good morning it is Steph here from steph
jking.com coming to you from
beautiful Brisbane Australia and I just
finished reading, well I was going to say
reading but I actually listened to it
because it was on an audiobook so I just
finished listening to crushing it by
Gary Vee so guess what video today is all
about a book review
so today is a book review on crushing it
by Gary Vee now if you don't know who Gary
Vee is technically Gary Vaynerchuk he is
a very well known entrepreneur
particularly on social media platforms
so he actually started out with growing
his parents wine company and he grew
that to a ridiculous amount and he did
that in his 20s I believe and then now
he has his own company and he is very
very big on social media so Google Gary
Vee if you don't know who he is and you
will see just his sort of attitude and
mentality and you can tell why he's
quite the popular guy to listen to
particularly when it comes to like just
getting up and getting things done and
motivating as well so he's great for
that so go check him out but I wanted to
talk about his book crushing it so he
originally released I think it was crush
it which was his original book back in I
think 2009 or 2008 and this is kind of
like a follow-up one because his books
are pretty much around how you can crush
it online using social media platforms
and when I first sort of downloaded I
thought it was just gonna be like really
in your face and to the point I'm very
motivational which is how he comes
across in his little snippets like his
daily vlogs and little snippets that you
find like across Facebook and Twitter
and snapchat but it was actually a
little bit different which I kind of had
I guess I judged it from the beginning
which I shouldn't have done because I
actually really really enjoyed it
so he pretty much just goes through each
of the platforms and he talks about how
to successfully build your own personal
brand on that particular platform but
throughout it as well he gets people to
come in and share their stories about
how they were able to build on a
particular platform so you've got people
coming in sharing their stories about
how they were able to successfully build
their own channel on YouTube then you
have people coming in from like linked
in Instagram podcasting
Facebook Twitter anything that you can
think of so he'll actually talk to a
platform and then he will bring someone
in and they sit down and sort of tell
their story about it
the biggest thing that I really took
away from listening to this was that it
is actually pretty simple to build a
brand online these days and the one
thing that I feel that a lot of people
may get confused with and this is you
know talking to myself here as well is
that we think we have to be someone that
we may not necessarily need to be so it
might be that we love movies and we
always go to the movies or we're always
watching Netflix and that person has
this mentality that well they can't grow
business out of that they need to you
know be this other person like talk
about business and talk about marketing
online and you don't have to be someone
that you're not
you could build a brand online
specifically on something that you
really enjoy doing so if it is movies he
uses an example of two ladies two
friends always go to the movies together
and they have this really good little
banter going on about what they thought
about the movie because they both have
different opinions and he sort of made
the suggestion that in this example they
could easily create their own little
podcast and they can do their own little
you know banter backwards and forwards
about the conversation about that
particular movie about a particular
actor and over time they're going to be
known as that type of person and then
eventually people are going to be
reaching out to these people and they'll
be like giving them movies to watch to
be able to discuss to be able to get
that marketing and advertising out for
that particular movie but there's also
all these other things that you could do
so it's really sort of made me stop and
reflect on Who I am and the type of
things that I would do on a daily basis
or on you know regularly throughout the
week that is a hundred percent me like
just Who I am who I don't have to feel
like I need to motivate myself or that I
need to should do it or you know what I
mean so
it's kind of like just looking at
yourself and then going what do I love
doing that no one has to tell me to do
or that I don't have to continually find
motivation or continually try to push
myself to be able to do it and build
something around that and there were so
many examples used throughout the book
which was really really good because it
does get your mind moving and it sort of
gives you a starting point to go gosh if
they can do that why can't I build a
brand around sitting here and watching
Netflix or being the Guru on Brisbane
Australia like things to do in Australia
it could be as simple as that so ask
yourself what it is that you love doing
what platform do you think may benefit
you and I think if this is your style or
this is your journey that you're trying
to go with that you do want to build a
brand online and you just don't know
what to do or where to start then I do
suggest having a listen or reading this
book because I think it will really get
you moving in the right direction
there's a guy on YouTube that he filmed
a school project that he did with his
seven-year-old and all they did was cut
open a football and from there they now
have a very successful brand online
where they actually cut things open to
see what's inside I can't remember the
name of it I think it's what's inside I
think that's the channel name and I was
just like oh my gosh that is so simple
like how do you even come up with this
stuff and I think that's the problem is
that myself and maybe some other people
out there we put this pressure on
ourselves to have to be someone that
when may not necessarily be so again
asking yourself what is it that I enjoy
doing that you could put pretty much do
for a long period of time and enjoy
doing it and just build something around
that and that just comes down to my
original message just being true to you
and I think that this book really really
supports us so I loved the book it did
get me thinking a lot and made me
sort of think maybe I'm putting like too
much thought into this and I just need
to simplify it and just show my journey
on what I'm doing in life and I think
that's the best way to do it as well so
if you want to get your hands on this
book I will leave a link for you in the
description so you can go check it out
and get your hands on a copy it was
really really good I do recommend
getting it particularly if you are into
wanting to build your personal brand and
using an online platform to do that he
also talks about where he thinks
technology is going in the future and
what to jump on to now so you don't miss
the boat
so go grab your hand grab your hands go
and get your hands on a copy of this
book if that is your thing and that is
it I'm wrapping it up here I need to
head out now and grab some stuff from
the shops I'm gonna go get some sushi as
well I'm craving sushi haven't had sushi
in ages anyway take care if you are new
here then please hit that subscribe
button I will leave a link for you on
this side I do upload three times a week
so until my next one I will leave a
couple of videos for you on this side to
go check out take care and I will see
you next time bye
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