's your feedback system from
the universe from yourself whatever
and I had a woman and I wrote about her
in my book to success principles called
Julie lately and she was 26 when I met
her and she had always loved animals
everyone said Oh Julie you have to be a
veterinarian when you go up you love
animals so much she goes to Ohio State
University she starts taking the things
you have to take to become a
veterinarian biology biochemistry
Anatomy she hated it you know because it
was all like the science stuff and she
really just liked animals to pet him and
love him and nurture him and all that
and so she was miserable and she said I
sat in my room on a rainy day and I said
to myself when was I happy because I'm
not happy and she said I realize every
time I was involved in leadership I was
a you know in the Girl Scouts when I in
student leadership in high school among
the student council and so forth summer
camp or whatever and she said I realize
I get happy when I'm leading so she went
to the people at university and she said
there's not a degree in leadership you
can't get and we need leaders but
there's no degree in leadership will you
let me create my own program like some
communication classes some psychology
classes over and we'll call it a degree
leadership and they said yes so it took
her an extra year to graduate but she
got this degree in leadership when I met
her she was 26 and she was teaching
leadership at the Pentagon to people
that had ranks of major and Colonel she
was teaching new leadership skills so
you know she found her purpose by going
back and looking at what when she was
happy and any of us can do that was it
playing music was it being a teacher
was it inventing things was it solving
problems was it managing and when you
find that and you can look at this
history of joy that's probably your
purpose now purposes can evolve but they
rarely really change can they really can
really make it living for my life
purpose because some of us
for example love photography or
something else or art but there is this
struggle there's this money struggle
would you recommend there mm-hmm well my
the woman that my son is living with in
New York right now is a photographer she
just came back from Japan after the
Fukushima thing and she was sent over
there on assignment she makes a good
living as a photographer one of my son's
is an artist and he's doing very well
so yes you can, now is it harder
then let's say being a doctor probably
there's a lot more people out there and
because now we have so much duplicated
art like you know we can buy a CD of you
know yo-yo ma and it's probably one of
the greatest cellos ever makes it a
little harder for the kid down the block
who's a cellist to get the same kind of
attention but yes I believe you can make
a living at it you may have to learn
some new skills like marketing internet
sales whatever but yes you can and I
think too I'll give you an example a
woman she loves to surf just loves to
surf come celebrity serving and it was
like well how do you make a living
surfing she actually created a training
for corporate executives women-only and
she brings them to Hawaii and they go
out on surfboards and she teaches them
how to surf and what happens is how you
do anything is how you do everything you
know it like in golf I have a friend of
teaches golfing he works with executives
if they don't follow through with their
golf swing they don't follow through
with their projects at work if they take
their eye off the ball they take their
eye off their projects so she noticed
some of them get they jumped to the
front of the board too fast they try to
catch the way before it's really there
they wait too long they're doing the
same thing in business and so everything
that she's doing on the board with them
is a metaphor back to where they're not
working effectively in business and they
leave with all these great business
insights and she's been out in a bikini
all week on a surfboards in the Hawaii
ocean and she's making like you know I
think she charges these people five or
ten thousand dollars a week so is she
making a living doing what she loves
absolutely but you have to work at
finding a way to monetize that there may
not be a job description you can just go
get a job like I'm my wife's a day maker
if she makes people's days everyone's
that you made my day and she does and
people will call her up I just
need to hear you talk for a few minutes
so you can make my day or she'll leave a
message on someone's phone they never
erase it they always have it there now
you're not going to apply for a job as a
day maker at Apple Computer but she's
found a way in life to do what she does
and do it in such a way that it makes
people's days wherever she is whatever
kind of jobs you might have
a lot of
sport athletes use the power of
visualization is that something yeah I'm
sure it is it has to be, oh yeah no I
think I think the greatest research
on the power of visualization really
started in sports uh the guy named
Charles Garfield who wrote the first
book on peak performance in America and
he got the information about
visualization in sports he was at the
Olympics in Italy I forget which one
that was but way back when the Russians
were winning all the medals and he got
one of the Russian weightlifting coaches
drunk and he took him to a gym and
Charles is a weightlifter was
and he got him to show him why they were
winning all the medals and what they
were doing is they had perfected
visualization most of us visualize we
just go in and we kind of visualize this
fuzzy picture of where we want the
Russians were spending five to ten
minutes doing color bars just to get the
colors to come in clearly before they
even began to visualize and then how
they get the kinesthetics involved and
get their full energy in there and after
they, Charlie got all this out of them we
started teaching visualization and
athletics more I mean some people
naturally did it you know they'd say I
can see it's so bad I can taste it you
know I remember reading about one of the
think was Fran Tarkenton is a great
quarterback in American football one
time he said I would lie in bed at night
before a game and I would imagine every
possible scenario against any possible
defense the other team could give one
the 5-yard line there in a nickel
defense where at the 50-yard line this
was three to one whatever and he said I
would imagine what play we were going to
do and I would see it perfectly everyone
doing their thing and so some people
naturally just visualize it but all of
us can learn to do that and every golfer
who's learned to do it every athlete of
any kindness learned to do it has
improved their performance and we know
the body can't tell the difference
between a real event and an imagined
event which is why you can have a stick
on the ground it looks like a snake and
you almost pee your pants because it the
imagination is so real your body can't
tell the difference
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