Hi there everyone!
I'm Tricia Clements with MuttButs.com.
Today I want to talk about your business's website host.
This is the second in my series your online business's identity.
The first I talked about was your domain name.
So now we're talking about hosting and if you'll remember when I talked about the
difference in your domain name versus your host.
Your host is basically think of it like your tiny house – you ... it is were you keep
all of your stuff, your data, your… all of your files for your online, for your website
so that people can find it.
So that it what your host does, it keeps all of your data and it gives it a place online
for people to find it.
So lets say you have a website and you don't have a host, nobody can find your website
because it's not online for people to see and find.
So your website host is really crucial.
Now the first thing that people think is "How do I find a good, reputable website host?",
a lot of that if you have a website designer or developer that's really good and you
need to have a good one, you can check my last video for that.
But you definitely need to have a good, reputable website designer and a lot of times your designer
can host and maintain your site for you, if they can't they can refer you to someone
who can do that.
So a lot of people might say that: well, it's just the host, all I do is put my files up
there and put my information on there and then people can find my website.
So, let me try and do something that's inexpensive, that is not the best option for you.
You don't want to just find the cheapest website host because your host can be extremely
crucial to your business, it needs to be reliable and by that – I mean it needs to have a
good up-time and not much down-time.
Let say your – the website host that you're using has a lot of down-time period.
Somebody goes to your site to buy something the website is not up and working, they might
get someplace to buy it, they might forget – not comeback.
You need to have your website up and working most of the time.
You need to find a good host that has a very minimal if any down-time.
Most hosting companies out there have so many different servers and backups that you really
shouldn't see any type of down-time.
So, make sure - that is extremely crucial.
The other thing is the speed.
So the speed is important for several reasons.
You need to make sure that your website is fast because with google and all of the other
search engines they take that into account when they have the ranking for the website.
So, let's say you have a really good content on your website however your website have
a really really really low speed as far as how long it takes for it to load and come-up.
Google and the other search engines are going to ding it, it's going to come-up much lower
in the search if at all.
So, you spend so much time in money, creating that content – Make sure your website host
is fast.
The other thing is with speed – you know how we get squirreled, you know how – it's
just like dogs they see a squirrel they run, we're online and if we click on the website
and it doesn't come-up in a couple of seconds, we don't have time for that, we're moving
on to something else.
So, if you've got a client, a potential customer coming to your website – you need
it to be fast, you need it to get them to that sale place as fast as you can so that
you make that sale.
A lot of times people don't have patience anymore, they're not gonna wait around for
your website to load, to place that order they may go some place else.
That's another reason that a good webhost is really crucial for your business.
Another thing is Support, support, you might have something come up with your website that
goes wrong, something that happened – if you have a good website host you'll be able
to contact them and get help from them.
There are a lot of website host out there that don't really offer much at all in the
line of support and like most of my business you are busy running your business, you don't
have time to go and find out how to fix that website problem.
So, you wanna have a webhost that has a really good good support.
The other thing is your backup.
Make sure that you keep a backup of your website because if anything happens, any of the data
gets corrupted whatever happens to it you wanna make sure that you're able to just
switch right over and get your information and get that setup so that you don't have
that down-time, that's really important so that you don't lose your data.
Your backup is in case there's anything wrong and that data that's on the host gets
lost or corrupted - you wanna make sure you have a backup of your information and your
able to really get that up and going and don't have to recreate, that could be really expensive
having to recreate that.
So, one of the things a lot of people ask is "How do I find the good webhost?',
there are several, there are quite a few out there that I recommend (WPEngine, Siteground,
Bluehost) these are just a couple, there are a lot more that are good.
What I would say is talk to your website designer and ask them about it because chances are
they may either offer the service to help you with that or can refer you to someone
that can and I do really recommend for businesses to have someone do their website maintenance
and hosting.
The reason is because if you have someone on there constantly looking at your website
making sure everything is up-to-date – everything is current that means you're gonna have
less chance of it getting viruses and hacked and you're going to be up-to-date, nothing
is going to break all of the time and they will know as soon as – if something goes
wrong they'll know it immediately and they'll be able to go in and fix it.
You wont have to wait and figure it out because again, your website it needs to be up and
running so that you don't lose that business.
So that is one thing that your website designer and developer can be really useful and hopeful.
Make sure you get somebody to help you do your website maintenance specially with – a
lot, all the websites they're different things – you have something that's updated
– I love wordpress, there are updates with the plugins, with the software you need to
know about those and you need to get them updated a soon as possible because a lot of
times those updates are in there because people have found ways to hack them or there is something
wrong with it – there is a bug in it, so you wanna make sure you keep up-to-date and
let's face it you've a lot going on in your business, it is easy to have someone
else take care of that for you but it needs to be someone reputable.
If you have any questions – I love the wordpress community and there are lots of people in
the wordpress community that can help you with that and that are reputable and that
we also note it how you want it to stay away from and one's to refer you to as well.
So that's another reason that I love wordpress community.
So, basically the bottom line when thinking about your host: Cheapest is not the best
for your website host as I talked about, when your thinking about your website you have
to think about your business.
How much time, money and effort have you put into your business to get it where it is.
If you're sending people to your website and your website is glitchy, not working,
not up, is slow loading – they're going to be squirreled and off some place else.
They're either going to go to a competitor or they're just gonna just forget about
it and maybe you won't ever get that sale back, maybe will but maybe you won't.
You want that sale right there in there, that's is your website is extremely important and
a reason why your website host is really important as well.
I hope that I helped explain this a little bit to you so that you know not to go out
and get the cheapest website host but to get a good, reputable website host.
Alright everyone!
Thank you so much for joining and I will see you soon if you have any questions put them
in the comments and I will comeback and answer them for you.
Thanks so much everyone!
See you soon.
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