am I good enough should I continue to
keep doing this should I quit YouTube
burnout motivational issues anxiety
depression constant pressure to produce
content produce frequent content the
constant pressure to please the YouTube
algorithm these are all things I think
at some point if you're a content
creator on YouTube you have felt these
in some way shape or form so this past
weekend I read an article by Simon
Parkin from The Guardian and it talks
about youtubers who finally get all of
their wildest dreams satisfied and they
get all of this traffic and their
channel grows and they become famous on
YouTube and then they come to find out
that it's not all it's cracked up to be
that things like anxiety and depression
and the pressures of constantly trying
to feed the YouTube algorithm way on
them heavily every single day and then
there's the pressures of creating
content that you're not passionate about
at all or you absolutely don't like just
to constantly stay relevant and feed
that YouTube algorithm but first before
we get started my name is John this
channel is for creators is for those who
want to create it's for motivation and
an inspiration and to have a common area
where folks can share their experiences
out here on YouTube and if that sounds
like your kind of thing then this is
your channel please make sure you hit
that red subscribe button click that
bell so you get notifications when I
release content and if you like the
video please hit that thumbs up you know
we've all seen these large youtubers do
content that we're kind of scratching
our head about like why would they do
that and then we start to see everyone
releasing content related to the same
topic and what that is is everyone
trying to get into the YouTube algorithm
they're all talking about the same thing
in hopes that they're going to be
blessed and touched by the YouTube
algorithm gods and have their content
put out in front of everyone else's
between you and I honestly in all
transparency we've all done it we've all
created content that we probably don't
care about but we wanted to do it
because it was trendy and it was part of
the the topics that were hot at that
point in time and if you've been doing
YouTube for any amount of time and
you're having to constantly create
content like that it can wear on you
because ultimately we do this because we
love it we want to love it we want to
enjoy this and if we're having to do
things that we really don't like it's
gonna wear on you really really quickly
and you're not gonna be happy let me
read a quote from this article I think
it really summarizes everything really
well
professional youtubers speak in tones at
once reverential and resentful of the
power of the algorithm it's seen as a
near sentient entity not only by
creators but
also by YouTube's own engineers created
by the high priests of Silicon Valley
who continually tweak its
characteristics this is the programming
code on which the fate of every youtuber
depends it decides which videos to pluck
from the Niagra of content that splashes
onto YouTube every hour 400 hours worth
every 60 seconds according to Google to
deliver as recommended viewing to
service billions of users so I think
we've all seen our fair share of talk
about the algorithm and what YouTube's
looking for they sell software products
out there to help us tweak our SEO s and
just really try to manipulate the
algorithm but once we're all making
really good SEO and feeding the
algorithm exactly what it wants what's
it gonna come down to at that point in
this article it talks a little bit about
the negativity on YouTube and how
sometimes this kind of divisive and
negative type content can get in a cycle
really quickly if somebody puts out
something that's really bad it can shoot
right to the top just because of the the
nature of what the algorithm likes and
as content creators we're told that our
content needs to be consistent and needs
to be frequent or else we're gonna fall
out a favor of the algorithm that really
lends itself to a destructive kind of
behavior on the part of content creators
if we don't ever feel that we can kind
of take a break and for our own mental
health you're gonna start to see people
crumble and they have started seeing
people start to crumble we've taken
something that is fun like you to
creating videos for people and people
were able to build businesses off of
this they're actually able to not go
have real jobs out in the real world and
I'm putting real-world in quotes they're
able to create income and hire people
and build businesses right here like
this now if they were able to just do
that without the stress of the algorithm
then that'd be one thing but right now
they have to constantly make sure that
they don't fall out of favor with
algorithm which means if they take
breaks which they're told does hurt them
in the algorithm if they take long
breaks or they take time off you know
that could really hurt their channel and
they're afraid of that
now we know there's ways that you can do
by banking content and releasing it over
a certain amount of time and I don't
think we all really know exactly what is
enough content to stay in favor and not
enough content that kind of would make
you fall off the radar is it okay to
create content two days a week and take
off five days a week
I
no I released twice a week and I do it
the same exact days hoping that the the
algorithm will see that I am releasing
content consistently but we all know
after being on YouTube that the
algorithm does favor daily vlogging
which is not sustainable for most people
you know I've done daily vlogging for
probably a month and a half before you
know it's not something that's super
healthy for people to do I mean I have a
full-time job and a family and other
responsibilities so for me it was very
destructive to do that now if you're a
full-time youtuber and that's all you do
I really don't know what the stress of
that would be I'm not saying there isn't
one but I just can't speak to that I
found a really interesting partner's
article that I want to read to you a
couple paragraphs Catherine Lowe is a
researcher in two online communities at
the University of California Irvine for
her it's not simply the frequency and
consistency of content creation that led
to burnout but the specific nature of
work required to keep audiences engaged
which includes being active on social
media interacting with fans and other
roles beyond writing presenting and
editing this kind of labor is often
invisible but very taxing and a major
contributor to the Occupational stress
low explains in many cases it can
contribute to PTSD especially when
creators are subject to harassment
threats to their safety and privacy and
ongoing toxicity in their community she
recently released a list of occupational
factors that contribute to the mental
health risk for creators it includes the
exhaustion that comes from performing
familiarity with the audience the stress
of reading comments the financial
anxiety with managing sponsorships and
donations and the pressures of managing
reputation and professional ties this
algorithmically driven type of content
creation really makes a a content
creator feel disposable like it's not
really us it's it's all about the topics
that has nothing to do with the content
that we're creating I see tons and tons
of really good content creators out
there that if they're not releasing the
super sexy controversial stuff they're
not getting the play they're
fundamentally good it's positive content
and their content is just really good
they know what they're doing and it's
put together very well if they're not
creating something that's driving that
velocity that traffic to their channel
besides the content it makes it really
difficult to grow
the article says in order to avoid
burnout you need to do several things
you need to take breaks you need to
enjoy weekends and nights and occasions
just like any other job we all hope
creators are discussing their struggles
openly with others in the YouTube
community and this type of thinking is
why I have the channel focused on what
it is focused on now I want to create a
community an area to kind of discuss
things that you know for motivation and
inspiration but I want there to kind of
be a support mechanism that we can
compile here and talk real world type
stuff what are the issues if most people
understood what it's like on the other
side of the camera they'll understand
that everyone who does this has the same
struggles as everyone else but because
there's this filter and they edit most
people think that all these people have
great lives and that's not always
necessarily true I have a fantastic life
but I have a lot of stress in my life I
am a father I have a husband and I have
a full-time job I coach I do all kinds
of other things this is not my life 100%
so this adds another layer of stress on
me and everything is not always perfect
I can get on here and be happy because I
am when I'm doing this but it doesn't
mean my life is void of any kind of
stress or pressure or depression or
anxiety I battle everything just like
everyone else does but I think when
people watch these videos they become
blind to what is the reality
just like when you're on YouTube and you
see these successful people a lot of
people kind of are blind to the fact
that they worked really hard for those
things that it's not really easy to
become super rich and famous you have to
work at it it doesn't come as easy as it
looks on YouTube or on other social
media platforms so for this channel I
want this to be an area where I will
discuss topics and be as real as I
possibly can be about them YouTube is
hard you do lose sleep you have to work
hard and most of the time the content
you create is not going to be seen by a
ton of people you're gonna have to grind
it out and there is a very large chance
that I and you will never ever make it
in the YouTube world but as long as you
love what you're doing we've talked
about this before you can continue to
think about this in a healthy way I'm
not doing this because I expect it's
gonna be my income I have a job this is
fun this is my hobby I want to help
people this is what I want to do this is
the value and the service that I want to
provide I want to be able to talk to
people
and just kind of have a platform to just
have a good time and talk about the
experiences out here on YouTube and the
topics at hand and the struggles that we
all have you know I'm not immune to any
of the things that I talk about it here
I struggle with all of them just like
you and it is kind of therapeutic to
talk about it myself and so for
Catherine Lowe in its article she says
YouTube created this algorithm it's the
one that's made the rules of the game
and it can change it if it really cares
about the content creator community the
youtubers out there they can make
changes to the algorithms can help
people do YouTube in a more healthy way
I think YouTube does have some sort of
responsibility and the mental health
aspect of content creators out here on
YouTube so I think anything they can do
they should be doing and again at the
end of the day you need the support you
need to make sure that you have people
that you can talk to around you and
again that's why I have this I want
people to come out here and watch this
and say you know what that makes sense I
struggle with that too I'm not alone
because you're not alone there's been
many nights that I wanted to break down
because I've filmed for 40 days straight
and just I'm tired I'm was tired and I
was worn out trying to do daily vlogging
and it was emotional because the more
you create content and you don't see
yourself growing you don't see the
subscribers ticking up and you don't see
the feedback and the engagement it is it
is hard as a youtuber it's very hard to
create content that you don't think is
getting the attention you deserve
because you love the thing you make this
is an art this is a thing we create and
we want people to enjoy it but if you
start to feel like YouTube is kind of
screwing you over because you're doing
everything right you have a proper
description you have proper tags you
have proper titles because you're buying
all these tools and we're all doing it
now why do we not see the increase
there's things that we don't know about
that we need to become better educated
on but mental health isn't definitely
something we need to concentrate on out
here and I think we all need to make
sure that we have support we need to
make sure we have people that are there
to talk to us and that we stay healthy
both physically and mentally out here on
YouTube
alright everybody that's all I have for
you today this is something that is near
dear to my heart
most people out here are generally good
people and they want to be happy and
they want to create content that makes
others happy we don't want anyone in our
community to struggle and to have issues
with anxiety and depression so anything
that we can do to help support each
other and talk to each other and be
there for each other I think is
extremely helpful and healthy for all of
us so until next time I will see you
thanks for watching bye





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